Date post: | 19-Aug-2015 |
Category: |
Education |
Upload: | professional-vas-your-virtual-assistant-partner |
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WHAT IS SEO?
SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural,"
"organic," or "earned" results
What are SEARCH ENGINE’s
• Yahoo!
• Bing
• Baidoo
• Ask
• YouTube
• Google - example
• MSN
• ..many more
First KEY WORD Sample : Angelina Jolie
•Angelina Jolie’s biography•Angelina Jolie’s recent movies
• Angelina Jolie’s pictures
• Angelina Jolie’s fashion and style
• etcetera...
S. E. O.
• Search - We want to provide best results for a specific Query
• What services are we offering?• What value can we give to our
audience?• Consider contents (blogs, videos,
ebooks, products, etc)
S. E. O.
• Search - We want to provide best results for a specific Query
• Engine - We want to tune our results for an ever changing search algorithm
• In alignment with search engine’s rules.
• The leader in search engines? Google !
S. E. O.
• Search - We want to provide best results for a specific Query
• Engine - We want to tune our results for an ever changing search algorithm
• Optimization - It’s ongoing Process.
• SEO is like advertising. Something we should keep on doing.
ONSITE or On Page SEO
•This process is related to website codes and SEO foundation done within your website.
•It is mostly done by your web developer and/or SEO Manager
7 ONSITE or On Page SEO Tips
•Decide 1-3 website KEYWORDS
•Create a short description with keyword/s of your site, products, blogs and all posts (max. 154 characters)
•Tag/name your photos properly•Avoid Grammar errors•Post fresh, relevant contents•Sites’ loading time should be
less than 5 seconds •Make sure your site is mobile-
friendly
OFFSITE SEO
• Search Engine Submission
• Directory Submission• Social Bookmarking
Submission• Forum Posting• Article Submission
OFFSITE SEO
• Classified• Blog Posting• Blog Commenting• Press Release Submission• Video Posting• Local Listing (Google
Places)
• RSS Submission• RSS Update• Yahoo Answering• Link Building• Review Submission• Profile Link Creation,
etc.
Design/CRO/Increase Conversion/UX“Design is not just what it looks like
and feels like. Design is how it works.” Steve Jobs.