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INTRODUCTION
JMA / JEA EXPO 2012
The Exhibitor
It is very important as an exhibitor that you understand your main reason/ objective for participating in the expo. Once you have this at the foundation of your plan, you will be able to maximise your returns from being a part of this expo.
Why Participate
Maximizing Your Booth
Planning for your Booth
Executing the Booth
WORKING THE PLAN
WORKING THE PLAN
Why Participate
• Opportunity to showcase products locally & internationally
• Ability to interact with customers on a one-to-one basis
• Engage potential & existing buyers in your business process.
Main Objective
This gives the visitor a feeling of who you are. This main idea will affect the visitor throughout the entire exhibition.
• To create, own and capitalize on that one idea that represents your company’s true image, mission, vision in its entirety.
Maximizing Your Booth
Staff at booth should be well
informed about the business that you do.
Know your key customers in advance. Be prepared to
engage them.
Design & Interaction of boot should
have a Unique touch that
separates you from the
competition.
Ability to reach all the human
senses.
Take away novelty must be useful and
relevant to your
brand/product.
Working The Plan
The Do‘s
• Booth must be eye catching and memorable.• Content must be easily understood.• Must have excellent communicators.• Must be able to appeal to the human senses (touch, taste,
smell, sight, sound)• Put your most knowledgable person of your business processes
in the booth.• Booth must flow and all aspects integrated.
The Dont‘s
• Don’t go for a booth that is complex and overly technical.• Don’t go to the expo with a team that has not been properly
briefed.• Avoid technology over kill (the human touch is essential)
Planning For Your Booth
EXECUTING YOUR BOOTH
Tru–Nation
EXECUTING YOUR BOOTH
Overhead View
EXECUTING YOUR BOOTH
The Orchard
A synopsis of the pure and organic growing process, showcasing samples of fruit and fruit trees.
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EXECUTING YOUR BOOTH
Tru-Nation Booth (interior)
EXECUTING YOUR BOOTH
The Factory
Model showcasing fresh fruit straight to the bottle, highlighting Tru-Nation’s gems of manufacturing –Truly Jamaican; Quality Every time; Safety Counts; 100% Freshly Squeezed
EXECUTING YOUR BOOTH
The Supermarket
This model showcases merchandising initiatives, with a real-life simulation of Tru-Nation’s through the line connection in the trade.
The PeopleEXECUTING YOUR BOOTH
This model serves as the information hub of Tru-Nation, which promotes consumer interaction and outreach.
Working The Plan
THE KEY IS CREATING A PLAN THAT WILL HELP TO MAXIMIZE YOUR PARTICIPATION AS AN EXHIBITOR AND EXECUTING THAT PLAN IN AN EFFECTIVE AND EFFICIENT MANNER.