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INTERNSHIP REPORT
SERVICE INDUSTRIES LIMITED GUJRAT
MBA 6th
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DEDICATIONS
Dedication is a devotion to which we love, who benefactors are, who pray for us and who
made us capable of doing all these things with full devotion and these are two
personalities which are our parents and our teachers.
I dedicate my work & efforts first of all to Almighty Allah and His beloved Prophet
(P.B.U.H) and my Parents and teachers with dedication, love and gratitude without whom
caring support it would not have been possible”
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ACKNOWLEDGEMENT
Praise to Almighty Allah, the Omnipresent, the Omnipotent, Who bestowed upon me the
potentially and ability to accomplish this work. No sequence of works can express my
sincere gratitude to our respected teachers of MBA department without their valuable
guidance, rich experiences, helpful advice, useful suggestions and constructive criticism
and comments. I could not have been able to complete this Internship Report. I have
honor to express my heart-full gratitude to the every executive and staff members of
SERVIS GROUP OF INDUSTRIES GUJRAT, who kindly gave them acceptance to the
topic of my Internship Report along with many useful suggestions which encouraged me
to complete my work. Thanks for all those who extend their cooperation for conducting
the work of internship report.
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PREFACE
It is the requirement of all Master Degree programs’students to undergo the practical
work in shape of internship. It not only helps to get an exposure to the practical world and
to get familiarized with the practices followed by different organizations while in pursuit
of their objectives but also one can learn to face the professional challenges that are
dramatically different from the educational world. This period called the “learning period
“, if spent properly and sincerely, enables the students to be more confident, more
knowledgeable, and more responsible and, above all, more committed to their work. By
the Grace of Almighty Allah, I am able to bring out Training report on"Service
Industries Ltd. G.T Road, Gujrat"
I hope that It will assist everybody who wants to know about “Service Industries Ltd.
G.T Road, Gujrat”at its best level.
This report is the result of help, which I received from the respected staff of Service, who
appreciated my efforts and informed me about my weaknesses. I worked in this leading
organization and this training report enabled me to draw a line of distinction between
theory and practical. I learned that the procedure in theory and practical is same but we
cannot learn theory without practice and practice.
In preparing this report, I have put all of my best efforts and have tried hard to
give maximum knowledge. Despite of my all the coherent efforts, I do believe
that there will be a room for improvement.
ECECUTIVE SUMMARAY
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The internship report is for the purpose of presentation to the management and to the
department to enable them to know my finding during internship.
Theservis industries limited is large manufacturing concern with greater market share in
footwear and tyre& tube. This larger company enables me to learn about how accounting
is carried out in computerized environment (ERP) oracle and how to keep the records of
all the employees in the industry in the human resource department.
How ERP works when accounting financial aspects of different accounting events is
recorded. In start of the report I give introduction to report, history and organization. I
also included company mission, objective, values and field of activities in report to get
early understanding.
SERVICE INDUSTRIES LTD deals in retail and whole sale of Leather shoes, cycle and
motor cycle tyre& tube and Rag division.
Here I worked in accounts dep’t of the SIL (Gujrat) and human resource department.
Where I observed and performed various accounting function during my internship.
There are two production setups of the Service group, one is situated in Muridkey while
other in Gujrat. My focus is on Gujrat factory only. The Gujrat factory is producing the
famous brands in tyres and shoes, the departments which I have visited for my internship
are main departments of this setup. This report covers their structure, working, functions,
strategies and liaison with other departments for the completion of their day to day
activities. As it mentioned above that Gujrat factory producing tyres and shoe but my
focus remains to shoes as it’s generate huge revenue for the industry.
The organization has strengthened market share not in local but also emerging in the
Europe market. Their Slogan is seen on different documents as “The largest exporter of
footwear in Pakistan”. It is right to claim that because they have captured the most of the
European countries some of them may include England, Germany and Italy. It is to be
note that they are exporting the shoe with the name of their clients. They are not
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Exporting their own brands to the European markets. Recently they have started to open
their outlets in Dubai and Saudi Arabia.
The sale analysis in under head volume of business is showing that sale of footwear and
tyres&tubes is increasing, but the cost of goods sold is also increasing that is the main
problem organization facing.
In accounts department double entry system is followed importance functions and
procedures that are verification of bills and payments to suppliers A/P, and all the
receipts in term of sales A/R. moreover allocation of expenses with their relevant heads
posting of vouchers, ledger and trial balance.
In human resource department which is leading by the HR manager and other competent
staff ,that department is using the human resource information system (HRIS) and
SMARTERM ,that software’s are being used for keeping all the personal record of each
and every employee of the industry.
The main challenges faced by the Servis are high prices due to high taxes; increase the no
of products, energy crisis. I have also analyzed the external and internal conditions of the
organizations through SWOT analysis with the help of which I came to know about the
strengths, weaknesses, opportunities and threats.
INTRODUCTION OF SERVICE INDUSTRIES
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The Service Industries is a Public Limited Company Incorporated as a private limited
company on 20th March 1957 in Pakistan under the Companies Act 1913 (Now
Companies Ordinance, 1984) and converted in to public limited company on 23rd
September 1959, having its registered office located at Lahore. The word, ‘SERVIS’ is
the Brand name and ‘SERVICE’ is the registered name of the Company. It is a public
limited company listed in Karachi and Lahore stock exchanges. It is a part of Servis
Group. Its annual revenue of PKR. 7.68 billion. It is merely engaged in the manufacturing
and sale of footwear, tyre tube and technical rubber products and has been the largest
exporter of footwear from Pakistan for a decade.
The company employs more than 9,000 people in its facilities located in Gujrat and
Muridke. Besides capturing local market the company’s products are also exported
primarily to Germany, Italy, France and United Kingdom.
