International College for Girls Programmes/2008-09/BBM... · International College for Girls Jaipur...

International College for Girls

SFS GURUKUL MARG, MANSAROVER JAIPUR

DEPARTMENT OF MANAGEMENT STUDIES

Revised

SCHEME OF EXAMINATION

AND

COURSES OF STUDY

FOR

BBM

III Semester Examination November 2009

IV Semester Examination April 2010

V Semester Examination November 2010

VI Semester Examination April 2011

Syllabus applicable for the students seeking admission to the BBM Course in the

academic year 2008-09

International College for Girls

Department of Management Studies

BBM

Credit Templates & Examination Scheme

INTERNATIONAL COLLEGE FOR GIRLS (AUTONOMOUS),

JAIPUR


BBM

SIX SEMESTER PROGRAMME

CREDIT TEMPLATE AND OUTLINES OF THE SYLLABUS

Semester-I.

Paper Code Title Total

Hours

Hours

/Week

Credi

ts

Total

credits

FEN-100 English 30 2 2

FHI-100

FFR-100

FGR-100

Hindi/MEL

30 2 2

BBM-101 Fundamentals of

Business Management

45 3 3


Business

Communication

45 3 3

BBM-103 Law of Contract 45 3 3

BBM-104 Managerial Economics-I 45 3 3

BBM-105 Practical 60 4 4


Accounts-I

45 3 3


Computer & Office

Automation

45 3 3


30


Semester-II

FEN-200 Advanced English 30 2 2

FHI-200

FFR-200

FGR-200

Advanced Hindi/MEL

30 2 2

BBM-201 Principles and Practices

of Management

45 3 3

BBM-202 Applied Business

Communication

45 3 3

BBM-203 Business Laws 45 3 3

BBM-204 Managerial Economics-II 45 3 3



Accounts-II

45 3 3

BBM-207 Programming concepts

and Database

Management

45 3 3


30


Semester-III

FES-300 Our Environment 30 2 2

BBM-301 Corporate Strategy 45 3 3

BBM-302 Marketing Management-I 45 3 3

BBM-303 Research Methodology-I 45 3 3

BBM-304 Business Finance-I 45 3 3


BBM-306 Quantitative Techniques

for Management-I

45 3 3

BBM-307 Management

Information System-I

45 3 3


26

Semester-IV

FES-400 Environmental

Conservation

30 2 2

BBM-401 Strategic Management 45 3 3

BBM-402 Marketing Management-II 45 3 3

BBM-403 Research Methodology-

II

45 3 3

BBM-404 Business Finance-II 45 3 3


BBM-406 Quantitative Techniques

for Management-II

45 3 3

BBM-407 Management

Information System-II

45 3 3


26

Semester-V

FGS-500 General Studies 30 2 2

BBM-501 Organizational

Behaviour-I

45 3 3

BBM-502 Human Resource

Management-I

45 3 3

BBM-503 International Business-I 45 3 3

BBM-504 Cost & Management

Accounting – I

45 3 3


BBM-506 E-Commerce-I 45 3 3

BBM-507 Corporate Internship

Project & Viva-voce-I

45 3 3


26

Semester-VI

FEM-600 Entrepreneurship &

Management

30 2 2

BBM-601 Organizational

Behaviour-II

45 3 3

BBM-602 Human Resource

Management-II

45 3 3

BBM-603 International Business-II 45 3 3

BBM-604 Cost & Management

Accounting-II

45 3 3


BBM-606 E-Commerce-II 45 3 3

BBM-607 Corporate Internship

Project & Viva-voce-II

45 3 3


26

Grand total of Credits 164

International College for Girls Jaipur

BBM

Scheme of Examination

Internal Evaluation- Theory Paper

Test Teacher

Interaction

Home Assignment Attendance Total

15 Marks 5Marks

5 Marks

5 Marks 30

Internal Evaluation- Practical

Scheme of Evaluation for Continuous Assessment

(Practical)

Project / Case Study

/Exercises /Practical

Test

Report Presentation Regularity Total

10 Marks 10 Marks 10 Marks 30 Marks

External Evaluation- Practical

Practical Record Viva Voce Total

40 30 70

INTERNATIONAL COLLEGE FOR GIRLS

DEPARTMENT OF MANAGEMENT STUDIES

Course Content

UG Programme

Semester –III


Course: B.B.M.– Pt II (III Semester)

Paper- 1: Corporate Strategy

Code: (BBM-301)

Total Number of Lectures Allocated: 45

Credit: 3 Time: 3 Lecture Hours/Week

Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be

able to lead the market and win over the competition.

Unit Contents Lectures

I Corporate Strategy: Concept, Strategic

Management Process, Strategic Intent, Vision,

Mission, Business Definition and Objectives.

09

II Environmental Scanning: External- (Macro and

Micro) environment appraisal, , Porter Five Forces

Model for Industry Analysis,

09

III Organizational Appraisal, SWOT. 09

IV Competitive Advantage: Concept, core

competence and Value Chain Approach, Generic

Competitive Strategies

09

V Corporate Level Strategy: Expansion/Growth,

Stability, Retrenchment, & Combination 09

Essential Reading: 1. Prasad, L,M. (1995), Business policy & Strategy, New Delhi : Sultan

Chand & Sons.

2. Azhar Kazmi, Business Policy and Strategic Management

Reference books:

1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.

2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management,

McGraw- Hill.

3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata

McGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., 2001.

4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of

Corporate Strategy, Delhi, Macmillan India.

5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin

Max Marks :100

Min. Marks : 40

Continuous Assessment : 30

Sem. End Exam : 70



Paper- 2: Marketing Management-I

Code: (BBM-302)


Credit: 3 Time: 3 Hours/Week

Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business

and help one learn the marketing mix concepts


I Introduction-Nature, scope and importance of

marketing, approaches to marketing, selling Vs

marketing concept, Concept of Marketing of

services.

