Social Computing & Sustainability

Liam KeatingDirector,

APAC SMG IT Operations

This presentation is for informational purposes only.

INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

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skoool, Sound Mark, The Journey Inside, VTune, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries.

*Other names and brands may be claimed as the property of others.

Copyright © 2008, Intel Corporation. All rights reserved.

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Agenda

� IT@Intel

� Social Computing

� Sustainability

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IT@Intel- Straight Talk with Intel’s IT Leaders

Learn more about Intel IT’s operations and best practices in strategic focus areas:

– Mobility and wireless

– Data centers and servers– Data centers and servers

– Client management

– IT business management

– Sustainability

– Virtualization

– Cloud computing

www.intel.com/it

IT@Intel- Sharing our Best Practices and Experiences

Content EventsCustomer Meetings

Social Media

Engage and communicate with Intel IT experts on the Open Port IT Community

Open, peer-to-peer dialogue with Intel IT experts

• Data Center Summits

• Client Summits• CIO Workshops

• Industry events

• White papers• Videos• Presentations• Webcasts

Visit www.intel.com/IT or Contact your Intel Representative

Meetings

Intel IT Operations Environment

� Intel’s IT employees: 5,700 � IT sites: 66 in 28 countries

� Who do we support?� Employees: 83,000 in 150 sites

� Data centers: 97 worldwide

� ~80% client mix to mobile� ~80% client mix to mobile

� 6,300 wireless access points

� 148 million e-mail messages per month

� >90% adoption of IM

� 18PB of storage capacity

� 989 terabytes backup data per month

� >35 million Telephony min/month

Copyright © 2009, Intel Corporation. All rights reserved.

Some Perspective….Keep Your Scary Software Out of the Workplace!

� 1994– Email has no place at work

� 1996– Internet access has no place at work

� 1998– eCommerce is too high a risk for our company– eCommerce is too high a risk for our company

� 2002– Instant Messaging has no place at work

� 2005– Social Software has no place at work

Intel - PublicSource: Go Big Always

The Perfect StormEnvironmental Pressures Converge on the Enterprise

Face of Our IT Workforce is Changing

Gen Y“Connected” Gen Y entering & demanding new ways to work

Baby BoomersKnowledge exiting with retiring workers

Consumerization of IT

TechnologyEmployees using newer technology at home - demand same at work

“Identify the future that has already happened” –Peter Drucker

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Intel IT DefinitionWhat is the Social Enterprise?

Enterprise Social Computing:

– The next generation of online collaborative technologies and practices that people use within the enterprise to share knowledge, expertise, experiences and insight with each other.

Enables:

– Improvement of sharing, discovery and aggregation of information

– Finding experts fast

– Expanding network & enhance career development

– Aiding real-time collaboration

– Sharing innovative ideas

– Building community

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Traditional Enterprise

Enterprise Social ComputingCatalyst for Business Transformation

Traditional Enterprise Information Workforce

� Distributed

� Content repository focused

� Corporate Centered

� Individual/Small Group Wisdom

� Unknown Knowledge

Social Enterprise 2.0

� Aggregated

� Content user generated

� Employee Centered

� Transparency

� Wisdom of Crowds

� Six Degrees

� Tacit Knowledge

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Where is the business value?

Key challenges we are addressing

– Work more effectively over time & distance

– Engage the Gen Y worker

– Connect & engage employees to make Intel feel “small” - tackle feelings of isolation

– Mitigate impact of a maturing workforce

– Improve speed of finding relevant information & people

Focus on People –Make them more effective at what they do

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The Train is Coming:Steps to Get Ahead

Explore– Start using the tools– Consider the cost of inaction– What are the silos?

Act– If IT doesn’t act quickly, somebody else will– Identify “low-hanging” business value– Identify “low-hanging” business value– Shop for a suite of tools, not disparate solutions– Integrate tools into business processes– Conduct security, risk and privacy assessment early– Document “Terms of Use” policy that align with current

code of conduct

Nurture– Don’t deploy and walk away– Provide training to facilitate “ways to collaborate” behavior change– Show “what’s in it for me?”– Leverage business partnerships

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Sustainability- The Challenge!Consume less Resources, Emit less Waste through sustainable

Intel Confidential

www.intel.com/it13

Consume less Resources, Emit less Waste through sustainable IT Practices

� IT Sustainability is the study and practice of using information and computing technology

resources, in a manner that supports the planet indefinitely.

� Sustainability is achieved through reducing total consumption, actively reusing and recycling

resources and by utilizing efficient technologies to improve performance.

Intel IT’s Approach

� Develop a cohesive strategy that addresses consumption and

Intel Confidential

www.intel.com/it14

� Develop a cohesive strategy that addresses consumption and

waste while creating a sense of urgency across IT.