Service Industries Limited is the largest shoe manufacturing enterprise in the country.
The govt. appreciated the efforts of the company, for the first time in 1968 when it
awarded the PRESIDENT’s EXPORT TROPHY CLASS I. Since then, the company is
the lancets Exporter of manufactured articles; Leather, canvas shoes. The company was
again awarded the PRIDE OF PERFORMANCE TROPHY by the PCCI in 1977. In
the subsequent years, the company has been awarded numerous trophies of awards as an
acknowledgement of its sheer hard work of dedicated efforts.
At present the company has the shoe manufacturing factories at GUJRAT and
MURIDKE. There are four factories operating at Gujrat employing 5083 employees.
These are:-
Leather Shoe Factory (LSF).
Cycle Tyre& Tube Factory (CTT).
Motorcycle Tyre& Tube Factory (MCTT).
RAG Division.
The factory has highly sophisticated test laboratory manned by qualified and trained
personnel. Other than the MCTT & RAG Div own well-equipped laboratories. It is here
that the further products are developed & tested thus ensuring the success of the
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company.Leather Shoe Factory and MCTT are ISO 9001 certified where as other
companies are under process.
Each factory comprises of about five hundred to thousand workers depending upon the
workloads. The factory’s peak season starts from September to April. During this period,
the factory hires extra workers and lays them off after the period once the production is
normal.
SIL’s Head Office is located at Lahore. The entire organizational authority is represented
with the help of Organizational Chart, which is headed by a RESIDENT DIRECTOR.
THE LEATHER SHOE FACTORY
The Leather Shoe Factory comprises of about 2,500 employees. LSF production capacity
per day is about 32,500 pairs in which 20% sports shoes, of export and domestic articles.
Now the management decided to install a new machine keeping in view the perspective
increased demand of its products. In return it will enhance its production by
approximately 1,500 per day. To improve its products quality standard and well-
controlled rejection limit allowed is 2.5-3.0 % moreover 95 % of its total exports are
meant for European customers. It have no hesitation in claiming that Service makes the
most complicated and diversified range of footwear for its export customers including the
tough & rugged Motorcycle Boots for its United Kingdom’s customer the whole year
round.
In domestic market Service offers its unique range of polyurethane shoes, which no
competitor has equaled or excelled. Service sports shoes are the most popular brand in
the market which has achieved the Brand Award 2008.
The factory follows the motto “customer satisfaction at priority” and that is the reason
it is thriving for the last many years.
TYRE DIVISION
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Tyre Division is one of the group of Service Industries comprises of two leading units
Motor Cycle and Cycle Tyre& Tube Factories located at G. T. Road, Gujrat. It also holds
market share of 45% and 55% in Motorcycle and Bicycle tyre and tube respectively.
Tyre Division has been supplying tyres& tubes to all major original equipment
manufacturers with high share like 50% to Atlas Honda Limited (AHL), 50% to Dawood
Yamaha and 100% to Sohrab Bicycle Manufacturing Company, Lahore. Tyre division
sales network comprises of 12 major distributors in which 5 distributors are for bicycle
tyre& tube and 7 for motorcycle tyre& tube sales.
The company employees all in all 5,083 at present but tyre division comprise about 900
employees. The production capacity per day of bicycle tyre& tube is 18,200 and 22,000
in number with rejection 2.5% and 1% respectively.
Similarly production capacity per day of Motorcycle, Scooter, Trolley, Rickshaw and
ULT tyre& tube is 11,365 and 30,815 respectively in numbers with rejection rate of 1.5%
and 0.5 % respectively. Rejection material wastage and claim percentages are itself a
measure of quality standard.
COMPANY INFORMATION
BOARD OF DIRECTORS
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Mr. ArifSaeed (Chairman)
Mr. ShahidHussain (Chief Executive)
Mr. M Ijaz Butt
Mr. Mohammad Akram
Mr. Hassan Javed
Mr. Shahid H. Kardar
Mr. Riaz Ahmed
Mr. Manzoor Ahmed
ADVISOR
Ch. Ahmed Saeed
COMPANY SECTAREY
Mr. Sultan Anwar
AUDIT COMMITTEE
Mr. Shahid H. Kardar (Chairman)
Mr. M Ijaz Butt (Member)
Mr. AnisWahabZuberi (Member)
Mr. Riaz Ahmed (Member)
BANKERS
Habib Bank Limited
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United Bank Limited
Muslim Commercial Bank Limited
Faysal Bank Limited
Royal Bank of Scotland Limited
AUDITORS
S.M Masood& Company Charted Accountants
LEGAL ADVISOR
Bokhari, Aziz &karim
2-A Block-G, Gulberg-||, Lahore
SHARE REGISTRAR
HameedMajeed Associates (Pvt.) Ltd
IST Floor, H.M House.7- Bank Square
The Mall, Lahore
FACTORIES
G.T Road, Gujrat.
Muridke-Sheikupura Road, Muridke
OVERVIEW OF THE ORGANIZATION
HISTORY OF THE COMPANY:-
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In the year 1941, three young friends like CH. Nazar Mohammad, CH. Mohammed
Hussainfrom Gujrat district and Mr. Mohammad Saeed from District Gujranwala, fresh
college graduates started business at a small scale at Lahore. It started its functions at
Servicepura, a town 20 km. from Lahore, as an independent Co., Governed by its Board of
Directors (Ch. Nazar Muhammad, Ch. Muhammad Hussain, Ch. Muhammad Saeed) and
operated by its own management.
Within years, their business flourished and they were making supplies of their products in
every corner of undivided India. Although the company suffered huge losses, at the time
of partition, due to outstanding payments for supplies made on the other side of the border.