09

II Buyer Behavior and Market Segmentation:

Factors influencing buyer behavior, Buying

decision process, Segmentation-Targeting-

Positioning

09

III Managing the product: Product concept, levels of

products, product mix, deciding product policy,

product line decisions, Brand Equity, Packaging,

Labeling,

09

IV Concept of product life cycle: stage specific

marketing strategies, New product development

process.

09

V Pricing: Objectives of pricing, methods of pricing,

Factors influencing pricing.

09

Essential Reading:

1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson

Education (Singapore) Pte. Ltd., Delhi, 12th

ed.

2. Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An

Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3rd

ed.

3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning

Implementation and Control, Delhi: Macmillan India Ltd., 3rd

ed.

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Reference books:

1. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd.,

New Delhi, 7th

ed.

2. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai,

2006, 13th

ed.

3. Gandhi, J. C., Marketing Management –An Introduction, Tata Mc-Graw Hill

Publishing Co. Ltd., New Delhi, 1995.

4. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994

5. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India,

New Delhi, 1997.



Paper- 3: Research Methodology-I

Code: (BBM-303)



Objective

To understand the types, tools and methods of research and develop the ability to

construct data gathering instruments appropriate to the research design


I Research: Definition and concept of research,

objectives of research, importance of research.

Types of Research- Descriptive vs Analytical,

Applied vs Fundamental, Quantitative vs

Qualitative, Conceptual vs Empirical, Historical,

Longitudinal Research.

Research Approaches, Significance of Research.

09

II Research Design: Meaning, Need and

Characteristics of a good research design.

Identification of a Research problem. Selection of a

Research problem. Hypothesis- purpose,

characteristics, types and criteria of hypothesis.

Variables- Meaning and Concept, Types of

variables.

09

III Data gathering instruments: Observation,

Interview, Questionnaires and Schedules, their

construction, Technique of data collection, Scrutiny

of data accuracy of measurements, testing of a

questionnaire.

09

IV Scaling Techniques: Purpose of scaling

techniques, Types of scales- Nominal, Ordinal,

Interval and Ratio scales.

Sampling- Meaning of census and sample.

Characterstics of a good sample, Need for sample,

Types of samples based on Probability and Non-

Probability sampling.

Probability Sampling- Idea of Simple Random

Sampling, Stratified and Cluster sampling

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Non- Probability Sampling- Purposive and Quota

sampling.

V Statistics- Meaning, Importance, Limitations,

Classifications and Tabulation of data, discrete and

continous variables. Frequency Distributions and

Cumulative frequency distribution,

Measure of Central Tendency- Mean, Median

and Mode, their properties, merits and demerits.

Measure of Dispersion- Range, Quartile

Deviation, Mean Deviation and standard deviation,

coffecient of variation.

09

Essential Reading: 1. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social

Research, Himalaya Publishing House, Mumbai

2. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques,

Wishwa Publication, New Delhi.

Reference books:

1. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social

Sciences, Agri. Cole Publishing Academy, New Delhi, 1990.

2. Dwivedi, R.S.(1997), Research Methods in Behavioural Sciences, Macmillan India,

Delhi, 1997.

3. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New

Delhi.

4. Best, J.W., Research in Education, Prentice Hall of India, New Delhi.

5. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New

Delhi.



Paper- 4: Business Finance-I

Code: (BBM-304)



Objective

The course provides the knowledge of the importance of finance in business, its sources

and ways to analyze financial data to be able to come out with financial status of a

corporate enterprise.


I Financial Management:

Meaning, Scope, objectives of Financial Management

and other Areas of Management --- Organization of

Finance Function. Capitalization- under capitalization

and over capitalization

09

II Sources of Finance:

Classification of Sources of Finance, Short Term and

long term Shares, debentures, Preference Shares.

Financial Institutions-IDBI, IFCI, ICICI

09

III Capital Structure:

Meaning, Capital Structure and Financial Structure,

Optimum Capital Structure, Capital Structure Theories,

Factors Determining Capital Structure. Cost of Capital:

Concept, Importance, Classification and Determination

of Cost of Capital. Leverages: Concept, Types of

leverages and their significance

09

IV Capital Budgeting: Concept, Importance And

Appraisal Methods: Pay back period, DCF techniques,

Accounting rate of return, IRR

09

V Introductory knowledge about Stock market –

Primary market and Secondary market, Market Indexes,

Shares- meaning of Rights, Bonus and dividends,

Debentures, Preference shares, Mutual Funds, Bullion ,

Commodity markets

09

Essential Reading: 1. Maheshwari S.N., “Financial Management”, Principles and Practice, Sultan Chand

& Sons, New Delhi

2. Pandey, I. M., “Financial Management”, Vikas Publishing House

Reference books:

1. Khan, M.Y, Jain, P.K., “Financial Management”, Tata McGraw Hill, New Delhi

2. Agarwal, M.R., “Financial Management”, Garima Publications, Jaipur

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


Course: B.B.M.– Pt II (Semester-III)

Paper- 5 Practical

Code: (BBM- 305)



Subject Matter for Practical:

The Practical shall be based on the following papers

Paper

Code

Title of Paper

BBM 301 Corporate Strategy

BBM 302 Marketing Management-I BBM 303 Research Methodology-I BBM 304 Business Finance-I

The Distribution of Marks for the Practical Work will be as given below:

Sem. End Assessment

Unit Contents Continuous

Assessment

Report File Viva Voce

I Project/ Case Study/ Exercises

based on BBM 301

10 Marks

II Project/ Case Study / Exercises

based on BBM 302

10 Marks

III Project/ Case Study / Exercises

based on BBM 303

10 Marks

IV Project/ Case Study / Exercises

based on BBM 304

30 Marks

10 Marks

30 Marks

Total 100 Marks

Note:

Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or

concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for

each paper. Respective subject faculty would do internal/continuous assessment. At the semester

end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files

prepared by the candidates and by conducting a Viva Voce test.

