Internship Report 1 (1)

7/23/2019 Internship Report 1 (1)

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Internship Report

On

Submitted to:

Sir Usman Ahmed

Submitted by:

Farhan Saeed BBA-s12-039

Department of Business Administration

University Of The Punjab.

Jhelum Campus



In The Name

of ALLAH The Most Gracious,

The Most Merciful



Dedication

I dedicate this report to my Parents.

Without their Patience, understanding, support,and most of all their love and prayers, the

completion of this work would not have been

possible.



ACKNOWLEDGEMENS

!"n #he name $% A&&ah' #he m$s# Gra(i$)s' #he m$s# mer(i%)&*

Internship remained a reat e!perien"e for me as it added a lot to my #no$lede.

%o$ever "ompletion of Internship &eport $as not an easy tas#. It re'uires

"ontinuous hard $or# and (eal. I thin# that there are many people $ho "ontributed a

lot to this report and "ompletion of this report $ould have not been possible $ith out

the support of all these people) my respe"ted tea"hers) my friends and my $ell

$ishers. I $ould li#e to mention that *r. Abdul Jabbar Athar) $ho $as *aterial

*anaer at ICI has been very #ind and supportive throuh out my stay at there.

I $ould li#e to pay my ratitude to all my respe"ted tea"hers for their uidan"e and

assistan"e in the "ompletion of this report.

*y ratitude $ill al$ays remain due to the CO*+AT+ Institute of Information

Te"hnoloy and espe"ially ICI Pa#istan ,td.) +oda Ash Business for in"reasin my

#no$lede and e!perien"e by providin me su"h an opportunity. Both these

prestiious institutions $ill have a lastin impa"t on my life.

Ma+ A&&ah Bes#$, is B&essin.s $n A&& $% Us

Farhan Saeed

ABLE OF CONENES



/ar# One

"n#r$d)(#i$n $% "C" .........................................................

is#$r+ .........................................................

isi$n S#a#emen# .........................................................

Missi$n S#a#emen# .........................................................

Oe(#ies $% "C" ........................................................

G$a&s and S#ra#e.ies ........................................................

/ar# ,$

C$m4an+ mana.emen# s+s#em ......................................

Or.ani5a#i$na& (har# ....................................................

/ar# hree

Adminis#ra#ie s#+&e ..............................................................

SWO Ana&+sis ...............................................................

/ES Ana&+sis .............................................................

BCG ................................................................

/ar# F$)r



/r$d)(#i$n %a(i&i#ies ....................................................

A$)# /r$d)(#s ....................................................

/ar# Fie

C$m4an+ Mar6e#in. Mi7

3C Ana&+sis ...............................................................

Mar6e#in. Mi7 .............................................................

Mar6e#in. Mi7 S#ra#e.ies ...........................................

/ar# Si7

rainin. /r$.ram .........................................................

/ar# Seen

C$n(&)si$n ................................................................8e($mmenda#i$n ......................................................

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W$r6 d$ne + me ..............................................................



"n#r$d)(#i$n $% "C"

ICI $as established in -/0) $hile it started it Pa#istan "hapter by establishin +oda

Ash Plant at 1he$ra) Distt. Jhelum in -22. It is one of the oldest and fully

automated "ompanies of Pa#istan. ICI has "urrently five business in Pa#istan in

$hi"h +oda Ash Business is the oldest and important one.

ICI $as in"orporated in -34 and listed on 1ara"hi +to"# 5!"hane in -36 as

1he$ra +oda Ash Company and this name $as "haned to ICI Pa#istan ,imited in

-76. 8o$ ICI is operatin as a subsidry of A#(o8obel $hi"h is the "hemi"al

industry leader around the lobe.

*ain purpose the internship $as to e!tra"t pra"ti"al #no$lede by $or#in in a

dynami" orani(ation in order to apply the #no$lede a"'uired durin *BA

proramme. &eport in"lude in depth analysis of the orani(ation and "arry finan"ial)

te"hni"al) manaerial and stratei" aspe"ts $hi"h have been evaluated to analy(ethe "urrent position of the orani(ation.

I have evaluated the "ompany by te"hni'ues li#e finan"ial ratio li#e Profitability)

A"tivity and Debt ratios. These ratios are sho$in "onstru"tive sins for the future

prospe"ts of the "ompany. *anaement is "apably utili(in the assets of the

"ompany in order to enerate sales. Overall finan"ial position is ade'uate. 9urther

supportive material reardin the finan"ial situation of the "ompany is also in"luded

in the report.

I am sure that this report $ill provide you a "omplete and "lear imae of

orani(ation.



Our History

The history of ICI Pa#istan predates the formation of Pa#istan. 9rom a

small tradin "on"ern $ith a sinle manufa"turin unit) over the de"ades)

the "ompany has transformed into one of the larest industrial

"onlomerates of the "ountry enjoyin an i"oni" stature.

C$m4an+ %r$m F$)nda#i$n #i&& N$,

ear A(hieemen#s

-22 It establishes its first manufa"turin site for the produ"tion of+oda Ash at 1he$ra.

-34 The 1he$ra +oda Ash Company is In"orporated as a Publi",imited Company.

-36 The 1he$ra +oda Ash Company is listed on 1ara"hi +to"#5!"hane :;< ,imited.

-03 ICI Pl" a"'uires 3=> shares of 9uller

-00 The name of 1he$ra +oda Ash Company "hanes to ICIPa#istan *anufa"turers ,imited.

-00 ICI Pa#istan *anufa"turers ,imited in"reases "apa"ity of +oda Ash Plant to 23)=== tons.

-07 ICI Pa#istan *anufa"turers ,imited "ommissions its +pe"ialityChemi"als Plant at 1ara"hi.

-6= ICI Pa#istan *anufa"turers ,imited sets up its Pharma"euti"alPro"essin Unit in Dha#a :formerly 5ast Pa#istan<

-64 9uller "hanes its name to Painte! ,imited.

-6 ICI Pa#istan *anufa"turers ,imited in"reases "apa"ity of +oda Ash Plant to 03)=== tons.

-7= ICI Pa#istan *anufa"turers ,imited is listed on ,ahore +to"#

5!"hane :;< ,imited.-7/ ICI Pa#istan *anufa"turers ,imited sets up Polyester plant at+hei#hupura $ith a "apa"ity of -/)=== tons.

-7/ ICI Pa#istan *anufa"turers ,imited Commissions ne$ Dense Ash Plant at 1he$ra.

-73 Imperial Chemi"als Industries :Pa#istan< :Private< ,imited andPainte! ,imited mere into ICI Pa#istan *anufa"turers ,imited.

-76 The "ompany name "hanes to ICI Pa#istan ,td.



-76 ICI Pa#istan in"reases "apa"ity of Polyester Plant to -)===tons.

-- ICI Pa#istan Po$er;en ,imited is in"orporated as a Publi",imited Company.

