Growthhacking the crowd: a data driven hustle

Fanuel Dewever - CEO Crowd Angels - April 12th, 2016

12/04/2016@CROWDANGELS #CSWGLOBAL16

“… in the persuit of relevance, brands chaseafter trends. But this is a commodity approach tobranding. Hundreds of companies are doing thesame. It’s no wonder cosumers don’t payattention”

“By follow new ideologiesfolllowing out of crowdcultures, brands can asserta point of view that stands out”



TO BE SUCCESFULL IN CROWDFUNDINGYOU HAVE TO DO A MILLION THINGS.

THEY’RE NOT HARD, …YOU JUST NEEDED TO DO THEM


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Source: HBR March 2016 Ballet star Misty Copeland—who grew up in poverty with a single parent—is an athletic, muscular dancer in a profession that celebrates waifish, reed-thin women. Under Armour made a video about how she rose above adversity (the voice-over is from a rejection letter saying that her body was completely wrong for ballet), showing her dancing in a formfitting sports bra and pants that reveal her curvier physique.

To get what you want, youneed to hustle.

You need to apply streetsmarts

You need to sell the dream

… and deliver on yourpromisses



http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/





Data-driven refers to: acquiring, analyzing applying information

About Potential backers Their desires Needs, Context, Behavior and Motivations.


Research and data collection,

Analysis of the data,

Planning the campaign,

Launching the campaign,

Running the campaign.

… Sharing the results



Online platforms and communities generate large volumes of unstructured data.

Data from mobile and other devices helps organizations better understand consumers.

Intelligent systems transmit semistructured data that help drive operational improvements


Small data is data that is small enough size for human comprehension.

The term "big data" is about machines and "small data" is about people

Small data connects people with timely, meaningful insights), organized and packaged – often visually – to be accessible, understandable, and actionable for everyday tasks."






Growth hackers are individuals who have both programming skills and in-depth marketing knowledge.

Their role focuses on how to attract and retain more customers.

Their marketing arsenal includes A/B testing, landing pages, spreadsheets, SQL databases, data science and web scrapers.


http://www.forbes.com/sites/andyellwood/2012/08/22/the-dream-team-hipster-hacker-and-hustler/

“To run an efficient team, you need: a Hipster, a Hacker, and a Hustler.”


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http://www.forbes.com/sites/andyellwood/2012/08/22/the-dream-team-hipster-hacker-and-hustler/ The Hipster: Usually working their way into the mix as the designer or creative genius, they’ll make sure the final product is cooler than anything else out there. But, not only that, they’ll ensure the shade of blue used to accent the font really brings out the subtle homage to an artist from the ’70′s you’ve probably never heard of. The Hacker: The one most likely to sit quietly through a board meeting until uttering the three sentences that answers the all important question of “how?” the new idea or initiative can be brought into reality. Resembling MacGyver with their ability to wield various lines of code or programing languages, you’ll get dizzy trying to keep up with their keystrokes. The Hustler: They have the tendency to be the most misunderstood member of this trio. The Hipster is likely to accuse the Hustler of having sold out to the man because of their constant question of “It’s cool, but is it something our partners and clients want?” The Hacker is likely to do their best to avoid one on one conversations with the Hustler as a result of jock vs. geek episode back in high school.

http://www.forbes.com/sites/andyellwood/2012/08/22/the-dream-team-hipster-hacker-and-hustler/




Benchmark previouscampaigns

Scrape backer data

Auto search for contact detail

Personalised is not thesame as personal!

Size does matter! Of yoursocial etwork that is.



WARNING: SOMETIMES YOU WIN, …SOMETIMES YOU LEARN


To drive momentum during the campaign, they set their goal to $40,000 when they were actually aiming for between $80,000 and $100,000. The campaign launched with

a lower goal as they felt it vital to post milestones throughout the campaign, such as when they hit 25% funded. This strategy provided the

type of feedback that potential backers required to spur interest in funding the game.

Following the 6 fase data driven approach the wereable to reach more than 50% form their backers outside of the crowdfuncing network. Key messages from Ken Seto: Deliver on your promises, give your backers your utmost

respect and do not give crowdfunding a

bad name.


Your compelling story

Team

Value proposition

Traction

Sponsorship

Vision

Needs: pa













Co- Create

Co- Operate

Co- Work

Co- Live

Co-Design

…

Co- Fund



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Een katalysator is een stof die de snelheid van een bepaalde chemische reactie beïnvloedt zonder zelf verbruikt te worden. U bent in uw ecosysteem de katalysator voor initiatieven Crowd angels is uw platform om dit mogelijk te maken

New subcultures willemerge

They will organise their ownecosystems

And support them withbottem-up crowd platforms

Examples: Disruptive art Blockchain enabled

philantropy Peer learning …


Where are your unexploited opportunities? Number of people that support Number of projects Diversity of projects Average spend per project Average spend per backer Number of projects per Angel Cart abandonment rate …


Possess Data-Driven thinking

Rapid Learners of Dynamically Changing

Marketing Channels and Growth Platforms

Understand Growth Process

Are Highly Street-Savvy

Have a Hustle Mindset

Possess a Cross-Disciplinary Skillset

Connect Marketing to Product Development

Possess Technical Acumen

Hiring connections


Fanuel Dewever

@fdewever

@crowdangels

[email protected]

+32476227072


mailto:[email protected]

Date post:	22-Jan-2018
Category:	Leadership & Management
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Growthhacking the crowd: a data driven hustle

Leadership & Management