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INTERNET ADVERTISING
INTERNET ADVERTISING
2003 GOAL Test and Implement Member
Acquisition via the Internet at a CPS Comparable to TV.
Introduction and Overview Types of advertising formats and
strategies Leads and Conversions
INTERNET ADVERTISING FORMATS
Pop-ups P op-up ads
show up over or under web pages when accessing the internet
Mock-up of Pop Up Ad
INTERNET ADVERTISING FORMATS
Banner Ads including Skyscrapers; Anchors; etc. Active Banners
INTERNET ADVERTISING FORMATS
Banner Ads ready to test
Banners with multiple products
INTERNET ADVERTISING FORMATS
Email Creative
INTERNET ADVERTISING FORMATS
Search Engines Based on cost per
click with link to a mirrored exclusive SMC website
Top Ranking
CustomDescription
INTERNET ADVERTISING FORMATS
Infomercial Websites Website address
advertised on infomercial
Current Websites: www.smc4me.com www.freesmcinfo.com
Print Websites Website address
advertised on Card Decks, Display ads, Classified ads
Current Websites: www.lookatsmc.com
LEADS AND CONVERSIONS
Landing Pages vs. Websites
LEADS AND CONVERSIONS SMC Websites
Arrived at SMC site by clicking on an email, banner ad, anchor ad, or clicking on a search engine listing
Allows potential member to look through various informational pages before requesting a free information packet
Informational Pages
LEADS AND CONVERSIONS Landing Pages
Arrived at SMC landing page by clicking on an email, banner ad, anchor ad, or clicking on a search engine listing
Potential member can read SMC information and request free information packet on the web page
LEADS AND CONVERSIONS Qualifying Leads
Why do we do it?In the beginning, any lead was a good lead. Or so we thought.The Internet was a great source of cheap leads. Really cheap. Free,
sometimes.What a great impact on our CPI! We joyfully sent these leads off to AZ.Only, these leads didn’t convert. In fact, some of them were so bad they
pretty much tarred all Internet leads with the same bad-smelling brush as far as the phone reps were concerned.
So, we had to make our Internet leads jump through a few qualifying hoops, eliminate the compulsive looky-loo clickers and focus on folks who were actually interested and willing to spend money to get started.
Thus, the Qualifying Questions…
LEADS AND CONVERSIONS How is a lead
qualified? Leads are
qualified by asking the right questions
What is the best time for an SMC representative to call you to explain how you can get started for as little as $25.00?:
I currently have (check all that apply)
Visa
Savings Account
Master Card
Checking Account
Discover Card
None of the Above
American Express
SMC recommends that you own a credit card and/or checking account if you want to have a home business.
Question #1
Question #2
LEADS AND CONVERSIONSLead Management
Lead Requests Free InfoFills out form on landing page or on SMC website
Day 1
Day 2Captured names sent to SMC in batch file, assigned an inquiry
no. and posted Into Vax
Day 3A-Mail Sent
Day 10Az. receives file
With inquiry namesTo outbound
Current Process of Internet Leads
LEADS AND CONVERSIONSPrevious Online Conversion Method
Join Online SiteMember Joins Day 1
Day 2Media Dept
manuallycreates inquiry
Day 3Caging Deptgenerates
membership
Day 10Receive
Business Kit
LEADS AND CONVERSIONSUpcoming Online Conversion Method
Join Online SitesMember Joins Day 1
Instant credit card approval
Same DayMembership &
thank you emailgenerated
Automatically
Same Day Mem. No emailedSMC member can set up password
And begin placing orders
Day 7Receive
Business Kit
Day 2 Email sent to
SMC member To notify them
That their business kit has been sent
STRATEGY OVERVIEW Our Historical and Current Strategy The Testing Roadmap
Our Historical and Current Strategy
2002 Performance Media Spent: $1944.00 Cost Per Lead: $4.00 Membership Conversion:10% Cost Per Sale: $38.88
2003 Year to Date Media Spent: $548.00 Cost Per Lead: $4.00 Membership Conversion:10% Cost Per Sale: $39.14
NOBOSS.COM
Our Historical and Current Strategy
2002 Performance Media Spent: $35698.10 Cost Per Lead: $2.44 Membership Conversion:7% Cost Per Sale: $33.05
2003 Year to Date Media Spent: $10097.50 Cost Per Lead: $2.50 Membership Conversion:5% Cost Per Sale: $46.11
INFOMERCIALINDEX.COM
Our Historical and Current Strategy
2002 Performance Media Spent: $791.45 Cost Per Lead: $2.01 Membership Conversion:12% Cost Per Sale: $16.15
2003 Year to Date Media Spent: $249.50 Cost Per Lead: $2.47 Membership Conversion:9% Cost Per Sale: $27.72
BUSOP1.COM
Our Historical and Current Strategy
2002 Performance Media Spent: $172,125.00 Cost Per Lead: $7.50 Membership Conversion: 6.03% Cost Per Sale: $101.78
2003 Year to Date Media Spent: $14925.00 Cost Per Lead: $7.50 Membership Conversion:6.18% Cost Per Sale: $121.34
Yahoo Emails
Users receive emails in their
Yahoo! Mail inbox
THE TESTING ROADMAP
THE TESTING ROAD MAP Smallbusinessopportunity.co
m Website designed for small
businesses 2003 Projections
Media Spending: $ 3,500.00 test
1 Mo. Home page anchor banner
Est. Cost Per Lead: $3.50-$7.00 Est. Leads: 500-1000 p/mo. Launch Date: May 1st
THE TESTING ROAD MAP Ampere Media Opt-in
Lead Generation Campaign
2003 Projections Media Spending: $ 2,500.00
Spending is determined by SMC’s requested lead counts.
