INTRA.NET Reloaded 2012 Agenda

ReseaRched & developed by

http://intra-net.we-conect.com

17th – 18th april 2012 | nhow beRlin

MoRe than 20 case studies | woRld cafÉ session | challenge youR peeRs | icebReakeR session


intra.net reloaded 201217th – 18th apRil 2012 | nhow beRlin



oVerViewintra.net reloaded 2012

Key topics> intranet Reloaded: how employee portals from global companies are becoming the front-door intothe“workplaceweb”‒Howtotransform intranets into digital workplaces, virtual business and collaboration worlds? > Search&find:Howtoincreasetheeffective- ness of portals through employee centred usability and content management> strategy: how to develop a sophisticated and sustainable corporate intranet and portal strategy?> team & people net: how the intranet is becoming more team and people oriented, as project and collaborative spaces are being integrated> intra.net Reloaded failures: lessons learned from social media & intranet 2.0 journeys of global companies> knowledge management & collaboration 2.0: how to develop information sharing, e-learning and it-based collaboration with sharepoint 2010> Real time intranets: how employee portals enable employees to communicate effectively through web-conferencing, micro-blogging and other tools> Mobile intranet: how to manage global mobility of employees with the intranet? > enterprise 2.0: how to connect internal communication, digital workplaces, internal branding and internal marketing on a single platform?> information overload: how to manage information overload and information complexity in employee portals> usability & Measurement: how usable will the future intranet be? how to measure the use of content, services, social features and how to measure social media value?> compliance & privacy: what is the right balance between corporate guidelines and local initiatives, between individual empowerment and accounta- bility? how to manage privacy and compliance in an increasing application landscape?

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bill Johnston, director of global online community,Dell social Media & community / UsA

Robert libbey, senior director - global colleague communications, elizabeth golden, vp of external affairs & worldwide communications, Pfizer Inc. / USA

Mairi willis, global head of user experience design, Philip Morris International Management SA / Switzerland

ger peerboom, corporate communications - Regional head europe, project leader, sabic global branding project, SABIC - Saudi Basic Industries Corporation / The Netherlands

kevin Jones, social Media strategies & organizational consultant, NAsA / UsA

AshlenCherry,AmericasPrivacyOfficer,Dell Inc. / USA

gregor widmer, global web project Manager, Zurich Global Corporate / Switzerland

lluis font, ceo,Zyncro / Spain

kelli carlson-Jagersma, vp, collaboration strategist, darius a. Miranda, vp, social business strategist,Wells Fargo Wholesale Bank / USA

caroline tissingh-Ruijtenbeek, global webmaster,TNT Express / The Netherlands

david ott, team Manager, information worker applications, former WHO / Switzerland

Richard davies, employee communications europe,tobias hübscher, employee communications europe,eBay Europe / UK

Mike grafham, head of customer engagement eMea,kristin M. lawson, senior customer success Manager,Yammer / UK

amy Marrinan davidson, analytics knowledge Management leader,Deloitte Services LP / USA

Robert bredlau, coo north americae-Spirit AG / Germany

PhilippRosenthal,FutureOfficeEvangelist,OscarBerg,FutureOfficeEvangelistTieto Germany GmbH / Germany

stephan schillerwein, director of Research,Infocentric Research AG / Switzerland

sebastian schulmeister, deputy head of application development,HSH Nordbank AG / Germany

Michiel scholten, intranet Manager,ABN AMRO / The Netherlands

Jonathan philips, global digital communications Manager,Coca-Cola Enterprises Ltd / UK

stefan heeke, director interactive Marketing, global brand campaignMeasurement,Siemens Corporation / USA

Mara tolja, collaboration community Manager / technical lead, Deutsche Bank AG / UK

dr. andrea kreißelmeier, portal Manager,R+V Allgemeine Versicherung AG / Germany

daniel-Marie Rouault, sales director - north & east europe,eXo Platform SAS. / France

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coNteNts

p. 2 | overview speakers key topics

p. 3 | overview business partners Media partners

p. 4 | overview & icebreaker advisory board icebreaker session

p. 5-7 | conference day 1 challenge your peers evening session

p. 8-10 | conference day 2 Morning session world café

e-Spirit AGbarcelonaweg 14 | 44269 dortmund, germany phone: +49 (0)231 477 77 0 | fax: +49 (0)231 477 77 499www.e-spirit.com


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MeDiA pARtNeRs

we.CONECT business peers take advantage of solution-oriented individual meetings that we can arrange with these partners before and during the conference.