� Establish our Roadmap and Baseline measurements.

� Set challenging goals with action plans to address

sustainability.

� Measure, monitor, and raise the bar.

IT Sustainability Program Office

Develop & Deliver Sustainability Metrics

Drive IT Project & Innovation Portfolio

Strategy Development & Education

Eco-Tech, Employee & Community Alignment

Platform Design Team, Opportunity & Input

Industry Leadership

Framework & Descriptions

DataCenter

Office & Productivity

BusinessCapabilities

IT for Buildings

Responsible SourcingReduce Consumption

Responsible Reuse, Recycle and Disposition

Energy

Water

Supplies

Co

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less R

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e-Waste

Waste Water

Em

it L

ess W

aste

Compliance: Data & information to meet global regulations & standards

Technology, Innovation: New tech to improve sustainability & Intel platforms

Education, Comm’s & Decision Making: TPOV, IT Sustainability Principals

Industry Influence: Share best known methods to influence industry

Measurements: Baseline metrics & goals for resource & waste reduction

Transport

Buildings

Software

Hardware

Co

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me

less R

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urc

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Water

Carbon

Office Waste E

mit L

ess W

aste

Opportunity: Data Center Optimization

2004�5.1M bops�6 Racks�126 Servers�240 Sq ft�48 kW

2008�5.1M bops�1 Racks�17 Blades�40 Sq ft�6 kW

Annual

Source: Intel internal measurements, January 16, 2008. Performance comparison using SPECjbb2005 bops (business operations per second) between (2004) Intel Xeon processor (single-core, 3.6 GHz) and (2008) 2-socket Intel Xeon processor E5450 (quad-core, 3.0 GHz, 80w, 1333 MHz) on 2-socket servers measured 8/22/07. 1 Floor space based foot on sq ft reduction. 2 Energy costs based on total solution rack power. 3 Energy Savings based on an electric rate of $0.10/kWh assuming 33% average server load. 4 ROI is calculated based on cost of new servers ($6,264 per server pricing based on HP DL 380G5 (32GB RAM) as of Nov 17, 2007. source www.hp.com) divided by energy savings per year. Actual performance results and savings may vary depending on configuration

AnnualEnergy Cost

87%REDUCTION

Energy Savings

$53KSAVINGS

Floor Space

83%REDUCTION

Source: Comparison of SPECjbb2005 business operations per second (bops)

Example: Data Center Metering & Monitoring

Context: � 5 year old 5500 sft DC in Asia� PUE: 1.99 in 2007� DC build on old design principles (24-inch raised floor, a 10-foot-high false ceiling that is not used as a

return air plenum, and no hot aisle containments)

Metering Initiative� Established Baselines and measurement goals� Installed Energy Meters� Data Collection & Analysis (Power Utilization of IT and Cooling equipment and Power Losses)� Data Collection & Analysis (Power Utilization of IT and Cooling equipment and Power Losses)� Increase Set point from 19 to 23 Centigrade� Reduced usage of humidity controls to 3 months a year

ResultImproving the PUE index of this data center from 1.99 in 2007 to 1.81 in 2008 provided performance and financial benefits including:� Annual energy cost savings of USD 77,000 with an average load of 9,672 kilowatt-hours (kWh) per day� 10 percent improvement in operational efficiency� ROI justification for retrofitting the DC to further improve rack power density by 2.8x, from 5 kilowatts (kW)

per rack to 14 kW per rack

Opportunity: Energy Efficient PCs

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1000

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Unmanaged

Managed

Managed and Mobile8%

30%

Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other material generated for specific marketing requests.

0

200

400

Kil

ow

att

Greater than 17x Reduction in Estimated Annual Power Consumption

CRT Display LCD Display LCD Display LCD display

Intel Core 2 Duo Processor T7700Mobile Platform

Intel® Pentium®

Processor 945 Intel® Core™2 Duo Processor E6550

65%

74%

Intel PentiumProcessor 945

Intel Core 2 Duo Processor E6550

Leadership: What’s Next for Intel IT

Enlist the broad IT talent base. � Share benefits to encourage program expansion.� Apply best-known methods (BKMs), collaborate globally.� Leverage our results to create further initiatives.

Share a key role in product development within Intel.� Serve as a strategic partner for driving growth � Serve as a strategic partner for driving growth

and delivering solutions.

Develop external strategic relationships.� Learn from outside Intel.� Share BKMs with other industry CIOs and organizations.� Work with industry to create next technology solutions.� Encourage a global, collaborative community.

