Intro to Social Media

Kathy Sipplewww.mysocialmediacoach.com

What is social media?

• Web 2.0 (a.k.a. read/write web)• People having online conversations• An opportunity!• Personal experience• Context – “Did You Know?”

Have you heard about…?

Lots of sites out there…

Who uses it?

• Varies by site• Growing and changing• Quantcast.com

WIIFM?

• Gain new business• Increase customer loyalty• Identify trends/issues• Promote your business online• Manage your reputation• Carry out research• Collaboration

Considerations

• What are your objectives?• Demographics: who are you trying to

reach?• What’s your style?• Can you create ‘content’?• Your time = your cost

Networking sites

• If you do nothing else, do this!• How do they work?• LinkedIn• NWIreCONNECT

Blogs

• Blog = Web + log• Video• Blogs vs. web sites?• My blog• Technorati

Social network sites

• Facebook (more private)– Personal profile vs. Fan Page (for

business)

• Myspace (less private)

Twitter (microblog)

• Video• It’s officially mainstream now…• Twitter account tour• Third party applications• Twitpic example

Social bookmarking

• What is it?• Make your life easier• Promote your own sites

Other

• NING• Flickr• YouTube• Vimeo• Slideshare

Questions?

2 myths about social media:

Myth #1: It’s hard.

Myth #2: It’s easy.

Next steps

• Before joining in, listen• Decide what makes sense for you• Create an efficient, sustainable plan• Claim your user ID

Thanks for coming!

• Presentation available online at http://bit.ly/introvalpo

• Local workshops conducted monthly; to sign up for email tip of the week and upcoming dates, go to http://eepurl.com/iTkX

• One-on-one coaching• Monthly coaching program (coming

soon)

About the Speaker

• Kathy Sipple, Social Media Trainer & Strategist at My Social Media Coach, Valparaiso, Indiana

• Voted Indiana’s Most Influential Social Media Woman for 2009

• http://mysocialmediacoach.comhttp://twitter.com/kathysipplehttp://facebook.com/mysocialmediacoachhttp://linkedin.com/in/kathysipple