2012 Professional Women’s Network Page 1
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Es así como podemos marcar la diferencia para nuestra
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Internacionales
INTERNATIONAL
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The Leader Within
Peak Job Performance: Preparing Mentally and Physically for the Challenges of Leadership Mexico City, May 2012
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► Defining the “job”
► The institutional challenge
► The individual challenge
► What you can do
Our Conversation Today: Peak job performance to
meet the challenges of 21rst century leadership
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You can HAVE it all
You just can’t DO it all
What is IT?
Start with the right question
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Centered leadership model from McKinsey
The Institutional Challenge
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Hidden Brain Drain Task Force Research*
•Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success (Harvard Business Review, March 2005)
•Leadership in Your Midst: Tapping the Hidden Strengths of Minority Executives (Harvard Business Review, November 2005)
•Extreme Jobs: The Dangerous Allure of the 70-Hour Workweek (Harvard Business Review, December 2006)
•The Athena Factor: Reversing the Brain Drain in Science, Engineering and Technology (Harvard Business Review, June 2008)
•Bookend Generations: Leveraging Talent and Finding Common Ground (Harvard Business Review, July 2009
•The Sponsor Effect (Harvard Business Review, October 2010)
•Battle for Female Talent in Emerging Markets
* Conducted by the Center for Talent Innovation
The Individual Challenge
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Women and power – the challenge and opportunity
for women
The Challenge
The “Good Girl” problem
The Goldilocks syndrome
Embracing ambition
Finding your purpose
Using power intentionally
The Opportunity
► Build your network
► Build your personal brand
► Get digital
► Sponsors and Alliances
► Identity
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Save Daddy’s money
Complete their work before they go out and play
Wait to be invited to the party
Need to know the right answer
Are loyal to their best friend
Spend all of their allowance
Play hard Invite themselves to the party or throw their own
Know that being right may be wrong
Play the field
The Challenge for Women - - The Good Girl Theory
“Good Girls…” “Bad Girls…”
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The Challenge for Women - - The Goldilocks
Syndrome
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A Vicious Cycle?... Or Virtuous Circle?
The Challenge for Women - - Purpose, Ambition and
Power
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• Networks and Networking
• Get digital
• Personal Brand
• Board of Directors
• Identity
What You Can Do
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• Your identities define your network challenges and opportunities
• Each internal network can serve as either a wall or a connector to other internal networks
• Your internal networks are critical building blocks to your external networks – because you bring your company with you.
Ethnicity
gender
company
industry customer
affinity group
regulators
partners
Business unit
Who Am I ?
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Networking is NOT a Network
Networking is:
A skill
Transactional
Opportunistic
One on one
A roladex
Proactive
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Both are Critical!
A Network is NOT Networking
A Network is:
An “Organization”
Institutional
Sustainable
Multi-party
Web of Strategic Alliances
Your personal Wikipedia
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Networks are the Engine of the 21rst Century
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Benefits of Networking
So What’s In It For You?
• Friendships and Professional Relationships
• Opportunities to Contribute to Others
• Opportunities for Others to Contribute to You
• Increased Efficiency And Productivity: Who to Go to for What
• Greater And Easier Access To Information, Ideas, And Contacts
• Lifelong Channel for Learning
• Opportunities … Jobs, Career, Business, Personal…
• Contribution to the “Relational Assets” of your Company
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Personal Brand and Networks
A key building block of a strong network requires you to build your
Personal Brand.
The value of a network increases exponentially based on the value of the
Content running through it – You and your relationships are the content!
The greater the value of your “brand equity”, the more valuable you are
to and for the network.
Building your personal brand requires you to understand and connect to
what is of value to others , e.g. It’s not about you!!!!!
Your personal brand and your ability to network
successfully are pieces of the same puzzle.
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Get digital!
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Power
Position
Persona
Purpose
Passion
Platform
Building Your Personal Brand
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Building Your Personal Brand – Why?
Increases your power
Acts as a GPS for others
Increases your value to a network
Increases your optionality
Accelerates your credibility and access
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10 Steps to Building Your Personal Brand
Take a snapshot of who you want to be in the future – how will THEY describe you?
What is your current “Brand” – do some market research.
Take inventory of your channels of distribution – how and how often do you meet people now?
Create a process for Networking – Identify internal and external targets
Identify and build your product management team – build your “board of directors”
Create your first year launch plan for your Brand – specific goals and milestones
Measure your progress – are you increasing your brand equity?
Ask for help – get others committed to your success
Make sure your brand can sustain “market shocks” – is your brand equity “portable”?
Try it. It works.
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Build Your Own Virtual Company
• Sponsors
• Mentors
• Strategic Alliances
• Key Opinion Leaders
• Followers
• Board of Directors
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Building your Path Forward
Define your purpose (not your position)
Build your “Power Tools” kit
Enhance“Hall Way” reputation
Build/navigate your relationship map and network
Enhance your organizational intelligence
Develop your personal brand
Build strategic alliances
Take sponsorship seriously
Gain mastery
Build your power plays and plan
Identity - -Winning at home, at work and in the world
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Connecting the Dots: Winning at Home, at Work and
in the World
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