The company had to take a new start and search for new markets. The Directors of the
company were not discouraged and continued their honest efforts and worked hard.
Once the business expanded, they had to look for new sites for the installation of factories.
GUJRAT, being the home district, they decided to install the new factories here. As a first
step, ‘Hilal Tanneries’ was built in Gujrat which started functioning in 1954.
Ten years later, in 1964, the shoe factory followed by a textile mill was also set up in
Gujrat. This was in addition to a shoe factory. Their organization was then built up in a
most organized and scientific manner.
The company had opened its own WHOLE SALE and RETAIL SHOPS all over the
country, enlacing the consumers to buy shoes at fixed prices which were a new trend at
that time. This was much appreciated by the consumers. The company then took another
step and entered into the EXPORT market realizing that the country was in dine head of
foreign exchange.
VISION STATEMENT
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“To be a market leader providing quality footwear, tyre& tube and allied products.To
strive for excellence and global recognition by continuous improvement, innovation,
dedication and growth.”
MISSION STATEMENT
To be result oriented and profitable company by consistently improving market share,
quality diversity, presentation, reliability and customer acceptance.
To emerge as a growth oriented concern ensuring optimum return and value addition to
its shareholders.
To ensure cost consciousness in decision making and operation without compromising
the commitment to quality.
To create an efficient resource management and conducive business environment.
Evolving an effective leadership by creating a highly professional and motivated
management team fully equipped to meet any challenge.
To keep abreast with modern technology and designs to optimize production and
enhance brand image to attain international recognition for the company’s products.
To set up highly ethical business standards and be a good corporate citizen, contributing
toward the development of the national economy and assisting charitable causes.
To adopt appropriate safety rules and environment friendly policies.
OBJECTIVE OF THE COMPANY
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The product should meet the customer expectations
The basic concern is to satisfy customers
To provide good job opportunities and satisfactions to the people
To respect our competitors
The employees are as important as external customers
Teamwork and cooperation are more important than individual action
Never be satisfied with the low level of the quality always strive for
continuous improvement.
No compromise on Quality
SERVICE GROUP OF COMPANIES
Resident Director
General ManagerGhulam Muhammad
Manager Account Manager Costing
Manager I.T Support Manager ProcurementChief Security& Canteen
Manager HR
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Service Group is Pakistan's largest footwear manufacturer and exporter. It also has
interests in retailing its Group Company, Service Sales Corporation, is the country's
largest retailer and wholesaler of footwear. The Group has diversified interests in Rubber
products including tyres and in defense industry products.
The Group was set up in 1958 and today has sales of more than Rs.7.68 billion (US $
90.35 million). The Service Group employs 9000 people in its following Group
Companies. Service Industries Limited, Gujrat is one of the biggest manufacturing
concern firm, Service Industries manufacture the Leather, Canvas, Tyres and Tubes in
Pakistan. Followings firms are include in Service Group;
Service Industries Limited.
Service Sales Corporation (Pvt.) Limited.
Shoe Planet (Pvt.) Limited.
Servis Pharmacy (Pvt.) Limited.
Soul Collections.
ORGANIZATION HIRARCHY CHART
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INTRODUCTION OF DEPARTMENTS
Departmentalization is the clustering of individuals into units and units into departments
and larger units in order to facilitate achieving organizational goals. Organizational goals
are achieved more efficiently by the concerted efforts of different departments and there
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functions. The functional structure groups jobs into units based upon similarity of
expertise, skills, and work activities.
Service has divided its departments according to functions. Each department is
responsible to handle different tasks. It has number of employees being headed by a
department’s head, which is mostly a manager.
The Service industries situated at Gujrat do not have its sales, marketing and product
development department. Departments are working at head office. These departments
work in coordination so that output of the one department makes the input of the other
and hence this process goes on until the completion of the process in unified way.
Following is the list of departments working at Service Gujrat.
Human Resource
Accounts
I.T Supporting
Industrial Relation
Security
Canteen
Costing
Material Management
Industrial Engineering
Finished Goods Warehouses
Engineering Supporting
Technical Department
Quality Assurance
Production department
HUMAN RESOURCE DEPARTMENT
The H.R department plays vital role in the prosperity of the organization. In S.I.L Gujrat
the H.R develop job descriptions and Organizational chart and define responsibilities and
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authorities of the employees who manage, perform and verify their work accordingly.
Two persons are appointed in the department one is H.R Assistance Manager and other is
his deputy assistant human resource manager while H.R manager is also there to control
and over look all the working of that department.
ACCOUNT & FINANCE
At S.I.L Gujrat one manger along with the deputy manager and assistant manager is
leading the accounts department. Double entry book keeping system is being used by the
company. There are about twelve employees working in this department each person
perform specific and separate task. Old database software is gradually wiped out due to
implementation of E.R.P system which is running smoothly and more efficient then
legacy.
This department is divided in to two sections. One section is purely accounts in nature
while other is dealing with wages and salaries issues. The account section has delegated
two persons for cash handling and disbursement.
This department dealt with wages, salaries, provident fund, budgets, bill verification,
payments A/P, receipts A/R, pensions, loans day-today expenses and accounts
management. The wages to the workers are paid fortnightly while salaries are paid
monthly.
IT SUPPORTING
Basically there is numerous motivation of implementing management information
system. This system should be capable to provide the necessary data for decision making
immediately to top management, managers and front line managers.
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The propose of system is as follow,
Greater work processing
Data Storage
Cost Reduction
Strict control on resources
Strict control on process and production
Avoid work repetition
Base for Activity Based Costing
I.T department is working as the system support department for all the other departments
so that they can perform their activities efficiently and efficiently. I.T department of the
S.I.L Gujrat is responsible to manage all the activities relating to computer systems and
database.
