28
INTRODUCTION TO GLOBAL HALAL SUPPORT CENTRE BY ROHAIZAD HASSAN
INTRODUCTION TO
GLOBAL HALAL SUPPORT
CENTREBY
ROHAIZAD HASSAN
Copyrights HDC©2011.
Mission Statement of GHSC
“To make Malaysia as a global
halal reference centre through the
provision of world-class information,
support and services to its stakeholder
and clients”
Copyrights HDC©2011.
Introduction
Formerly known as Halal Reference Centre.
It was a vision and brainchild of the
Malaysian Prime Minister. During the
inaugural on 31st December 2008, 200
visitors were recorded on the launch day
In Halal Master Plan Phase 1, it has been
rebranded as Global Halal Support Centre
(March 2009)
By December 2010, Global Halal Support
Centre has received approximately 13million
visitors from more than 100 countries. The
global participations includes international
companies, public and researches locally
and abroad
Copyrights HDC©2011.
Organization
PROJECT
MGMT
Project monitoring
and tracking
GLOBAL HALAL
SUPPORT
CENTRE
• Halal Knowledge
Centre
• Customer
Contact Centre
INFORMATION
TECHNOLOGY
• Information
Technology
• Portal
Management
CONTENT
DEVELOPMENT
Publication and
Industry Materials
INFORMATION RESOURCES
MANAGEMENT (IRM)
Copyrights HDC©2011.
GHSC Roadmap 2009 - 2011
Knowledge Management Content Acquisition
Collaboration with Universities and
Agencies
Publication
Outreach Program Knowledge Dissemination
Information Distribution Channel –
Call Centre
Used of relevant technology –
Mobile, Portal, iKiosk, Widget
B2B Portal
Integrated Support One Stop Centre, Knowledge Centre
Telemarketing, Call Centre
Application Processing – Training, Halal Champion, Halal Park etc.
Making Malaysia
Global Halal
Reference Centre
Copyrights HDC©2011.
Way Forward
Global Presence Corporate Collaboration
Knowledge Sharing
Market Intelligence
Perception Building :
Halal Lifestyle Interactive Video Podcast
Halal Media Channel
Organic Portal
International acceptance and recognition
Copyrights HDC©2011.
Our strategy
Continuous Development
Market Information, Industry
Knowledge Dissemination
Accessibility approach
User-friendlyAesthetic value “The 10
seconds factor”
Introduce valued added product and services for industry and consumers
Industry Public
Copyrights HDC©2011.
Demand Supply
Introduce valued added product and services for industry and consumers
Industry Public
Our strategy
Copyrights HDC©2011.
Introduce valued added product and services for industry and consumers
Industry Public
Our strategy
Introduced Halal Knowledge Centre to
collect and gather references on halal.
This is to minimize industry players cost
on knowledge research and served as a
focal point on halal. Thus to improve
competency in halal industry.
Introduce reference materials for
Industry leaders in assisting business
decision and increase overall
understanding on halal.
Copyrights HDC©2011.
Our strategy
Accessibility approach
User-friendlyAesthetic value “The 10 seconds factor”
Copyrights HDC©2011.
Our strategy
Continuous Development
Market Information, Industry
Knowledge Dissemination
World’s First Halal Widget
Halal Mobile Apps
Halal i-Kiosk
Support Centre
Industry Portal
Copyrights HDC©2011.
Existing Products and Services
Market
Exchange
Copyrights HDC©2011.
GHSC Initiative 1
Project Name HDC Halal Mobile Apps
Status On-progress (Target : April 2011)
In the attempt to help consumers locating halal
food premises or restaurants, HDC has
introduced Halal Apps on iPhone platform.
This World’s First Government Halal Certified
premise locator developed to assist users to
accurately locate halal food premises using the
Global Positioning System (GPS) technology
and Google Maps. Users would be able to
locate and do ratings on halal food premises
and restaurants certified by JAKIM.
