Introduction to Podcasting

Mike HendersonWriter / Photographer / Podcaster

TwelveHorses.comiamindisposed.com

Podlatch.com

What is a Podcast?

What is a Podcast?

• Audio / Video• Subscription• On Demand

• Mobile

Great Podcasts

• Audio– The Moth– NPR: Most Emailed & Shuffle– Dirtbag Diaries– Ritmo Latino– Coverville– Grammar Girl

Great Podcasts

• Video– Freeskier– Midwest Teen Sex Show– Slate V– The Onion– NPR Live Concerts– SkiAlpine

Audience

• Up 18% over last year *• 9% of Americans / month *• Educated, $75k / year / household *• Online shoppers *• Active in Social Media

*Data from www.edisonresearch.com

How to get started?

Photo by Zoomar

Audio Podcasting

• Cheap Mic• Telephone

– Drop.io, Utterli.com

• USB Microphones• Audacity

Photo by theunibonger

Video Podcasting

• Point and shoot: Content is King…• Prosumer: $500 - $1500

– Canon Vixia HV 30– Avoid AVCHD!

• Pro Digital: $2500 +– Panasonic HVX 200

Improve your podcast

• Tripod

Photo by zebra.paperclip

Improve your podcast

• Scripts and Shot Lists– Know what you expect to happen

Photo by reinn

Improve your podcast

• Hold static shots for 8 seconds• Do multiple takes• Pause between scenes and takes• Lay off the pans and zooms• Practice• NEW IDEAS!

Subscription Management

• iTunes• www.blip.tv• Drop.io

Podcast Promotion

• Where to post?

Podcast Promotion

• EVERYWHERE!

Viddler

Vimeo

YouTube

Facebook

Promotion

Promotion

• Copywriting• Tagging• Headline / Title• Slates

Photo by deglispiriti

Promotion

• Blog• Facebook• Forums• Twitter• Email• Bookmarking

Photo by Laughing Squid

Promotion

• Topics• Guests / interviewees• Events

Learn and Share

• Reno Social Media Think Tank – groups.diigo.com/groups/renosmtt

• New Media Crusaders– newmediacrusaders.ning.com/

• Association for Downloadable Media– www.downloadablemedia.org

Mike Henderson

Writer / Photographer / Podcaster

blog.twelvehorses.comiamindisposed.com

www.podlatch.com