The persons are appointed in the department are I.T literate. They generate different
reports in database on the requests of managers. This department holds the strength of six
employees which includes two programmers, one assistant, and hardware supervisors
headed by a manger and an assistant manager.
INDUSTRIAL RELATION
This department maintains the record of workers like H.R. In the Service industries Ltd.
Gujrat record of staff is prepare and maintains by H.R and workers record is maintain by
I.R. Moreover departments’ responsibilities are to arrange the meetings with other
companies if there is need for any visit by the management. This department arranges the
classes of newly appointed work in the training school.
SECURITY
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In the S.I.L Gujrat the security department is responsible to keep the law and order inside
the factory. They are responsible to handle any misconduct and to keep the eye on the
workers to stop theft.
This department is being run by the retried major in a much arranged manners. The
security staff is appointed at gates and other important places inside the factory. They are
responsible to check the vehicles and coming persons.
Now automatic security system is installed in the factory close circuits cameras are fixed
to check out activities inside the factory.
CANTEEN
Canteen or mess is meeting the food requirements of its more than 2000 employees at
one time. The rate for food is fixed by the management and it is very economical there
are 2 sections for canteen, one is responsible for all the activities involve in making and
distributed food and other is responsible for the purchasing of required edible things
along with grocery.
There is a management committee for the smooth running of canteen matter, headed by
factory managers. The other members of the canteen committee are head of different
departments.
The canteen is divided in to three portions:-
One portion is reserved for worker
Other is reserved for non-managerial staff
One is for the managerial staff.
COSTING
Costing department performing very important function it allocate the materials and their
quantities to be required for the bulk production and prepare the cost sheet of each article.
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Cost sheet is very important document that comprises very important detail for top
management. It includes the value of material, overheads, percentage of gross profit, net
profit, and contribution margin of one unit. It is divided in to two sections one is called
costing shoe division and other costing Tyre division.
Department receives the orders from planning department raise bill of material that
Includes how much material to be required to produce the order and how much value it
carries. It works on the basis of specifications received from model room and standard
rates of material received form material management.
Main Responsibilities & Documents of Costing Department
Preparation of cost sheet
Preparation of Material Estimate sheet
Material requisition issue to store
Pre-costing and post-costing
Monthly profit & loss statement
Calculate the Material, Labors and F.O.H
Prepare the annual budget on production base
Valuation of Work in process on daily and monthly basis
Apportionment of overheads to their relevant cost centers
Comparison of budgeted vs. actual overheads.
MATERIAL MANAGEMNT
Material management perform vital role in the organization this department made of all
type of purchases includes domestic and foreign the responsibility of this department.
Department is divided in two segment local and foreign purchases separately.
Local department further divided in to 6 sections that include:-
Leather
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Packing
Chemical
Synthetic
Grinderies
Technical equipments.
Moreover working on inventory management and arrange the material timely is the key
responsibility of this department. Manager of material management is responsible to
ensure the delivery in time and manage the raw material inventory level stable.
Whole production is depending on it for example if the material is not received in time or
any quality discrepancy in the material the production will ultimately suffer. There are
fourteen employees working in this department. Manager of material management is
responsible to controlling various sub departments which are reporting to him that are:
Procurement of Material
Raw Material Stores
Material Inspection Store (Receiving Room)
PROCUREMENT DEPARTMENT
Procurement department is the back bone of Service Industries limited because at each
level of production raw material is needed and there are so many items involved of
different and colours. Procurement department raise the purchase order on the basis of
bill of material that receive from costing department and made all adjustment of material
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to avoid dead stock. Department establish and maintain relations with suppliers and
ensure them to delivery within the lead time. Lead time for local purchase is 40 days and
for import is 3-months.
SCOPE
Purchase, Planning and Quality Assurance.
RESPONSIBILITIES
Procurement Officer determines whether to negotiate new purchase orders or amend
existing orders based on the manufacturing schedule. Planning Officer reviews purchase
orders based on the quantity of the order and the delivery requirements and ensures all
items ordered be adequately defined through "Estimation Sheet" or sample or according
to the specification of the product. These Records are available for reference to
communicate with customer.
RAW MATERIAL RECEIVING ROOM
As per company policy that all material which has receives in the factory main gate first
unloads at receiving room. The receiving rooms inspect the material to make sure that the
material is according to documents enclosed which is called delivery challan. It only
ensure the quantity and not quality. If the material is found complete it generates
approval slip which is sent to the quality department along with the sample of the
material for quality checking.
MAIN RESPONSIBILITIES OF RECEIVING ROOM
Receiving all commodities
Counting of material
Bulk quantity will be refer directly to the related store
Checking the material according to Challan
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Issuance of approval slip
Inspection of material & comparing with sample
Sending of material for production reference
Placing passed material at write section & rejected in rejected portion
100% quality needs to be checked of synthetic
RAW MATERIAL STORES
Stores are built in the organization to hold the stocks and for safety of material. Material
is lying in the stores is very organized manners along with their bin card and computer
codes. There are numbers of stores which include chemical store, technical store, leather
store, packing store, synthetic store, grindery store, technical store and sole store.
Stores receive the materials from the receiving room after approval then it counts the
materials and if found correct it generates the receiving report which assures that the
material is taken on charge as stock in hand and credited to supplier.
The store is also responsible to issue the materials to the production unit against indent.
The materials in the stores are kept in manners; whole store is divided in the plots or
blocks and racks. The materials are kept in the plots by attaching the identification card
so that it can be traced easily.
