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  • 1.Intuit Investor Presentation March 2013

2. Forward Looking Statements These presentation materials include forward-looking statements. There are a number of factors that could cause our results to differ materially from our expectations. Please see the section entitled Cautions About Forward- Looking Statements in the enclosed Appendix for information regarding forward-looking statements and related risks and uncertainties. You can also learn more about these risks in our Form 10-K for fiscal 2012 and our other SEC filings, which are available on the Investor Relations page of Intuit's website at www.intuit.com. We assume no obligation to update any forward-looking statement. Non-GAAP Financial Measures These presentations include certain non-GAAP financial measures. Please see the section entitled About Non-GAAP Financial Measures in the enclosed Appendix for an explanation of managements use of these measures and a reconciliation to the most directly comparable GAAP financial measures. 3. Our Mission: why we exist as a company and those who serve them We serve these end customers Consumers Small Businesses Accountants Financial Institutions Healthcare Players 3rd Party Contributors Financial making & saving money, grow & profit Productivity turning drudgery into time for what matters most Compliance without even having to think about it Confidence from the wisdom & experience of others Better Money Outcomes To improve our customers financial lives so profoundly they cant imagine going back to the old way 4. What has resulted: strong, growing businesses Customer Behavior by Market # of prospects/customers (units) Manual/ Non-Cons. Category Competitors Non-Category Competitors Mobile Intuit NP vs. Closest Comp. (+/-) Category Size, Growth & Position Payroll 6M SMBs Fin. Mgmt 29M SMBs Payments 29M SMBs ProTax 400K Accts Cons. Tax 146M returns Digital Bank 250M txn accts Category Definitions OnlineDesktop +15+19 Online +24+30 Desktop +1 Online +1 +17 Desktop +6 End Customers +18 Financial Institutions $2.5B 7% CAGR #1 $4.4B 2% CAGR #1 $12B 5% CAGR #6 $1.9B 4% CAGR #1 $1.8B 5% CAGR #1 $9B 5% CAGR #2 +11 QBMAS -13 Desktop 5. FY13-15 Operational Priorities g Using Data to Create Delight Delivering Awesome Product Experiences Enabling the Contributions of Others- Network Effect Platforms Intuits Growth Strategies Intuits Strategy: how we accelerate results Amazing 1st Use Experiences: delivering the customer benefit Reimagining Mobile 1st/ Mobile Only: design and capabilities Solving Multi-Sided Problems Well: creating a virtuous circle Expanding Globally: platforms localized by users and developers Enabling Customer Data: better products & break-through benefits To be a premier innovative growth company AcceleratingtoConnectedServices 6. Small Business Group 7. We improve the bottom line of small businesses by >20% Get and keep customers Manage finances Make/Accept payments Hire/Manage employees Intuit Full Service Payroll SBG Vision and Offerings 8. SMB Market is Big and Growing 29M SMBs in the US 500M SMBs Globally $60B in US SMB Spend in Target Markets $3.3 $12.0 $21.0 $24.0 FMS Payments EMS Acquire Customers +7% +5% +12% +15% Acquire Customers segment growing fast Non-Consumption is biggest opportunity Growth Rate Current SMB Spend ($B) 9. ~2B Invoices ~1.5B Bills Paid 1.6B Vendors 4.2B Customers 30M Employees $2T in Commerce The New Opportunity 5M SMBs 100K Developers 250K Accountants 1.2M Payroll SMBs >90% Retail Share 360K Payments SMBs FY08 FY11 FY12 FY13 FY14 FY15 FY09 FY10 Our Emerging Assets 2M Company Files in the Intuit Cloud Our Enduring Assets + = 133K 2M 10. Continue to grow attach Penetrating QuickBooks ecosystem remains key Lifetime Value of QBO exceeds desktop $5B attach opportunity remains 1 Yr 5 Yr 1 Yr 5 Yr QB Pro QB Online $409 $978 $382 $1409Software Ecosystem Attach Current Attach Attach Opportunity Desktop Online Use data for in product discovery 29% 17% $1.1B Payroll Attach Opportunity Current Attach Attach Opportunity Desktop Online Payments as a QB Feature 5% 6% $4B Payments Attach Opportunity 11. Extending the Core: Demandforce Effortless Communication Use email, text, social and search to grow your business and keep customers coming back Online Reputation Build, maintain and leverage your most valuable asset a good online reputation Demandforce Network Increase exposure to your local community and maximize results Helping SMBs thrive in an evolving & increasingly complex, connected world Automated marketing & communications solutions Value proposition based on generating 3x ROI each month 12. What: We solve small business payments needs QuickBooks Payments Mobile PaymentsRetail Payments Get paid anywhere, with any payment type, on any device 13. Consumer Tax 14. Lots of room for long-term growth Manual Software Tax Stores Pros Revenue (Intuit Estimate) Est. FY12 Returns (Intuit Estimate) TurboTax has just 21% of Total Tax Returns, 7% of Revenue ~146M ~$20B 15. * Software $ represents TurboTax estimated average revenue per return. Source: Intuit estimates, surveys Manual Franchise/Tax Store Pro / CPA Software ~5M filers enter ~3.5M filers exit $239 $203 $46* $0 51 28 38 -44 1% -1% 7% -14% Price Net Promoter 5 yr CAGR FY08 FY09 FY10 FY11 FY12 Strategically positioned in the sweet spot 16. Manual is not our largest customer source Sources of FY09-12 TurboTax customers Retention of existing customers Competitive prep methods Manual New filer 17. Opportunity: reacquire & retain customers 70M+ unique visitors to TT.com ~35M unique customers over last 3 years Customer gains and losses Acquisition Attrition 55 63 72 FY10 FY11 FY12 21 24 25 FY10 FY11 FY12 7.1 7.8 7.5 FY10 FY11 FY12 1 pt conversion = $40M and 720k customers 1 pt retention= $14M and 250k customers 18. Growth Rate Averages: FY09-FY12 Long Term View Individual Federal Returns

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