How to strike fear into your competitor through Mobile retailing

WHAT DO shoppers SEE?

WHAT DOES a shopper actually WANT?

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Extend: How to tap into the uniqueness of mobile-first consumers

All digital channels share the same backbone infrastructure

– order management and logistics.

m-commerce requires different approaches to

– identifying, reaching, and satisfying consumers.

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Curate: Trigger impulse purchases through well-crafted offers

Mobile shoppers deliberate less when making purchasing decisions

Mobile shopper’s decision journeys—from considering products to purchasing—last just a single day

m-commerce shoppers are driven much more by impulse than by product features or prices:

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Entertain: Make mobile shopping fun and easy, not just cheap

Mobile shoppers place the greatest value on intuitively easy navigation and convenient shopping experiences

Provide less information on mobile sites.

Expedite the delivery of products purchased on mobile

Provide specialized assistance with a single click

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Lock in: Capture the loyalty of mobile shoppers early

Mobile consumers are more likely to go directly to a retailer’s app than to use a search engine

m-commerce players use multiple tactics to drive repeat visits

Connect the mobile-shopping experience to physical stores to build a true omnichannel experience and locking in customers

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Overhaul: Change your pricing strategy and capabilities.

Leverage new data sources

In addition to transaction and basket data, shopper price-perception data, and merchant judgment

Include structured information such as complaints, user reviews, search, click-through, bounce, and purchase rates

Include unstructured information such as tweets or comments on social sites

Create a set of item segments

Create a flexible and manageable number of price segments

Balance customer demand, competitor actions, and economic considerations

Refresh KVIs more frequently

KVCs and KVIs should be updated much more frequently online—even dynamically

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Business Architecture: Support the business with a complete solution across social, in-store and mobile

Social Networks

Social Content Networks

Mobility, Promotional & Experience Apps

Customer Interaction

MS Excel & SAP ERP

Customer Engagement Intelligence

Prediction, Profiling, Recommendations

Omni-channel Customer Intelligence

Segmentation, Stratification, Targeting

Customer Lifecycle Management

Sales Execution

Marketing Execution

Target groups CampaignsLead-to-

Opportunity

Visit Execution

POS checks

Dynamic Surveys

Results

Plan beats & execute relevant surveys.

Device agnostic, Offline & Online.

In built Mktg & Sales Analytics

Outlook, Lotusnotes, Gmail Intg.

Service Execution

B2C Omni Commerce Solution

Thank You

Sheejo.Arvind@Invenio-solutions.com

Sales Manager – LoB Customer Engagement & CommerceSource – Retail trends: Mckinsey, Images: Starbucks