Date post: | 22-Jan-2015 |
Category: |
Technology |
Upload: | edgewater |
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Introducing SuiteCRM June 18, 2010
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Manage your customers or watch them disappear
• Retain existing customers and capture new customers
• Increase value of existing customers
• Study, segment, and execute innovative strategies
• Drive sales through more effective target marketing
• Make better, more profitable decisions
• Maximize the value of your existing customer data
• Be proactive with customer relationships
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Critical Challenges to CRM Success
General CRM Challenges
• Pipeline & Performance Reporting
• Tracking Sales Activities and Interactions
• Customer Analytics for Innovative Segmentation and Campaigns
• Measure & Track the Effectiveness of Sales Team & Marketing Efforts
• Standard Sales Processes
• Self-service Access to Marketing Collateral
• Mobile Access to Customer Data
• User Adoption
Hospitality CRM Challenges
• Integrating with Folio & Other Hospitality Systems
• Not a Typical Order to Cash Process
• Complex Distribution Channel Model
• Managing National and Local Accounts Across Large portfolio
• Sales and Marketing Don’t Collaborate
• Unique Hospitality Pricing Model
• Managing Group Blocks and Events
• Not Marketing to Top Tier Accounts
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CRM Maturity: Where are you?
Level:0No CRM in Place.
Flying blind
Level:1CRM is expensive
Rolodex
Level:2Deployed to Sales Managing Sales
Processes
Fragmented Processes
No Collaboration with Marketing
Level:3CRM True enterprise solution
Standard ProcessesCollaboration with Marketing
360 View of CustomerCampaigning to top-tier accounts
Integrates with critical systemsHigh Data Quality & Integrity
Maturity
Time
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Microsoft’s Vision for CRM
Deliver an easier and more natural user experience
Deliver highly configurable workflow
and analytics
Works the way your business does
Deliver a flexible platform that
simplifies integration
Works the way technology should
Works the way you do
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• Over 15,500 customers
from small to enterprise
• Over 750,000 users in more
than 80 countries
• Global network of software
and services partners
• Fast, flexible, and affordable
• Full CRM suite of marketing,
sales, and service
• Native Office experience for
rapid adoption
• Multi-language with more
than 25 languages
• Advanced SOA / Web
services architecture
Microsoft Dynamics CRM at a Glance
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Where Microsoft Dynamics CRM Meets Hospitality! SuiteCRM
The GuestNational, Regional & Local Accounts
B2B Direct-to-Consumer
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SuiteCRM delivers critical functionality to drive the business
B2B – Managing Sales to top tier
accounts
Database Management of
National Accounts and local accounts
Integration of Folio data to report actual sales to target sales
Other Critical App and data integration
for a complete message
Integrated Email Marketing
Low-cost, high-value communications
Spam/Blacklist Protection
Pre-designed email templates
List Management Tools
Guest Relationship Management
Comprehensive view of guest preferences
(guest360)
Tasks and Activities control
iPhone/Blackberry compatibility
Database Management
Workflow Automation
Other Hospitality Features
Guest Loyalty and rewards
Occupancy Reporting (ADR, RevPar, ALOS,
FOS)
Pre-Configured Integration tools
Group Sales and Events Management
1010
SuiteCRM Conceptual Architecture
Leverages familiar tools you likely own
Batch, OnDemand & real-time capability
Industry standard toolset
Seamless integration to a business’s critical applications
Flexible to address any unique requirements
Scales able for Mid-market and Enterprise organizations
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Best Of Breed Internet Marketing
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E-Mail Marketing
• Inside CRM
• Use CRM fields
• CRM Marketing Lists
• Test sends
• Fast results
• Track Web Pages
• Bounces
• Unsubscribes
1313
What's new39%
Videos22%
Webinar11%
Main-ten-ance28%
Marketingknows what’s working
Salesknows who to call
Lead Capture
• Immediately update CRM• Create Contacts or Leads
• Update any field data• Duplicate check
• Tracks visitor
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Hard to plan & execute:
• Wait, or ad-hoc result reporting
• Aggregation of final results
• Distribute to sales for follow-up
• Try to correlate responses/revenue
• Argument ensues sales-marketing
• Lost revenue, wasted time & focus
• Contact database
• Excel exports
• Import into email system
• Planning docs on network drives
• Decide who manually processes
• Launch campaign
Hard to analyze & follow up:
E-Mail Marketing
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… who is this person?… what company?… are they in the buying cycle?… which campaign triggered the visit?
Web analytics is great … but, what if you knew more?
Web Intelligence