Date post: | 12-Apr-2017 |
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Aleta A. Maida, BBA Inderpreet K. Bains, BBACo-Founder Co-Founder
• Who is Alinder Suits and Sareez Couture• Services we offer• Advantages and Future Goals• SWOT Analysis• Product Features and Benefits• Product Differentiation
Who We Are• Start-up Retail Establishment • Owned by Aleta Maida and Inderpreet
Bains
• Sells fashionable Indian Suits (Salwar Kameez) and Sareez
• Established for multicultural diversification in Kamloops.
Services• Free Fitting• Online Sales
ADVANTAGES OF ASSC
•Great location in high shopping area•Quality goods •Good vendor relationships•Outstanding customer service
SWOT AnalysisStrengths Quality products Strong team capability India is the major exporter
Weaknesses No experience Require further education and experience in
marketing High start-up research and development cost
Opportunities Gaining brand recognition Multicultural experience Introduction of a possible new fashion trend (new
product development)
Threats Risk of not making profit Wider variety from competitors out of town Key staff leaving
Product Features and Benefits• Tailor our inventory to meet the specific needs of our
clientele • Variety of Sizes, Colors and Styles • ASSC shopper card
• Clothing to fit all sizes • Sense of culture
Product Differentiation
Q & A•What does ASSC stand for?
•What are 2 advantages of ASSC?
•Name 2 strengths and 2 Threats of ASSC.