-- ICI Pa#istan laun"hes its +eeds Business.

-- ICI Pa#istan 9oundation is reistered as a "haritable trust.-- ICI Pa#istan in"reases "apa"ity of +oda Ash Plant to -==)===

tons.

-/ ICI Pa#istan Business introdu"es Dulu! &ane of natural $hite"olours $ith added fraran"e.

-4 ICI Pa#istan "ommissions a plant for manufa"turin ofspe"iali(ed automotive .

-4 ICI Pa#istan adds Polyol blendin fa"ility to its +pe"ialityChemi"al Plant.

-2 ICI Pa#istan in"reases "apa"ity of +oda Ash plant by 3=)===tonnes to -73)=== tonnes.

-2 ICI Pa#istan mar#s the 3=th anniversary of +oda Ash produ"tionat 1he$ra.

-3 ICI Pa#istan?s operatin profit "rosses the one billion rupeemar# for the first time.

-3 ICI Pa#istan "ommissions +odium Bi"arbonate plant.

-3 ICI Pa#istan laun"hes +%5 :+afety) %ealth @ 5nvironment<Challene /===.

-0 ICI Pa#istan in"reases Polyester fibre "apa"ity to 0=)=== tonnesand polymeri(ation "apa"ity to -)===.

-6 ICI Pa#istan ,imited is listed on Islamabad +to"# 5!"hane :;<,imited.

-7 ICI Pa#istan "ommissions its PTA plant.- ICI Pa#istan is a$arded se"ond position for Best Corporate

A""ounts in the nonfinan"ial se"tor for its -7 Annual &eportby the +outh Asian 9ederation of A""ountants.

/=== ICI Pa#istan PTA Business demeres into a separate entity)Pa#istan PTA ,imited.

/==- ICI Pa#istan laun"hes 5&P :+AP< implementation.

/==/ ICI Pa#istan in"reases "apa"ity of Polyester Plant by 22#pta"ompleted throuh 9ay(an *anufa"turin *odaraba.

/==2 estril of ICI Pa#istan?s Pharma"euti"al Division be"ome the topsellin a"einhibitor in Pa#istan.

/==0 As a part of an asset moderni(ation and improvement plan thePolyester Business "ommissions a si!th pro"essin line.

/==0 ICI Pa#istan laun"hes seven "ore values E set of belief andprin"iples) $hi"h the employees live and $or# by.

/==0 ICI Pa#istan "rosses the &s. / billion mar# in operatin resultfor the first time.

/==0 ICI Pa#istan?s Pharma"euti"al Division enters the antiinfe"tivesement $ith its first branded eneri" I"ef.



/==0 ICI Pa#istan a"hieves "omplian"e $ith +e"tion 2=2 of the+arbanes O!ley A"t.

/==0 ICI Pa#istan?s business laun"hes is first super premium rane E 3 in - te"hnoloy brand Dulu! Pentalite Classi".

/==6 ICI Pa#istan "ompletes 3=#pta e!pansion of its +oda Ash Plant.

/==6 ICI Pa#istan announ"es 03#pta e!pansion of its +oda AshPlant.

/==6 ICI Pa#istan is a$arded the Third Best Corporate &eport a$ardfor the year /==0 by the Institute of Chartered A""ountants ofPa#istan an the Institute of Cost and *anaement A""ounts ofPa#istan.

/==6 ICI Pa#istan "ompletes 3= years of "ontinuous listin on1ara"hi +to"# 5!"hane :;< ,imited.

/==6 ICI Pa#istan "onstru"ts and hands over a ;irl?s Primary +"hoolat Barar#ot 8ear ;arhi %abibullah to 5arth'ua#e&e"onstru"tion and &ehabilitation Authority.

/==7 A#(o 8obel be"omes the ultimate holdin "ompany of ICIPa#istan ,imited.



"S"ON SAEMEN

ICI’s vision is to be the industry leader in creating

value for customers and share holders. ICI will succeed

by operating at the highest levels of excellence,

acquiring unrivalled knowledge of key markets and

using technology creatively. The result will be productswhich deliver greater benefits for the company’s

customers, higher returns for shareholders and

increased rewards for employees.



M"SS"ON SAEMEN

e will remain market leaders in !oda "sh and

derivatives business in #akistan by strengthening our

customer base while being the lowest cost producer in

the region and the most reliable supplier of quality

products.



Strategies of ICI:



Right People

Right Time

Right Motivation

Employee Communication

Succession Planning

Job Profling

Qualifcation

Skills

Experience

Competencies

Recruitment Appointment

Carrier Development

Potential Appraisal

Employee Inormation system

Training

!earning An"

E"ucation

Perormance Management

Re#ar" an" Recog$

nition

Specialist Help

Change Management

%ispute Resolution%iversity Management

People Perorming to &ull potential

'utput Aligne" to (usiness ')*ectives

'rgani+ation an" #orkorces Re,uirement

Business Strategy

Part Two:

Company Management System :

Mana.emen# S#r)(#)re

Before $e dis"uss the manaement stru"ture of the +oda Ash Business) it is

important that $e first observe the board stru"ture of the $hole "ompany.

B$ard $% Dire(#$rs:

ICI Board "onsist of ten members) headed by the Chairman of the board. Currently

is "omprise of si! none!e"utive dire"tors and four e!e"utive dire"tors. *r. *. J.

Jaffer :none!e"utive dire"tors< is the "urrent "hairman of the board and *r. Fa'ar

A. *ali# is the "hief e!e"utive of the "ompany.

*ain responsibilities of the board is to uide the "ompany and form poli"ies

"onsistent $ith obje"tives of the "ompany i.e. bein the industry leader in "reatin

value for the "ustomers and shareholders.

E7e()#ie Mana.emen# eam:



The manaement of ICI is done throuh an e!e"utive team headed by the Chief

5!e"utive of the "ompany. Team in"ludes head of the manaement team from ea"h

business :enerally Gi"e President or ;eneral *anaer< and also in"ludes Chief

9inan"ial Offi"er and ;.*. %uman &esour"es. +o the team of eiht members is

formed $hi"h manae the overall business of the ICI Pa#istan ,td.

The 5!e"utive *anaement Team is responsible for deliverin the ;roup?s t$o

major stratei" thrusts of drivin performan"e and reshapin the portfolio. The

members of the team have an indepth e!perien"e of manain "omple!

international businesses and fun"tions $ithin ICI and other leadin "ompanies.

Or.ani5a#i$na& Char#:

ORGANIZATIONAL CHART

SODA ASH BUSINESS

VICE

PRESIDENT

Operations

Manager Marketing

Manager

H.R

Manager

Materials

Manager

Prouction

Manager

Meical!uperin"

tenTechnical

Technical

Manager

#inance

Manager $ngineering



/ar# hree :

SWO ANALS"S

+FOT Analysis is a simple frame$or# for eneratin stratei" alternatives from a

situation analysis. It is appli"able to either "orporate level or the business unit level

and fre'uently appears in mar#etin plans. +FOT stands for +trenths)

Fea#nesses) Opportunities and Threads. The +FOT frame$or# $as des"ribed in

the late -0=?s by 5dmund P. ,earned) C. &oland Christiansen) 1enneth Andre$s)

and Filliam D. ;uth in Business Poli"y) Te!t and Cases :%ome$ood I,H Ir$in) -0<.

