APRIL 27, 2019
INTERNATIONAL MARKETING CONFERENCE - 2019
M U M B A I
CONFLUENCE OF CREATIVITY & TECHNOLOGY
IMAGINING MARKETINGRE
A SAARC RECOGNISED BODY
SUPPORTED PROGRAMME
CONFERENCE VENUE:
Meluha, The Fern, Powai, Mumbai.
4th
Since its inception in 1995, IBS has been one of the best
B-Schools in the country, providing excellent academic
delivery and infrastructure to its students. Set in the financial
and industrial capital of India, IBS Mumbai leverages academic
rigor with close industrial interaction to bring out the best in
every student on its campus. State-of-the-art facilities and
erudite faculty members make the intense transformation from
student to manager smooth. IBS has a unique approach to
business education, that focuses on providing the right
knowledge, imparting the right skills for enduring success in
management careers, and shaping the right attitudes. We offer
an innovative and a globally accepted program providing great
opportunities for overall development of our students. 100%
case-based learning is unique to IBS. As practice precedes
theory in business, equal emphasis is placed on concepts and
applications. We transform our students into leaders of the
future. Our campuses are located at Hyderabad, Ahmedabad,
Bengaluru, Gurugram, Kolkata, Mumbai and Pune. We offer a
Two-year, Full-time Management Program to prepare the
students and equip them for successful corporate careers.
The Association of Management Development Institutions in
South Asia (AMDISA) is an international not-for-profit
association. The mission of AMDISA is to “Promote
management excellence in South Asia by networking
management development institutions and facilitating their
partnership with corporate enterprises and public agencies in
the region.” AMDISA has 261 Members from the SAARC
region, and 14 reciprocal Members such as Association to
Advance Collegiate Schools of Business (AACSB) International,
USA; European Foundation for Management Development
(EFMD), Belgium; Russian Association of Business Education
(RABE), Russia; Central and East European Management
Development Association (CEEMAN), Slovenia; Association of
Business Schools (ABS), UK; Australia and New Zealand
Academy of Management (ANZAM), Australia.
Marketing strategy today is at the crossroads of business needs
and changing consumer desires. It is imperative for organizations
to retain a competitive advantage in a challenging and constantly
evolving market place. Organizations have to be absolutely sure
that their brand plays a real purpose in consumers’ lives,
connecting with their lifestyle, beliefs and self-image. Marketing
strategy should include a clear relationship between the brand
purpose and the role employees play to make this purpose real in
the world. In many leading organizations, marketing is
proactively uniting functions such as technology, corporate
planning and finance to build forward looking scenarios and
strategies for how to increase customer value. The
'4th International Marketing Conference on Reimagining
Marketing : Confluence of Creativity & Technology' offers a
platform to debate and promote collaboration and facilitates
learning between academics and industry practitioners hailing
from diverse fields of management in order to develop cutting
edge marketing strategies in the foreseeable future.
Mantra: Customer Intimacy
Customer Experience, Analysis, Issues and Challenges in E-Commerce.
Brand Building Collaborationand Co-creation for BrandInnovation.
Innovative MarketingCommunication.
Consumer Insights andBuying Behaviour.
Best Practices in ServiceMarketing.
Innovation in Sales andDistribution Management.
B2B: Leading MarketingPerspectives.
Cutting Edge Practices inRetail Management.
New Themes in CustomerEngagement and CRM.
Green Marketing and SportsMarketing and Sponsorships.
Tantra: Analytics
Role of Social Media (Networks), Analytics and Cloud Computing.
Search Engine Marketing.
Mobile Marketing.
Sensory Marketing in the Digital Era.
Customer Analytics and Impact on Brand Building.
Creativity in Marketing.
Yantra: Intelligent Technology
New age Marketing Trends in Social and Digital Media.
Emerging Technologies in Marketing.
Humanizing Digital Marketing.
We welcome research papers/case studies on the theme
“Reimagining Marketing: Confluence of Creativity & Technology”
in the following areas:
Authors may consider the above listed areas; however if they
wish to develop a special session around a specific topic they may
contact the conference convener. Individuals may also register
and attend the conference as a participant without submitting or
presenting any research paper.
CALL FOR PAPERS
THEME OF THE CONFERENCEABOUT IBS
ABOUT AMDISA
Prof. Y K Bhushan, Senior Advisor and Campus
Head of IBS Mumbai, is closely associated with
AMDISA. He is the past President and the
present Chairman of South Asian Quality
Assurance System (SAQS), a council for
accreditation under AMDISA. IBS Mumbai is
proud to have AMDISA as our sponsor
for this conference.
GUIDELINES FOR SUBMISSION
Who should attend this conference?
