InteractiveMarketing
Real-Time Information
The Internet Landscape
What is internet or digital marketing?
• Web Design and Development
• Analytics and Conversion Tracking
• Search Engine Marketing
• Display Advertising and Behavioral Targeting
• Social Media Marketing
• Email Marketing
• Mobile
Web Design and Development
Precedence
Spacing
Navigation& Usability
Typography& Alignment
Clarity & Consistency
Analytics & Conversion Tracking
Conversion points or KPI’s are important to analyze the success of a campaign:
• Online Purchase
• Submit a Form
• Call
• Download
Some facts:• SEM is the fastest growing form of online marketing
• 89% of US Internet Users
• 63% of consumers first look to the internet
• 82% say search is the most commonly used tool
• 41% use geographic modifiers
• 82% of local searchers follow-up with in-store visits, phone calls or purchase
Paid Search
Contextual Advertising
Search Engine Optimization
Display Advertising
Search Engine Marketing
Speed, Placement, Targeted Keywords & Negative Keywords, PPC, Landing Pages
Paid Search
Paid Search
Organic Search
Search Engine Optimization
• Google Algorithm
• Google Instant
• Google Places
• Increased focus on SEO can begin to decrease or eliminate the need for PPC
Display/Banner Advertising
• CPM
• Rich Media
• Mobile
• Behavioral Targeting
Conversation Prism 3.0 ~Brian Solis
Social Media
User Generated Content
• Blogs
• Social Network Sites
• Wikis
• Videos & Photos
• Review Sites
• Audio Sites
• Discussion Boards & Forums
Email Marketing
• Fast & Easy
• Interactive
• Personalization
• Tracking
• Eliminated printing costs
Mobile
Mobile Websites
SMS/Texting
Smart Phones
Tablets/iPad/Kindles
Location Based Marketing
“[Google] can make more in mobile than desktop eventually. The reason is because mobile is more targeted.” ~Eric Schmidt
1. Domain Name Selection
2. Content is King
3. Keeping a Good Neighborhood
4. Organic Optimization
5. Performance Based Marketing
5 Tips For Starting A Small Business
Questions?