As far the +FOT analysis of ICI is "on"erned) situation sho$ the follo$in fa"tsH

S#ren.#hs:

+tron Brand 8ame

;ood reputation amon "ustomers

Cost advantae from proprietary #no$ho$

IT %ept.#inance ept.Accounts &

!tores



5!"lusive a""ess to hih rade natural resour"es

9avourable a""ess to distribution net$or#s

&esour"es) Assets and People

Innovation Aspe"ts 5!perien"e) 1no$lede @ Data

uality pro"ess and pro"edures

ICI enjoys a ood reputation not only in Pa#istan but a"ross the lobe. 9urther

re"ently it is a"'uired by A#(o 8obel $hi"h is also "hemi"al industry leader in the

$orld. +o it strenthen the imae of +oda Ash business. 9urther resour"es are

readily available in 1he$ra $hi"h is situation amon the +alts) ,ime +tone and Co#e

mines. Innovation and 'uality "ontrol also have been a su""ess for the ICI. Business

has a team of e!perien"e people and has a po$erful distribution net$or# a"ross

Pa#istan.

Wea6nesses:

Times"ale) Deadlines and pressure

&eliability of Data) plan predi"tability

,o"ation of the business

Alon $ith the strenths) +oda Ash business also has some $ea#nesses. 9irst one

is the pressure and deadlines for the plant. Plant is operatin at its full "apa"ity and

"ompany "annot afford the brea#do$n or shutdo$n of the plant be"ause demand is

al$ays on the hiher end. Plant is in remote area) that?s $hy in "ase of any

emeren"y) $hen e!pertise and not available in 1he$ra) it ta#es time to repair any

damae to the produ"tion. 9urther produ"tion at remote area) also in"reased

transportation "ost to the different areas of the "ountry.

O44$r#)ni#ies:



*ar#et Development

An unfilled "ustomer need

Arrival of ne$ te"hnoloies

,oosenin of reulations &emoval of international trade barriers

Information and &esear"h

Partnership) Aen"ies and Distribution

Golume) Produ"tion and 5"onomies

There are a lot of opportunities for the +oda Ash Business. Due to hih ro$th of

industry in Pa#istan) demand of the +oda Ash is in"reasin day by day as it is animportant ra$ material for different industries li#e lass) te!tile) paper et". 9urther

e"onomy of s"ale is also an important opportunity. There is only one "ompetitor for

the ICI in +oda Ash and ICI has hold on more than 6=> of the mar#et. 8e$

te"hnoloies are also helpin in order to redu"e "ost of produ"tion.

hrea#s:

5meren"e of substitute produ"ts

Politi"al 5ffe"ts

+hift in "onsumer tastes a$ay from the firm?s produ"ts

,oss of #ey staff

5nvironmental 5ffe"ts

Competitors Intentions

8e$ reulations

+oda Ash business is also fa"in some threats in pro"ess of "ondu"tin business.

+oda Ash is mainly used as ra$ material in different industries. Due to ro$th of

produ"tion and ne$ te"hnoloies) it is possible to substitute some produ"ts from

others. +o business fa"es this threat that in future their produ"ts "an be repla"e by

some other lo$ "ost produ"ts. Due to situation if far area) many employees leave the



job $hen they ot an opportunity in some other se"tor in main "ity or move to some

other business of ICI in ,ahore) 1ara"hi et".

9urther "ompetitors "an also e!pand their "apa"ity or adopt some better te"hni'ue

in order to produ"e more 'uality oods. That?s also another threat for the business.

5nvironment effe"ts are also important one. A$areness reards C9C?s is also

in"reasin day by day. Althouh business has adopted a stratey in order to redu"e

C9C?s but it has to ma#e it fast.

9urther politi"al situation effe"t the business a lot) espe"ially the multi national one.

9allin pri"e of rupee aainst dollar) inflation) in"rease in ra$ material) shortae in

ele"tri"ity are also threats for the industries.

/ES ANALS"S

/$&i#i(a&-Le.a& %a(#$rs:-

Politi"al InstabilityH +in"e the independen"e in -26) Pa#istan has "ontinuously

fa"ed politi"al instability. The politi"al instability has led to un"ertain environment inthe "ountry) $hi"h is a threat for any business in"ludin ICI Paints.

In"onsisten"y in &ules @ &eulationsH The rules and reulations are "haned 'uite

fre'uently due to "hanes in the overnment that affe"ts the business flo$ for any

"ompany. 5. The last overnment had introdu"ed subsides for the "hemi"al se"tor

but no$ the "urrent overnment is plannin to finish all subsides.

,a$ @ Order +ituationH The la$ and order situation is "ru"ial as it has "auses

serious disruption on business a"tivity. The sui"ide bombin and military operations

have had an adverse effe"t on the "onfiden"e of forein investors.

Ta!ation ,a$sH The overnment is providin relief to the paint industry. There is a

-=> redu"tion in the "entral e!"ise duty on paint produ"ts. 5"onomi" fa"torsH

5"onomi" +ituationH 5"onomi" "onditions are not very sound. The risin politi"al

instability has led to e"onomi" instability as $ell.



InflationH Inflation remains the biest threat to the e"onomy. The sure in lobal

petrol pri"es and thus lo"al petrol pri"es hurt the buyin po$er of "onsumers that

redu"ed the demand for produ"ts. Due to inflation the "ost of doin business has

also one hiher. If Pa#istan #eeps on ettin better rants and loan $aivers or if

any other e"onomy boostin fa"tors su"h as "ontrolled inflation rate and e"onomi"

ro$th ta#e pla"e) it $ill benefit the entire industry in"ludin ICI Paints.

UnemploymentH The unemployment rate is oin up and up $hi"h has in"rease the

level of poverty thus further redu"in the buyin po$er of the people.

S$(ia&-C)&#)ra& %a(#$rs:-

Festern ,ife +tyleH In"reasin lobali(ation has amplified the influen"e of Festern

Culture in Pa#istan. The lifestyle of Pa#istani people is "hanin rapidly. People

are more "ons"ious about their houses presentation.

PopulationH To meet the demands of a rapidly in"reasin population) there is an

in"rease in the number of "onstru"tion proje"ts in Pa#istan $hi"h is a positive sin

for ICI Paints.

e(hn$&$.i(a& %a(#$rs:-

,atest Te"hnoloiesH Companies have te"hnoloy $ith $hi"h they "an have a

"ompetitive advantae in the Pa#istani mar#et. Companies are investin in the their

infrastru"ture to not only e!pand but also to uprade their e!istin stru"ture. Paint Industry Te"hnoloy

The "urrent fo"us in paint industry is no$ on "reatin paints and "oats that preserve

and prote"t the environment $hile beautifyin our surroundins.

