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Legal and RegulatoryEnvironment

Instructor: Dr. IRFAN BUTT

International Marketing 2014 Spring

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The Legal Environment International Business Law

Regulation of Competition

Regulation Concerning Marketing Mix

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International Business Law

Legal SystemsCommon (Civil )Codean unwritten legal system which is

based on "decisions handed down byCourts

Fundamental legislative enactment

which contains a comprehensiveand easily understood statement ofa nation's private LAW.

Outgrowth of English Law Based on Roman LawAustralia, England, Hong Kong, Ireland, USA

(except Louisiana), Canada (except Qubec),Pakistan, India, MalaysiaFrance, Spain, Germany, Brazil, Japan,

Mexico, Qubec, Switzerland, TheNetherlandsBRAND NAME: Prior use is the mostsignificant determinant in who hasthe right to use brand name

BRAND NAME: Whoever registersthe brand name first has the rightto use it

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International Business Law Legal Systems

Agreements and Conventions

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International Business Law Legal Systems

Agreements and Conventions

Extraterritoriality

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Who must comply with the FCPA? The anti-bribery provisions of the FCPA apply to:

any US citizen or US resident located anywhere in the

world;

the worldwide operations of any entity, partnership,business trust or organisation formed under US law orhaving its principal place of business in the US

any other person while in the territory of the UnitedStates

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International Business Law Legal Systems

Agreements and Conventions

Extraterritoriality

The Court System

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Question?

Are decisions of International

Court binding on countries?

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Regulation of Competition Deregulation of Markets

Antitrust Controls United States antitrust law

European Union competition law

Canadian competition law

People's Republic of China competition law

Russian competition law

Dumping

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European Union's antitrust proceedings against

Microsoft Corp

1998

Sun Microsystems Inc. complains to EU regulators that Microsoftis refusing to supply it with the information it needs for its server

software to communicate with Microsoft's Windows desktop OS.

2008

EU regulators impose a record 899 million euro fine on Microsoftfor failing to fully comply with a 2004 antitrust order.

2009

The European Union drops antitrust charges against Microsoftafter the company agrees to give Windows users in Europe achoice of up to 12 other Web browsers.

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Regulation of Competition Deregulation of Markets

Antitrust Controls United States antitrust law

European Union competition law

Canadian competition law

People's Republic of China competition law

Russian competition law

Dumping

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Operational concerns that face

managers worldwide Starting a business

Entering and enforcing contracts

Hiring and firing local workers

Closing down the business

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Doing Business inIndicators Provide objective measures of business

regulations and their enforcement.

Comparable across 189 economies. They indicate:

the regulatory costs of business and

can be used to analyze specific regulationsthat enhance or constrain investment, productivity

and growth.

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