Tieto Corporationtieto is the leading it service company in northern europe providing it and productengineering services. our highly specialized it solutions and services complementedbyastrongtechnologyplatformcreatetangiblebusinessbenefitsforourlocalandglobalcustomers. as a trusted transformation partner, we are close to our customers and understand their unique needs. with about 18 000 experts, we aim to become a leading service integrator creating the best service experience in it.

Tieto Corporationdüsseldorfer straße 40 | 65760 eschborn, germany phone: +49 61969329-0 | fax: +49 61969329-800www.tieto.com/futureoffice

Infocentric Research AGstadtturmstrasse 10 | 5400 baden, switzerland phone: +41 (0)56 210 0120 | fax: +41 (0)56 210 0121www.infocentricresearch.com

Zyncro Tech S.L.santa teresa 6 | 08012 barcelona, spainphone: +34 (0)93 187 03 22www.zyncro.com

eXo Platform SAS.4 rue d‘alleray | 75015 paris, francephone: +33 (0)1 82 83 77 31www.exoplatform.com

Innabler S.A.ipn, Rua pedro nunes | 3030-199 coimbra, portugalphone: +351 (0)239 700 343www.innabler.com

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Yammer64 great eastern street | london ec2a 3QR, ukemail: [email protected]





aGendaiceBreaKer SeSSion | Monday, 16th apRil 2012

20.00 | we.conect ask the leadersPre-conference drinks and Icebreaker Round Tables with speakers, business partners & participants

icebReakeR Round table 1Taking employees by the hand – choosing the right roadmap and executing change in the transformation to a collaborative work culturePhilipp Rosenthal, future office evangelist, Tieto Germany GmbH / Germany

icebReakeR Round table 2Global Branding Project & Collaboration Optimization – How can I connect a global intranet and related social media applications with corporate business strategy and the key corporate message?> insights and trends on future developments regarding advanced processes and technologies in employee portals> strategies, next steps and future phase for intranet and portal development> what business value will intranets and portals bring in the future and what role do they play in the whole infrastructure?> how can companies effectively use employee portals and intranets to serve customer, employee, partners and other scenarios?> how do companies ensure portal success, from building the business case, to ensuring governance and adoption, to measuring effectiveness?Ger Peerboom, corporate communications - Regional head europe project leader sabic global branding project, SABIC - Saudi Basic Industries Corporation / Netherlands

icebReakeR Round table 3Social network for the enterprise, the added value?> business value: what problems can it solve and how?> usage & adoption: let employees adopt the tool and create their own use or drive the change?> Roi: how to measure the success of an esn? what are the metrics? how to quantify its benefits?Daniel-Marie Rouault, sales director - north & east europeeXo Platform SAS. / France

we.conect iceBreaKer

our icebreaker session consists of small Round tables with speakers, business partners and attendees where the audience will discuss the main challenges and cutting edgetopics of the conference in a relaxed atmosphere.glass in hand, make your way around our Round tables and get to know each other.enjoy food and drinks at the opening of the conference, break the ice and get the showon the road.

adViSorY Board

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Jonathan Philipsglobal digital communications ManagerCoca-Cola Enterprises Ltd. / UK

Philipp Rosenthalfuture office evangelistTieto Germany GmbH / Germany

Caroline Tissingh-Ruijtenbeekglobal webmasterTNT Express / The Netherlands




aGendaconference daY 1 | tuesday, 17th apRil 2012

8.00 | Registration with coffee and tea

8.30 | welcome and introduction by we.conect, from the chairman and the advisory board chairman: Philipp Rosenthal, Tieto Germany GmbH / Germany

we.conect StrateGY tracK (1)Transformation & evolution of Intranet & Employee Portals – Challenges for employee engagement, collaboration to transform intranets into social business