BCG Ma#ri7

The BC; matri! "ateori(es brands a""ordin to t$o parameters) the rate of mar#et

ro$th andthe relative mar#et share. There are four "ateories under $hi"h brands

may fallH

;S#ar:

%ih mar#et ro$th @ hih relative mar#et share.



;Cash ($,:

,o$ mar#et ro$th @ hih relative mar#et share.

;<)es#i$n mar6:

%ih mar#et ro$th @ lo$ relative mar#et share.

;D$.:

,o$ mar#et ro$th @ lo$ relative mar#et share.

The mar#et positionin of ICI Feathershield and its dire"t "ompetitors is sho$n in

the diaram belo$. As it "an be seen ICI Feather shield has hih mar#et share and

hih relative mar#et share) therefore it is "ateori(ed as +tar.

The purpose of the BC; matri! is to help devise a stratey in order to help resolve

the problemof in"reasin the mar#et share from 0=> to 6=>.

S#ra#e.ies )nder BCG ma#ri7:

The various strateies available to improve the mar#et position of a brand are

as belo$H

;Di%%eren#ia#i$n S#ra#e.+:

Differentiation stratey is that the "ompany differentiates its produ"ts or servi"es to

those of other "ompanies.

;C$s# Leadershi4 S#ra#e.+:

Under this stratey the produ"t or servi"e is provided at the lo$est possible "ost so

that it hiher marins may be earned by the "ompany.

;F$()s S#ra#e.+:

This stratey ives importan"e to fo"us on the "ustomerK taret mar#etL identifyin

and servin them better. ICI Feathershield is at present follo$in

the differentiation and fo"us strateies. Althouh "ontrollin "osts is an important

matter) ICI Feathershield does not believe in "omprisin its 'uality. That $ould be

detrimental to its leadership position in the mar#et. Also the number of household

users is reater than the number of "orporations $ithin the "ountry and

"ontra"torsal$ays use the brand demanded by their "onsumers. 9or this reason the

brand employs differentiation and fo"us



strateies.These strateies suit the present situation of ICI Feathershield and theref

ore should be"ontinued.

/O8E8S*S F"E FO8CES MODEL OF COM/E""ON

Althouh produ"ts su"h as distemper :"hoona<) $allpaper) tiles et" are available

but "ustomers are not li#ely to substitute them for paints as it $ould "ompromise on

'uality and at the same time $ould not server the purpose.

The ro$in share of "ompanies in the unorani(ed se"tor provides a lo$ pri"e

substitute. The threat of the entry of ne$ "ompetitors

Fith reard to the paint industry in Pa#istan) there is a hih threat of ne$ entrants.

The main reason for this bein lo$ entry barriers) as there is no re'uirement of hih

"apital investment to enter the paint business.

Also) there are no proprietary produ"t differen"e and lo$ s$it"hin "osts $hi"h puts

the phrase brand loyalty into jeopardy.

Fhat ma#e the paint industry attra"tive for ne$"omers is also the ease of a"'uirin

s#illed people) material and supplies. *oreover) la"# of lon term "ontra"ts also

"ontributes to$ards the attra"tiveness of the industry for the ne$"omers.

%o$ever) there are established brand identities as $ell as "onsolidated distribution

"hannels to be a""essed $hi"h $ould result in stron retaliation to be fa"ed by the

ne$"omers.

+u"h is an e!ample of 8ippon $ho set up its business in Pa#istan re"ently. The

Barainin po$er of "ustomers

Barainin po$er of the intermediaries is hih be"ause the industry is divided into

the stru"tured and unstru"tured mar#et and does not a"t as a unified $hole to

leverae the barainin po$er in its favor.

Therefore the more the "hannel sells ea"h produ"t) the hiher the marin they

#eep for the "ompany.

The barainin po$er of end users ho$ever) is lo$ be"ause there a lare number

of buyers) ea"h $ith relatively small pur"hases.



In addition to this) the orani(ed paint se"tor has also a""epted brandin $hi"h

"reates loyalty and de"reases the pri"e sensitivity) resultin in lo$ barainin po$er

of buyers. The Barainin po$er of suppliers

Barainin po$er of suppliers is lo$ in the de"orative sement as inputs re'uired

are "ommodities and there a number of suppliers available $ho is fihtin for a small

mar#et.

%o$ever) sin"e bi "ompanies fiht on the 'uality dimension and "annot s$it"h

their suppliers are in a position to neotiate their terms upon providin the desired

ra$ material $hi"h ma#es the overall barainin po$er of suppliers moderate. The

Intensity of "ompetitive rivalry

The paint industry "an be "hara"teri(ed as a framented industry divided into the

orani(ed and unorani(ed se"tor.

The unorani(ed stru"ture is the biest threat for established brands.

Part Four:

Production Faciities:

/r$d)(#s:

+oda Ash Plant manufa"turers three type of "ore produ"tsH

Li.h# S$da Ash =Na2CO3>

Dense S$da Ash =Na2CO3>

S$di)m Bi(ar$na#e =NaCO3>

/r$d)(#i$n S+s#em:

ICI?s +oda Ash produ"tion plant is situation in 1he$ra Distt. Jhelum. In this system)

main ra$ materials are +alt) ,ime +tone) Co#e and Ammonia Anhydrous. Due to



lo"ation of the plant in 1he$ra most ra$ materials are readily available. 9urther ICI

has his o$n 'uarry for limestone produ"tion.

In +oda Ash produ"tion) these ra$ materials are "onverted into +oda Ash throuh

different pro"esses. Currently plant is operatin at a "apa"ity of /43)=== tons per

year and an e!pansion proje"t of 3=)=== tons is re"ently "ompleted.

9urther ICI Pa#istan ,td has further started e!pansion of its +oda Ash plant by an

additional 03)=== tons. This further investment in +oda Ash is fully in line $ith ICI

Pa#istan?s "ontinued "ommitment to$ards the development of import substitution

industries to "ater to the lo"al demand.

The total nameplate "apa"ity of the plant after "ompletion of the "urrent e!pansion$ill be around 43=)=== tons in /==. ICI "onveyed the information to investors

presumably under the listin reulations of the sto"# e!"haners.



S$&a+ /r$(ess %$r S$da Ash Man)%a(#)rin.



8a, Ma#eria&s:

Sa&# =NaC&>: +alt is the main ra$ material for the +oda Ash produ"tion. +o salt is

pur"hased main from the P*DC :Pa#istan *ineral Development Corporation< in

1he$ra and some portion is also pur"hased from the private mines in 1he$ra and

nearby areas. 9urther ICI also has an areement to "olle"t the rain $ater that is

a""umulated in the pools of the +alt *ine of 1he$ra. This saves a lot of time and

$or#in for the plant.

