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Introducing The Hybrid Model

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Introducing The Hybrid Model
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Page 1: Introducing The Hybrid Model

Introducing The Hybrid Model

Page 2: Introducing The Hybrid Model

Hosted & Organised By

A NATIONAL EVENT

Page 3: Introducing The Hybrid Model

Steering Committee

Working Committee

Conference & Meeting

Main Events Invitation & Protocols Logistics & Rapporteur

Exhibition & Industry Events

Promotion Security

CYDES 2021 Organising Committee

Secretary: Ir. Mohd Shah Nuri Md. ZainChief Executive of National Cyber Security Agency (NACSA)

Chairman: Datuk Mohd Rabin BasirDirector General of Security, National Security Council (NSC)

Secretary:Ir. Mohd Shah Nuri Md. ZainChief Executive of NACSACo-Secretariat:NACSA/AIS

Members:Representatives of Ministries/Agencies

Co-Secretariat:National Cyber Security Agency (NACSA) / Alpine Integrated Solution (AIS)

Chairman:Datuk Khairul Shahril bin IdrusDeputy Director General of Security, Strategic Security,National Security Council (NSC)

Members:NSC’s Department Directors and Representatives of Ministries/ Agencies

Page 4: Introducing The Hybrid Model

What is CYDES

Page 5: Introducing The Hybrid Model

CYDES Objective

Data Information

CYDES serves as a discussion platform to consolidate data, share information and gauge preparedness in

the market.

Exchange of Information

CYDES is a learning zone for academicians, thinkers, strategist and leaders for exchange of papers, data

and information.

Advanced Technology

CYDES will showcase the most advanced technologies and cyber solutions from all over the world.

Industrial Revolution

Covers both commercial and security sectors to bridge the two, moving into IR 4.0 and fortifying the

digital economy initiative.

Unified Approach

CYDES will be the convergence platform of experts, talent and right technology in achieving secure, trusted

& resilient cyberspace aligned to the direction of the Malaysia Cyber Security Strategy 2020-2024.

Page 6: Introducing The Hybrid Model

Strategic Partners

Supported by: Industry Strategic Partner:

Page 7: Introducing The Hybrid Model

Why Invest in CYDES

A National Event

• Received the National Event status after being tabled in Cabinet and approved on 22 Nov 2019.

• CYDES has been curated based on the Strategies as outlined by the MCSS 2020-2024.

• Will encapsulate the entire ecosystem covering all Government sectors and across all industries.

Malaysia Cyber Security Strategy 2020 – 2024

(MCSS 2020-2024)

• The 5 strategic pillars outlined comprises of 12 strategy, 35 action plans and 113 programmes within the strategy’s five-year time-frame.

• CYDES is one of the Action Plans.

• Malaysian Government has allocated a budget of RM1.8 billion for the implementation of the initiatives under MCSS 2020-2024.

Cybersecurity in ASEAN:

A Huge Market

• ASEAN’s Internet economy would reach $200 billion by 2025 (Research by Google).

• A.T. Kearney said ASEAN needs to spend about $171 billion collectively on cybersecurity between 2017 and 2025.

• Despite the virus throwing ASEAN into a slump, the 2020 study (by Google) pegged the region’s digital economy at $ 100 billion this year and more then $ 300 billion by 2025, which mirrored projections in last year’s report.

Page 8: Introducing The Hybrid Model

Why Invest in CYDES?

Malaysia Welcomes The Global Industry

• Expertise of potential partnerships and JVs all across the globe will be present at CYDES 2021.

• National pavilions led by their respective Governments from more than 10 countries will be at arm’s length (physical and virtual).

B2B / G2B / G2G

• All levels of business engagements

• G2G (Bilateral meetings)

• G2B (VIP Delegation Programme)

• B2B (Biz Matching activities )

Page 9: Introducing The Hybrid Model

CYDES Niche Factor

Successful Public Private Partnership Initiative

• The highly collaborative relationship between the Government and Alpine in curating this Event makes it a class of its own

• The CYDES 2021 steering committee is chaired by the Director General of Security, National Security Council (NSC)

A high level congregation of Government leaders &

stakeholders

• The hosted VIP Programme is one of a kind whereby not only are their logistics arranged but a bespoke programme is designed to ensure participants such as exhibitors and sponsors are able to meet them and discuss potential opportunities

• These include touring the booths, attending a string of bilateral meetings and engagements will be organised.