FINISH GOODS WAREHOUSE
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The shoes which are manufactured in the production hall are sent to the finished goods
godowns, where they are stored until they are dispatched to its destination. Before
dispatching they are segregated according to the requirements of the depots and the retail
outlet. There are four stores for the finished goods which are retail store, wholesale,
export godown and MCTT and CTT godown.
The retail is responsible to dispatch its goods to retail outlets, while wholesale godown
delivers its goods to the depots; the export godown dispatches it to the port at Karachi
where it is to be dispatched abroad via sea. The two stores retail and wholesale deals in
the local brands and they are under the supervision of the Service Sales Corporation and
not by the factory.
INDUSTRIAL ENGINEERING
It is new department exist recently in service Gujrat. Purpose to create this department is
to measure and improve the output and operational efficiency of the production unit. To
check the discrepancies in production hall i.e. in plant or worker output if any found then
try to remove it. So that productions not suffer and product can be produce with their full
capacity. Three persons are employed for this department in which one manager is
leading other two.
ENGINEERING SUPPORT
It is supporting department chief engineer heads this department with number of engineer
and technicians. This department supporting in term of:-
Maintenance of Tyre and Footwear section
It comprises Electronics and Electrical division
To monitor and controlling the compressor work efficiency
To monitor and controlling the Boiler work efficiency
Power house working
TECHNICAL SUPPORTING
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Chief Technical Manager is the head of this department. All material that includes
process of chemicals is control by this department. It includes Raw Rubber processing,
Main Laboratories and P.V.C Molding and pressing.
There are two laboratories at SIL Gujrat one for shoe division called main laboratory
other for tyre division both these laboratories are being headed by the chief technical
manager and there are number of qualified technician are sporting him. The laboratory
inspects the incoming material which required lab test that they are free from band
chemical and recording to their specification.
They also undertake any other test recommended by the quality department to check the
material they also instigate the material during the process of production to know any
effect of process on the shoe during manufacturing.
If any problem is diagnose at any stage of process they are responsible to come up with
reasons of that problem and suggest measure to control the laboratory is equipped with
latest Technology of the time and they have very sensitive machine to exclude the
chances of any miner machine error.
QUALITY ASSURANCE DEPARTMENT
Quality assurance manager is appointed to check out the qualities matters and responsible
to deliver the goods to finish godowns to avoid end customer complaints and to goodwill
for the company.
The Company’s Management has defined and documented its policy for quality, which
includes its objectives and commitment to quality and customer expectations.
The company ensures that its quality policy is understood, implemented and maintained
at all levels of the organization to guarantee maximum benefits and achievements in the
shortest possible time.
The company has developed job Descriptions of all the personnel who affect quality so
that they are aware of their reporting function and detailed job parameters.
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The company identifies and provides adequate resources regarding men & materials, up-
gradation of machines, tools and equipment to maintain and improve its quality system
for production verification and other activities.
The Management Representative in addition to his other duties is responsible to establish,
implement and maintain the quality system and gives feedback to the management
regarding performance and progress.
The Management Review Meetings are held to review the quality system at defined
intervals sufficient to ensure is continuing suitability and effectiveness in satisfying the
requirement of ISO 9001: 2000 standards.
CLAIM AND RETURN GOODS
It is duty of Quality assurance manager look after the claim goods. This department
receives these shoes and makes report of its defects and sends to the relevant persons to
check whether the claim is justified or unjustified. If the claim is justified means that the
customer is right to claim the defective is replaced with the new one and the measured are
taken to rectify the error in future. If is not justified no replacement is made.
PRODUCTION DEPARTMENT
In manufacturing concern the largest and the far most important department in any
factory is always is production department. Production department is divided according
to their functions and operation wise they are in align in such a way that output of the one
is the input of the other. In the service industries Footwear section main production
department is Leather Shoe Factory (LSF).
Factory manager is leading this department with his team. Further this department
comprises severaldepartments and sub-departments. In Leather shoe factory main
departments are Lasting and P.U. in lasting departments assemblies lines produce
sandals, chapples and children shoes while in P.U department automatic direct injections
machines are used and it made close supports shoes. More then 500 persons are
employed in the L.S.F. other departments are includes in LSF are:
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PLANNING DEPARTMENT
Planning department also controlled by factory manager. Planning department is
responsible to checking out projections, capacities and routing of orders. Planning
department perform very effective work in the factory without planning it is not possible
to complete the job.
All the jobs are issued through planning with allot plan numbers to all list down
departments.
Upper Cutting
In this departments cut the skins in pieces for further process and transfer to next
department along with delivery report.
Closing Section
In this department cutting pieces are assembled and stitched then transfer to assembly
room correspondingly with delivery report is issued at each job.
Assembly room
In this department complete upper without sole are received from preceding department
and stores in organized manner to issued for job accomplishment.
Lasting & P.U Department.
In this department semi finished product are completed and packed. Then products are
transfer to finish godowns with tagging and marking.
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MARKETING DEPARTMENT
Marketing Department plays very effective role all the orders are being processed in the
factory premises are receive form marketing department. Marketing department of
Service industries is performing following functions:
Marketing department working on the assessing customer need.
Developing the marketing mix i.e., product, price, place and promotion.
Analyzing sale of products.
Collecting the Orders.
Helps to create the design of product and negotiation prices to customers.
Delivering the order to manufacturing department to convert in product form.
Deliver the right product to right place to right people on right time.
Where as in perspective of export the export department works on it they have their agent
in the outside the countries they charge their commission and perform their work for
service.
BENEFITS OF FUNCTIONAL STRUCTURE OF DEPARTMENT
Service industry Gujrat is using Functional structure that is a type of
departmentalization in which positions are grouped according to their main functional (or
specialized) area.
