InteractiveMarketing

Real-Time Information

The Internet Landscape

What is internet or digital marketing?

• Web Design and Development

• Analytics and Conversion Tracking

• Search Engine Marketing

• Display Advertising and Behavioral Targeting

• Social Media Marketing

• Email Marketing

• Mobile

Web Design and Development

Precedence

Spacing

Navigation& Usability

Typography& Alignment

Clarity & Consistency

Analytics & Conversion Tracking

Conversion points or KPI’s are important to analyze the success of a campaign:

• Online Purchase

• Submit a Form

• Call

• Download

Some facts:• SEM is the fastest growing form of online marketing

• 89% of US Internet Users

• 63% of consumers first look to the internet

• 82% say search is the most commonly used tool

• 41% use geographic modifiers

• 82% of local searchers follow-up with in-store visits, phone calls or purchase

Paid Search

Contextual Advertising

Search Engine Optimization

Display Advertising

Search Engine Marketing

Speed, Placement, Targeted Keywords & Negative Keywords, PPC, Landing Pages

Paid Search

Paid Search

Organic Search

Search Engine Optimization

• Google Algorithm

• Google Instant

• Google Places

• Increased focus on SEO can begin to decrease or eliminate the need for PPC

Display/Banner Advertising

• CPM

• Rich Media

• Mobile

• Behavioral Targeting

Conversation Prism 3.0 ~Brian Solis

Social Media

User Generated Content

• Blogs

• Social Network Sites

• Wikis

• Videos & Photos

• Review Sites

• Audio Sites

• Discussion Boards & Forums

Email Marketing

• Fast & Easy

• Interactive

• Personalization

• Tracking

• Eliminated printing costs

Mobile

Mobile Websites

SMS/Texting

Smart Phones

Tablets/iPad/Kindles

Location Based Marketing

“[Google] can make more in mobile than desktop eventually. The reason is because mobile is more targeted.” ~Eric Schmidt

1. Domain Name Selection

2. Content is King

3. Keeping a Good Neighborhood

4. Organic Optimization

5. Performance Based Marketing

5 Tips For Starting A Small Business

Questions?