Orchestrating a Wholistic Event

• The programme is compact and multi faceted such as meetings, b2b activities, training, conferences, cyber tracks , exhibition

• CYDES mixes and matches and blends all parties

Page 10: Introducing The Hybrid Model

MCSS - Malaysia Cyber Security Strategy

To download the MCSS e-Booklet please click the image

Page 11: Introducing The Hybrid Model

MCSS - Malaysia Cyber Security Strategy

Page 12: Introducing The Hybrid Model

CYDES as Part of the Malaysia Cyber Security Strategy Action Plans

MCSS - Malaysia Cyber Security Strategy

Page 13: Introducing The Hybrid Model

MCSS - Malaysia Cyber Security Strategy

Page 14: Introducing The Hybrid Model

MCSS - Malaysia Cyber Security Strategy

Page 15: Introducing The Hybrid Model

• 200 CompaniesParticipating Companies

• BAE System, Beyond Trust, Blacberry, Dermalog, Fireeye, Heitech Padu, Huawei, Lenovo, MAS/Firefly, MDEC, Palo Alto Networks, PIKOM, Primary Guard x Cloudflare, System Consultancy Services (SCS), TM One

Key Companies

Company Representation

• 10,000 sqm (gross)Size of the entire event

• 5 Exhibition Halls, 5 Conference VenuesNumbers of Exhibition Hall

UKChina USARussiaJapan TurkeySingaporeAustralia South KoreaIndonesia

Event Statistics

Page 16: Introducing The Hybrid Model

Event Statistics

• 3-Day ASEAN CyberSecurityForum

Number of discussion forums

• Expected 3500-4000 AttendeesNumbersof trade visitors

(Physical & Virtual)

• Expected 700 VIPsNumber of local VIPs

(Physical & Virtual)

• Expected 90 VIPsNumber of foreign VIPs

(Physical & Virtual)

•20 MCSS Expert Forum Track Sessions

•5 High Level Meetings

Page 17: Introducing The Hybrid Model

Exhibition Profiling

• Technical Products & Solutions

• Cyber Security Services

• Training Services

Exhibitor Profile

• Security Hardware

• Networking Hardware

• Security Software

• Software Development

• PKI

• Web Hosting

• Data Leakage (DLP)

• Security Posture Assessment (SPA)

• Security Operations Centre / Managed Security Service Provider (MSSP)

• Training

• Auditing

• Maintenance

• Consulting

• System Integrators

• Project Management

• Digital Forensics and Incident Response (DFIR)

• Distributor

Product Profile

Page 18: Introducing The Hybrid Model

Exhibition Profiling

• Government Leader

• Policy and Laws Maker

• Thought Leaders

• Academicicans

• CyberSecurity Experts

• Business Owners

• Training Professional

• Researchers

• Venture Capitalists

• CISOs, CTOs, CIOs and Its Security

Visitor

• Large corporation & conglomerates

• SMEs and Start-Ups

• Government & CNII Agencies

• GLCs

• Associations and NGOs

• Universities & Academic Institutions

• Cyber Security industry Communities

• Law Enforcement Agencies (LEA)

• Military & Defence

Organisation

Page 19: Introducing The Hybrid Model

Proposed Programme

MAIN EVENT (CEREMONIES) EXHIBITION CONFERENCE MEETINGS WORKSHOPS TRAINING

VIRTUALIVE STREAMING/ON DEMAND

VIRTUAL EXHIBITION PLATFORM

VIRTUAL CONFERENCEVIRTUAL LIVE MEETINGS

(VR/AR)VIRTUAL LIVE WORKSHOP

VIRTUAL NETWORKING/ VIRTUAL TRAINING /

1. Opening Ceremony by YAB PM (or Sr Minister YB Ismail Sabri)

2. Reception and NACSA Recognition Ceremony (by YB Ismail Sabri)

3. MOU/LoU/LoA Signing Ceremony

4. Closing Ceremony (by KPKN/ KE NACSA/ YB Ismail Sabri)

1. Technical Products & Solutions via booths

2. Cyber Security Services via booths

3. Training Services via booths

4. Cyber Podium5. Cyber Games 6. Daily Networking7. Local tech & products

presentation

MAIN1. ASEAN Cyber Security Forum 2021 (Hybrid)