Typical functional form of organization has several major advantages that the service is
enjoying that are.
In-depth development of expertise is encouraged.
Employees have clear career paths within their specified function.
Resources are used more efficiently.
Economies of scale may be possible because of specialized people and equipment.
Intradepartmental coordination is facilitated and it improves efficiency.
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COMMENTS ON THE STRUCTUREOF ORGANIZATION
The structure of service industry limited Gujrat is functional. Hierarchy of each
department is defined according to need of organization. It has large number of
departments in which positions are grouped according to their main functional (or
specialized) area. There are very few cases at SIL Gujrat where two or more department
are being headed by a single person like canteen and shoe division.
There is a long chain of command, each chain member having one or more sub-ordinates
there are large number of level like resident director, general manager, managers,
Assistant managers, executives, staff, supervisor, and workers. A very short spans of
control each member having.
Every manager at SIL is trying to keep most of the authority in his own hands; they are
not willing to delegate these powers to the subordinates and or at continuous try to
increase their power by holding maximum resources. They also keep the key decisions at
their own and do not interested to share the key matters with team members.
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WORK DONE BY ME
I joined the servis industries for my practical training and for the purpose of learning as
I am the student of accounting and finance so I selected the two departments where I have
done my internship are:-
Human resource department
Accounts department
In both of these department from the first day I have learned a lot starting with arranging
the files to than ended with working on the software’s used by the servis industries:-
Human resource information system
Smarterm
ERP
In these two department I not only got the knowledge that who to work in the practical
life but also my discussion with the staff members helped me a lot for aiming my future
goals and my proper implantation of theoretical knowledge in practical life.
PROCESS OF DATA COLLECTION
Human Resource department of Service Industries Limited organized and route my
training program in such a way that it is list down in scheduled form and indicating the
day and date in all the departments, factories which has been approved by GM. I have
used the following methods of data collection during training;
Discussions and conversations with department’s heads and their Assistant
Managers and also discussion with subordinates
Study the hierarchy chart of organization and observe the daily reports has been
generated by relevant department.
Meet the marketing representative during his visit at the service.
Study of website of service.
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WORKING IN ACCOUNTS DEPARTMENT
MANAGEMENT HIERARCHY OF ACCOUNTS DEPARTMENT
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At S.I.L Gujrat one accounts manger along with the deputy manger and assistant manger
is leading the accounts department. Double entry book keeping system is being used by
ACCOUNTS MANAGER
DEPUTY ACCOUNTS MANGER
ASSISTNANT MANGER ACCOUNTS
SENIOR ACCOUTNS OFFICEER
ASSISTANT ACCOUNT
MANAGERS
ASSISTANT ACCOUNT
MANAGERS
ASSISTANT ACCOUNT
MANAGERS
ASSISTANT ACCOUNT
MANAGERS
JUNIOR ACCOUNTS OFFICER
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the company. There are about twelve employees working in this department each person
perform specific and separate task.
Old database software is gradually wiped out due to implementation of E.R.P system
which is running smoothly and more efficient then legacy. This department is divided in
to two sections. One section is purely accounts in nature while other is dealing with
wages and salaries issues. The account section has delegated two persons for cash
handling and disbursement.
This department dealt with:-
Wages,
Salaries,
Provident Fund,
Budgets,
Bill Verification,
Payments A/P,
Receipts A/R,
Pensions,
Loans Day-Today Expenses
Accounts Management.
The salaries to the workers are made and distributed after every 15 days, while salaries to
the staff if are below 10,000 are distributed monthly at the factory. If the amount is more
than the 10,000 then it is credited to the employees account. The pay to the workers is
also being made twice a month. The persons are performing their work at department are
very experienced.
SALIENT FEATURES OF ACCOUNTS DEPARTMENT
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It is based on double entry system.
All procedure to maintain the accounts is now computerized.
Oracle ERP System (E-Business Suite) has been implemented.
The competitive priority of Accounts & Finance Deptt.is to implement the Oracle ERP
System with an investment of Rs. 50 million. Its functional module is fully implemented
and achieving targets whereas payroll and supply chain module is in pipeline.
The accounting procedures employed in a company reveal the overall condition of the
company management. Accounting in the simple words is the counting of incomings and
outgoings of an organization. For this purpose all the companies hold record of every
transaction in their books through the accounts.
The books employed for this purpose are called ledgers. Service Industries Ltd has
installed modern accounting procedures. The head office receives vouchers regarding the
happenings at their factories daily. Service Industries Ltd maintains the following
statements or vouchers in its accounting procedures at the factory.
Voucher System:
“A piece of paper that may be exchanged for goods or services.”
For an unqualified audit report the essential document is Voucher. Every transaction is
recorded through Vouchers. There are several kinds of Vouchers for example cash
payment voucher, journal voucher, bank receipt voucher and bank payment voucher.
1. Cash payment voucher:
A voucher is made when any cash transaction taken place. For example we purchase any
supply and made payment through cash then we record it by cash payment voucher.
2. Journal voucher:
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Journal voucher is to record every transaction made either purchase or sale of any goods.
It has fixed heads of accounts.
3. Bank receipt voucher:
A bank receipt voucher is made when any payment received by cheque/bank. For
example we sold out any inventory we record it by bank receipt voucher.
4. Bank payment voucher:
A bank payment voucher is made when any payment paid by cheque/bank. For example
we purchased any material we record it by bank receipt voucher.
Also I have learnt how to maintain the Journal, Ledger, and Trial Balance in ERP. I have
also gained knowledge of cash flow statement.