Lime S#$ne: ,ime stone is partially "olle"ted from the o$n uarries at Tobar @ Dandot.

ICI has a"'uired the 'uarries in order to et the hih 'uality lime stone timely and rest is

pur"hased from the lo"al "ontra"tors and miners. 4=43 days buffer sto"# is al$ays

maintained at the $or#.

C$6e: Co#e is pur"hased from Pa#istan +teel 8ear 1ara"hi on Advan"e payment

throuh 1ara"hi %ead Offi"e. +teel is pur"hased and handed over to "ontra"tors for

pro"essin as this "o#e is 7=mm in si(e. They pro"ess it and re'uired si(e "o#e :4=

43mm< is sent to the plant. 432= days sto"# is al$ays maintained at the plant.

Amm$nia Anh+dr$)s: It is pur"hased from the fertili(er plant havin surplus sto"#. It is

enerally pur"hased from *Ks Da$ood %er"ules @ Pa# China 9ertili(ers) %aripur.

O#her Chemi(a&s: 9urther some other "hemi"als are also involved $hi"h are

+odium +ulphide

Ammonium +ulphate

%ydro Calori" A"id

8al"o Fater

These "hemi"als are first pur"hased from the lo"al mar#et. +ome of them are not

available in Pa#istan. +o these are pur"hased from forein "ountries.

Man)%a(#)rin. $% s$da ash #hr$).h S$&e+ 4r$(ess



Main 8a, ma#eria&:

-. ,ime +tone :CaCO4<

/. Co#e :C<

4. &o"# +alt :i.e.< +odium Chloride :8aCl .%/O< as brine

2. Ammonia :8%4<

+olvey Pro"ess "onsists of the follo$in stepsH

1? /re4ara#i$n $% Amm$ni(a& Brine

Brine is pumped into to$er and a steam of ammonia as is passed throuh it. The brine

be"omes saturated $ith ammonia. At the same time "al"ium :Ca< and manesium :*a<.

Are pre"ipitated as "arbonates and allo$ed to settle do$n.

2? Car$na#i$n

The sodium "hloride salt :8aCl< and ammonia mi!ture is passed into "arbonatin to$er

:solvey to$er< it is "onsists of a lare number of superposed "ylindri"al "ompartments.

The bottom of ea"h "ompartment has a lare "ir"ular hold "overed $ith a preferated

sieve the obje"t of $hi"h is to brea# up the "arbon dio!ide :CO/< into small bubbles to

obtain ma!imum absorption of the as.

The "arbon dio!ide :CO/< is pumped in at the bottom of the to$er and the ammoni"al

brine is admitted from the top. In su"h a $ay as to fill the to$er almost "ompletely. The

absorption of "arbon dio!ide :CO/< by the ammoni"al solution formin ammonium

"arbonate and then ammonium "arbonate liberates "onsiderable heat $hi"h is

removin by "old $ater "oils in the lo$er se"tion only.



Durin the rea"tion the temperature is #ept at 4=2=MC but near "ompletion the

temperature is redu"ed to about -3MC) to ensure ma!imum separation of sodium

"arbonate. Carbon dio!ide is obtained by inition of the sodium bi"arbonate and by

heatin "al"ium "arbonate in spe"ial #iln.

3: Fi&#ra#i$n

The solid sodium bi"arbonate is filtered off) $ashed $ith a little $ater dried and heated

in ovens to et 8a/CO4.

/8a%CO4 8a/CO4 N %/O N CO/

Carbon dio!ide produ"ed is used aain.

@: 8e($er+ $% amm$nia

As ammonia is mu"h more "ostly than sodium "arbonate) so reat "are "an be ta#en to

re"over as mu"h of ammonia as possible. The li'uid) from the filters "ontains nearly all

the ammonia as ammonium "hloride and ammonium "arbonate.

The free ammonium is distilled off in steam. ,ime obtained from lime #iln is added to

ammonia re"overy to$er steam is blo$n in so as to enerate ammonia for ne!t use.

Ca :O%</ N /8%2Cl CaCl/ N /8%4 N /%/O

:8%2<./CO4 N Ca :O%< / CaCO4 N /8%4 N /%/O

Heat



The information about the pro"ess is iven from the te!t boo# of "hemistry--. The

oriinal pro"ess used in the manufa"turin of soda ash based upon -= steps $hi"h are

"onfidential but these are also based upon these lines.

Use $% C$m4)#er e(hn$&$.+ in #he /r$d)(#i$n Enir$nmen#:

There is a lot of "omputer te"hnoloy involved in the produ"tion. There is a "ontrol room

form $here produ"tion a"tivities are observed and "ontrolled. 9urther system is reatly

influen"ed by the "omputer and robot te"hnoloy and some pro"ess are based on

*e"hatroni"s te"hnoloy $hi"h is automated robot system "ontrolled by the "entre

"ontrol room.

<)a&i#+ Ass)ran(e S+s#em:

uality assuran"e is an important part of the produ"tions. uality Insuran"e Team ma#e

is sure that pro"esses are as per 'uality standards. Produ"tion is also observed and a

fi!ed portion of ea"h bat"h is tested in order to assure 'uality. ICI have hih 'uality

standards and never "ompromise on 'uality.

Wareh$)sin. and S#$ra.e:

Fare house is also lo"ated at the site area. Fhen +oda is manufa"tured) it is pa"#ed

and labelled. Then these bas are brouht in the $are house $here they are re"orded

and stored and then sent to the different destinations in the "ountry and outside the

"ountry.

SSE /r$.ramme :+afety) +e"urity) %ealth @ 5nvironment<

;oal of ICI is to be the industry leader in the produ"tion and sale of produ"ts) $hi"h

benefit so"iety. They provide a safe and healthy $or# pla"e for both staff and



"ontra"tors) and a"t responsibly to$ards the "ommunities and environment in $hi"h

they operate.

This is a"hieved by the "ontinuous improvement of their first "lass ++%5 performan"e

throuh "orporate leadership) the dedi"ation of their staff and the appli"ation of the

hihest professional standards in their $or#.

SSE L$.$:

;ood) safety) health and environmental performan"e

are essential to the lonterm su""ess of ICI.

&e"oni(in this and to build on the proress already

made) the +%5 symbol has been developed to

en"ourae a unity of purpose a"ross the ;roup.

There are three #ey elements to the symbolH

Uni#+ $% /)r4$se: &epresented by the s"ulpture?s form of a "ir"le to sinify the

"ommon +%5 oals of the businesses and the ICI ;roup $orld$ide.

/e$4&e: Depi"ted by the fa"e) representin ICI staff) all intent on improvin all

aspe"ts of safety) health and environment) and supportin stron ethi"al values.

Care: The hand represents "are for oneself) for others and the environment. It

sho$s personal responsibility.