MCSS FORUM-TRACK SESSION(4 x Parallel Rooms)• Aviation• 5G Security• Cyber Law• Cloud Security• Capacity Building• Health• Darkweb• Cyber Crime Coordination• Maritime• Zero Trust• Coffee Talk: Women In Cyber• Financial• Energy• IOT• Artificial Intelligence• Cyber Awareness• Cyber Crime• Local Industry• Digital Transformation• Smart City

1. Ministerial Roundtable2. Malaysia-Australia

Bilateral Cybersecurity Capacity Building Roundtable - closed door virtual meeting (AUSTRADE)

3. B2B Pre-set Engagement Session (10 Australian Universities x 4 virtual pre-set appointments each @ 15 minutes per appointment

4. AUSTRADE Webinar: Malaysia’s Cybersecurity Talent Agenda

1. Policy Dialogue Session with Japan

2. Policy Dialogue Session with Singapore

3. Development of ASEAN Action Plan on the operationalization of Norms of Responsible State Behavior

1. Training Sessions2. Workshops3. Masterclass Series

1 – 3 JUNE 2021

Page 20: Introducing The Hybrid Model

VIP Programme – Local

Local VIP Programme

Some 3000 local government Ministries, agencies, and CNII stakeholders will be invited through G2G channels to

attend the 3 day event physically. This includes State Governments.

VIP Delegations will comprise:

Ministers

Deputy Ministers

Chief Secretary to the Government

Secretary Generals

Director Generals

Chief of Defence Force

Inspector-General of Police

Top Tier

Page 21: Introducing The Hybrid Model

VIP Programme – Local

CNII Key Sectors Sectors Leads Total No. of Agencies

Government National Cyber Security Agency (NACSA) and Malaysian Administrative Modernization & Management Planning Unit (MAMPU) 61

Defence & Security Ministry of Defence10Ministry of Home Affairs

Banking & Finance

Ministry of Finance

25Malaysian Central BankSecurities Commission

Information & CommunicationMinistry of Science, Technology & Innovation

19Ministry of Communications and Multimedia Malaysia

Malaysian Communications & Multimedia Commission

Energy

Energy Commission

27Atomic Energy Licensing BoardPetroleum Nasional Berhad

Transportation Ministry of Transport 32

Water Ministry of Environment and Water

31National Water Services CommissionHealth Services Ministry of Health 1

Food and Agriculture Ministry of Agriculture and Food Industry21

Ministry of Domestic Trade and Consumer Affairs (KPDNHEP)

Ministry of Plantation Enterprises & Commodities

Page 22: Introducing The Hybrid Model

Foreign VIPs

The following VIP delegations will be invited to CYDES 2021 via G2G

Physically

A certain no of physical VIPs is expected to attend Cydes 2021 live in person via G2G arrangements.

Virtually

The remaining VIP delegates will be approached through G2G channels on participating in the Virtual VIP Tour programme.

VIP Programme – Foreign

Director Generals of National Security Councils

Director of National Cyber Security Agencies

Chiefs of Defence Forces Police ChiefsWorld Renowned

Cybersecurity Experts

ThailandBrunei VietnamLaosIndonesia SingaporeMyanmar PhilippinesCambodia

Page 23: Introducing The Hybrid Model

VIP Programme – Hybrid ModelOther Planned Engagement Sessions – Exclusive For Exhibitors Only

ASEAN + Networking Session

• A dedicated 90 minute virtual Networking session is being planned on a specific date and time . This will be an exclusive session for Virtual Exhibitors.

• A virtual room will go live whereby pre-arranged ASEAN + officials and their businesses will be invited to join.

• Exhibitors will be given access to e-attend this Networking event .

Country Hosted Networking Session

• There will also be specific country hosted Networking ( virtual sessions) throughout the 3 day live event.

ASEAN + Virtual Booths

• Each ASEAN member and their dialogue partners will be offered a free virtual booth

• Exhibitors can request for e-meets throughout the 3 day live event through the virtual platform.

Page 24: Introducing The Hybrid Model

Exhibiting at Physical Show

Exhibiting at Virtual Platform

Sponsorship & Branding Partners – Physical

Sponsorship & Branding Partners – Virtual

Presenter / Speaker / Panelists / Moderator

How You Can Be Part of CYDES 2021?