Sources of receipts:
The following are the sources of receipts in SIL Gujrat;
1. Recovery from C.T.T & MC TT.
2. Recovery from sales of shoes/Tyre tubes through fair price shop.
3. Recovery from SSC on account of shoes sold on direct basis.
4. Sales proceeds of left over raw material.
5. Retail stores’ sales of shoes.
Payments:
The following are the payments in SIL Gujrat;
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1. Wages to workers.
2. Salaries to staff.
3. Fringe benefits.
4. Utilities expenses are made on reimbursement basis.
5. Government Dues.
The following payments are made to Government;
1. Custom Dues
2. Sales tax.
The following payments are made to Suppliers;
1. The suppliers are paid on credit/cash basis
2. Venders are paid on cash basis.
3. Foreign suppliers are paid up to a limited level.
Authorized Signatories:
The persons on whose signature bearing documents/ cheques are considered valid with
reference to making payments are drawing cash from accounts office. These are:
Seat Vacccant Resident Director, SIL, GRT.
Mr. Ghulam Muhammad G.M. SIL, GRT.
Mr. MushtaqBaigMirza Manger Accounts
Mr. Habib-ul-Rehman Manager Costing-TD
OBSERVATION ON ACCOUNTS DEPARTMENT
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I have observed with the implementation of E.R.P system the work load has increased on
the employees due to which company hire more people that also carrying cost. Repetition
of work is increase a like posting in legacy as well as in E.R.P. This is happening because
the system is not interlinked with material management module. It is in process so that
the invoices are being posted in the accounts department instead of procurement.
HUMAN RESOURCE DEPARTMENT
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The H.R department plays vital role in the prosperity of the organization. In S.I.L Gujrat
the H.R develop job descriptions and Organizational chart and define responsibilities and
authorities of the employees who manage, perform and verify their work accordingly.
MANAGEMENT HIERARCHY OF HUMAN RESOURCE DEPARTMENT
FUNCTIONS OF HUMAN DEPARTMENT
HRM & ADMIN MANAGER
CSO
ASSISTANTSECURITY OFFICER
IR MANAGER
ASSISTANTIR
MANAGER
CLERK LABOUR OFFICER
ADMIN OFFICER
DEPTUY MANAGER
TIME KEEPER
ASSISTANT MANGER
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The HR department is responsible to provide the man power to the all other departments.
This department receives demand of the employees from the department heads where
needs the employees. Then H.R officials evaluate the job with the head of department and
after approval by the G.M the H.R assistant manager appoint the person.
There is much specified and organized way to hire the person that includes:-
Advertising
Screening
Testing
Interviewing the candidate
More over this department perform following functions:
Hiring and firing of the Staff Members
Transfer of staff if needed and job rotation
Describe the job specification and job description
Hold and maintain the record of employee
To conduct the frequent training sessions of the employees
Determine the additional human recourse requirement.
Sort out the matters of employees
Internship of the students is also arranged by this department along with the visits of the
factory to delegations or visitors.
SWOT ANALYSIS
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SWOT is very famous model to analyze different internal and external factors. SWOT
breakup is as follows:
Strength
Weaknesses
Opportunities
Threats
STRENGTHS
SIL is very old and larger organization. It has much strength some of them are as follows:
Old management & workers:
Old management & workersis one of the key to success. The management knows enough
the organizational systems. These all are qualified and competent they know how to run
the organization. This management and staff are all committed to the quality slogan of
the SERVIS GROUP
Strong group:-
Strong group can easily support all of its organization. SERVIS GROUP also influence
SIL shares market value, image and market share. It counters financial problem for
working capital and investment for further developments.
Owned go downs SIL has large number of go downs all over the country. This creates
efficiency in its logistic operation.
Forward integration:-
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Forward integrationRetail stores are owned by its associate company SERVIS SALE
CORPORATION (SSC). This gives SIL a chance to serve customer in an efficient
manner with out relying out side retailers. This type of group structure has saved middle
man margin for its own group.
Old brand:-
Old brandname has enabled the group further tap other segments of market. Customers
are confident at the quality foot wear products and tyre and tube of SERVICE
INDUSTRIES LIMITED.
Strong market position :-
Servis has been established since 1941. It has it has strong relationship with its customer
and has very large market share as compared to its competitors. As service supply
customer with quality and reliable product which gain customer confidence. Now the
current position of SIL shows that Servis has beaten it competitors out of market and
captured their market share. Tyre division has strong relationship from very long time.
All motor bike manufacturer and Assembler use Servistyres and tubes. All major
customers are Servis industries client.
WEAKNESSES
There are many weaknesses in any of the organizational system along with its strengths.
Following are some weaknesses
Staff Motivation problem:-
Staff is working with no motivating factor. Demotivation causes inefficiency in staff
work. Salary packages should related adjusted for variable factor .
Centralization:-
Centralization prevents the staff to work free and local management is not in position to
take quick decision according to local requirements. On the other hand it create
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horizontal communication barrier. Top head office control approach cause less teamwork
and lower motivation.
Inconsistent office work :-
Head office control the SIL accounts department. The staff is always seen disturbed due
H.O interruption. And not so much sure about there real job description staff consider the
job as task base jobs. It means staff has to fulfill the task what is required by H.O in terms
of any type of reconciliation, report about customer suppliers and any financial report.
Salary package
Salary packages for middle level staff are not so hand some to motivate them so that they
work with full devotion. Middle level staff salary package should be adjusted for monthly
performance allowance. Workers wages should also be adjusted for the quality of work.
As this will further make positive impact on other workers and compel them to work and
produce quality output.
Lack of communication
There is communication barrier between the high management and lower level staff. This
cause lower quality and efficiency in the staff work. This is really Importance to educate
the staff and worker for quality of work.
