Introduction to SEO
Session- 2013-14
WHAT IS SEO ? SEO stand for search engine
optimization. SEO is a technique which
helps search engines find and rank your
site higher than the millions of other
sites in response to a search query. SEO
thus helps you get traffic from search
engines. In SEO work on off page and
on page. SEO considers how search
engines work, what people search for,
the actual search terms or keywords
typed into search engines and which
search engines are preferred by their
targeted audience.
TECHNIQUES OF SEO
OFF PAGE SEO Off-Page optimization is nothing but the technique
to improve the search engine rankings for our
keywords. It is used to build back links. Off-page
optimization is done offsite and usually it is not
visible on our website. But however it improves the
search engine rankings. It is a long term process and
it must be done regularly. Continuous building of
back links improves our website’s results
OFF PAGE OPTIMIZATION SEO
OFF PAGE SEO TECHNIQUESSOCIAL BOOKMARK SUBMISSION - Social Bookmarking is yet another
powerful way of promoting your website, but nowadays most people are spamming social
bookmarking sites without knowing how to use them. Since content in these websites update
frequently, search engines like these types of sites and often visit them (this is commonly
termed as Tagsonomy & Fosonomy in Web 2.0). Do some social bookmarking in popular
bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful
while doing this and you must properly handle the tags which are very essential to broadcast
your news on a wide area network. This may increase your website traffic based on how
effectively you have participated.
Business listing - In business listing we can online promote our business like on
Google map and other business listing sites.
Directory submission - Many people may say that directory submission is
dead. As far as I'm concerned it is still alive. It is purely based on how
effectively we are selecting those directories and how efficiently we are
choosing the category for submission. Of course, I agree that it gives quite
delayed results, but it is worth doing it. Submit your websites to the topmost
quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission,
Pegasus, etc.
Search engine submission - Submit your website to the most popular
search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos,
Excite, etc., to get listed for free.
Classified Submission - Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
Article submission - Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually a slower process).
Blogging - This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines.Press realease submission - If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
Document sharing - Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website. Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.
Photo sharing - Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.
Forum posting - Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines
Video sharing - Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.
Guest posting - using guest posting as their main source of link building.
And although it may seem like guest posting is going to die, my prediction
is that guest posting will help with your rankings.
Business review - Write reviews about others businesses or ask your
friends/clients to write a review of your business in major business
review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
Social Media - Social Media Optimization is also a nice way to build
quality links back to your site. By publishing quality content on other social
media platforms you can increase rankings. It also allows your target
audience to share your content with other, through these others can also
see your content and it will increase your traffic volume.Competitor backlinks - Before analysing what individual sites are doing,
you need to identify who your true competitors really are. There is
sometimes a difference (and sometimes no difference at all) between the
top ten Google results for a site’s primary key phrase, and the true lay of
a market’s land.
ON PAGE OPTIMIZATION SEO
END