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Introducing nextPubMoving Beyond the Page

Dianne Kennedy, VP Emerging Technologies; IDEAlliance

IDEAlli P i th M di S l Ch iIDEAlliance: Powering the Media Supply Chain Our association identifies best practices for efficient end-to-end digital media workflows, from content creation through print and electronic distribution.

The best practices and resources of IDEAlliance are powering p p gtoday’s multi-channel media workflows for publishers, creative agencies, media production facilities and print and electronic media service providers.

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Organization of almost 500 corporationsJust a few of our member companies…

Media Service Providers & Brand Owners

American Medical AssociationArandell CorporationBrown Printing CompanyConsolidated Graphics (CGX)Continental Web PressHallmarkHudsonYardsJ.C. PennyMacDermid Printing SolutionsMenasha Packaging Company LLCMulti Packaging Solutions Publishers PressQuad/Graphics WorldColor

Publishers

Conde NastForbes Inc.-Mfg & Production DivisionHearst MagazinesReader's DigestTime Inc.Hachette Filipacchi MediaMeredith CorporationSource Interlink Media

Material Suppliers

AbitibiBowaterHostmann Steinberg

Technology Suppliers

Adobe SystemsAGFA-GevaertAnderson & VreelandCGS Publishing TechnologiesDalim Software / Blanchard SystemsEFIEpson AmericaEskoArtworkFUJIFILMGMG AmericasGoss International AmericasHeidelberg USAHeidelbergQuad/Graphics - WorldColor

RR DonnelleySchawk, Inc.SGS InternationalThe Caps GroupTranscontinental Inc.United Business Media Valassis Manufacturing CompanyVertis CommunicationsWolters KluwerNational Geographic

Hostmann-SteinbergInx International Ink Co.NewPage CorporationPaperlinX CanadaSappi Fine Paper North AmericaSun Chemical Printing InkUPM - Kymmene, Inc.Verso PaperXped

HeidelbergJUST NormlichtKodakmanroland,Microsoft CorporationMitsubishi ImagingNorthrop Grumman Corp.OneVision Software AGPitney Bowes Presort ServicesPresstek, Inc.Quark, Inc.X-Rite, Inc.Xerox Corporation

International Membership

Broad-based, international membership International Affiliates

Advanced Printing Technology Centre (Greater China)

Brenda Pang

Graphics World (Korea)

Hye-Jeong Ahn

Standard Color, S.A. DE C.V. (Mexico)

Mariana Sierra

CIGRAF (Colombia)

Gustavo Rodríguez Vargas

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Program Highlights

Our Certifications Set the Bar

Our Certifications Set the Bar

Professional CertificationsProfessional Certifications

S t C tifi tiSystem Certifications

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Moving Beyond the Page as We Know It

Publishing is rapidly evolving

W t l i b d th k it We are truly moving beyond the page as we know it

The key is to stay ahead of the technology curve

IDEAlliance is committed to enabling our members and the industry to prosper in the new world of publishing

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Real Growth Matches Expectations

In Just One Year . . .

Number of Tablets has Exploded

2011 was the “Year of the Tablet”

80 new tablets were announced

Diff t Different Sizes

Aspect Ratios

Resolutions

Operating Systems

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Impact of the iPad on Magazines

Publishers had only 80 days to plan and launch the first iPad editions.

No time to plan, no time to put new systems in place!

Initial Response to Change Processes unpredictable

Poorly Controlled, Reactive

In the year since then we have found some efficienciesy

But we are challenged by more target platforms – each different

Look at Tablet Magazine Editions

New kinds of Navigation

New layers of ContentNew layers of Content

BUT based on the PRINT edition

Print is tactile

So is the iPad/tablet

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Slideshow

NewsFeed

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Photo Interactivity

Photo/Text Swap

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Who Creates iPad Editions

I thought it would be the web team

NOT SO!!NOT SO!!

Usually the print production team also creates the iPad edition

Why? Design based on print

Print has disciplined scheduling, closing times, etc

Only 80 days to implement! Only 80 days to implement!

Impact on Workflows

Most of us have a print-production workflow!

So how can we get to tablets???

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Workflow for Tablets

InDesignIllustrator

PhotoshopWordEtc.

Images

Text

Fonts

Premedia

Print Publication

ContentCreation

Print / PDFPages

PreRendered PagesTablet Publication

Images

Text

HTMLInDesignIllustrator

PhotoshopWoodwing

Zinio

ContentEnhancement

Hotspots & Navigation

Layered Content

More tablet versions

Future Requirements

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Write Edit Design Print Deliver to USPS

Design 2Edit 2 Pkg for iPad Deliver to iTunes

The New Challenge: Scale!

