Authored by BRWilson, Edited & Presented by Ralph R. Zerbonia

This version © 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.

Overview

The Power of Internet-Based Marketing

Industry

•Search Engine Marketing (SEM) is one of the fastest growing industries and is projected to reach $12B by 2010.

•SEM cost per lead is $0.29 vs. $1.18 for yellow pages advertising and $9.94 for direct mail.2

• 80% of consumers’ Web usage starts at a search engine.3

•MSN has 99 million visitors a month and 80% made online purchases in the past six months.4

1 Tippet Inc.

2 “Why search engine advertising?,” Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/learning_center/articles/why-sem3 Simultaneous Media Usage Survey V (SIMM V) by BigResearch, http://www.mediacenter.org/mediamorphosis/bigresearch/4 Nielsen//NetRatings, October 2006, U.S. Home/Work Combined; Nielsen//NetRatings @Plan, December 2006

What Is Internet Marketing?

Internet Marketing is:

• The ability to manage, track and

optimize keyword searches and

related Internet campaigns.

• The capture of those clicks and

impressions and the subsequent

conversion to leads and revenue.

• Real-time and actionable insight

into the success and effectiveness

of those online campaigns.

Typical Challenges in Internet Marketing

• Disjointed processes/applications (not a closed

loop)

• Lack of real-time insight

• Difficulty in demonstrating marketing ROI

• Poor data quality leads to “Garbage In - Garbage

Out”

Achieve greater impact with fewer dollars

Change the Game in Internet Marketing

Discover and exploit the “Missing Link”

Attain real-time and actionable insight

Solution

Microsoft Dynamics CRM Online

Microsoft Dynamics CRM Online is a full-featured, SaaS-

based CRM offering that is hosted and maintained by

Microsoft

• Internet Marketing is a new set of capabilities enabled in September 2008 Service Update of Microsoft Dynamics CRM Online

• It is available for both existing and new customers alike

A Successful Internet Marketing Tool Should…

• Work intuitively with core CRM/marketing

solutions

• Offer seamless and automated lead management

• Be architected to support multiple search engines

• Include embedded data cleansing capabilities

• Optimize not only on clicks/impressions but on

sales and revenue

Internet Marketing Process FlowInternet Marketing Process Flow

Internet Marketing Functional Internet Marketing Functional OverviewOverview

PlanningPlanning& Budgeting& Budgeting

Optimization Optimization Models and Models and

AnalysisAnalysis

Keyword Keyword Research and Research and

SelectionSelection

Landing Pages Landing Pages and Lead and Lead CaptureCapture

Pricing and Pricing and PlacementPlacement

PlanPlan

ResearchResearch

BidBidBidBid

TrackTrackTrackTrack

OptimizOptimizee

Easy Search Engine Campaign Planning and Creation

Key Points

• Effortless SEM

campaign creation

• Time and location

parameters for

optimal relevancy

• Automated AdCenter

account creation

Plan

Effortless Keyword Research and Selection

Key Points

• Research by similar

keywords or URLs

• Easy import and

export of keywords

• Instant relevancy

ratings enable fast,

informed decisions

Research

Streamlined Bid Process

Key Points

• Real-time cost &

placement estimates

• Easy Search Ad

design and

publishing

• Maximum budget

threshold prevents

overruns

Bid

Automated Lead Capture and Tracking

Key Points

• Intuitive Landing

Page & Forms

Designer

• Lead staging area

for improved data

accuracy

• Seamless response

and lead tracking

Track

Intuitive Optimization and Analysis

Key Points

• Pre-built optimization

models maximize your

investment

• Optimize by clicks,

impressions, leads or

revenue

• Robust reports provide

actionable insight

Optimize

Benefits

What Does It Allow Me to Do?

•Effortlessly create and manage online/search engine campaigns •Research & bid on keywords using search engine optimization

•Provide marketing ROI via click-through and conversion rates

•Seamlessly capture sales leads from the Web using pages hosted by Microsoft

•Unify search engine intelligence with CRM analytics to optimize campaign performance

Market Feedback

“I am very excited about this

new set of capabilities. It will

save me a lot of time and

money and allow me to

produce more effective

Internet marketing

campaigns.”

Mike Rogers

Customer Effective, CEO

“The average vice president

of marketing is under more

scrutiny today than ever

before. I definitely think that

Microsoft investing there

makes sense."

Rob Bois

AMR, Lead CRM Analyst

“If your campaign is launched from the same CRM system that is

tracking completed orders, you suddenly have a roundtrip view of

your campaign’s success that’s about as accurate as you can get.

And, over time, you have a accurate picture of how well that search

engine is actually performing.Joshua Greenbaum, Leading CRM Journalist and Analyst

Additional Information

Please visit

www.universecentral.com

for more information about

Microsoft Dynamics CRM

Or Call:

email: Ralph@UniverseCentral.com

© 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.

Companywebsite:

http://www.universecentral.com

Other Presentations by Ralph R. Zerbonia

At http://www.slideshare.net/RZerbonia/slideshows

Or go to UniverseCentral.com/KnowledgeLibrary.htm

MS Dynamics CRM Online Fact Sheet Page 1

top

MS Dynamics CRM Online Fact Sheet Page 1

bottom

MS Dynamics CRM Online Fact Sheet Page 2

top

MS Dynamics CRM Online Fact Sheet Page 2

bottom

Contact Ralph R. Zerbonia, Universe Central Corp. (330)720-4525

Ralph@UniverseCentral.com www.UniverseCentral.com