Page 25: Introducing The Hybrid Model

Exhibiting at Physical Show

Page 26: Introducing The Hybrid Model

Exhibiting at Physical Show

Page 27: Introducing The Hybrid Model

Exhibiting at Physical Show

Page 28: Introducing The Hybrid Model

Exhibiting at Physical Show

Page 29: Introducing The Hybrid Model

Exhibiting at Physical Show

Page 30: Introducing The Hybrid Model

Booth Pricing - Physical

Page 31: Introducing The Hybrid Model

Standard Operation Procedure (SOP ) – COVID19

No Details Description

1. Capacity • Capacity in hall will be limited to 50% from the hall capacity including registration counter area, exhibition halls, conference halls, loading bays and lobby.

2. Organiser Responsibility • Organiser will update the development of COVID-19 situation before, during and after the event, cleaning and sanitizing the exhibitions area before and after the event everyday.

3. Protocol • Organiser will provide SOP guideline to all staff, vendors, delegations, exhibitors and visitors before and during the event.

4. MySejahtera • Organiser will provide MySejahtera QR Code and all staff, vendors, delegation, exhibitor and visitor MUSTdownload MySejahtera App and register name and mobile number.

5. Health Declaration • Organiser and Venue will provide Health Declaration Document to all vendors and exhibitor.

6. Pre- Registration • Visitor will advise to pre-register before the event. Organiser will provide pre-register portal 2 months before the event.

7. Health Screening • All exhibition halls and loading entrance will be guard by personal to check temperature, MySejahtera, Health Symptoms, mask and sanitize to all staff, vendors, delegations, exhibitors, and visitor during the event.

8. Exhibitor Briefing • Organiser will organize Exhibitor briefing before the events.

9. Physical Distancing • 1 meter distancing is MUST apply to all area including registration counter, exhibition halls, conference halls, exhibitor booth and lobby.

10. Hand Sanitizer • Hand Sanitize to all staff, vendors, delegations, exhibitors and visitors before, during and after the events.

Page 32: Introducing The Hybrid Model

Sponsorship & Branding Partners – Physical

No Details Description

1. Prime Partnership Prime PositioningTo ensure the success of this National Event, we are keen to explore partnership with capable and excellentproviders in the community. Your company will not only be presented dominantly to the audience, but also theMalaysian Government. Consider this your invitation to the inner circle.

2. Events Socialise And InteractThe plethora of networking events at CYDES 2021 will provide you the perfect socioeconomic platform to fraternisewith key stakeholders of the industry. A comprehensive programme of events held throughout the week will allowyou to showcase your brand, connect and meet prospective clients and partners.

3. Forum branding Our forum is a high profile event for the defence and security community to exchange insights into someof the pressing security challenges confronting the region. Sponsoring these sessions allow you to reach out to aniche audience!

4. Show day branding Make An ImpactFrom political leaders to captains of multinational corporations, the regional landscape of CYDES 2021 provides youthe pathway to gain immediate recognition from prominent names and figures from around Asia all at one location.

5. Digital branding Be In Constant ReachTake advantage of having a presence on mobile devices and gain visibility from our e-platforms created to cater toengrossed and tilted heads.

6. Merchandise branding In ContinuumExperience a continuous stream of branding exposure with these memorable takeaways

*Please refer attachment for the pricing

Page 33: Introducing The Hybrid Model

Exhibiting at Virtual Platform

A parallel digital platform to deliver a mirror event alongside the physical CYDES 2021 in Kuala Lumpur.

It is an application not like Zoom, GotoWebinar or Google Meet etc.

It is a specially designed application or digital platform to ensure exhibitions, its side or complimentary events such as ceremonies, conferences, meetings, B2B networking are mirrored in a virtual form in order for exhibitors and visitors who are unable to attend the physical event as

they would have normally done pre the COVID-19 pandemic.

What?

Page 34: Introducing The Hybrid Model

Exhibiting at Virtual Platform

All economies needs to get fast tracked back to where they were pre COVID-19.

Waiting for the pandemic to subside where people will be able to travel safely, will take time.

This virtual or digital live platform is the best way forward to keep the connections and network and allow business

continuity and new opportunities.