Max Marks :100

Min. Marks : 40


Sem. End Assessment : 70



Paper- 6: Quantitative Techniques for Management-I

Code: (BBM-306)



Objective

The objective of the course is to provide knowledge of tools and techniques of operation research and

quantitative techniques.


I Quantitative Techniques: An Introduction , Nature, Scope and

Role of Operations Research and Quantitative Techniques,

Scientific approach in decision-making, Limitations of these

Techniques

09

II Linear Programming: Mathematical formulation of Linear

Programming problems and their solution using Graphic approach

and Simplex method, Primal and its dual

09

III Assignment: Solving the problem. Cases of unbalanced problems,

multiple optimum solutions, maximization objective and

unacceptable assignments

09

IV Transportation: Solving the problem. Testing the optimality

MODI method. Cases of unbalanced problems, Degeneracy,

Maximization objective, Multiple solutions and Prohibited

Routes

09

V Theory of Games: Two persons Zero Sum games, Pure and

Mixed strategy 09

Essential Readings: 1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company,

Jaipur

2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh

Book Depot, Jaipur

3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur

4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi

References:

1. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New

Delhi

2. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi

3. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur

4. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for

Managerial Decisions, New Age International

Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more

than 12 digits, 6 functions and 2 memories and should be noiseless and cordless.

Max Marks :100

Min. Marks : 40





Paper- 7: Management Information System-I

Code: (BBM-307)



Objective This course aims to integrate the core competencies of management as well as information

technique and provide a leverage to the management function so that the modern managers are not

only able to take decisions but ‘informed decisions’ to enhance its effectiveness.


I MIS A Framework: Concept, Management,

Information, System, MIS definitions, Nature &

Scope, Characteristics, Functions, Importance &

Failures, and MIS & Use of Computers.

10

II Management Process: Introduction to

management, Approaches to management,

Functions of the manager, MIS: A support to the

management, Management effectiveness, Planning,

Organizing, Staffing, Directing, Controlling, and

MIS: A tool for management process.

08

III Information : Concept, Attributes , Classification

(action vs. no-action, recurring vs. non-recurring

information, internal vs. external, organizational,

functional, knowledge, decision-support,

operational), methods of information collection,

Decision-making concept, Simon’s model of

decision-making, MIS & decision-making.�

09

IV Information System for Decision-making: Classification of MIS (TPS, MIS, DSS, EIS, OASs,

BESs).

Computer hardware for information system:

Introduction- Basics of data representation, types of

computers, basic components of computer system,

factors to buy a PC

Computer software for information system:

08

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Introduction- programming languages,

classification of software, role of software in

problem solving, criteria for investment in

hardware & software. �

V Database Management System: Introduction,

database hierarchy, data duplication, data

inconsistency, lack of data integration, data

dependence, program dependence, databases,

objectives, advantages, disadvantages, database

structure, E-R diagram, DBMS, definition of DML

and DDL, data models (Hierarchical, Network,

Relational).

10

Essential Reading: 1. Javedkar, W. S., Management Information Systes, Tata McGraw Hill, New Delhi.

2. Kanter, Jerome, Management Information System, Prentice Hall of India, New Delhi

3. A.K.Gupta, - Management Information Systems (S.Chand & Company Ltd.,

2003)

4. D.P.Goyal - Management Information Systems-Managerial Perspectives

(Macmillan)

Reference books:

1. O’Brien, Management Information System

2. Mardic, R. G., Ross, J. E. & Clagget, J. R., Information System for modern

management, Prentice Hall of India, New Delhi.

3. Laudon, Kenneth C. and Laudon P. Jane, Management Information System:

Managing the digital firm, Pearson Education, New Delhi.

4. Lucas, Henry C., Information Technology for Management, Tata McGraw-Hill,

New Delhi



Paper- 8 Practical

Code: (BBM-308)




The Practical shall be based on the following papers Paper

Code

Title of Paper

BBM 306 Quantitative Techniques for Management-I

BBM 307 Management Information System-I


Sem. End Assessment


Assessment

Report/Record

File/Practical Test

Viva Voce

I

Project/ Case Study/Exercises based

on BBM306 15 Marks

20 Marks 15 Marks

II Practical Test based on BBM 307

15 Marks 20 Marks 15 Marks

Total 100 Marks

Note:

Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the

HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the

work done for each paper. Respective subject faculty would do internal/continuous assessment. At

the semester end, a Panel of Examiners shall assess the work done in the Practicals through the

Report Files prepared by the candidates and by conducting a Viva Voce test.

Max Marks :100

Min. Marks : 40



Semester –IV


Course: B.B.M.– Pt II (IV Semester)

Paper- 1: Strategic Management

Code: (BBM-401)



Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be

able to lead the market and win over the competition.


I Choice of Strategy: Concept of choice of Strategy,

Choice process. Evaluation of Strategic

alternatives, Gap Analysis, Business portfolio

matrix- BCG. Factors Affecting choice of Strategy.

Time Dimension and contingency Strategies

09

II Strategist: Role of CEO and BOD in strategic

Management 09

III Strategic Implementation: Concept, Aspects and

Issues in Strategic Implementation. Resource

Allocation , Functional Implementation

09

IV Evaluation and Control: Meaning of Strategic

control, Elements of a Strategic control system-

Feed forward control, Feedback control and

concurrent control,.

09

V Social Responsibility – A stakeholder approach,

Written Analysis of Cases. 09

Essential Reading: 1. Prasad, L,M. (1995), Business policy & Strategy, New Delhi : Sultan Chand &

Sons.

2. Azar Kazmi, Business Policy and Strategic Management

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Reference books:

1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.

2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management,

McGraw- Hill.

3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata

McGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., 2001.

4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of

Corporate Strategy, Delhi, Macmillan India.

