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INTERNET MEDIA IN INDIA
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INTRODUCTION
Internet Penetration of 8.4%Urban internet Users
Active Users- 73 million
Claimed internet Users- 92 million
Rural Internet Users(from march to
December growth had almost doubled) Active Users- 24 million
Claimed Internet Users- 29 million
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Major Categories using Internet
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Internet Touchpoints
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PC penetration of only 2%, thecomputer hardware compound
annual growth rate for 2011-2015will about 15%.
1 million tablet devices in market in
2011
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AC Neilson report- 50% use socialmedia sites to make purchasedecisions
Growth of Online AdvertisingIndustry
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Purpose of InternetAccess
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Display and Text Advertisements in2010-11
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Travel, Banking and Financial servicesindustry and telecom sector- 50% of
total display advertisement 60% of text advertising by BFSI, travel
and online publishers
Social Media reaches 84% of the onlineuser base
Brands with highest recall with respect
to social media are:q Sunsilk- Gang of Girls
q Tata Tea- Jaago Re
q MTV Roadies
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Mobile Media
India- second largest mobile internetmarket in the world
Mobile advertising market- INR 0.5million in 2011.
Large Brands like Adidas and P&G areincreasing their mobile marketingbudgets.
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The Future of OnlineAdvertising