Introduction of Cleansui

16/10/2013 2

What is Cleansui?

• Cleansui is one of the most popular water filter brands in Japan developed by Mitsubishi Rayon, which is part of Mitsubishi Chemical Holdings Group

• Cleansui can turn normal tap water into clean and tasty mineral water

• Cleansui’s core technology, Hollow Fibre Membrane was developed by Mitsubishi Rayon in 1974 for the first time in the world

• Cleansui has penetrated into many of Japanese homes for decades and now has the largest market share in Japan *

* Researched by FUJI KEIZAI in 2010

16/10/2013 3

Cleansui’s Promise

Clean water every time. With Cleansui, you can drink tasty and clean water, wherever you are, whenever you want. With continuous research and advanced technologies based on KAITEKI philosophy of Mitsubishi Chemical Holdings Group, Cleansui leverages on its proprietary materials and wide-ranging technological knowledge to bring the world a constant supply of high quality water.

From water source to your home

Many potential unwanted substances can infiltrate your drinking water between its source and your home...

16/10/2013 5

Structure of Cleansui’s Water Filter

Ceramic / Ion Exchange

Activated Carbon

Hollow Fibre Membrane

Cleansui’s core technology! See the next page

The special ceramic filter removes soluble lead, apart from other contaminants. (Insoluble lead can be removed by the hollow fibre membrane filter.)

The activated carbon filter reduces unpleasant odors, chlorine and mould (2-MIB) from your drinking water. It also successfully removes pesticides, herbicides, CAT, Volatile Organic Compounds (VOCs) such as total trihalomethanes (chloroform, bromodichloromethane, dibromochloromethane, bromoform), tetrachloroethylene, trichloroethylene, 1,1,1-trichloroethane, etc.

16/10/2013 6

What can Hollow Fibre Membrane do?

High Removal Performance High removal of particle, micro-organisms and rust in tap water that are more than 0.1 microns is made possible by the wall of the hollow fibre membrane (polyethylene).

For removing cryptosporidium Cryptosporidium is about 4 to 6 microns. The hollow fibre membrane filter can effectively remove particles that are more than 0.1 microns. What is cryptosporidium? It is a pathological micro-organism. If infected and proliferated in the small intestine it will cause abdominal pain, fever and acute diarrhea. Normal chlorine disinfection which is carried out in a water treatment plant is unable to eliminate this micro-organism.

For removing rust It effectively removes rust (solid rust) that is seen in many of the pipes in old buildings.

The facts that highlight Cleansui's effectiveness

Before use (left) After use (right) Without membrane

After removing dirt and clogged state After removing micro-organisms with hollow fibre membrane

The way water goes through the hollow fibre membrane

Water purified through activated carbon

Micro-organisms

Mitsubishi Rayon’s membrane (Polyethylene)

Competitor's membrane (Polysulfone)

Does not easily clog The hollow fibre membrane has a mesh structure hence it is possible to filter through not only the wall but inside the filter. The secret of not easily clogging lies in the structure of the hollow fibre membrane compared with other competitor's products.

With membrane

Image from Caduceus Newsletter, July 2004

16/10/2013 7

For your health and comfort

Cleansui was ranked as number 1 in water taste

Despite its excellent filtration , Cleansui keeps all necessary minerals intact. Just remember that tap water contains more minerals than bottled water does (* in Japan).

Sodium Calcium Magnesium Potassium

Cleansui CP002

Mineral Water A

Mineral Water B

Mineral Water C

Q: Which water did you taste best?

Tap water filtered by Cleansui

Mineral Water X

Cleansui has also been ranked as No.1 in blind tests with other water filter brands for three consecutive years

Reseached by Trenders Country : Japan Date: 19/Mar/2011, Participant: 100 women in 20’s and 30’s Procedure: Blind test for water taste

Reseached by Mitsubishi Rayon Cleansui in Tokyo, Japan

Minerals amount (mg) contained in 1 litre of water

16/10/2013 8

Cleansui does not give any drainage back to the earth

Drainage Purified Water

without minerals

Purified Water with

minerals

No Drainage

RO (Reverse Osmosis) Cleansui

16/10/2013 9

Make your life more economical

Cost comparison per litre

Make savings Lower

Energy Cost

Other brands Bottled Water Water Server

30% of Cleansui users because bottled water is costly

Tap water doesn’t taste good

Bottled water is expensive

Uncertainty of tap water

1

2

3

Energy consumption by water server is not small

Company A Cold water : 105W Hot water : 465W Average electricity cost :

$12 / month

Cleansui helps you save money, which can create new demand of water filters

External electricity Cleansui requires is “ZERO”.

1 Filter : 4000 litres @US$ 99

US$ 0.02 /litre

1 Filter : 600 litres @US$ 45

US$ 0.09 /litre

Q601E

1 bottle : 1 litres @US$ 1

US$ 1.25 /litre

1 bottle : 12 litres @US$ 29

US$ 2.40 /litre

* Except WU001

16/10/2013 10

Contribute to sustainability of the earth

200 bottles of Mineral Water (1 litres/bottle) CPC5E for Pitcher Type

900 bottles of Mineral Water (1 litres/bottle) CBC03E for Faucet Mounted Type

4000 bottles of Mineral Water (1 litres/bottle) QC0628PE for Counter Top

8000 bottles of Mineral Water (1 litres/bottle) A501ZCB for UZC2000 for Under Sink

Pitcher Type

Faucet Mounted Type

Counter Top Type

Under Sink Type

Commercial Use

16/10/2013 11

Cleansui - Product Types

Features

Handy and portable Can be stored in a refrigerator No need to set up or install No compatibility issue with faucets

Can get filtered water directly from the tap Capacity is higher than Pitcher Type (900 litres>200 litres) High filtration performance Can be set up by users

Can get filtered water directly from the tap Capacity is higher than Faucet Mounted Type (4000 litres) High cost performance Can be set up by users

Can get filtered water directly from the individual tap Capacity is higher than Counter Top Type (8000 litres) Smart appearance Must be installed by plumbers

High-performance cartridge(50,000L) Can remove minute particles as 0.1 micrometer in tap water. Rich water flow rate to protect the working efficiency. Must be installed by plumbers

16/10/2013 12

Cleansui - Product Map

Pitcher Type Faucet

Mounted Type Counter Top

Type Commercial

Use

CP007E

CP006E

CP005E

CP002E CP015E

CSP601E

CB013E

SSX880E

Q601E

Q303E

MP02-4

Alkaline Water Filter

Washable Membrane

Under Sink Type

A501ZCB

13

14

15

16

17

18

Benefit of Alkaline water type

19

20

16/10/2013 21

16/10/2013 22

16/10/2013 23

24

Faucet attachment included

16/10/2013 25

Easy Installation

for Faucet Mounted Type & Counter Top Type

Optional faucet attachement

Faucets which Cleansui cannot be attached

More than 10mm

Aerator faucets with external threads

Aerator faucets with internal threads

attachment

attachment

attachment

or

or

Square or oval Spray Sensor Others

Available attachments allow easy installation on most types of faucets

16/10/2013 26

Comparison Chart of Major Water Purifications