For More Information

� Intel Corporate Responsibilitywww.intel.com/intel/finance/social.htm

� Intel Environmental Health and Safetywww.intel.com/intel/other/ehs

� Intel IT Data Center Efficiency Programwww.intel.com/technology/eep/data-center-efficiency

� Intel Environment Sitewww.intel.com/intel/environment

Intel Confidential

www.intel.com/it21

� IT@Intel Programwww.intel.com/it

� IT 2008 Annual Performance Reporthttp://download.intel.com/it/pdf/IT_2008_apr.pdf

� Climate Savers Computing Initiativewww.climatesaverscomputing.org

� The Green Gridwww.thegreengrid.org

IT Sustainability Principles

Principle Description Business Value

A. Select Sustainable

Suppliers

IT will utilize suppliers who adhere to sustainable

business practices and provide capabilities that enable

Intel’s “green” strategy.

�Direct energy and CO2e reduction for IT/Intel

�Reuse, Recycle and Waste Management

�Industry Influence

B. Consciously Manage the

Capability Lifecycle

IT will embed sustainability standards into its capability

development, delivery, and end of life processes.

�Direct energy and CO2e reduction for IT/Intel

�Industry influence

�Reuse, Recycle and Waste Management

�Expand P100 standards for sustainability

C. Promote IT’s

Sustainability

innovations across Intel

IT will actively share sustainability-related concepts,

learnings and innovations across Intel to further

development of Intel’s platforms.

�Direct energy and CO2e reduction for IT/Intel

�Reuse, Recycle and Waste Management

�Potential Revenue growth

D. Reduce Travel IT will reduce direct travel and enable collaboration

alternatives.

�Direct energy and CO2e reduction for IT/Intel

�Direct Cost Savingsalternatives. �Direct Cost Savings

E. Measure, Monitor and

Reduce Energy

Consumption

IT will define measure and monitor resource

consumption and reuse, recycle and waste based on

industry standards.

�Direct energy and CO2e reduction for IT/Intel

�EB Goal

�Reuse, Recycle and Waste Management

F. Enable Sustainable

Facilities

IT will partner across Intel to enable energy efficient

buildings around the world.

�Direct energy and CO2e reduction for IT/Intel

�EB Goal

�Reuse, Recycle and Waste Management

G. Promote Sustainability

in the Industry

IT will share its sustainability strategies; BKM’s and

results with industry peers.

�Enhance Intel Brand

�Influence Revenue Growth

�Corporate Social Responsibility

H. Enable Intel to meet

Global Sustainability

Compliance

IT will work with business partners to identify, assess

and enable corporate sustainability regulations that

require IT capabilities.

�No adverse impact

�Reuse, Recycle and Waste Management

I. Facilitate De-

Materialization

IT will substitute high Carbon products/process with low

Carbon alternatives.

�Direct energy and CO2e reduction for IT/Intel

�EB Goal

J. Enable Sustainability

Behavior

IT will Educate, Encourage, Enlist (E3) our employee

base by sharing BKMs, successes, challenges and inviting

their inputs to programs & projects.

�No adverse impact

�Reuse, Recycle and Waste Management

�EB Goal

Opportunity: Data Center Efficiency

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HistoricalTrends

CurrentEfficiencyTrends

ImprovedOperation

1.5% of total U.S.Electricity Usage

0.8% of Total U.S.Electricity Usage

2.9% of Projected Total U.S. Electricity Usage

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

20

40

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BestPractice

State-of-the-Art

Source: EPA Report to Congress on Server and Datacenter Energy Efficiency; August 2, 2007

IT data center consolidation reduced the number of

facilities by ~20 in 2007, with a 2008 target of 20 more.

Data Center Usage

Focus on Highest Impact Opportunities

IT I

nfl

ue

nc

e

IT Employee Air Travel

IT Office Power

Client Printing

Client Device Power

Data Center Power

Intel-wideEmployee Air Travel

We identify, analyze, and focus on those areas

with the highest impact.

Impact

Client PrintingEmbodied Energy

Client DeviceEmbodied Energy

Intel-wideOffice Power

Current State of Capability Deployment for Internal Collaboration

Building Community Inside Intel

A Variety of Capabilities

– Find People and Experts

– Capture Innovative Ideas

– Hold Threaded Discussions

– Breakdown Information Silos

– Enrich Communications and

WikiProfessional NetworkingBlogsPodcasting/Hosted MediaDiscussion ForumsIntel Ideas

– Enrich Communications and Training with Rich Media

– Improve Collaboration and Working on Projects

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Building the Enterprise Social Stack

Build a Solid FoundationBlog and discussion forum, Enterprise wiki, Professional

networking and unified profile, Enterprise content syndication, Unified tag content, Unified social book-marking

Integrate into Business ProcessesIntegrate into Business ProcessesIntranet portal, Intranet search, Traditional productivity tools

(i.e. email, presence, meeting workspaces)

Add Rich Capabilities to the StackPodcasting/hosted media, Company-specific ideas, Widgets and mashups, Extend to mobile devices

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