Takeaways from the Conference :
1. Learn and acquire cutting edge international knowledge in various disciplines of management from internationally reputed
experts.
2. Recognition of your work on international platform as a participant.
3. ISSN based Conference Proceedings/ISBN Book of extended abstracts.
4. Potential to identify your future collaborative partner among international, vibrant and scholarly Business School Faculty
community.
6. International platform to meet corporate professionals, entrepreneurs, academics, researchers, government and policy makers
from various countries.
1. Early Bird Registration before February 10, 2019 will get 10% Discount (Not applicable for Phd Scholars, Management
Students)
2. Registration fee should be sent along with Registration form.
3. In case of Spot registration, 10% additional fee will be charged.
4. Registration fee is non-Refundable. However, change in nomination is accepted.
5. Participants will have to make their own travel arrangements. IBS, Mumbai will help them in making their stay arrangements
in Mumbai.
6. Kindly indicate your individual requirements to the Conference Convener in advance.
7. The Extended abstracts and Full Papers to be mailed to [email protected]. For more information visit
www.ibsindia.org. Please visit us on facebook @IBSInternationalEvent.
8. The IBS International Marketing Conference Organizing committee welcomes research papers which are original, in that
they are not currently under review, been accepted for publication or published elsewhere.
9. There cannot be more than three authors per paper.
10. Authors are requested to email the Extended abstract of the paper in word document (not more than 1000 words)
11. The full research paper needs to be submitted in MS Word, in Times New Roman format, font size 12 with single spacing and
APA referencing for all citations.
12. Paper should be a maximum of 10 pages, including an abstract with keywords, references, exhibits and appendices.
13. The Title / Cover page should contain the details of Title, Author(s), Contact Details (Address, email id, Phone Numbers)
14. Each registered participant who attends the conference in person or in absentia will be awarded a Certificate of participation.
Important DatesConference DateLast Date for Submission of Extended abstractNotification of Acceptance of Extended abstractLast Date for Submission of Full PaperIntimation of Acceptance of Full Paper
27 April, 201909 March, 201914 March, 201925 March, 201930 March, 2019
Three best Papers selected by a panel of eminent marketing professionals from Industry and Academia would be awarded thefollowing cash prizes.
First PrizeSecond PrizeThird Prize
Rs. 10000Rs. 7500Rs. 5000
Corporate / Industry Professionals, Entrepreneurs, ManagementConsultants
Academicians / (Faculty / Consultants)Ph.D / Research Scholars, Business School Management Students
Foreign Participants (Academicians, Professionals)
Rs. 3000 per participant inclusive of taxes
Rs. 2500 per participant inclusive of taxesRs. 1000 per participantUS $ 100 per participant
Cash Prizes
Registration Fee
Researchers, academicians, management consultants, corporate professionals, corporate trainers, government officials,
representatives of think tanks, social service organisations, entrepreneurs, doctoral and masters students in management and
related disciplines would derive maximum benefit from this conference.
REGISTRATION
The Registration for the Conference needs to be paid via Cheque / Demand Draft to be drawn in favor of“IBS Business School, Mumbai”, payable at Mumbai along with duly filled registration form. Cheque / DemandDraft along with the form may be sent to our Campus, addressed to :
INVITATION
For details and participation contact:
Prof. Prakash PanditConference ConvenerTel. No. +91 (22) 4043 4343 / 407Mob. No. +91 9821 494947
Website: www.ibsindia.org
Email: [email protected]
Facebook: @IBSInternationalEvent
IBS Business School Mumbai, a leading B-School in India has been a preferred choice of the student andrecruiter community. In addition to its Post Graduate Program in Management, IBS Mumbai has been in theforefront of training and knowledge dissemination through its in-company training programs, Management
Development Programs, Conferences and Research. It has successfully conducted three outstandingInternational Marketing Conferences in the recent past.
I am pleased to invite you to the 4th International Marketing Conference on “Reimagining Marketing -Confluence of Creativity and Technology” on April 27, 2019 at Meluha, The Fern, in Powai, Mumbai.
The Conference will provide an appropriate platform for academicians, industry practitioners and managementconsultants to have a thought provoking debate on how the convergence of creativity and technology is
redefining the marketing function.
Best Wishes,
We look forward to a mutually enriching, synergistic and fruitful association with you for the forthcoming program.
Y K BhushanSenior Advisor & Campus Head
“4th International Marketing Conference on Reimagining Marketing : Confluence of Creativity & Technology”IBS Business SchoolHiranandani Knowledge ParkOpp. Hiranandani HospitalOff. Technology StreetHiranandani Gardens, PowaiMumbai - 400 076Phone: +91 (22) 4043 4343 / 300Email: [email protected]