5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin



Paper- 2: Marketing Management-II

Code: (BBM-402)


Credit: 3 Time: 3 Hours/Week

Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business

and help one learn the marketing mix concepts


I Marking communication: Meaning and

Importance, communication objectives, effective

communication, and communication process.

09

II Promotion Tools-I: Advertising-meaning,

objectives types in advertising decisions, planning

and evaluation of campaign, Personal Selling-

objectives, functions and principles; process

09

III Promotion Tools-II: Public Relations-Importance

and methods, Direct Marketing concept, Sales

Promotion- Purpose, Consumer and Dealer

promotion methods, Sales force promotion.

09

IV Marketing channels: Types of channels, channel

functions, objectives. 09

V Logistics and physical distribution

Functional areas of physical distribution.. 09

Essential Reading:

1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson

Education (Singapore) Pte. Ltd., Delhi, 12th

ed.

2. Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An

Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3rd

ed.

3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning

Implementation and Control, Delhi: Macmillan India Ltd., 3rd

ed.

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Reference books:

4. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd.,

New Delhi, 7th

ed.

5. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai,

2006, 13th

ed.

6. Gandhi, J. C., Marketing Management –An Introduction, Tata Mc-Graw Hill

Publishing Co. Ltd., New Delhi, 1995.

7. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994

8. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India,

New Delhi, 1997.



Paper- 3: Research Methodology-II

Code: (BBM-403)



Objective To understand the types, tools and methods of research and develop the ability to analyze

data gathered to draw precise and relevant conclusions and write it in the form of a

Research report.


I Correlation Analysis- Definition and concept,

types and measures of studying correlation (Karl

Pearson’s coefficient of correlation, its

assumptions, properties, merits and demerits,

Spearman’s Rank correlation coefficient)

Regression Analysis- Definition, concept, uses and

properties. Least Square Methods, Regression

Coefficients, Fitting of Regression lines.

09

II Sampling Distribution and Standard Error. Element

of Testing a Statistical Hypothesis- Formulation of

the problem, Types of errors . Level of

significance, large sample test for proportions,

single mean and difference in two means.

09

III Small sample test- Application of Student’s t- test

for small sample for single mean, difference in two

means ( independent and paired-t). Chi-square test

for population variance. Chi-Square Test ( as

goodness of fit, independence of attributes using

2x2 and rxc contingency tables).

09

IV Analysis of Variance- One-way and two-way

classification

Design of Experiment- Basic ideas, Completely

Randomized Design, Randomized Block Design,

Latin Square Design.

09

V Research report writing:

Format of research report, presentation, footnote-

endnote, bibliography, references.

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Essential Reading: 1. Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers.

2. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social

Research, Himalaya Publishing House, Mumbai

3. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques,

Wishwa Publication, New Delhi.

Reference books:

1. Goon, Gupta and Das: Fundamentals of Statistics, Vol. I and II.

2. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.

3. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and

Sons, New Delhi.

4. Gupta, S.P., Statistical Methods, Sultan Chand and Sons, New Delhi.

5. Gupta, S.C. and Kapoor V.K., Fundamental of Mathematical Statistics, Sultan Chand

and Sons, New Delhi



Paper- 4: Business Finance-II

Code: (BBM-404)



Objective The course provides the knowledge of the importance of finance in business, its sources

and ways to analyze financial data to be able to come out with financial status of a

corporate enterprise.


I Funds Flow and Cash flow Statements 09

II Working Capital Management: Theory of

working capital management , Management of cash

and marketable securities Receivables Management

Inventory Management, over and under Trading.

09

III Dividend: Dividend Policy, Relevance and Irrelevance

Concepts of Dividend. 09

IV Ratios:

Short term liquidity, solvency, profitability and

investment ratio.

09

V Cost Volume Profit Analysis:

CVP, Break Even Analysis, Contribution, Margin

of safety.

09

Essential Reading: 1.Maheshwari S.N., “Financial Management”, Principles and Practice, Sultan Chand &

Sons, New Delhi

2.Pandey, I. M., “Financial Management”, Vikas Publishing House

Reference books: 3. Khan, M.Y, Jain, P.K., “Financial Management”, Tata McGraw Hill, New Delhi

4. Agarwal, M.R., “Financial Management”, Garima Publications, Jaipur

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


Course: B.B.M.– Pt II (Semester-IV)

Paper- 5 Practical

Code: (BBM-405)





Paper

Code

Title of Paper

BBM 401 Strategic Management BBM 402 Marketing Management-II BBM 403 Research Methodology-II BBM 404 Business Finance-II


Sem. End Assessment


Assessment



based on BBM 401

10 Marks


based on BBM 402

10 Marks


based on BBM 403

10 Marks


based on BBM 404

30 Marks

10 Marks

30 Marks

Total 100 Marks

Note:

Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned

faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.

Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of

Examiners shall assess the work done in the Practicals through the Report Files prepared by the

candidates and by conducting a Viva Voce test.

Max Marks :100

Min. Marks : 40





Paper- 6: Quantitative Techniques for Management-II

Code: (BBM-406)



Objective The objective of the course is to provide knowledge of tools and techniques of operation

research and quantitative techniques.


I Decision Theory: Decision-Making under certainty, uncertainty

and risk, Decision tree analysis 13

II Network Analysis: PERT / CPM, Cost Analysis and Crashing

the Network, Probability consideration under PERT. 06

III Probability: Concept, Laws of probability, Baye’s theorem,

Mathematical Expectation 08

IV Probability Distributions: Binomial, Poisson and Normal

probability distribution 08

V Queuing Model: Single Channel queuing theory in business

decision-making 10

Essential Readings:

1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company,

Jaipur

2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh

Book Depot, Jaipur

3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur

4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi

References: 5. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New

Delhi

6. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi

7. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur

8. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for

Managerial Decisions, New Age International

Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more

than 12 digits, 6 functions and 2 memories and should be noiseless and cordless

Max Marks :100

Min. Marks : 40





Paper- 7: Management Information System-II

Code: (BBM-407)



Objective This course aims to integrate the core competencies of management as well as information

technique and provide a leverage to the management function so that the modern managers are not

only able to take decisions but ‘informed decisions’ to enhance its effectiveness.