8.40 | keynoteBuilding a digital town square at Pfizer Inc. to improve message alignment, increase reach and reduce communication costs> identifying and overcoming operational barriers to constructing a fully integrated intranet platform> connecting employees globally, while communicating locally> extending the value of the online experience with mobile access and social media capabilitiesRobert Libbey, senior director - global colleague communications, Pfizer Inc. / USA Elizabeth Golden, vp of external affairs & worldwide communications, Pfizer Inc. / USA

9.15 | solution studyTransformation into A Social Business – Overcoming organizational, cultural and operational challenges> encouraging social media behaviour vs. introducing a social platform> steal with pride: concrete services, inspired by social and commercial media> lowering the adoption barrier: socializing business operations> how to introduce “social” to organizations – roadmap & tacticsPhilipp Rosenthal, future office evangelist, Tieto Germany GmbH / Germany

we.conect BeSt practice tracK (1)Intra.NET Reloaded ‒ Global relaunch, organisational transformation & integration ofIntranets and Employee Portals

9.50 | case studyManifesting Social Business – Challenges in developing the next generation open innovation strategyfor Dell’s IdeaStorm and how to create your own „IdeaStorm“Bill Johnston, director of global online community, Dell social Media & community / UsA

10.30 | Refreshment break with networking Zone

11.00 | solution study + live demoEnterprise Social Networking: Zyncro> Zyncro is your corporate social network: a social intranet unifying communication, documents and people> in order to understand what an corporate social network is, it‘s necessary to explain its main features and components: > Microblogging: publishing information, location and meetings statuses in real time > system for work groups and document management / task manager and meeting minutes > corporate people directory and interactions with your phone book > integration with external social Media apps (linkedin, twitter, facebook), other cloud services (google, evernote, surveyMonkey...) and corporate systems > Roi of corporate social networks / best practicies in enterprise social networkingLuís Font, ceo, Zyncro / Spain

11.35 | case study + live demoGlobal Collaboration Integration Relaunch @ Coca Cola Enterprises> intranet 2.0: Redesigning intranets for increased engagement, efficiency, and collaboration> business challenges in migrating a large intranet to an local & global employee portal> communicating to a diverse global audience> social adoption programJonathan Philips, global digital communications Manager, Coca-Cola Enterprises Ltd / UK

12.10 | case studyRollout of a Global intranet with an integrated social media platform> two banks merged into one global intranet; best of both worlds.28.000 employees in 27 countries on 1 platform> edition concept; each bu and / or country has a specific intranet 4 languages with a centralized / dectralized organsiation> abn aMRo arena; our social media platformadapted by Mb and senior staff for sharing thoughts & ideas and expanding our networkMichiel scholten, intranet Manager, ABN AMRO / The Netherlands

12.45 | lunch with networking Zone

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we.conect Solution tracK (1)Cost effective and sustainable implementation of tools and techniques to transformIntranets into people & team focussed digital workplaces14.00 | case studyHow employee engagement supported business turnaround at eBay Europe (EMErald Award Winner – Employee communications category)> how do you build an employee engagement framework, trust and confidence in senior leadership when a downturn in business results in radical restructuring?> over 500 staff in 11 countries now begin every week with “european team brief (et b)” – a one hour, live television style program focused on delivering the business strategy> since its launch, etb has become an essential part of the ebay europe culture and a major contributor to its success story, helping the business return to double-digit growth in just 2 yearsRichard Davies, employee communications europe, eBay Europe / UKTobias Hübscher, employee communications europe, eBay Europe / UK

14.35 | case studyIntegrating a Collaboration model into the design of a large (internal) conference > before, during and after – selecting the right technology (or bundle) to use at your event> inside-out approach> test and learn in a safe environment> top-down engagement to boost adoption> photobooth and storybooth> gamificationKelli Carlson-Jagersma, vp, collaboration strategist, Wells Fargo Wholesale Bank / USADarius A. Miranda, vp, social business strategist, Wells Fargo Wholesale Bank / USA

