Introduction:

Welcome to Expressions, the newsletter written especially for you, our Villeroy & Boch dealers. In this issue

we are pleased to showcase a new St. Thomas Creations branded display program. This unique opportunity

features WaterSense® certified HETs in an attractive yet space-efficient way. We will also focus a spotlight on

a number of products introduced in 2010 that are currently in stock and available to your customers

Also, we will share a brief article on Villeroy & Boch’s participation in a recent American Society of Interior

Designers event in New York. The company was the main sponsor of “Imagine University,” a training day

event organized by the New York Metro-area chapter. This offered the opportunity to share Pure Stone with

hundreds of up and coming design industry influencers. Lastly, we highlight a new flyer designed with your

customers in mind titled World of Bathrooms, which is now available. It features our best collections in a

format that is consumer friendly.

We hope you enjoy Expressions.

If there is an article you would like to see within Expressions or a story you would like to share, please send

information to expressions@villeroy-boch-usa.com.

Constantin Von Boch

Director of Marketing

Showroom Display Now Available for St. Thomas Creations WaterSense® HETsHave you been looking for an attractive and space efficient way to feature St. Thomas Creations WaterSense®

high efficiency toilets (HETs)? Then we have the answer for you! A new showroom display unit has been

developed and is now being offered to all interested dealers.

Should you choose to participate in the program, you will receive a free-standing branded frame, two

display HET products, and the literature for the integrated catalog pocket for only $225 including freight.

The decorative display stands just 48” wide, 32” deep and 50” tall and includes four leveling legs to ensure

stability. All of this can be set up in less than 15 minutes, preferably by two people, but no additional tools

are required. You have the ability to choose from the following combinations of St. Thomas Creations HET

WaterSense certified toilets:

– a Presley 2 PC + a Palermo 1 PC;

– a Presley 2 PC + a Malibu 1 PC Elongated;

– a Presley 1 PC + a Palermo 2 PC; or

– a Palermo 1 PC + a Malibu 1 PC Round Front.

Remember, as HETs continue to gain in popularity among consumers it is important to note that installing just

one unit can save a family of four approximately 16,000 gallons of water per year and about $200 annually on their

water bill – all without any loss in performance or efficiency.

If we can interest you in the above, please contact your local sales rep to place the order or send an e-mail to

Michael Allen, National Sales Manager for St Thomas Creations at allen.michael@villeroy-boch-usa.com.

Over the course of this year Villeroy & Boch has introduced many new products into the marketplace. Each of

these collections was chosen to provide your customers with features that meet design aspirations, achieve

environmental goals or fit within the space limitations of a remodel. Villeroy & Boch’s latest catalogs and price

lists feature all of these new offerings and the following showcases just a few of these new ‘in-stock’ items

available for your customers.

The La Belle Console Lavatory

The La Belle collection pays homage to the great age of Romanticism and is

perfect for those seeking a design that can transform their bathroom into a

classical living space. The La Belle console lavatory is a premium furniture

line available in a glossy white lacquer and is a perfect complement to La

Belle ceramics. With height adjustable legs, the console lavatory supports a

39 3/8” x 19 ¼” washbasin. The elegant style of this product, coupled with a

competitive price point, make it an attractive piece for any customer.

Shape Vanity With Loop & Friends Under Counter Waterbasin

Customers seeking a clean and versatile approach in the bath will appreciate

the Shape Vanity with a Loop & Friends under counter washbasin. By

combining the stylish rectangular Loop & Friends washbasin (21 ¼” x 13 5/8”)

that is centered within the Shape furniture vanity (29 ½” x 16 1/8” x 19 5/8”) in

a laminated Merano finish, customers have a smooth one-piece counter top

that is easily adaptable to any bathroom. This seamless flow of the under

counter washbasin within provides for an easy to clean surface – perfect for

customers looking for easy maintenance. This product’s attractive price point

also makes them popular with customers.

“Showcase” Products Now in Stock

Suprafix Water Closets

For a simplified solution to installing water closets (WCs), Villeroy & Boch

now offers its innovative SupraFix fastening system. This patent-pending

technique allows one person to easily install certain wall-mounted WCs. With

SupraFix, conventional fastening holes are no longer required, so unsightly

plastic covers are a thing of the past. Another valuable feature of SupraFix is

an uninterrupted design which makes cleaning effortless for your customers.

SupraFix is currently available in conjunction with Villeroy & Boch’s Memento,

La Belle and Subway 2.0 collection of wall-mounted WCs. To view an

installation video using the SupraFix technology, please visit: http://www.

villeroy-boch.com/en/us/professionals/bathroom-and-wellness/innovations/

wcs/suprafix.html.

Subway 2.0

Expanded from the original and successful Subway collection, Subway 2.0

is the next generation of wall-mounted water closets and bidets featuring

slimmer sides, flatter fronts and matching panels. When matched with

Villeroy & Boch’s latest Loop & Friends surface-mounted waterbasins this

overall minimalist look is perfect for customer’s seeking a straightforward

design. Produced with our signature ceramicplus, Subway 2.0 products are

not only easy-to-clean, but also easily installed by one person with Villeroy

& Boch’s SupraFix technology. This collection meets the highest standards

in efficiency as the water closets contain Villeroy & Boch’s water saving dual

flush technology– allowing for improved flushing performance that uses only

1.18 gallons per flush for the full flush and 0.8 gpf for the secondary flush.

These Villeroy & Boch products are now available for showroom display.

To showcase these products, place an order with your sales representative.

To learn more about these lines, please visit the http://www.villeroy-boch.

com/en.

Villeroy & Boch at Design Week 2010

Recently Villeroy & Boch participated in an American Society of Interior Designers (New York Metro chapter)

annual educational event known as “Imagine University.” Jumpstarting ‘Design Week 2010’ the day-long event

featured educational seminars and informational workshops for several hundred up and coming designers

attending the festivities.

As the main sponsor of “Imagine University,” Villeroy & Boch had the opportunity to host a display on the

main showroom floor featuring an artistic interpretation of the Pure Stone collection for attendees to view

during the show. Villeroy & Boch is committed to the design community and will continue to seek and develop

relationships with this influential group.

We are pleased to announce the arrival of a new

flyer titled World of Bathrooms. Designed with your

customers in mind, this convenient product overview

is the perfect size for consumers to take home after

an initial sales conversation. Featuring a number of

our best selling product lines, this user-friendly flyer

is a perfect reminder of the many options the brand

has to offer. The following collections are featured

at-a-glance:

New Consumer Flyer Now Available

Subway Central Line Shape and Loop & Friends

The flyer is now available to all registered Villeroy & Boch dealers. Please contact your

sales representative to place an order which, as always, will be fulfilled at no cost to you.

Twist Memento

La BelleStrada