Date post: | 21-Apr-2017 |
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Intro to Product DesignH A C K D U K E P R E S E N T S
Stephanie Engle P U B L I C P O L I C Y, 2 0 1 6
👋
Bobby Goodlatte Blaise DiPersiaSoleio Cuervo2 0 0 3 2 0 0 3 2 0 0 8
What is Product Design?
I N T R O
Product design is about answering problems
Emphasizing form
and function
That paints an inspiring future
or many
Why is it important?C O N T E X T
It’s everywhere
At its worst, design can kill
“Jenny had died, all because her very seasoned nurses were preoccupied trying to figure out this interface.”
J O N AT H A N S H A R I AT, T R A G I C D E S I G N
At best, design can positively change the world
“Your life, in your pocket.”S T E V E J O B S , W W D C 2 0 0 7
How do you design a product?
P R O C E S S
C A S E S T U DY
How Airbnb designed trust into their experience
1. Define the problem & limits
Are you solving a real problem?
P R O B L E M
People are not booking rooms.
Understand your audience Prioritize their needs
P R O B L E M
People are not booking rooms because they do not trust the listings.
2. Come up with a hypothesis
People would trust listings more if we improved how homes were
presented
H Y P OT H E S I S
Identify success
S U C C E S S D E F I N E D
We will be successful when travelers book more AirBnB stays (quantitative) and feel more comfortable doing so
(qualitative).
…and what might keep you from getting there
C O N S T R A I N T
Hosts are not expert curators. Most listings do not even have professional
photos. So, we’re going to have to help with that :)
3. Make ideas tangible & testable
W I R E F R A M E
V I S U A L S O F T W A R E
P R OTOT Y P I N G
4. Test, observe, record
5. Refine the design
B E F O R E
A F T E R
6. Rinse & repeat
How do you know when you’re “done”?
2 0 1 3
2 0 1 5
You won’t really ever be*
Shooters SafetyE X E R C I S E
Durham officials have observed increasing safety issues among students going out to
Shooters, particularly theft and physical harm. Duke has hired you and the people sitting next to you to design a solution to ensure students
get home safely.
A S S I G N M E N T
• Duke administration is the client • Females are most affected victims • Solution can be delivered in any form • Be sure to define what success looks like
C O N S I D E R AT I O N S
B U D G E T: $ 5 0 , 0 0 0E X E C U T I O N : 3 M O N T H S
ResourcesTA K E A W AY S
W I R E F R A M I N G Balsamiq, Pen & Paper
V I S U A L S Photoshop, Sketch (Bohemian Coding)
P R OTOT Y P I N G InVision, Flinto, Origami, Pixate, HTML/CSS
TO O L S
C L A S S E S HackDesign, Design+Code, Abduzeedo
I N S P I R AT I O N pttrns, Dribbble, Behance, Product Hunt, facebook.github.io/design/
D U K E HackDuke, DiDA, Campus Enterprises, Design for America, Duke I&E
L E A R N I N G
Thanks 😊T H E E N D