Introduction to online video in the NBN world

How the NBN will change the way we watch video

Salisbury and Modbury

Who am I?

• Ryan Jones• Marketing Coordinator at

Connecting Up• Freelance video

production• National motorsport• Conferences

Key learnings

• Basic concepts and terminology of video• Benefits of online video• The impact of the NBN on video• Tools you will need for video production• Introduction to YouTube• Google+ Hangouts

Introductions

• Who are you?• Where are you from?• What experience do you have with video?

National Broadband Network (NBN)

• Much higher speed internet access

• Allows HD video to be streamed

• Do more at once online

Terminology

• Streaming• Codec• Content Delivery

Network (CDN)• Rendering

• Bit-rate• Lower third• Bandwidth• Buffering

Benefits of online video

• New ways to connect with your audience• Testimonials• Training and how to videos• Product information and demonstrations• Screen capture walkthroughs

Improvements with the NBN

Tools of the trade

• Camera• Microphone• Tripod• Editing Software• Computer

Tools of the trade

Tools of the trade

Tools of the trade

Tools of the trade

Tools of the trade

Tools of the trade

Introduction to YouTube

• Easiest way to publish videos online

• Supports High Definition and 3D Video

• Live Streaming coming soon

YouTube Accounts

• Normal user• Publish videos• Comment• Subscribe

• Partner• Publish videos• Comment• Subscribe• Brand your channel• Earn revenue• Promotional tools• Advanced analytics• YouTube support and

rewards

How do I become a partner?

• Register with YouTube• Get started uploading!• Use the free resources they provide

• YouTube Playbook

http://www.youtube.com/yt/creators/

YouTube for Nonprofits

• Similar to YouTube Partnership• Advanced customisation features• Call to action overlays• Google Checkout “Donate” button• No revenue sharing

Google+ Hangouts

• Live video conferencing

• Integrates with YouTube

• Allows you to connect realtime with your audience

Google+ Hangout Applications

• Any live, real time communication• Group job interviews• Showing prospective buyers through a house• Client meetings• Training

Resources for not-for-profits

• Adobe donation program• CS6 Production Premium• Premiere Elements

• Citrix discount program• GoToMeeting

Resources for not-for-profits

• Google for Nonprofits• http://www.google.com.au/nonprofits/

• Google Grants• http://www.google.com.au/grants/

• YouTube for Nonprofits• GoToMeeting

Questions