- 1. PUBLIC LIBRARIES & BABY BOOMERS Introductory Webinar
July 21, 2010
2. TODAYS PRESENTERS
- Suzanne Flint, Library Programs Consultant, California State
Library[email_address]or 916-651-9796
- Stephen Ristau, Fellowship Coordinator[email_address]or
503-281-4305
- Analisa Svehaug, Social Media Coordinator,
HyperArts[email_address]or
3. TODAYS AGENDA
- Fellowship Purpose and Background
- Goals andLearning Philosophy
- Knowledge Base Behind Fellowship
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- The changing nature of aging and the new longevity
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- Who are the Boomers and Why do They Matter?
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- Transforming Libraries in Response
- Fellowship Structure and Course Content
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- On-line learning community
4. FELLOWSHIP PURPOSE
- Increases in longevity have created a new life stage (of almost
30 years) between middle and late life.
- Boomers (adults born between 1946-1964) are the first cohort to
move through this new stage; they account for 78 million
Americans.
- Library services for seniors do not match the characteristics,
talents, or interests of this Boomer generation.
- Expand library innovation in serving and engaging this
population of adults, ages 50+, transforming libraries in the
process.
5. BACKGROUND
- National initiative undertaken by Libraries for the
Future[2006-2009]
- California initiative trained 44 libraries, assisted 30 with
community assessments, funded 24 targeted grants up to $20,000
each, and disseminated lessons learned[2007-2010].
6. CALIFORNIA RESPONSES
- Boomer Information Zone (BIZ) provided a space and resources
for Boomer networking, re-careering and social networking.
- Taking the Bite Out of the Sandwich Yearsconnected Boomers to
local resources on topics about redefining aging, caring for an
aging parent, and re-careering.
- BeHealthy5offered a program series and monthly activity
checklists promoting financial, mental, social, physical and
spiritual health.
- Tame Your Techallowed users to experiment with and evaluate
technology gadgets for free.
- Feed Your Headfeatured experts on brain fitness and healthy
aging.
- Digital Storiesgathered first-hand accounts of 1960s public
school integration efforts and brought a community together.
- Volunteer Hubfacilitated community-wide opportunities for
Boomer volunteers via a library volunteer webpage and
conference.
- Volunteer Speakers Bureauenabled Boomers to share a lifetime of
expertise while helping the library provide low-cost
programming.
7. WHAT IS A FELLOWSHIP?
- A Fellow is part of a group of people who work together as
peers in the pursuit of knowledge or practice.
- The Fellowship will provide you with information and ideas but
as important, it will help you frame productive questions.
- You, as Fellows, must each precipitate and participate by
sharing your knowledge, asking questions, joining in conversations,
mentoring each other, and trying new things.
8. LEARNING PHILOSOPHY
- As adult Fellows, we believe you:
- Havelife experiences and knowledgeworth contributing
- As leaders/facilitators, we believe our role is to:
- Create a conducive and stimulating learning environment
- Engage knowledgeable and thought leaders and practitioners
- Keep barriers to participation low
- Provide feedback and facilitate participation among
Fellows
9. HOW LEARNING IS CHANGING
- Individuals will increasingly reshape institutions, rather than
vice versa
- So to transform our libraries, we must start with the journey
that each of us must make as individuals
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- Trajectory: Know where youre going What are you most passionate
about?
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- Leverage: Connect with others and mobilize resources that
already exist
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- Pace: Become agile and willing to risk so that you can move
quickly in response to change and opportunity.
10. Blue Zones- Keys to Longevity
- Move Naturally Make your home, community and workplace present
you with natural ways to move. Focus on activities you love, like
gardening, walking and playing with your family.
- Right Outlook Know and be able to articulate your sense of
purpose, and ensure your day is punctuated with periods of
calm.
- Eat Wisely Instead of groping from fad diet to fad diets, use
time-honored strategies for eating 20% less at meals. Avoid meat
and processed food and drink a couple of glasses of wine
daily.
- Belong to the Right Tribe Surround yourself with the right
people, make the effort to connect or reconnect with your religion
and put loved ones first.
SOURCE:Dan Buettner, www.bluezones.com 11. Who Are The Baby
Boomers? GI Generation1905-25 50,000,000 Silent Generation 1926-45
35,000,000 Baby Boomers 1946-64 78,000,000 Generation X1965-82
65,000,000 Millennials1983-02 80,000,000 45,000,000 12. One out of
every threeadultsin America is a Baby Boomer. Source: US Census 13.
Boomer General Characteristics
- Compared to previous generations,
- Is living longer and healthier lives
- Has greater affluence with more options for work, learning and
leisure
- Better educated, skills, and knowledge
14. 18-49 50+ 135.3 million 91.5 million The target demographic?
