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INTERNATIONAL UPDATESNovember - 2015

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Patricia van WindenSaskia Roskam

NetherlandsNederland

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New payment method tested• The Netherlands is a leading nation in the innovation of payment

methods.• MasterCard, International Card Services and ABN Amro have

started testing “payment by taking a selfie (called selfiepay).”• 750 people are to take part in the initial test to check for software

defects.• An update is expected to follow.

Source: http://ow.ly/Ub985 (NL)

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Gloria GavrilovicJessica Kliem

GermanyDeutschland

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“Paydirekt” launched - direct competitor to PayPal• It follows strict German laws and regulations.• Online sellers could favour a local online payment over an

American vendor.• The Android and iOS apps are already downloadable.• The service has already received some criticism:

• It lacks a social component.

• There are public doubts about the security of the system.

• It lacks support from German retail.

Source: http://ow.ly/Ubgnk (DE)

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Twitter in Germany• According to German software developer, Scoopio, of the 3 million

Twitter accounts in Germany, only 880k of these are active.• The accounts were identified from the language their tweets were

composed, their geographical location and local time zone.• Activity seems to correlate with the amount of followers.

• 100k+ followers = >90% active

• 0-50 followers = <25% active

Source: http://ow.ly/UbjL5 (DE)

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“Activity of German accounts by number of followers”• Average followers = 590• Following average = 315

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Leeds: +44 113 212 1211London: +44 207 147 9980New York: +1 (718) 514 9866

• Twitter in Germany remains a tool for the very active and media savvy population.

• The mainstream have not taken to microblogging services yet, still favouring social networking sites such as Facebook and Google+.

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Alex Frascina

China中國

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Coca Cola enters the Chinese market• Coca Cola unveiled its flagship ecommerce store on Tmall this

month.• The online marketplace will be launching just in time for China’s biggest online retail

event of the year Singles Day, which takes place annually on the 11th November.

• The shop is currently in trial operation is already pre-selling celebration packs of coke adorned with images of Tmall’s cat mascot and the Single’s Day logo.

• Coca Cola plan to give away 5 million bottles of Coke, starting from the 1st of November, they will be distributed randomly to consumers who order other merchandise through Tmall.

• Over the next decade, Coca Cola wants to connect millions of businesses and serve billions of consumers over the world and leveraging China’s ability to see to the world.

Source: http://ow.ly/UbBqx (EN)

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Patrick Vazquez

BrazilBrasil

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Emergent payments launches “Jumpstart Brazil”• Jumpstart Brazil provides 23 local payment solutions to help

merchants and businesses broaden their reach to secure their position in the fast growing Brazilian ecommerce market.

• This new offering was specifically designed to increase access to revenue opportunities.

• Previously, a complex payments landscape and intricate Brazilian compliance laws and tax regulations limited merchants’ ability to establish an efficient payments system.

• The Brazilian ecommerce market is worth an estimated 20 billion US dollars and is growing rapidly at a rate of 24% per year.

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Leeds: +44 113 212 1211London: +44 207 147 9980New York: +1 (718) 514 9866

Alex Frascina

Russia Россия

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Leeds: +44 113 212 1211London: +44 207 147 9980New York: +1 (718) 514 9866

App installs ads in Yandex.Direct• From the 15th of September as part of an open beta all

advertisements of Yandex.Direct can test a new ad format – ads for mobile apps.

• These ads contain app description and a download button and can be displayed across mobile search and mobile advertisement network of Yandex.

Source: http://ow.ly/UbKz2 (EN)

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