I System: system concepts, system control, types of

system.

System analysis and design: introduction, need for

system analysis and design, introduction to SDLC,

system development model (protyping).

08

II MIS and system concepts, development of long

range plans of MIS, determining the information

requirement, development and implementation of

MIS, evaluation of MIS.

10

III Applications of MIS in manufacturing sector: introduction, personnel, finance, production,

materials, marketing management.

.

10

IV Decision Support System: evolution, objective,

classifications, characteristics, components,

development, relationship between MIS and DSS,

applications of DSS (TPS, MIS, DSS and EIS).

09

V Network: Introduction, data transmission direction

(simplex, half-duplex, full-duplex), topology (star,

bus, ring), definition of client-server computing,

components (hardware and software) and functions

of client-server systems, LAN-MAN-WAN-VAN-

PBX concepts, network management, concept of E-

commerce

08

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Essential Reading: 1. Javedkar, W. S., Management Information Systes, Tata McGraw Hill, New

Delhi.

2. Kanter, Jerome, Management Information System, Prentice Hall of India, New

Delhi

3. A.K.Gupta, - Management Information Systems (S.Chand & Company

Ltd., 2003)

4. D.P.Goyal - Management Information Systems-Managerial Perspectives

(Macmillan)

Reference books:

5. O’Brien, Management Information System

6. Mardic, R. G., Ross, J. E. & Clagget, J. R., Information System for modern

management, Prentice Hall of India, New Delhi.

7. Laudon, Kenneth C. and Laudon P. Jane, Management Information

System: Managing the digital firm, Pearson Education, New Delhi.

8. Lucas, Henry C., Information Technology for Management, Tata

McGraw-Hill, New Delhi



Paper- 8 Practical

Code: (BBM-408)





Code

Title of Paper

BBM 306 Quantitative Techniques for Management-II

BBM 307 Management Information System-II


Sem. End Assessment


Assessment

Report/Record

File

Viva Voce

I


on BBM 406 15 Marks

20 Marks 15 Marks

II Practical Test based on BBM 407 15 Marks 20 Marks 15 Marks

Total 100 Marks

Note:

Each student is required to perform a Practical Test/Project/Case Study/ Exercise allotted by the

HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the

work done for each paper. Respective subject faculty would do internal/continuous assessment. At

the semester end, a Panel of Examiners shall assess the work done in the Practicals through the

Report Files prepared by the candidates and by conducting a Viva Voce test.

Max Marks :100

Min. Marks : 40



Semester –V


Course: B.B.M.– Pt III (V Semester)

Paper- 1: Organizational Behaviour-I

Code: (BBM-501)



Objective The objective of the course is to acquaint the students with the individual and group behavioural

aspect of Organization, which influences the management practices and the overall organizational

productivity.


I Introduction: Concept, meaning, of organization,

Meaning and Concept of Organization Behaviour, 09

II Perception: Nature, Importance, difference between

sensation and perception, perceptual process

perceptual selectivity, perceptual organization

09

III Personality: Meaning, Determinants of personality,

personality development theories.-

Psychoanalytic theory, Socio-psychological theory,

Trait theory, Self theory

09

IV Motivation: Concept, Motivation and Behaviour,

Primary and secondary motives, Financial and Non

Financial Motives

09

V Theories of motivation : Maslow’s Need hierarchy

theory, Herzberg’s Motivation Hygiene theory , V

room's expectancy theory, Porter-Lawler model,

Equity theory of work motivation. Alderfer’s ERG

theory, McClelland’s achievement motivation

theory.

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Essential reading:

1. Robbins, Stephen P., Organizational behavior: Concepts, Controversies,

Applications, Prentice Hall of India Private Limited, New Delhi

2. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi

3. Buchanan, David, Organizational behaviour, Prentice Hall, 2004.

Reference book:

1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding and

Managing Life at work, Pearson Prentice Hall, Toronto, 2005

2. Davis, Keith and Newstrom, John W., Human behaviour at work: Organization

behaviour, McGraw-Hill International Editions Management Series, New York.



Paper- 2: Human Resource Management-I

Code: (BBM-502)



Objective Human Resource is an important asset of the organization. The course provides knowledge with

regards to the management of this asset in the most productive and efficient manner.


I HRM: Basic concepts, Objectives, Importance and

functions, Difference between HRM and PM,

Genesis and growth of HRM in India, Emerging

horizons in HRM

09

II HRP: concept, Importance, process, Barriers to HRP

Job Design: concept, factors and techniques of job

design

09

III Job Analysis: concept, uses, process and methods

(Job description and Job specification)

Recruitment: meaning, factors affecting

recruitment, recruitment process, sources of

recruitment (internal, external)

09

IV Selection: meaning, Selection process, Types of

Tests, Testing concepts, various types of

Interviews, New methods of selection

(participative selection and employee leasing)

09

V Placement and Induction: concept,

objectives and procedure of induction,

Advantages

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Essential Reading:

1. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co.

2. C B Gupta, Human Resource Management

3. C.B Mamoria and S. V.Gankar, Human Resource Management,

Reference books:

1. Ashwathappa, Human Resource Management,

2. P. Subba Rao, Essentials of Human Resource Management and Industrial Relations



Paper- 3: International Business - I

Code: (BBM-503)



Objective With markets and businesses reaching out to global dimensions, managers are required to have an

understanding of the international business operations as well. This course aims to provide the basic

information about the various functional and influencing aspects of international business.


I International Business: Introduction—Meaning of I. B., International

Business Vs. International Trade, Domestic Vs. I. B.,

Scope of I. B., Role of I. B. Driving forces of I. B.,

Forces restricting I. B., Importance of studying I. B.