SSE /$&i(+:

ICI $ill ensure thatH

:a< Its a"tivities are "ondu"ted safelyL

:b< The health of its employees) its "ustomers and the publi" $ill be prote"tedL

:"< 5nvironmental performan"e $ill meet "ontemporary re'uirementsL



:d< Its operations are run in a manner a""eptable to the lo"al "ommunitiesL

:e< 5mployees) "apital) information and other assets $ill be prote"ted from

deliberate harm) damae or loss.

SSE OBEC"ES:

+afety

%ealth

5nery

;reenhouse ;ases

O(one ;enerators

Fater use

A'uati" O!yen Demand

%a(ardous Faste

8onha(ardous Faste

Bio diversity

,and Assessment

&edu"e %a(ardous +ubstan"es to Air

A"id ;ases

+ystems

Distribution In"idents

+uppliers



Part Fi!e :

Company Mar"eting Mi# :

C$r4$ra#e ' C)s#$mer and C$m4e#i#$r Ana&+sis :

C$m4e#i#i$n:

+oda Ash is produ"ed on the base of mass s"ale produ"tion in order to a"hieve

lo$ "ost be"ause in this se"tor) lo$ "ost matters a lot. That?s $hy it is not su"h a

sement in $hi"h many produ"er enter be"ause if this happen) every one $ill have

either surplus produ"tion if he operates on mass produ"tion or have hih "ost in he

operates as per demand of the mar#et. That?s $hy in this se"tor) mainly there are t$o

industries $hi"h are produ"tion +oda Ash. 9irst one is the ICI Pa#istan ,td) +oda Ash

Business) 1he$ra and se"ond one is the Olympia Chemi"als ,imited.

+o ICI the only "ompetitor ICI has to fa"e is the Olympia Chemi"als ,td $ho has

setup is plant in Far"ha Distt. 1hoshab. ICI has a "lear domination in this sement over

his "ompetitors due to many reasons. 9irst is that ICI has established its plant in -22

$hile Olympia is ne$ in this sement. 9urther their "apa"ity is only -2= tonsKday $hi"h

is very less than the ICI. That?s $hy mar#et share also refle"ts this distin"tion and ICI

holds 6=> of the mar#et) $hile Olympia has only 4=> of the mar#et share.

ar.e# Mar6e#

:a< C$ns)mer $r "nd)s#ria&: +oda Ash is mainly an industrial produ"t) that?s $hy

taret mar#et for the +oda Ash is the industries and espe"ially the Distributors

and the Dealers. *ostly mar#et is in the hands of ICI and there is no "lose

substitute of the produ"ts) that?s $hy "onsumers are tareted for the produ"t.



9urther industries $hi"h do not re'uire it in hue amounts also prefer to buy it

from the dealers. That?s $hy main taret mar#et is the dealers and industries

$hi"h re'uire it in hue amounts and "onsumers are not influen"ed throuh

mass media.

Another thin is that t$o produ"ts out of three are industrial nature) and only

+odium Bi"arbonate is used by home "onsumers as Ba#in +oda. That?s $hy

industry has more importan"e than the house holds.

:b< B)+in. Chara(#eris#i(s: +oda Ash is pur"hased in bul# amount by the

industries and dealers. Pur"hase orders are not of small 'uantities :e.. 3) 0

bas< but are in tons. Transportation also matters be"ause plant is situated in

1he$ra. +o pur"hase orders are usually in tons.

:"< Mar6e# /$#en#ia&: Due to hih ro$th in the industrial se"tors in Pa#istan) there

is hue mar#et potential. +oda Ash is ra$ material for different industries) e..

Paper) Te!tile) Deterents) 9*C; Produ"ts) et". That?s plant operates at its full

"apa"ity and $hen one e!pansion proje"t "ompletes) se"ond starts.

Mar6e#in. Mi7:

Dis#ri)#i$n' /ri(e and /r$d)(# S#ra#e.ies:

Dis#ri)#i$n S#ra#e.+:

ICI has more than 6=> share in the +oda Ash business in Pa#istan. This is be"ause of

its vast mar#et "overae throuh the po$erful distribution net$or# of its distributions.

*ainly +oda Ash is mainly distributed throuh the net$or# of distributors throuh

Pa#istan. Different reions are assined to different distributors. They pur"hase +oda



Ash from ICI and distributed it to different "onsumers and industries in their areas $hi"h

"onta"t them for sale.

Alon $ith the distribution net$or#) bi industries also pur"hase dire"tly from the ICI as

they need it is bul# amounts. These in"lude lass and "hemi"als industries. They

dire"tly "onta"t sale department of the ICI +oda Ash business and pur"hase it from

there at mar#et pri"e or if they is a dis"ount areement then at dis"ounted pri"e rather

than the distributors.

This is al for the lo"al sale. %o$ever ICI is also involved in international sale. 9urther ICI

is also distributor of the some +oda Ash manufa"turers in Pa#istan in order to fulfil the

demand of soda ash in Pa#istan and abroad. +ale areement is the duty of mar#etin

department. Then pur"hase department arrane the delivery of the soda ash from

1he$ra to the destination $ith help of the 1ara"hi %ead Offi"e. Channel is sele"ted $ith

the mutual understandin $ith the "ustomer dependin upon the need of the "ustomer

i.e. Urent or normal. On this base it is de"ided $hether it $ould be sent throuh Air

*ail) or throuh Goyae. 9urther the "learin aents and shippin "ompanies are

sele"ted and "onsinments are fully insured.

/ri(in. S#ra#e.+:

Pri"es are fi!ed at "ost plus marin. 9or distributors) a marin is fi!ed on the mar#et

pri"e. They et it at dis"ounted pri"e and sale it on the mar#et pri"e to the "onsumers.

%o$ever ICI also has dis"ount areements $ith its value able "ustomers. 9or that

"ompany offers them a dis"ount per"entae for some period :i.e. 0 month) - year< et".

and this dis"ount is "arried on $ith mutual understandin.

/r$d)(# S#ra#e.+:

ICI Pa#istan produ"es the follo$in produ"ts at the

+oda Ash Plant in 1he$raH



Li.h# S$da Ash =Na2CO3>

o ,iht +oda Ash is used as a ra$ material in Deterents) Papers) +ili"ate)

Chemi"als and Te!tile Industries.

Dense S$da Ash =Na2CO3>

o It is used a ra$ material in ;lass Industry

S$di)m Bi(ar$na#e =NaCO3>

o Used as a ba#in soda

o Poultry) Cattle 9eed) ,eather Tannin and Te!tiles.

C&assi%i(a#i$n:

+oda Ash is enerally "lassified as an Industrial Produ"t. It in"ludes t$o produ"ts

mentioned above. T$o out of three and enerally used in industrial. Only one has a

limited use as a Ba#in +oda in house holds.

/a(6in. and Lae&&in.:

As far the pa"#in and labellin is "on"erned) all three

types of +oda Ash are pa"#ed in Poly Propylene Ba.

