Introduction:
Welcome to Expressions, the newsletter written especially for you, our Villeroy & Boch dealers. In this issue
we are pleased to showcase a new St. Thomas Creations branded display program. This unique opportunity
features WaterSense® certified HETs in an attractive yet space-efficient way. We will also focus a spotlight on
a number of products introduced in 2010 that are currently in stock and available to your customers
Also, we will share a brief article on Villeroy & Boch’s participation in a recent American Society of Interior
Designers event in New York. The company was the main sponsor of “Imagine University,” a training day
event organized by the New York Metro-area chapter. This offered the opportunity to share Pure Stone with
hundreds of up and coming design industry influencers. Lastly, we highlight a new flyer designed with your
customers in mind titled World of Bathrooms, which is now available. It features our best collections in a
format that is consumer friendly.
We hope you enjoy Expressions.
If there is an article you would like to see within Expressions or a story you would like to share, please send
information to [email protected].
Constantin Von Boch
Director of Marketing
Showroom Display Now Available for St. Thomas Creations WaterSense® HETsHave you been looking for an attractive and space efficient way to feature St. Thomas Creations WaterSense®
high efficiency toilets (HETs)? Then we have the answer for you! A new showroom display unit has been
developed and is now being offered to all interested dealers.
Should you choose to participate in the program, you will receive a free-standing branded frame, two
display HET products, and the literature for the integrated catalog pocket for only $225 including freight.
The decorative display stands just 48” wide, 32” deep and 50” tall and includes four leveling legs to ensure
stability. All of this can be set up in less than 15 minutes, preferably by two people, but no additional tools
are required. You have the ability to choose from the following combinations of St. Thomas Creations HET
WaterSense certified toilets:
– a Presley 2 PC + a Palermo 1 PC;
– a Presley 2 PC + a Malibu 1 PC Elongated;
– a Presley 1 PC + a Palermo 2 PC; or
– a Palermo 1 PC + a Malibu 1 PC Round Front.
Remember, as HETs continue to gain in popularity among consumers it is important to note that installing just
one unit can save a family of four approximately 16,000 gallons of water per year and about $200 annually on their
water bill – all without any loss in performance or efficiency.
If we can interest you in the above, please contact your local sales rep to place the order or send an e-mail to
Michael Allen, National Sales Manager for St Thomas Creations at [email protected].
Over the course of this year Villeroy & Boch has introduced many new products into the marketplace. Each of
these collections was chosen to provide your customers with features that meet design aspirations, achieve
environmental goals or fit within the space limitations of a remodel. Villeroy & Boch’s latest catalogs and price
lists feature all of these new offerings and the following showcases just a few of these new ‘in-stock’ items
available for your customers.
The La Belle Console Lavatory
The La Belle collection pays homage to the great age of Romanticism and is
perfect for those seeking a design that can transform their bathroom into a
classical living space. The La Belle console lavatory is a premium furniture
line available in a glossy white lacquer and is a perfect complement to La
Belle ceramics. With height adjustable legs, the console lavatory supports a
39 3/8” x 19 ¼” washbasin. The elegant style of this product, coupled with a
competitive price point, make it an attractive piece for any customer.
Shape Vanity With Loop & Friends Under Counter Waterbasin
Customers seeking a clean and versatile approach in the bath will appreciate
the Shape Vanity with a Loop & Friends under counter washbasin. By
combining the stylish rectangular Loop & Friends washbasin (21 ¼” x 13 5/8”)
that is centered within the Shape furniture vanity (29 ½” x 16 1/8” x 19 5/8”) in
a laminated Merano finish, customers have a smooth one-piece counter top
that is easily adaptable to any bathroom. This seamless flow of the under
counter washbasin within provides for an easy to clean surface – perfect for
customers looking for easy maintenance. This product’s attractive price point
also makes them popular with customers.
“Showcase” Products Now in Stock
Suprafix Water Closets
For a simplified solution to installing water closets (WCs), Villeroy & Boch
now offers its innovative SupraFix fastening system. This patent-pending
technique allows one person to easily install certain wall-mounted WCs. With
SupraFix, conventional fastening holes are no longer required, so unsightly
plastic covers are a thing of the past. Another valuable feature of SupraFix is
an uninterrupted design which makes cleaning effortless for your customers.
SupraFix is currently available in conjunction with Villeroy & Boch’s Memento,
La Belle and Subway 2.0 collection of wall-mounted WCs. To view an
installation video using the SupraFix technology, please visit: http://www.
villeroy-boch.com/en/us/professionals/bathroom-and-wellness/innovations/
wcs/suprafix.html.
Subway 2.0
Expanded from the original and successful Subway collection, Subway 2.0
is the next generation of wall-mounted water closets and bidets featuring
slimmer sides, flatter fronts and matching panels. When matched with
Villeroy & Boch’s latest Loop & Friends surface-mounted waterbasins this
overall minimalist look is perfect for customer’s seeking a straightforward
design. Produced with our signature ceramicplus, Subway 2.0 products are
not only easy-to-clean, but also easily installed by one person with Villeroy
& Boch’s SupraFix technology. This collection meets the highest standards
in efficiency as the water closets contain Villeroy & Boch’s water saving dual
flush technology– allowing for improved flushing performance that uses only
1.18 gallons per flush for the full flush and 0.8 gpf for the secondary flush.
These Villeroy & Boch products are now available for showroom display.
To showcase these products, place an order with your sales representative.
To learn more about these lines, please visit the http://www.villeroy-boch.
com/en.
Villeroy & Boch at Design Week 2010
Recently Villeroy & Boch participated in an American Society of Interior Designers (New York Metro chapter)
annual educational event known as “Imagine University.” Jumpstarting ‘Design Week 2010’ the day-long event
featured educational seminars and informational workshops for several hundred up and coming designers
attending the festivities.
As the main sponsor of “Imagine University,” Villeroy & Boch had the opportunity to host a display on the
main showroom floor featuring an artistic interpretation of the Pure Stone collection for attendees to view
during the show. Villeroy & Boch is committed to the design community and will continue to seek and develop
relationships with this influential group.
We are pleased to announce the arrival of a new
flyer titled World of Bathrooms. Designed with your
customers in mind, this convenient product overview
is the perfect size for consumers to take home after
an initial sales conversation. Featuring a number of
our best selling product lines, this user-friendly flyer
is a perfect reminder of the many options the brand
has to offer. The following collections are featured
at-a-glance:
New Consumer Flyer Now Available
Subway Central Line Shape and Loop & Friends