Waiting for ads to load sucks!
2
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30% reduction in purchase intent due to
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3 Acquisiti & Spiekermann,Do Interruptions Pay off?
Effects of Interruptive Ads onConsumers' Willingness to Pay
Journal of interactive Marketing. 2011
4
● Desktop Technology
● Leaves people waiting
● Negatively primed audience!
Please Wait...
Vs.
Streaming
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● Mobile Specific
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Pre-caching
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5
#2
Value-exchange video
Targeted VideoUser Opt-in
Better UX
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4 Winterberry Group, In-app Advertising: Defining the Market and Its Unique Dynamics, January 2016
6@SMRTR_MEDIA #UXMatters
#2 Value Exchange video
84% Of mobile users are favorable to value-exchange video formats
Programm-atic
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7
Programm-atic
8
First to Market
Programmatic Pre-cached Mobile Video
Partnering withleading global DSPs
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