15.10 | solution studyThe Digital Workplace – how the Intranet evolves into the new corporate central nervous system> why current intranets cannot solve the most important problem they should address> understanding information work and the need to transform your company into a digital organization> how the digital workplace is different form everything we know – from intranets to enterprise content Management to social Media> key elements of the digital workplace> from vision to reality: an approach for digital transformationStephan Schillerwein, director of Research, Infocentric Research AG / Switzerland


we.conect challenGe Your peerS –what would You do?16.15 | parallel Round tables

Round table 1 | Collaboration Integration / Collaboration and internal social media, Digital Workplaces, Knowledge management & Collaboration SoftwareRobert Bredlau, coo north america, e-Spirit AG / Germany

Round table 2 | Best Practice Share Point, Relaunch of an Intranet, SharePoint intranet solution, sharepoint skills, re-launch experience, Which are the pitfalls/failures when introducing an intranet 2.0?Jonathan Philips, global digital communications Manager, Coca-Cola Enterprises Ltd / UK

Round table 3 | How to find the right solution provider? Experiences with JIVE and other intranet / social media software, longterm Intranet communication concept, technology / software / Driving Open Innovation solutions in a fast-paced commercial environmentMairi Willis, global head of user experience design, Philip Morris International Management SA / Switzerland

Round table 4 | Enterprise Portals, Digital Media, External Portals and Intranets – how to develop a sophisticated and sustainable corporate intranet and portal strategy?Bill Johnston, director of global online community, Dell social Media & community / UsA

Round table 5 | Intranets & Social Media / building the intranet as an integrated employee portal with information, applications and social networking tools, do companies allow the (company controlled) newsroom on the intranet to be replaced by (by the user controlled) social media?Kevin Jones, social Media strategies & organizational consultant, NAsA / UsA

Round table 6 | How to manage information overload and information complexity in employee portals / mobile Intranet, information overloadAshlen Cherry, americas privacy officer, Dell Inc. / USA

Round table 7 | Usability and measurement, Measurement & analytics of user behaviour, tracking tools for measuring user behaviourMichiel scholten, intranet Manager, ABN AMRO / The Netherlands

Round table 8 | Content management & Intranets / Cross-language / Cultureonline experienceCaroline Tissingh-Ruijtenbeek, global webmaster,TNT Express / The Netherlands


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we.conect Solution tracK (2)Cost effective apps, tools and practical applications for cost effective intranets

17.15 | e-SpiritAG‒SolutionStudyThe best of both worlds: Integrating a Portal Platform with a High End Content Management System> concept and feature overview of the hsh nordbank employee portal > lessons learned providing a fully integrated employee portal platformSebastian Schulmeister, deputy head of application development, HSH Nordbank AG / Germany

we.conect StrateGY tracK (2)Challenges in managing privacy & compliance in an increasing Intranet application landscape

17.50 | case studySocial Media, Blogging, and Tweets: Empowering Employees to Communicate While Managing Privacy Risks> online collaboration platforms are fundamentally changing the way employees work and engage with each other, clients and partners> companies are wrestling with how to leverage new technologies to communicate with employees and with customers while ensuring they still manage the message. how do you ensure an employee understands what is and isn’t okay and encourage their responsible engagement?> pros and cons of social networking in the workplace and how to manage those risksAshlen Cherry, americas privacy officer, Dell Inc. / USA

dinneR in a Relaxed atMospheRe to conclude the fiRst confeRence day

20.00 | networking dinner


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we.conect morninG SeSSion8.00 | case studyIntranet Reloaded Failures – Lessons Learned from real-life Enterprise,Social Media & Intranet 2.0 journey> what role does failure play a part of your e2.0 strategy?> why & how does culture play a part in your social media success or failure?> which kinds of failure will actually help you succeed?> what are the most common and disasterous mistakes we can make when executing our internal social strategy?Kevin Jones, social Media strategies & organizational consultant, NAsA / UsA