Cost Per Lead: $1.00 Est. Leads: 500-1000 p/wk Launch Date: June 1st
Ampere Media
THE TESTING ROAD MAP Retesting Yahoo
Email Campaign 2003 Projections
Media Spending: $ 9,500.00 p/wk
1.9 million delivered emails per week at $5.00 c.p.m
Est. Cost Per Lead: $7.00 Est. Leads:1373 p/wk Launch Date: TBA
Yahoo Emails
Users receive emails in their
Yahoo! Mail inbox
THE TESTING ROAD MAPLead Management Process
Step 2: User receives email
Step 3: User is sent to landing pg. Which generates an A-mail application the next dayStep : 1 User
clicks on Smc email in their
inbox
THE TESTING ROAD MAP Overture Search
Performance
Optimizes Search Engine Listings on Bidding System
2003 Projections Media Spending: $ 12,000.00
test 450 key terms on Overture’s
search engines estimated $1.00 cost per click
Est. Cost Per Lead:TBA Est. Leads: TBA Launch Date: April 11th
Value Click Emails
THE TESTING ROAD MAP Overture Preliminary
Results Campaign Launched
on April 11th
Stats as of April 21st Media Spent: $1890.05 Click Rate: 20% Leads: 620 Est. Cost per Lead: $3.04
THE TESTING ROAD MAPLead Management Process
Step 1: User clicks on search result
Step 2: User is sent to SMC site. Which generates an A-mail application the next day
THE TESTING ROAD MAP Career Builders
Resource center listing on employment website
2003 Projections Media Spending: $ 9,000.00
test 1 Mo. top resource center
listing, est. 500-1000 clicks per day
Est. Cost Per Lead: TBA Est. Leads: TBA Launch Date: May 5th
THE TESTING ROAD MAPLead Management Process
Step 1: User clicks on listing
Step 2: User is sent to SMC site. Which generates an A-mail application the next day
THE TESTING ROAD MAP Value Click Email
Campaign 2003 Projections
Media Spending: $ 5,000.00
1.1 million delivered emails over 3 weeks at $2.00 c.p.m
Est. Cost Per Lead: $3.00 Est. Leads:550+ p/wk Launch Date: May 13th
Value Click
THE TESTING ROAD MAPLead Management Process
Step 1: User clicks on email
Step 2: User is sent to SMC site. Which generates an A-mail application the next day
THE TESTING ROAD MAP Affiliate Fuel Email
Campaign 2003 Projections
Media Spending: $ 3,000.00 Spending is determined by
SMC’s requested lead counts. Emails will be delivered in order to meet lead counts.
Cost Per Lead: $3.00 Leads:1000 p/wk Launch Date: May 15th
Affiliate Fuel
THE TESTING ROAD MAPLead Management Process
Step 2: User receives email
Step 3: User is sent to landing pg. Which generates an A-mail application the next dayStep : 1 User
clicks on Smc email in their
inbox
THE TESTING ROAD MAP Euniverse Banner
and Email Campaign
Media Spending: TBA Cost Per Lead: $2.50 Cost Per
Membership: $50.00 Leads:1000 p/wk Launch Date: TBA
THE TESTING ROAD MAPLead Management Process
Step 2: User receives email
Step 3: User is sent to landing pg. Which generates an A-mail application the next dayStep : 1 User
clicks on Smc email in their
inbox
RESEARCH AND DEVELOPMENT
Online Advertising Opportunities
RESEARCH AND DEVELOPMENT Google
Search results and advertising appear on AOL and other partner sites
Premium Placement Located at top of
search page Advertiser selects key
terms for ad CPM placement
Adwords Select Side bar location Advertiser selects key
terms for ad CPC placement
CPM Placement
CPC Placement