09

II Cultural environment:

Definition of culture components of culture,

(Language, religion, values, attitudes, customs,

Education, family, Material culture Aesthetics)

Imperatives of culture for I. B.

09

III The Global Economic Environment:

The Global Economy. Bases of Economic. Economic

system-Market Allocation, Command Allocation,

Mixed Allocation. Indicators of Economics- Balance

of payment, Exchange rate, Foreign Investment.

09

IV Political Environment:

Importance of political Environment for I. B. The

Political Systems: Democracy-Basic Principles,

Authoritarianism-Theocracy, Monarchy, Dictatorship.

Major Political objective-Political Sovereignty.

09

V International Financial Environment:

Foreign Direct Investment-Reasons, Volume and

directions, Foreign Exchange Transactions and

Terminology.

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Essential Reading: 1. Thakur and Mishra, International Business.

2. J.M. Diwan and K.N. Sudarshan, International Business Management.

Reference books: 1. R.D. Robinson, International Business Management a guide to decision making

2. Ramu Shiva, International Business

3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian

perspective, Sultan Chand & Sons, New Delhi



Paper- 4: Cost & Management Accounting-I

Code: (BBM-504)



Objective The course aims to provide the skills to identify the cost centers and learn to analyze and manage

these cost centers, so as to exercise effective cost control in the organization, thereby increasing its

the overall profitability.


I Introduction: Meaning and definition of cost

accountancy, Nature and Scope of Cost Accounting,

Cost Concepts, Distinction between Financial and Cost

Accounting. Elements of Cost, Cost Statements: An

Introduction

09

II Material: Material Cost Management, Need for Efficient

Purchasing, Storing of Materials, Methods of

Inventory Control, Some Specific Techniques Related to

Operating Control System viz. ABC Analysis, VED

Analysis, JIT, FSN, Material Cost and its

Components, Economic Order Quantity, Inventory

Levels i.e. Reorder Level, Maximum Stock Level,

Minimum Stock Level, Average Stock Level,

Methods of Issue Pricing i.e. LIFO, FIFO, Simple

Average, Weighted Average, HIFO, Standard Price

And Base Stock Method

09

III Labour: Recruitment, Recording of time and wages,

Time Keeping and Time booking, Job Evaluation and

Merit rating, Labour Turnover: meaning and nature,

Methods of calculating Labour Turnover, Methods of

remunerating Labours, Incentive Plans, Allocation of

wages, Idle Time: meaning and causes, Treatment of

idle time, Over time

09

IV Overhead : Meaning, Collection, Classifications, Apportionment, Allocation and Absorption of overheads; Treatment of interest on capital, Research and development expenses, Losses on account of depreciation, waste, obsolescence and defectives,

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Under and Over absorption of Overheads.

Single output or unit costing: Cost sheet,

Adjustments in cost sheet, Treatment of Scrap,

defectives, Absorption of overheads and calculation of

Tender price, Job Costing

V Ratio Analysis: Liquidity, Activity, Profitability, Leverage and Investment analysis Ratios

Capital Budgeting: Techniques of Capital budgeting,

Pay back Period method, Average Rate of Returns, Net

Present Value method, Internal rate of return

09

Essential Reading:

1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi

2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi

Reference books: 1. Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi

2. Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi

3. Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi

4. Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi

5. Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur

6. Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur


Course: B.B.M.– Pt III (Semester-V)

Paper- 5 Practical

Code: (BBM-505)





Paper

Code

Title of Paper

BBM 501 Organizational Behaviour-I BBM 502 Human Resource Management-I BBM 503 International Business-I BBM 504 Cost & Management Accounting-I


Sem. End Assessment


Assessment



based on BBM 501

10 Marks


based on BBM 502

10 Marks


based on BBM 503

10 Marks


based on BBM 504

30 Marks

10 Marks

30 Marks

Total 100 Marks

Note:






Max Marks :100

Min. Marks : 40





Paper- 6: E-Commerce-I

Code: (BBM-506)



Objective Information technology revolution has already taken the entire world by storm. This course aims at

leveraging commerce through information technology and to teach the students to use the

information technology to manage their business more efficiently and effectively


I Introduction to E-Commerce: The Scope of

Electronic Commerce, Definition of Electronic

Commerce, Electronic Commerce and the Trade

Cycle, Electronic Markets, Internet Commerce,

Advantages and limitation of e-commerce, E-

commerce Perspective. Electronic Commerce and

Media Convergence e-commerce Applications

08

II Business Strategy in an Electronic Age: Supply

Chains, Porter’s Value Chain Model, Inter

Organizational Value Chains, Competitive

Strategy, Porter’s Model, First Mover Advantage,

Sustainable Competitive Advantage, Competitive

Advantage using E-Commerce, Business Strategy,

Introduction to Business Strategy, Strategic

Implications of IT Technology, Business

Environment, Business Capability, Strategy

Formulation & Implementation Planning, E-

Commerce Implementation, E-Commerce

Evaluation.

10

III The Internet, World Wide Web and security:

introduction to internet, evolution of internet, The

world wide web, ISP, meaning of network, transfer

of information, The client server network security,

Network layer devices, data and message security

09

IV Generating a business on the internet:

introduction to e-business, life cycle approach, 09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

business planning, hardware, software, security

setup, design, marketing, fulfillment, maintenance

and enhancement phases

V Web site design and development: web site

features and advantages, application of life cycle

for design and development of web site, web site

creation /development, web site navigation design,

Introduction to HTML, criteria of Web-design, web

site anatomy, web site evaluation criteria,

management of web site contents and traffic.

09

Essential Reading: 1. David Whiteley, E-Commerce, Tata McGraw Hill, 2000

2. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.

3. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce,

Pearson Education, 2000

Reference books:

1. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to E-

Business,Vanity Books International,New Delhi.

2. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi



Paper- 7: Corporate Internship Project & Viva Voce-I

Code: (BBM-507)


Credit: 3 Time: 3 Hours

Objective The training assignment exposes the students to the real corporate world and apply the learning and

management knowledge imbibed during the entire BBM course.