9.00 | welcome and introduction by we.conect, the chairman and the world café Moderators chairman: Oscar Berg, Tieto Germany GmbH / Germany splitting of the auditorium in world café a and world café b

we.conect collaBoration world café9.10 | Start of the parallel world café SeSSionS a and B | each SeSSion laStS 40 minuteS

world café a | 9.20 - 12.00

solution café iChanging the way we work – Communities of Practice & Collaboration culture to help us get better at what we do> a framework for building communities of practice in a regulated environment.> breaking down silo culture, to work better together.> what’s in it for me? the most important question to consider.> how to create a common, integrated and sustainable people collaboration to work together on common solutions and innovations> Measuring community winsMara Tolja, collaboration community Manager / technical lead, Deutsche Bank AG / UK

solution café iiCreating the conditions for voluntary adoption – driving collaboration through social tools> traditional challenges in gaining adoption of collaboration tools> trends of successful initiatives> what’s different about today’s environment (if anything?)> the key conditions for voluntary adoption (and pitfalls to avoid) – how to construct this for your organisation Mike Grafham, head of customer engagement eMea, Yammer / UK

best practice caféUser experience design: Gain insight into employee collaboration using ethnographic research to develop global enterprise personas> enterprise personas are a way to understand who we are and who we work with through scientific and researched based methods> understand how employee behaviour patterns, goals, skills, attitudes, environment, and personas can become a primary way to inform design without assumptions and bias> what are personas? how can internal ethnographic research benefit the entire enterprise?> what are tribes? how do internal tribes work and collaborate in the enterprise?> how can this type of research be used to inform portals, intranets, and collaborationplatformsMairi Willis, global head of user experience design, Philip Morris International Management SA / UK

social business transformation & Mobile work caféSocial Business Transformation & Mobile Work – Are you on your way to becoming a social business? > what are your success indicators beyond the number of wikis, blog entries or active social network users? > if enterprise 2.0 equals leadership 2.0, what is your understanding of the „new“ leadership and how have you established the right environment for your talent? > a networked organization is tearing down hierarchies to achieve excellence in day to day business operations – how do you take your managers by the hand to appreciate the new opportunities that derive from a much more self organized workforce?> Mobilizing your workforce requires a complete new level of trust: results are the new benchmark, not presence or work hours. how will you approach the subject? > Mobilized employees have to care for each other and for themselves. being measured by results requires focus and self organization.> ensuring that „not being in the office“ doesn‘t become a hurdle for colleagues is something, which isn‘t taught in business schools.> how will you guide your employees to be mobile and a perfect fit with their teams?Philipp Rosenthal, future office evangelist,Tieto Germany GmbH / Germany

aGendaconference daY 2 | wednesday, 18th apRil 2012

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world café B | 9.20 - 12.00

solution café iiiCreating the conditions for voluntary adoption – driving collaboration throughsocial tools> traditional challenges in gaining adoption of collaboration tools> trends of successful initiatives> what’s different about today’s environment (if anything?)> the key conditions for voluntary adoption (and pitfalls to avoid) – how to construct this for your organisation Kristin M. Lawson, senior customer success Manager, Yammer / UK

change & project Management caféDeveloping information sharing and IT-based collaboration platform and challenges for project- & change management> how can the advantages of collaboration tools and the benefit of transparency, collaboration and sharing of information be successfully communicated to > the management > the workers community > the employees> how can the success of collaboration tools be measured and proven> which communication methods work best to show the improvementsDr. Andrea Kreißelmeier, portal Manager, R+V Allgemeine Versicherung AG / Germany

organizational transformation caféOrganizational Transformation and Employee Engagement with a Global Intranet @ Zurich Financial> what is a good vision / mission statement for an intranet?> what are the goals of a new intranet? (communication, collaboration,> process Management an optimisation, links, tools, hR processes)> how to organise an intranet project? what sub projects should be included? phases?> what is your biggest challenge in managing an intranet project?Gregor Widmer, global web project Manager, Zurich Global Corporate / Switzerland

social collaboration caféRedefining the FutureOfWork > Howdoessocialmediacollaborationfitintoyouroverallbusinessstrategy?> five business imperatives to drive your social collaboration business cases> test and learn – running successful pilots require more resources than companies plan for> new media trends, popular social models – how can you use them at your company?Darius A. Miranda, vp, social business strategist, Wells Fargo Wholesale Bank / USAKelli Carlson-Jagersma, vp, collaboration strategist, Wells Fargo Wholesale Bank / USA