Why?

Page 35: Introducing The Hybrid Model

Same dates as the physical live event from 1st to 3rd June 2021.

When?

Exhibiting at Virtual Platform

Targeted specifically for all international governments, associations, companies and professionals who either

cannot travel due to organisation and country restrictions or who have limited budgets.

Who?

Page 36: Introducing The Hybrid Model

Exhibiting at Virtual Platform

Advantages

Visitors will need to register in advanced.

They will have the privilege to request for pre set meetings by clicking on an exhibitor's booth schedule button.

The exhibitor will receive this in the form of a notification - to their mobile phone and email.

Once exhibitor accepts, visitor will get a confirmation.

The exhibitor on the other hand has the privilege to ping or knock on registered visitors inviting them to visit.

They can send e-invites in advance whilst all database are being protected by the secured in built system.

The engagements take place within the application.

These in a physical event are not possible .

ExhibitorsEach exhibiting company will pay for a virtual booth.

Virtualive CYDES

How?

Page 37: Introducing The Hybrid Model

Introducing Virtualive – CYDES 2021 Virtual Platform

Page 38: Introducing The Hybrid Model

Virtual Platform Features - Lobby

CYDES 2021 LobbyVirtualive Platform for Hybrid Event

Lobby Features 1. Organizer/Sponsor Video Loop2. Sponsor 13. Sponsor 24. Sponsor 35. Sponsor 46. Sponsor 57. Digital Sponsor Billboard

1

2 3 4 5 6

7

Page 39: Introducing The Hybrid Model

Virtual Platform Features - Lobby

CYDES 2021 LobbyVirtualive Platform for Hybrid Event

Lobby Features 1. Organizer/Sponsor Video Loop2. Sponsor 13. Sponsor 24. Sponsor 35. Sponsor 46. Sponsor 57. Sponsor 68. Networking Lounge9. Exhibition Hall10. Hall 111. Hall 212. Information Centre13. Sponsorship Banner(Upcoming Agenda)

1

2 3 4 5

6 7

8 9 10 11

12

Page 40: Introducing The Hybrid Model

Virtual Platform Features - Lobby

CYDES 2021 Virtual FeaturesVirtualive Platform for Hybrid Event

Lobby Features 1. Scheduled Meeting2. Exhibition Lobby3. Exhibition Hall 14. Exhibition Hall 25. Conferences, Workshops, Tracks6. Networking Lounge7. Exhibitors Profile8. Documents Info Points9. Information Centre10. Event Agenda11. Help12. Text Chat13. Upcoming Agenda

1 2 3 4 5 6 7 8 9 10 11 12

13 13

Page 41: Introducing The Hybrid Model

Virtual Platform Features - Expo Floor

CYDES 2021 Expo FloorVirtualive Platform for Hybrid Event

Expo Floor Features 1. Sponsor 12. Sponsor 23. Sponsor 34. Sponsor 45. Sponsor 56. Virtual Booth (10 booth each floor)