Source: US Census 2007 2017 +23% 113.0 million +1% 136.3 million
15. A New Life Stage: Not Your (Grand) Parents Retirement
- 30 years added to the middle of life
- Uncharted territory with new opportunities and challenges
- Impacts boomers and the generations that follow
16. Good news, honey seventy is the new fifty. 17. Understanding
Boomer Behavior Early Fall Feel Young Inner-directed Diverse life
stages Diverse lifestyles Ageless Self Centered Transformational
OptimisticPsychology SOURCE : Matt Thornhill,The Boomer Consumer
Sociology Anthropology 18. Healthy Lifestyles
SOURCE:Paul Nussbaum, www.paulnussbaum.com 19.
- Studies show thatphysical and cognitive declinescan be reduced,
delayed, or prevented by:
- Having a high sense of control
- Reducing stress and anxiety
- Engaging in cognitively stimulating activities
- Effects are most beneficial when started early in
adulthood
Successful Aging: Six Protective Factors SOURCE:Lachman &
Agrigoroaei, 2008 20. Spirituality Slide- tbd 21. New Options for
Life After 50
- Use their knowledge, skills, assets productively
- Have better balance between work, learning and leisure
- Find meaning and passion-give back
ChildhoodAdulthoodLater Adult ChildhoodAdulthoodLater Adult
Traditional Retirement New Paradigm 22. A New Vision of Work After
50
- Civic Ventureshelping society achieve the greatest return on
experience
23. Episodic formal engagementPart-time or seasonal nonprofit or
public sector work Sustained work, often for a specific term
Episodic,Informal participation Ongoing formal engagement Fulltime
nonprofit or public sector work Occasional Low level commitment No
organized volunteer structure Intermittent One-time commitment
Organized volunteer structure Regular 2-5 hrs/week over 6-12
months/year Ongoing 10-15 hrs/week9-12 months/yr Part-time 16-32
hrs/week Full-time 40 hrs/week Social entrepreneur
Full-time+Significant commitment of financial resources Salary or
benefits possible but not likely Socially- responsible business
creation Full-time+and/or Significant commitment of financial
resources Salary or benefits Investment returns Wages orSalary
Health benefits Other employee benefits Wages or Salary Possible
employee benefits Stipend Transportation Or meal expenses Insurance
Possible expense reimbursement Encore Careers SOURCE: The Spectrum
of Social Purpose Work SOCIAL VENTURES PAID STIPENDED UNPAID 24.
Implications
- Boomer age citizens consider themselves in early middle age,
feel younger than they are, and are inner-directed now dont treat
them like they are old or seniors.
- Knowing their age doesnt tell you their life stage take age out
of your thinking
25.
- They have a myriad of life styles not one size fits all
programs
- American midlife adults 50+ are optimistic, driven,
transformational rethink your volunteering programs
26. Library Innovation
- Libraries for the Future Lifelong Access Libraries
Initiative
- TLA50 Innovation- provide examples of
27. TLA50 Innovation
- Santa Monica Award Winning PSA
- www.youtube.com/user/tla50#p/a/u/0/a7Zpv_zjmQE
- www.youtube.com/watch?v=LxZoX6FWnlo
28. FELLOWSHIP OVERVIEW
- Pre-institute activities 7/21-9/14
- Institute in Portland 9/15-9/17
29. 30. SOCIAL MEDIA
- Transforming Life After 50 Website:
- www.transforminglifeafter50.org
- http://tla50resource.ning.com
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www.facebook.com/pages/Transforming-Life-After-50/139104403123?ref=ts
- www.youtube.com/user/tla50
31. PRE-INSTITUTE ACTIVITIES
- Pick 1 of the following activities:
- Read: article (available as download?)
- Watch CNBC Brokaw Report:
Boomer$www.cnbc.com/id/15840232/?video=1446052634&play=1
- Intentional Conversations
32. PORTLAND INSTITUTE 33. ON-LINE LEARNING
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- 09/28 to 10/18:Leadership & Facilitation
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- 11/02 to 11/22:Community Assessment
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- 01/04 to 01/24:Partnerships & Collaborations
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- 02/08 to 02/28:Engaged Volunteers
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- 03/15 to 04/04:Evaluation
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- 04/19 to 05/09:Engagement, Social Media &Programming
34. SURVEYS & EVALUATIONS
- Pre-Survey June 15-July 7, 2010
- Interim Survey Sept. 22-Oct. 6, 2010
- Final Survey May 11-May 25, 2011
35. Libraries helping to navigate the road ahead. 36. Lead.
Inspire. Change the WorldAgain. Corporation for National &
Community Service QUESTIONS & ANSWERS 37. THANK YOU!
- Suzanne Flint, Library Programs Consultant, California State
Library[email_address]or 916-651-9796
- Stephen Ristau, Fellowship Coordinator[email_address]or
503-281-4305
- Analisa Svehaug, Social Media Coordinator,
HyperArts[email_address]or