After the successful HDC iPhone Apps launch
last year, GHSC has moved forward with Nokia,
our newest collaborator is now optimizing our
existing Halal Apps module into their fleet.
Soon, HDC Halal Apps will be made available in
Nokia’s OVI store.
Copyrights HDC©2011.
GHSC Initiative 1
Project Name HDC Halal Mobile Apps
Status On-progress (Target : April 2011)
This is one of the reach-out program in
promoting the lifestyle of “Halalan Thoyyiban”
globally apart of its functionality for online
business matching through halal directory,
GPS locator for halal premises, restaurant
ratings system and knowledge based contents
such as Global News, Ingredients database
and related fatwas on halal.
Copyrights HDC©2011.
GHSC Initiative 3
Project Name Modern Compendium of Halal
Status On-progress (Target : April 2011)
Covering a comprehensive range of topics,
The Essence of Halal delves deep into the
discussion of halal - its definition and the
various philosophical support structures that
uphold and strengthen the concept.
Written by industry experts, this publication
will be of immense interest to institutions of
learning, business corporations interested in
expanding their products portfolios to
encompass halal products, as well as the
general public who wish to understand the
concept of halal.
Copyrights HDC©2011.
GHSC Initiative 3
Project Name Modern Compendium of Halal
Status On-progress (Target : April 2011)
The Underlying Principles on Halal
Prof. Dr. Mohamad Hashim Kamali
Halal Perspective: Istihalah & the Sunnah of
the Prophet
Assoc. Prof. Dr. Abdul Rahman Awang
Fatwa on Halal
World Fatwa Management & Research Institute,
USIM
Legal & Administrative Regulations in Halal
Production
Halal Research Centre, IIUM
Religious Food Laws & Philosophical Food
Choices
Prof. Dr. Joe Regenstein
Copyrights HDC©2011.
GHSC Initiative 4
Project Name HDC iKiosk
Status On-going (Expansion Program)
Part of HDC’s goal is to reach out to the
consumers and public and giving out
information about Halal and developing
the Halal Lifestyle in their daily life. One of
the methods to grab the attention of the
general public is by disseminating
information in the form of Interactive
Kiosks (I-Kiosk) which are placed at
strategic locations and high density area.
The impact study conducted since July
2010 has recorded more than 150,000
users have utilized HDC iKiosk positioned
at Carrefour Putrajaya and MyDin USJ.
Copyrights HDC©2011.
GHSC Initiative 4
Project Name HDC iKiosk
Status On-going (Expansion Program)
•Provide halal information to the wider audience
with search capability where it matters most, that
is, strategic locations where consumers are about
to make buying decisions of JAKIM certified halal
products and would like to know more about halal
• Educate consumers on all they need to know
about Halal; thus, it will help to continue creating
public interest towards halal certified product and
its wholesomeness
• Provide HDC with the opportunity to engage and
forge closer ties with the industry and general
public in joint-promotion of Halal products and to
create a market force for Halal Malaysia certified
products
Copyrights HDC©2011.
GHSC Initiative 4
Project Name HDC iKiosk
Status On-going (Expansion Program)
Copyrights HDC©2011.
GHSC Initiative 5
Project Name The Launch of Global Halal Support Centre
Status On-progress (Target : 30 Sept 2011)
The Global Halal Support Centre (GHSC) is
established to position Malaysia, via HDC, as a
world leader and global reference centre in Halal
knowledge and Halal-related services, both for
investors and consumers.
To translate this vision, HDC will launch a One
Stop Centre known as Global Halal Support
Centre (GHSC) . This is an important milestone to
represent Malaysia commitment for supporting
the industry and public at large.
The centre provides, as near as possible, a one
stop support for companies and service
providers in halal-related sectors including halal
related know-how, information on halal products
and services and market and industry support.
Copyrights HDC©2011.
GHSC Initiative 6
Project Name Data Warehouse
Status On-progress (Target : December 2011)
To be a truly Global Halal Support Centre
(GHSC), its our vision to integrate data between
various agencies and institution.