Bas are pur"hased from forein "ountries in bul#



'uantities usually in more than ./ million $hile they are printed by the plant itself durin

the pa"#in. 5a"h ba is "ontains information reardin its "ateory) its $eiht) ICI loo

and *ade in Pa#istan loo.

%o$ever there is differen"e in the Pa"#in $eiht of the all three types. ICI re"ently has

issued ne$ pa"#in. Feiht of their pa"#in is as follo$H

+4e Wei.h# Si5e $% Ba.

,iht +oda Ash 3= 1 /2 ! 24 in"h

Dense +oda Ash 3= 1 /= ! 43 in"h

By Corp :*etha +oda< /3 1 - ! /0 in"h

/r$m$#i$n S#ra#e.+:

ICI has a proper mar#in department $ith a fully e!perien"ed team. A proper budet is

allotted for the sale a"tivities. %o$ever sale is not done throuh advertisement in ne$s

papers) television) radio et" be"ause of the nature of the produ"ts. That?s $hy sellin

are mostly based on relationship $ith the dealers.

%o$ever "ompany spends a lot on buildin the imae of the "ompany. 9or that a lot of

a"tivities are done in fulfil the "orporate so"ial responsibilities. Throuh this the brand

name is introdu"ed $ith the people and imae of the "ompany is strenthened.

*eetin of the dealers is arraned fre'uently. 9urther best performin dealers are also

a$arded "ash pri(ed and trips to different lo"al and forein "ountries. This boosts up

their moral and they deliver their best in order to a"hieve hih tarets.

C)s#$mer Sa#is%a(#i$n /r$.ramme:



Customer satisfa"tion teams are formed to ta"#le 'uality related issues prompted by

"ustomer?s "omplaints. 5a"h team "omprise of operators) te"hni"ians) "ontra"t staff and

maners and are allo"ated different aspe"t of 'uality "ontrol in order to fo"us on all

problem areas. The teams met on a monthly basis and implement oriinal solutions to

improve 'uality. This fo"used approa"h pay off in the form of redu"ed number of

"omplaints and result in end user satisfa"tion.

/*s $% "C"

/r$d)(# $% "C"

A""ordin to mar#et point of vie$ the produ"t of ICI isH

Customer +atisfa"tion

+afety and health :9or everyone $hi"h is dire"tly or indire"tly related to the "ompany<

/$si#i$n $% "C"

ICI is the leadin "ompany in the Pa#istan as $ell $orld. It has 60> mar#et share in

Pa#istan and ICI are used in "ountries $hi"h represent over 3> of the $orld?s

population.

+o ICI is not only mar#et leader of Pa#istan but also $orld?s leadin "ompany in the

business of./ri(e $% "C"

ICI pri"e is very reasonable $hen $e "ompare $ith the benefits or offerin of ICI. +ome

people thin# that of ICI are "ostly but #eep in mind 'uality is free.

/r$m$#i$n $% "C"

ICI is usin follo$in promotional toolsH

Customer satisfa"tion is itself a promotion tool for ICI and it help to develop C/C

relationship.

ICI arranes painter parties at different pla"es and at this event ift are iven to those

painters $hi"h have used a reasonable 'uantity of ICI paint for the period.

ICI has iven a taret to every dealer a""ordin to its "apa"ity and mar#et analysis. If

that dealer meets that taret) ICI Paint $ill ta#e that dealer to some other "ountry for



re"reational purpose e.. last time ICI "hartered spe"ial plane for its dealers and too#

them to Dubai. 9or present year ICI has promised to ta#e its dealers to *alaysia.

Just li#e other ICI has offered a to#en in every Bu"#et or ;allon of *a!ilite and Paine!

$hi"h are $orth &s. //= per Bu"#et and &s. 0= per ;allon.

/e$4&e

People in ICI "an be divided into follo$in "ateoriesH

*anaement +taff

8onmanaement +taff

Mana.emen# S#a%%:

*anaement +taff is bein used for de"ision ma#in pro"ess and if there is any

problem o""urs to the "ompany.

N$n-mana.emen# S#a%%:

8onmanaement +taff in"ludes +ales Promoters) IT persons and other "ontra"t based

staff.

/r$(ess

ICI is "ustomer "entri" "ompany so the pro"ess starts from the need or desire of

"ustomer and ends at the delivery of produ"ts or finished oods.

/h+si(a& Eiden(e

The physi"al eviden"e of ICI is its produ"tion unit) De"orative Department and Color +tudio $hi"h are easily a""essible to the "ustomer at any time.

3 C*s $% "C"

Consumer

Competitor

Corporate

C$ns)mer

The "onsumer of ICI is any individual $hi"h has desire for the paint and re'uires "ost

benefi"ial produ"t.

C$m4e#i#$r

The Biest "ompetitor of ICI is Berer &obila"L it is lo"al "ompany $hi"h is bein run

by the Bi Investors in Pa#istan.



C$r4$ra#e

ICI manaement is it?s "orporate and manaement of ICI is "onsists of mar#etin and

%& manaers $hi"h basi"ally belons to Pa#istan.

Part Si#:

M WO8K"NG A "C"

For#in at ICI remained a very su""essful e!perien"e for me and it $as reate!perien"e for me that I $or#ed $ith su"h a dynami" firm. *ainly I $or#ed in the

Pur"hase :*aterial< Department at ICI +oda Ash Business) 1he$ra) ho$ever I also

visited other departments of the "ompany and also intervie$ed different people. I thin# I

remained su""essful in order to rasp the pro"edures and e!tra"t the valuable

#no$lede.

I $ant to appre"iate the efforts and their "orporation of ICI employees for their advi"e

and their assistan"e in helpin me to avail this opportunity. I learned a lot from these

people. They $ere mu"h e!perien"ed and have a reat "ommand in there o$n $or# @

on poli"y of ICI. *ainly I $or#ed in the follo$in tas#sH

S)44&ier C$de O4enin.: This pro"ess involved the reistration of different ne$

suppliers $ho $ant to $or# $ith ICI. +o I learned $ho they are reistered and $ho they

are assined "odes.

C&assi%i(a#i$n $% #he Ma#eria&s: Classified of different materials) "ateori(ation) and

"odes are assination.



S#$(6s "n%$rma#i$n: Information reardin the sto"# levels) "onsumption) reorder

'uantity and safety sto"#.

"#em S#a#)s 8e4$r#s: To "he"# the status of different materials) they inventory level)

and "reation of the indent in "ase of rea"hin to reorder level.

"nden# Genera#i$n: Pro"edure of indent eneration) authori(ed persons) and the

"ir"umstan"es under the indent is enerated.

A44r$a& $% #he "nden#: %o$ indent if floated to different department and the approval

of the indent.

8e)es# %$r <)$#a#i$ns: Pro"ess for the eneration of &9 :&e'uest for uotation<

for materials to be pur"hased.