Modalities Every student under this curriculum is required to undergo a corporate internship of at least 45 days,

and work on a research problem in the organization, where they do their internship. After successful

completion of the internship the student will be required to submit a copy of Corporate Internship report

to the organization and three copies to the college, with the internship certificate given by the concerned

organization, attached therein. The submission must be made not later than December 31, in the year

of commencement of VI Semester.

Research guide: One of the internal faculty members from the College, where the student is pursuing BBM degree

course, shall be acting as the Corporate Internship guide.

Viva voce: (30 Marks)

At the end of the V Semester, the student will have to appear for a Viva Voce examination before an

external. The Synopsis of Corporate Internship Reports will also be evaluated, and awarded the marks.

Max Marks :100

Min. Marks : 40

Internship report-synopsis: 70

Viva voce : 30



Paper- 8 Practical

Code: (BBM-508)





Code

Title of Paper

BBM 506 E-Commerce-I


Sem. End Assessment


Assessment

Report/Record

File

Viva Voce

I


on BBM 506 30 Marks

40 Marks

30 Marks

Total 100 Marks

Note:


concerned faculty from the above Paper and prepare a Report/Record File of the work done for each

paper. Respective subject faculty would do internal/continuous assessment. At the semester Panel

of Examiners shall assess the work done in the Practical through the Report/Record Files prepared

by the candidates and by conducting a Viva Voce test.

Max Marks :100

Min. Marks : 40



Semester –VI


Course: B.B.M.– Pt III (VI Semester)

Paper- 1: Organizational Behaviour-II

Code: (BBM-601)



Objective The objective of the course is to acquaint the students with the individual and group

behavioural aspect of Organization, which influences the management practices and the

overall organizational productivity.


I Learning: Concept, Nature, Components Factors

affecting learning, Theories of learning-

Conditioning theory, Cognitive learning theory,

Social learning theory, Reinforcement and its

application in behaviour modification

09

II Leadership: Concept, Leaders versus Managers

Theories of leadership: Trait theory, behavioral

theory, Fiedler's contingency theory, Hersey and

Blanchard's. Situation theory leadership in 21st

century

09

III Leadership styles, Managerial Grid, Likert's

systems of leadership, normative model, Tannen

Baum and Schmidt’s model.

09

IV Stress Management: Concept, reasons of stress,

Strategies of overcoming stress. 09

V Organizational Change: Concept, Major forces of

change. Resistance to change,

Process of change. Developing support for change,

Change Model

09

Case Studies based on above syllabus

Essential reading:

4. Robbins, Stephen P., Organizational behavior: Concepts, Controversies,

Applications, Prentice Hall of India Private Limited, New Delhi

5. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi

6. Buchanan, David, Organizational behaviour, Prentice Hall, 2004.

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Reference book:

1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding and

Managing Life at work, Pearson Prentice Hall, Toronto, 2005

2. Davis, Keith and Newstrom, John W., Human behaviour at work: Organization

behaviour, McGraw-Hill International Editions Management Series, New York.



Paper- 2: Human Resource Management-II

Code: (BBM-602)



Objective Human Resource is an important asset of the organization. The course provides knowledge with

regards to the management of this asset in the most productive and efficient manner.


I Training: Concept, Objectives and Importance, types

of training, designing a training program, training

methods

Development: differentiate between development,

training and education; process development, methods

of development

11

II Compensation: Job Evaluation- concept, importance

and methods

Wage and salary- Objectives, factors and methods

Rewards and incentives- meaning advantages, types

of incentives, Fringe benefits

09

III Performance Appraisal: Meaning, process,

problems, methods of Performance Appraisal 09

IV Pay for Performance: Basic concepts (ESOP, profit

sharing, gain sharing)

Job Changes: Transfers, promotions

09

V Industrial Relation: Basic concepts: Need for

Industrial Relations; Prevention and Settlement of

Industrial Dispute, Collective Bargaining.

07

* Case Studies based on above syllabus

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Essential Reading:

1. C.B Mamoria and S. V.Gankar, Human Resource Management

2. Ashwatthapa, Human Resource Management,

3. V SP Rao, Human Resource Management,

Reference books:

1. P. Subba Rao, Essentials of Human Resource Management and Industrial

Relations

2. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co.

3. C B Gupta, Human Resource Management



Paper- 3: International Business-II

Code: (BBM-603)



Objective With markets and businesses reaching out to global dimensions, managers are required to have an

understanding of the international business operations as well. This course aims to provide the basic

information about the various functional and influencing aspects of international business.


I International Trade Environment:

World Trading Patterns, Reasons why Countries trade-Trade

Theories, Mercantilism, Absolute Advantage, Comparative

Advantage, Barriers to World Trade-Quotas and Tariffs

W.T.O., Regional Integration.

11

II Legal environment: legal systems- Code v/s common law.

Islamic law, socialist law, laws relating to I.B. Market entry

laws, product (Intellectual property) laws. Warranties &

product liabilities, pricing & distribution, channels of

distribution, promotion, sales of goods and services. Others-

tax laws, legal issues in I.B.-Conflict of laws, jurisdiction,

corruption.

09

III International Trade Practices and Documentation:

Export Import procedures and documentation. 09

IV International Business Organisation:

Types of I. B. organisation, EPRG orientation, new trends of

global organisation.

09

V International Regional Groupings: ASEAN, SAARC, EU

07

Essential Reading: 1. Francis Cherriliunam , International Business, PHI, New Delhi.

2. Roger Bennett, International Business, Pearson Education, New Delhi,

3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian

perspective, Sultan Chand & Sons, New Delhi

Reference books: 1. R. Chandran , International Business ,JAICO Publishing House, Mumbai.