There are issues on fragmentation of data and
information and scattered in various location in
government bodies.
The Data Warehouse system has the ability to
process data to be informative. To do this, HDC
to access other agencies selected data and to
manage, filter and gather only Halal related
data. With this system, HDC would be able to
produce a comprehensive industry report
which would be able to measure and report the
progress and the outcomes of halal program
and initiatives spearheaded by the government.
Copyrights HDC©2011.
GHSC Initiative 6
Project Name Data Warehouse
Status On-progress (Target : December 2011)
The goals of this architecture are to:
• Separate transaction-processing systems
from huge ad hoc queries that are
required for analytical, on demand executive
decision systems.
• Provide complete assessment to report
Halal data to industry players.
• Provide a cross-organizational view of data.
• Promote cross-organizational sharing of data.
• Facilitate enhanced end user access and
provide more timely answers to business
questions by industry players.
• Define and disseminate information on the
stewardship of data to ensure accuracy,
security, privacy and ownership.
Copyrights HDC©2011.
GHSC Initiative 7
Project Name New Portal Development
Status On-progress (Target : Apr-Sept 2011)
There are several line-ups of portal development in GHSC pipeline which
tailored-made to specific enhancements and requirements. One of the
exciting portal this year will be B2B Portal and Halal Park microsite.
B2B Portal – Interactive Market Exchange and Global Search on Market
Place , Global Halal Vacancy, eCommerce, Download Centre etc.
E-Commerce Industry Database Halal Park microsite B2B portal
Market
Exchange
Copyrights HDC©2011.
GHSC Initiative 8
Project Name Halal Guide Book - Cosmetic
Status Target : Launching at MIHAS 2012
The first of its kind, the Halal Guide Series : Halal
Guide Book for Food Producers. It is a reference
book for food producers applying for the Halal
Malaysia Certification. The guide book lists
guidelines and step-by-step procedures based on
the MS1500, Hazard Analysis and Critical Control
Points (HACCP) and Good Manufacturing Practice
(GMP). Comprehensive in scope, yet easy to
understand with illustration and images.
The recent launch on Halal Cosmetics Standard,
MS 2200: 2008 has created the interests among
the SMEs to participate in the Halal Cosmetic
industry. HDC sees this as an opportunity to
introduce Halal Guide Book for Cosmetic
producers.
Copyrights HDC©2011.
GHSC Initiative 9
Project Name Collaboration with Halal Index
Status Target : Completed
This joint promotion between HDC and The Halal Index
(www.thehalalindex.com) is another new achievements in halal knowledge
development. The publication represents a first dealing with pharmaceutical
compounds from porcine (pig based) origins. It is addressed to the Muslim
and all those who serve this market.
Copyrights HDC©2011.
GHSC Initiative 10
Project Name Collaboration with Agencies / Universities
Status Target : On-Going
There are several collaboration programs
established between GHSC and various
institutions and agencies.
UPM | UTM | Cornell | USIM | IAIS
Knowledge gathering and sharing
PIHH | PHC |
GHSC system data and information
integration
MATRADE |
Bibliography sharing
Copyrights HDC©2011.
Contact Us
Thank You.
www.hdcglobal.com/ghsc
Rohaizad Hassan
Halal Industry Development Corporation (HDC)5.02, Level 5,KPMG Tower, First Avenue, Persiaran Bandar Utama,47800 Petaling Jaya, Selangor Darul Ehsan,Malaysia.
Tel : +603 - 7965 5555Fax : +603 - 7965 5500
Hotline : 1800 - 880 - 555 (within Malaysia)+603 7965 5400 (outside Malaysia)
www.hdcglobal.com
Hakcipta Terpelihara. Tidak ada bahagian dari dokumen inidapat dihasilkan, disimpan didalam sistem carian, atau dihantardalam bentuk apa pun atau dengan cara apa pun, termasukElektronik, elektrostatik, pita magnetik, mekanik, fotokopi, rakaman atau lain-lain, tanpa kebenaran bertulis daripadaPenerbit.