Pkg for Win7MobileDesign 3Edit 3

Pkg for Android Deliver to Android Market

Design 4Edit 4 Pkg for Chrome Deliver to Chrome store

Design 5Edit 5

Deliver to Windows Market

Complexities increase with multiple screen sizes, resolutions, and aspect

Design 6Edit 6 Pkg for……………… Deliver to…………………..

ratios

What’s the Answer??

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Where Do We Go from Here?

We cannot afford the level of effort to create the iPad edition for each new tablet that comes to market

So establishing standards for the future is critical So establishing standards for the future is critical

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Introducing nextPub™

nextPub is the industry’s technology incubator!

nextPub™ is defining best practices and recommendations that bli h t d li i d th i h t tpublishers can use to deliver magazines and other rich content

across platforms and devices efficiently

nextPub™ is a new family of IDEAlliance specifications designed to simplify the production of multi-channel content

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Our Partners

Magazine Media Association (MPA)

AAAA (Advertising Association)AAAA (Advertising Association)

IDPF / EPUB (Collaborative eBook Partnership)

JMPA (Japanese Magazine Publishing Association)

Today’s New Publishing Challenge

Publishers want to create and maintain one master source file from which they can

t ifi fil f ifigenerate specific files for specific purposes and for specific devices!

Limitations of today’s linear media workflows

Lack of a robust, standardized, “media agnostic” publishing models

Limitation of today’s tools

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XML Content Source

Because XML enables us to manage content / structure separately from the layout /format, XML enables us to reuse the same content yacross media channels

<article><section>Scoreboard</section><title>Who’s Hot; Who’s Not</title><div><h1>Bears></h1>

<p>After entering the AP for thefirst time in 17 years, Number 25Baylor earned its first win inAustin since 91 behind the arm ofQB Robert Griffin III.</p>QB Robert Griffin III.</p>

</div>. . . . . .. . .. . .

</section></article>

Principle #1: Build on Today’s Standards

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Principle #2: Employ Emerging Technologies

Principle #3: Seek Broad Industry Collaboration

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<?xml version="1.0" encoding="UTF-8" ?>

- <pam:message prism:schemaVersion="String" xmlns="http://www.w3.org/1999/xhtml" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:dcterms="http://purl.org/dc/terms/"xmlns:pam="http://prismstandard.org/namespaces/pam/2.0/" xmlns:pim="http://prismstandard.org/namespaces/pim/2.0/" xmlns:prism="http://prismstandard.org/namespaces/basic/2.0/"xmlns:prl="http://prismstandard.org/namespaces/prl/2.0" xmlns:pur="http://prismstandard.org/namespaces/prismusagerights/2.1/" xmlns:xhtml="http://www.w3.org/1999/xhtml"xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://prismstandard.org/namespaces/pam/2.0/ http://www.prismstandard.org/schemas/pam/2.1/pam.xsd">

- <pam:article xml:lang="en-US">

- <head>

<dc:identifier>106007903</dc:identifier>

<prism:issueIdentifier>1006908</prism:issueIdentifier>

<pam:status>A</pam:status>

<prism:originPlatform prism:platform="print" />

<dc:title>Can India Build Its Future?</dc:title>

The Solution is in the Source!<dc:title>Can India Build Its Future?</dc:title>

<dc:creator>Jyoti Thottam/Mundra</dc:creator>

<prism:publicationName>Time</prism:publicationName>

<prism:issn>0040-781X</prism:issn>

<prism:coverDate>2010-11-22</prism:coverDate>

<prism:coverDisplayDate>November 22, 2010</prism:coverDisplayDate>

<prism:volume>176</prism:volume>

<prism:number>21</prism:number>

<prism:issueName>SPECIAL DOUBLE ISSUE / The 50 Best Inventions of the Year

</prism:issueName>

<prism:edition>U.S. Edition</prism:edition>

<prism:startingPage>GB1</prism:startingPage>

<prism:section>Global Business</prism:section>

PRISMMetadata for Content

<prism:subsection1>Economic Development</prism:subsection1>

<prism:subsection2>India</prism:subsection2>

<dc:subject>Companies</dc:subject>

<dc:subject>Business</dc:subject>

<dc:subject>Foreign governments</dc:subject>

<dc:subject>Taxes</dc:subject>

<prism:location>India</prism:location>

<prism:location>Mundra</prism:location>

<prism:person>Gautam Adani</prism:person>

<prism:wordCount>1765</prism:wordCount>

</head>

Rich Content Source expressed as

PRISM metadata plusHTML5 encoded content

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nextPub Transforms to Any Device

One ArticleOne XML FileDifferent Style Sheets

OMultiple Outputs

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Draft Publications: December 1, 2011

First Public Drafts will be published by December 2011

http://www.nextPub.orghttp://www.nextPub.org

nextPub XML Source Content Specification

PRISM 3.0 Metadata and Controlled Vocabulary Specifications

Coming in 2012

nextPub to EPUB3 Transformation Guide

nextPub to HTML5 Transformation Guide

nextPub to PRISM Aggregator Message Guide