2. Ajami, Cool, Goddard and Khambata,

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70



Paper- 4: Cost & Management Accounting-II

Code: (BBM-604)



Objective The course aims to provide the skills to identify the cost centers and learn to analyze and manage

these cost centers, so as to exercise effective cost control in the organization, thereby increasing its

the overall profitability.


I Contract Costing: contract accounting, Methods of determining contract price, Escalation clause, Profit on uncompleted contracts and different Types of problems related to contract.

09

II Service Costing (Operating Costing) : Meaning of Service cost, Service costing in case of Transporters, Canteens and Hotels

09

III Process costing: Meaning of Process costing, Procedure Treatment of Normal and Abnormal Loss and Abnormal Gains, Accounts for Normal and Abnormal loss and Abnormal Gain, Inter process Profit. Joint and By Products: Meaning and definition of Joint and By Product, Treatment of By products, Apportionment of Joint costs

09

IV Cost Volume Profit Analysis (Marginal Costing): Meaning, Significance and Limitations, Breakeven Analysis, Profit Volume Ratio, Assumptions of Cost Volume Profit Analysis, Break Even Point, Indifference Point, Decisions based on Marginal Costing like Make or Buy, Own or Lease, Shut down or Continue

09

V Standard Costing: Meaning Significance, Limitation, Types of Standards and Variances pertaining to Material & Labour.

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Essential Reading: 1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi

2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi

3. Reference books: 4. Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi

5. Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi

6. Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi

7. Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi

8. Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur

9. Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur


Course: B.B.M. – Pt III (Semester-VI)

Paper- 5 Practical

Code: (BBM-605)





Paper

Code

Title of Paper

BBM 601 Organizational Behaviour-II BBM 602 Concepts of Human Resource Management-II BBM 603 International Business-II BBM 604 Cost & Management Accounting-II


Sem. End Assessment


Assessment



based on BBM 601

10 Marks


based on BBM 602

10 Marks


based on BBM 603

10 Marks


based on BBM 604

30 Marks

10 Marks

30 Marks

Total 100 Marks

Note:






Max Marks :100

Min. Marks : 40





Paper- 5: E-Commerce-II

Code: (BBM-606)



Objective Information technology revolution has already taken the entire world by storm. This course aims at

leveraging commerce through information technology and to teach the students to use the

information technology to manage their business more efficiently and effectively


I Business models for E-Commerce: B2B, B2C,

C2C, C2B, Characteristics of B2B EC, Models of

B2B EC, Procurement Management Using the

Buyer’s Internal Marketplace, Supplier-Oriented

Marketplace, Intermediary-Oriented Marketplace,

Just-in-Time Delivery Auctions and Services from

Traditional to Internet-Based EDI, Integration with

Back-end Information Systems,

09

II Business-to-Consumer Electronic Commerce:

Consumer Trade Transactions, Internet shopping

and the trade Cycle, Advantages and disadvantages

of Consumer E-Commerce, The internet,

Development of internet, Internet Components, e-

shop, Delivering the goods, After sales services, e -

commerce security, internet banking, integrating

the supply chain.

09

III Business-to-Business Electronic Commerce:

Need and alternative of B2B e-

commerce, Electronic Data Interchange (EDI) and

Paperless trading, EDI Technology, EDI Layered

Architecture, EDI standards, EDI security, Internet

based EDI.

09

IV Electronic Payment Systems: Types of electronic

Payment systems, features required in Electronic

Payment System for e-commerce, Electronic Credit

Card System on the Internet, Electronic Fund

Transfer and Debit Cards on the Internet, Stored-

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70

Valued Cards and E-Cash, Electronic Check

Systems, Digital Signature, Prospect of Electronic

Payment Systems, Managerial Issues.

V Customer Relationship Management: Definition,

elements of CRM , Architecture of CRM

Internet protocols: Layers and networking, OSI

layering and TCP layering, TCP/IP,ISP DNS

Security Issues in E-commerce: Security risks of

e-commerce, types of threats, e-commerce security

policy

09

Essential Reading: 4. David Whiteley, E-Commerce, Tata McGraw Hill, 2000

5. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.

6. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce,

Pearson Education, 2000

Reference books:

3. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to E-

Business,Vanity Books International,New Delhi.

4. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi



Paper- 7: Corporate Internship Project & Viva Voce-II

Code: (BBM-607)


Credit: 3 Time: 3 Hours

Objective The training assignment exposes the students to the real corporate world and apply the learning and

management knowledge imbibed during the entire BBM course.

Modalities Every student under this curriculum is required to undergo a corporate internship of at least 45 days,

and work on a research problem in the organization, where they do their internship. After successful

completion of the internship the student will be required to submit a copy of Corporate Internship report

to the organization and three copies to the college, with the internship certificate given by the concerned

organization, attached therein. The submission must be made not later than December 31, in the year

of commencement of VI Semester.

Corporate Internship Report: (70 marks) Every student will be required to submit to the college three copies of Corporate Internship report

prepared under the supervision and guidance of internal Internship supervisor in the college.

Research guide:

One of the internal faculty members from the College, where the student is pursuing BBM degree

course, shall be acting as the Corporate Internship guide.

Viva voce: (30 Marks) At the end of the VI Semester, the student will have to appear for a Viva Voce examination before an

external. The Corporate Internship reports will also be evaluated, and awarded the marks.

Max Marks :100

Min. Marks : 40

Internship report : 70

Viva voce : 30



Paper- 8 Practical

Code: (BBM-608)




The Practical shall be based on the following paper Paper

Code

Title of Paper

BBM 606 E-Commerce-II


Sem. End Assessment


Assessment

Report/Record

File

Viva Voce

I Project/ Case Study/Exercises based

on BBM 606 30 Marks

40 Marks

30 Marks

Total 100 Marks

Note:


concerned faculty from the above Paper and prepare a Report/Record File of the work done for each

paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a

Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files

prepared by the candidates and by conducting a Viva Voce test..

Max Marks :100

Min. Marks : 40



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