OPPORTUNITIES
Product development :-
Service industries Limited group structure allow it to easily market new products to
exiting customer as well as it can bring innovation in it exiting products. It has capacity
to introduce new product articles so that it can increase profitability. As its exiting
infrastructure has capacity and flexibility to extend it product and segment portfolio.
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SIL manufacture only tyres and tubes for cycles and motor bikes. Company has never
still taped the auto tyres and tubes manufacturing as if we compare it with it competitor
like PANTHER which has started manufacturing tyre and tubes for various types of
vehicles like cars, tractors, trawlers and wagons. If SIL start manufacturing and
marketing the tyres and tubes for heavy vehicle this cause service to have unbeatable
position in the market.
Market development :-
Servis group has still never has marketed it product to many globally attractive markets.
These untapped markets can bring large amount of revenue for the nation. Especially,
AFRICA, MIDDLE EAST and GULF countries.Servis manufacture it products at low
cost that why SIL in position to offer it customer product at low price.
SIL also manufacture high quality products for elite class of the population. This will
counter the competitive rivalry of companies which manufacture and market high quality
product.
Diversification:-
SIL has strong financial position so that it can easily further diversify it activities. As
there are various types of diversification option available:
i. Forward integration
ii. Backward integration
iii. Horizontal diversification
iv. Conglomerate diversification
Forward integration:-
Currently SIL is manufacturing Foot wear products and tyres& tubes in Gujratplant.If it
adopt forward integration than it should invest in retail business for it products. Current
SIL’s associate company has its own retail shops for foot wear products. Company has an
opportunity to invest for retail business of tyre and tubes.
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Backward integration:-
Purchasing supplier is backward integration. SIL purchase all types of materials from out
side companies. This can cause various problems for SIL:
Uncertainty of supplies
Quality of supplies
No control over prices in case of supplier’s monopoly
Middle man margin of profit
This situation can be countered backward integration. SIL can takeover it major supplier
to remove all types of uncertainties. For example NATIONAL PETRO CARBON LTD is
major supplier of raw material for tyre division products. SIL has to agree at there terms
due to there monopoly. The uncertainty related to these types of parties can be removed
by acquiring these of companies.
Horizontal diversification:-
Horizontal diversificationmeans acquiring company with same nature of business and
typeof operations. For example, acquiringBata company production plant and Borejan
company production plant is horizontal diversification.
Conglomerate diversification:-
Conglomerate diversificationis unrelated diversification. This of portfolio hasvery
unrelated businesses and products in the portfolio.
Like acquiring flour mills and textile mills for better diversification and smooth annual
profits.
THREATS
New players enter the market this mean that as time passes new investors come in
footwear sector and tyre tube manufacturing business. This causes increase in
competitive rivalry. Price war, increase in quality expectation by customer increased
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marketing cost. As recently many company entered the foot wear industry. Many
Chinese Company entered the market with low price products.
Uncertain Govt policies:-
Security energy and financial problem Govt policies has no certain direction and policies
about how support businesses to sustain in the current highly competitive environment.
Heavy taxes &Govt levies:-
Government of Pakistan has not taken broader steps for development of business.
Recently Govt increases sales tax from 16% to 17% SED 1% is already applicable. This
increase in taxes discourages growth in sales.
On the other hand import duties increased the cost of imported goods. No relaxation has
been given to investors in this financial year.
High Inflation & Interest rate:-
High inflation rate cause increase in cost of production, high depreciation cost hence
lower profitability.
Interest rate rises causes high finance cost as SIL has many leased assets which cause
mostly power generator.
Competitor policies:-
Competitor policiescan also influence the organization as it is possible that it they
decrease their product sale price so that SIL might have to turn around for better
customer response. SIL should always be ready itself to adjust its policies according to
the competitor action. This would avoid erosion of market share of the SERVICE
INDUSTRIES LIMITED.
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CONCLUSION
Service industries (LTD). is in a great position as a leader in the market to earn
profits. But ignoring the aspect that china has entered in the market and fastly
capturing the market as it has captured the word market. So local footwear
industry needs to be aware and conscious about the technologies the china is
using.
An other fact that I have observed by studying the annual reports of SIL that their
profit are increasing due to increase in prices not by increase in the units sold, it is
alarming situation because it would not be possible in the future as when china
will have made stron position in the market in next 10 years.
They are also doing business in the tyre tube industry. Its good because this sector
has a great potential and they can make great profits.
At the end I would suggest that they should adopt cost effective measures and try
to increase their unit sales because of competition.
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RECOMMENDATIONS
The management is ignoring the Middle East market it has the chance to become
multinational due to shift in politics in Middle East.
Expanding the company’s product line to meet a broader range of customer’s
needs the management is ignoring the segment that is design and extra quality
conscious like not introducing leather shoe in the local market.
Using the internet and E-commerce technology to drastically cut costs the
management is reluctant to consider roll of information technology factor in
reducing cost.
Acquisition of rival firms or companies. Bata and there are many others emerging
footwear stores in local market the management should use acquisition and
merger to run its plants with full swing to gain economy of scale.
Alliance or joint ventures that expand the firms market coverage or boost its
competitive capability.
The management should use these tools to gain exposure and experience.
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REFRENCE AND SOURCES
I use following source during preparing internship report.
For definitions I use following search engines.
www.google.com
www.service.com
www.wikipedia.com
For the purpose of different important concepts and terms, I use the following books as
references:
Accounting by SohailAfzal ,M.Arif
Accounting By Mukhar G AndZubari
Fundamental of Financial Management by James C. Van Horns
I concert the following further material:
Annual Financial Report of Service industries Ltd.
2011
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2010
2009
2008
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