12.00 | world café walking tourPresentation of the key results of the World Café

12.30 | lunch with networking Zone

we.conect BeSt practice tracK (2) Developing sustainable and effective strategies in intranets for employee engagement and internal communication in a rapidly changing digital environment

14.00 | case studyLeveraging Employee generated Content from Social Media and Intranets for External Communications and Internal Branding> why employees are a very effective Marketing resource for a company> best ways of leveraging employees and the internal discussion for external communications > Requirements for new policies and rules of engagement > finding brand ambassadors> Matching the internal and external company culture in blogs, intranets and other digital media channels> why internal and external communications have to work better togetherStefan Heeke, director interactive Marketing, global brand campaign Measurement, Siemens Corporation / USA

aGendaconference daY 2 | wednesday, 18th apRil 2012

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oVerViewconference daY 2 | wednesday, 18th apRil 2012

REFERENCES OF OUR PAST CONFERENCES

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“I would like to congratulate you for the professionalism of your organization andall the special sessions you organized in order to generate discussions between attendees and get to know each other.“Philippe Heim, HSE - Operational Safety, TOTAL Refining & Chemicals Belgium

“Very interesting, professional organized event with competent and international presence.“Tobias Zaers, Zentralbereichsleiter Technik / HSEQ, Bilfinger Berger Industrial Services GmbH

we.conect BeSt practice tracK (3)Knowledge Management through sophisticated intranet & enterprise 2.0 applications

14.35 | case studyAnalysing Deloitte Analytics – How the Deloitte Analytics Knowledge Management team is using site analyticsto extract insights about our internal community of Practice and their interactions with their community portal in order to drive progressive improvement, and ultimately, user engagement> this case study explores how the deloitte analytics knowledge Management team is using site analytics to extract insights about our internal community of practice and their interactions with their community portal in order to drive progressive improvement, and ultimately, user engagement> learn about how “mash-ups” of everyday intranet data can be used to improve visibility into what’s working well and what’s not> see examples of data visualization techniques applied to demonstrate collaboration behaviours> hear about our ‘lessons learned’ and benefit from key takeaways including how you can engage your leadership on this topic and begin to convert everyday intranet metrics in isolation into actionable improvements for your intranet usersAmy Marrinan Davidson, analytics knowledge Management leader, Deloitte Services LP / USA


we.conect BeSt practice tracK (4)Intranet Lifecycle Management, Benchmarking and KPI‘s of portals for a maximum ROI

15.40 | case studyWant to build an intranet with business generated content? Decentralize, simplify, adapt, train, and be nice with your users> the business knows better. unless your intranet team has unlimited resources make sure to decentralize the intranet content provisioning and empower your organization‘s subject matter experts in contributing to your intranet content> keep it simple, not stupid. simplicity is a quality not a shortcoming. a simple and easy to use the intranet content management system will appeal to a broader community of contributors, increasing the likelihood to get fresh content on your intranet. simplicity also decreases the user support load> an organization‘s intranet is mostly a multi-stakeholder undertaking. communicate and listen to all sides of the intranet user community to continuously adapt the tool the needs of the organization> train and support your business to manage its intranet content. your business should know how to contribute to the intranet, feels confident and see the benefit to do soDavid Ott, team Manager, information worker applications, former WHO / Switzerland

16.15 | closing words from the chair and end of the conference

for more detailed informationabout ouR speakeRs and inteRactive segMents please visithttp://intra-net.we-conect.com

we aRe looking foRwaRd to welcoMing you!


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