Company Logo Company Logo Company Logo Company Logo Company Logo

1 2 3 4 5

6

6

6

6

6

6

6

6

6

6

Page 42: Introducing The Hybrid Model

Virtual Platform Features - Exhibition Booth 1

Logo

Video

Info Points

Info Points

Info Points

Logo

Info Points

CYDES 2021 Exhibition Booth 1Virtualive Platform for Hybrid Event

Virtual Booth Features1. Logo/Company Name2. Info Points/Product Display3. Video

1

1

2 2

2 2

3

Page 43: Introducing The Hybrid Model

Virtual Platform Features - Exhibition Booth 2

Logo & Company Name

Info Points

Logo

VideoInfo Points

Company Name

CYDES 2021 Exhibition Booth 2Virtualive Platform for Hybrid Event

Virtual Booth Features1. Logo/Company Name2. Info Points/Product Display3. Video

1

2

1

2

13

Page 44: Introducing The Hybrid Model

Virtual Platform Features - Exhibition Booth 3

Video

Logo

Info Points

3

1

CYDES 2021 Exhibition Booth 3Virtualive Platform for Hybrid Event

Virtual Booth Features1. Logo/Company Name2. Info Points/Product Display3. Video

2

Logo

1

Page 45: Introducing The Hybrid Model

Virtual Platform Features – Conference Hall

CYDES 2021 Virtual Conference HallVirtualive Platform for Hybrid Event

Page 46: Introducing The Hybrid Model

Virtual Platform Features – Networking Lounge 1

CYDES 2021 Networking Lounge 1Virtualive Platform for Hybrid Event

Networking Lounge 11. Organizer/Sponsor Video Loop2. Sponsor Banner

1

2 2 2 2

Page 47: Introducing The Hybrid Model

Virtual Platform Features – Networking Lounge 2

CYDES 2021 Networking Lounge 2Virtualive Platform for Hybrid Event

Networking Lounge 21. Sponsor Banner

1

1

1

Page 48: Introducing The Hybrid Model

Booth Pricing - Virtual

Features2D Exhibition Format

Standard BoothUSD 5,500

Booth with Standard Template Design2 Design Options

Enhanced BoothUSD 8,000

Booth with Enhanced Template Design3 Design Option

Premium BoothUSD 12,000

Booth with Premium Template Design 3 Design Option

Exhibitor Booth ✓ ✓ ✓

Exhibitors Dashboard ✓ ✓ ✓

Booth Placement Third Tier Second Tier First Tier

Product Display Slot (Visual) 3 4 5

Corporate Video 2 3 4

Documents Info Points 2 3 4

Scheduled Meetings ✓ ✓ ✓

Text Chat ✓ ✓ ✓

User Report (Data Analytics) ✓ ✓ ✓

Networking Lounge X ✓ ✓

Video Calls / Chats X ✓ ✓

Digital Marketing – Social Media Posts X ✓ ✓

Business Matching (Recommendation/AI Matchmaking) X X ✓

Virtual Cyber Podium Speaking Slot Available upon request

USD 4,000Until 15th April 2021

Page 49: Introducing The Hybrid Model

What makes the Virtual CYDES 2021 Platform Effective?

Virtual Visitor tours.

AI Business Matching feature

Virtual Cyber Podium Time Slots.

Open Virtual Networking Sessions.

Exclusive branding opportunities within the virtual CYDES 2021 platform.

Live Engagements – Live chats in the form of text, video and even WhatsApp is available to virtual exhibitors.

Pre-registered visitors – ALL pre-registered visitors including those who register to attend the Live physical show will receive by default a Virtual CYDES 2021 access.

Exhibitor briefcase – Each exhibitor will also have a briefcase which they can use to download information from other exhibitors.

Page 50: Introducing The Hybrid Model

What makes the Virtual CYDES 2021 Platform Effective?

Virtual CYDES 2021 Showcase at Physical Show – There will be a Virtual CYDES 2021 Showcase at the Physical show to ensure all physical VIPs and visitors are also able to e-visit fully Virtual Exhibitors.

3 Live shows + 27 days offline feature – All virtual CYDES 2021 exhibitors will enjoy the benefits of on-line marketplace exposure for no additional cost. The organisers will also be looking into organising Thought Leader Talk sessions during the offline timeframe.

LIVE! – The Virtual CYDES 2021 platform will run in parallel with the physical live show from 1st to 3rd June 2021 from 10.00 am to 6.00pm. This provides the opportunity for International Exhibitors to join in the Live sessions such as the Conferences or TrackSessions amongst others live rather than “on demand”.

Pre-scheduled Meetings – This is probably the most vital feature of any virtual event platform. All Pre-registered visitors will be given the privilege to pre-set meetings with Exhibitors who are exhibiting in the Virtual Platform. Exhibitors can choose to accept or not.

Reach Visitors – Each virtual exhibitor will be able to view the e-visitors who are live in the platform at any time. They will also be able to “ping” each visitor, inviting them to visit their virtual booth.

Exclusive Virtual CYDES 2021 Business Generating Activities – The organisers have curated exclusive features for Virtual CYDES 2021 exhibitors.

Page 51: Introducing The Hybrid Model

Sponsorship & Branding Partners – Virtual

Logos in Virtual hall – The hanging banners will feature the sponsor’s logo on multiple floors of the virtual hall

Sponsored gamification – For further virtual engagement, the organisers may host an online scavenger hunt where attendees can be asked to find hidden objects to win

points. To reinforce brand recall, these objects can be items related to the sponsor. The activity and prize centre pages can be branded with the sponsorships

Sponsored push notifications – For broadcasting sponsor messages and promoting their webinars, the push notifications embedded can be reserved.