S#a#emen# $% C$m4aris$n: Comparison of different 'uotations re"eived and ma#in

"omparison of the rates stated by the different suppliers.

/)r(hase Orders Genera#i$ns: ;eneration of the pur"hased order after sele"tin final

supplier.

Ga#e 8e(eiin. N$#es: %andled ;ate &e"eivin 8otes enerated for different

materials supplied by the suppliers.

G8N C&earin.s /r$(ed)re: Pro"edure from ;ate &e"eivin 8ote to the "learin of the

invoi"es and sendin to A""ounts Department for the payment.

8eminder Le##ers: Correspondent $ith the different suppliers and eneratin reminder

letters to the suppliers $ho do not meet the deadlines.



Wareh$)sin.: +tudied the $are house stru"ture of the ICI) +oda Ash Business) its

"apa"ity and material handlin pro"edure.

F$rei.n /)r(hases: %elped in "orrespondent $ith different forein suppliers and

assisted in Co#e Pur"hase from Poland.

*r. ahid *uhammad +hei#h) Pur"hase Offi"er $as my supervisor durin my

internship. 9urther I also intervie$ed different people e.. +. *. Aamir :Assistant %&

*anaer<) *r. Adnan +hei#h :Assistant Pur"hase and uarry *anaer<) *r. Ashar

*ali# :Plannin Offi"er< also helped in order to et valuable #no$lede.



Part Se!en:

Concusions and Recommendations:

CONCLUS"ONS

ICI Pa#istan ,td. is an e!"ellent orani(ation. It operates as a independent business

unit $ith A#(o8obel as a part of its spe"ialty "hemi"al portfolio. The seed planted in

-/0 is no$ a tree $hi"h provides e!tremely 'ualitative produ"ts to billions of people all

around the $orld. It is also providin jobs to millions of people in different "ountries. The

fa"t "an be juded by ICI and A#(o8obel is the number one "hemi"al manufa"turin

and pro"essin "ompany of the $orld and this fa"t is re"oni(ed by 9ortune 3==.

*anaement of ICI Pa#istan is mostly lo"al. Top manaement involves C5O and senior

maners :Chief 9inan"ial Offi"er) Produ"tion and mar#etin< $hile every business is

headed by Gise President of the Company. They all are e!perien"ed people. It is a

relatively very old *ultinational on the Pa#istani established in -22 It has established a

stron footin for itself in the "hemi"al industry. Apparently) there are no loop holes inthe $or#in of the orani(ation) but still some areas re'uire more attention.

*anaement has desined rules and reulations $hi"h are supposed to be follo$ed by

everyone. Poli"ies have been formulated for major and minor issues both. &elationship



$ith the employees is maintained at every level. 5mployees $or# $ith "ommitment and

dedi"ation to a"hieve the best for the orani(ation. Job satisfa"tion soars at a hih level.

Due to its innovation te"hnoloies) "ommitted employees and best use of the resour"es)

it has ained a prominent position in the mar#et and is far ahead of its "ompetitors.

8ECOMMENDA"ONS

9ollo$in re"ommendations are based on my observation durin my internship

at ICI and some have been iven durin formal and informal intervie$ $ith the people.

Althouh ICI is offerin a lot of in"entives to its employees in "ase of

salary and benefits. %o$ever there is a "lear different in fa"ilities of permanent and

"ontra"t employees. 9or e!ample in department I $or#ed) Pur"hase Cler#s $ere on

"ontra"t basis and there $as more burden of $or# on them $hile they $ere ettin only

the basis salary. 9a"ilities li#e medi"al allo$an"e) Pension) ;ratuity) Provident 9und isnot for the "ontra"t employees. This "reates a lot of dissatisfa"tion amon the

employees.

Pay in"rement of people should be a""ordin to the $or# and duties they

perform. In some "ases it does not happen and pay is not in"reased a""ordin to

seniority and $or# base. 9or e!ample) durin my stay at ICI pay $as in"reased and

"ler# handlin the most $or# $as a$arded /=> in"rement $hile other $as a$arded

2=> in"rement althouh his $or# $as less and duties $ere easy one as "ompared to

first one.

Pur"hase department is very important department of any "ompany and



produ"tion depends a lot on pur"hased of timely ra$ material) plant e'uipment and

other supplies. +o pur"hase department $as already fa"in a hih burden) further

'uarry department $as also added in it and 'uarry staff $as also $or#in in the same

premises produ"in a lot of diffi"ulties. +o +oda Ash Business should separate the

'uarry department and it $ould be most suitable if it is shifted at the site $here 'uarry is

lo"ated so that burden on pur"hase department de"rease and 'uarry staff also not has

to travel daily bet$een site and pur"hase department.

Pur"hase Department $as handlin a lot of suppliers at a time. They have

to enter into "orresponden"e $ith a lot of suppliers $hile supplier?s evaluation $as in

delay for a "ouple of years. *any suppliers $ere ivin no response and be"ause they$ere not evaluated) that?s $hy there $ere "onta"ted every thin $hen their related

material $as re'uired resultin in loss of time and money. +o supplier?s evaluation

should not be delayed and should be "arried out at least on"e in a year.

Consumer +ervi"es Department but "ouldn?t et $hat and $here it is. Fell

the name suests that it should be most visible and a"tive department) I $onder if it is

there If it is there it should be orani(ed at a larer s"ale and efforts should be made to

intera"t more fre'uently and at a personal level $ith the "onsumers.

,ast of all I must T%A81 ICI and CIIT on"e aain for providin me the olden

opportunity of spendin 0 $ee#s in su"h a $onderful pla"e $here most people "an only

dream of. It $as an e!perien"e of life time. I ot the "han"e of sittin amon the ideal

sort of people) professionals $hose names are enraved as pioneers and eniuses of

the field. I learned about meetin and dealin $ith people. I must say that the

interation of this internship proram $ill definitely a sinifi"ant improvement in my

future professional life.

I end my report here by aain than#in A&&ah A&mi.h#+ $ho ave the ability to "omplete



this tedious tas# and all other people $ho have helped me in this tas#.

B"BL"OG8A/

1? We:

$$$.i"i."om.p#

$$$.$i#ipedia."om

$$$.investopedia."om

2? Ann)a& 8e4$r#' "C" /a6is#an L#d?

3? Em4&$+ees "n#erie,

Mr? Ad)& aar A#har :*aterial *anaer) ICI +oda Ash Business<

Mr? Adnan :Assistant Pur"hase @ uarry *anaer<

Mr? S? M? Aamir :Asst. %& *anaer<

Mr? Waar Kha,aa :Assistant A""ounts *anaer<

Mr? As.har Ma&i6 :Plannin Offi"er<

Mr? ahid M)hammad Shei6h :Pur"hase Offi"er=

Mr? Asad As&am :%ouse Offi"er) %ospital<

@? C$m4an+ Ma.a5ines



Imaes) +prin /==7 5dition

Imaes) 9all /==6 5dition

Part Eig$t:

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