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Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

Date post: 09-May-2015
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The fundamentals of growthhacking, in my opinion, come from behavioral engineering. Once you understand your customers choices, action triggers and behavior it's easier to build the marketing into the product to deliver what they want. This is a tiny snippet of my normal talk. It was meant to be an intro.
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GROWTH HACKING You’ve reached product/market fit – let’s grow this baby to critical mass!
Transcript
Page 1: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

GROWTH HACKING!You’ve reached product/market fit – let’s grow

this baby to critical mass!!

Page 2: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

@shiraabel  

WE  ARE  

Marko  Jovanovich  Development    

Shira  Abel  Marke8ng  /  Strategy  

Ivana  Buric  Design  

+  An  amazing  team  of  developers,  designers,  UX,  UI,  copywriters,  &  content  writers  

Page 3: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

@shiraabel  

WE  DID  

Page 4: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

!   CEO, Hunter & Bard!!   Marketing strategy!!   Marketing implementation!!   Full branding & design!

!   Teach Marketing for Startups at StartHub (Tel Aviv/ Jaffa Academic College)!

!   Mentor at: Google, Microsoft, Founder Institute, Seedcamp, & more!

!   Cover Israeli startups for TNW!

Shira Abel

Page 5: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

“Hunter & Bard has an unrivaled combination of professionalism and commitment to the project. Either is difficult to find, but the combination of both is extremely rare. This results in amazing results within even the tightest deadlines." .”!!- According to Leonid, VP of Product at CloudEndure!

@shiraabel  

Page 6: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

BEFORE   AFTER  

DOUBLED VIEWS & REVENUE!

We Help Companies  

Page 7: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

“Simplicity changes behavior.”!!- BJ Fogg!!

@shiraabel  

Page 8: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

Action Triggers!@shiraabel!

What  gets  your  customer  moving?    

Page 9: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014
Page 10: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

Nir  Eyal  –  If  you  don’t  know  him  –  you  should.  

Page 11: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

Engineering the Right Social Proof!!

Page 12: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

Engineering the Right Social Proof!!

Page 13: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

Random Stuff !I Like!

Page 14: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

THE Best Review Of All Time!!The Mountain Three Wolf Moon !!Short Sleeve Tee!

@shiraabel!

Page 15: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

Close Running!BIC Cristal For Her Ball Pen !!

@shiraabel!

Page 16: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

Hat tip:

Page 17: Intro to Hunter & Bard Growthhacking Panel Short Presentation April 2014

References & Reads!!!     THANK  YOU’S:  Dan-­‐ya  Shwartz  Bar-­‐El  &  Ze'ev  Rosenstein  ! http://dancounsell.com/articles/prompting-for-app-reviews!! http://agevik.se/post/72876032312/20-lessons-about-making-viral-apps-i-learned-the-hard!! http://contentmarketinginstitute.com/2011/09/web-content-conversions/!! http://www.slideshare.net/startuplessonslearned/eric-ries-the-lean-startup-google-tech-talk!! http://www.slideshare.net/gzicherm/nir-eyal-hookedatgsummit!! http://www.businessmodelgeneration.com/canvas!! http://www.briansolis.com/2008/08/socialization-of-your-personal-brand_28/!! http://www.avc.com/a_vc/2004/03/its_a_small_wor.html!! http://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly !! http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377A!! http://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 !! http://www.youtube.com/watch?v=7QmCUDHpNzE !! http://www.youtube.com/watch?v=ZUG9qYTJMsI !! http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/  !! http://flowingdata.com/2011/09/18/yoda-pie-chart/ !! http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay!! http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/!! http://www.slideshare.net/setlinger/altimeter-social-analytics081011final!! Breakthrough Marketing Plans!! http://www.seomoz.org/blog/tracking-the-roi-of-social-media!! http://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/!! http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/!! http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/!! http://www.facebook-studio.com/!! http://www.seomoz.org/blog/tracking-the-roi-of-social-media!! http://marketingfortomorrow.com/tag/marketing-tone/ !

@shiraabel!


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