Expo hall branding – An entire exhibition floor can be themed in terms of colours and logo which is eventually designed around the sponsor’s brand, fully customised.

Logo in email Marketing – The sponsor’s logo is shifted in all pre-event email marketing campaigns

Logo in event page – The sponsor’s logo is shifted in all pages of the Virtual CYDES 2021 website page

Logo display on the landing page – The sponsors are given exposure on the landing page

Logo display on the Virtual CYDES 2021 Lobby - The virtual lobby displays branding and direct access links to the sponsor’s virtual booths, eventually resulting in higher traffic.

Branding Opportunities

Page 52: Introducing The Hybrid Model

What is CYDES Physical, Hybrid and Virtual?

HybridFully Virtual

Physical Virtual

Exhibition Hall & Exhibitor

Attendance

Locally based exhibitors to build booths in

Kuala Lumpur Convention Centre.

International exhibitors based outside of

Malaysia to man booths on CYDES PlatformAll exhibitors to log in on CYDES Platform

Visitor AttendanceLocally based visitors can attend CYDES at the

venue and log in on platform.

Foreign visitors based abroad can log in on

platform to attend CYDES.

Both local and foreign participants must log in to

the platform to attend CYDES.

Main Events Only invited guests can attend at the venue.Invited guests will be provided dedicated links

to attend virtually.

All invited guests to attend the ceremonies via

link provided.

ConferenceA limited number of participants will be

allowed to participate physically.

Registered participants who are not able to

attend physically will log in to join via the CYDES

platform.

All registered delegates must log in to attend

conference via the CYDES platform.

MeetingsA limited number of invited only participants

will be allowed to participate physically.

Invited guests who are not able to attend

physically will log in to join via the CYDES

platform.

All invited guests must log in to attend

conference via the CYDES platform.

WorkshopsA limited number of participants will be

allowed to participate physically.

Registered participants who are not able to

attend physically will log in to join via the CYDES

platform.

All registered delegates must log in to attend

conference via the CYDES platform.

TrainingsA limited number of invited only participants

will be allowed to participate physically.

Invited participants who are not able to attend

physically will log in to join via the CYDES

platform.

All invited participants must log in to attend

conference via the CYDES platform.

Page 53: Introducing The Hybrid Model

Speaking Opportunities

ASEAN Cyber Security Forum &

MCSS Forum – Tracks Session

• If you would like to recommend your principal/experts to be a speaker or panellists, please share brief bio and track of interest to:

Cyber Podium

• 30 mins per session

• On-going throughout the day

• 3 areas (1 in each hall)

• Exclusive for exhibitors & industry agencies

Presenter Speaker Panelists Moderator

Page 54: Introducing The Hybrid Model

Sponsors

Page 55: Introducing The Hybrid Model

1. Invitation to participate

Booth & Sponsorship/ Branding (Booking Form)

2. One-on-one meetings

Discuss potential participation, booth location, sponsorship interests, etc.

3. Sign Contract + 50% deposit

Target before 30th April 2021

4. Access to SmartForms

Order services and booking of VIP visits etc.

5. Access to series of events

6. Showtime!

Others:• Recommend vendors or

other companies• Database updates• Preference of

communication

1

2

3

4

5

6

Page 56: Introducing The Hybrid Model

Who To Contact

Organiser

Alpine Integrated Solution

Kimi MustaqimHead of Sales

Email: [email protected]: +6012 320 6079

Asma’an AffandiSales Executive

Email: [email protected]: +6012 607 9019

Manz MajidSales & Admin ExecutiveEmail: [email protected]: +6012 5379019

John ChuaChief Executive OfficerEmail: [email protected]

Mobile: +6012 232 3182

Stand Contractor

ES Exhibition Services

Sdn Bhd

Xiao Hui

Email: [email protected]

Mobile: +6016 335 1598

Mandy Leong

Email: [email protected]

Mobile: +60 16 232 1598

Freight Forwarder

Fast Rabbit Transport & Trading

Sdn Bhd

Chua Soon ChiongEmail: [email protected]

Mobile: +6012 393 1174

Page 58: Introducing The Hybrid Model

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