Heading for home

Home Sweet Home.Decisions. Decisions. Decisions.INVIDI ADS homes in on American households

As if the decision-making process wasn’t complicated enough. Today’s advertisers,

agencies and media buyers face the daunting task of reaching relevant households

in an increasingly fractionalized digital homescape.

With a mountain of marketing data

Marketing companies are offering a broad array of data resources loaded with value-

added household information, demographic criteria and behavioral analytics. With

subscriber information and unique advertiser intelligence at hand, the advertising

delivery decision-making process takes on new dimensions. The demands of inte-

grating this deluge of data while protecting the privacy of subscribers has system

operators challenged trying to make sense of it all.

And subscribers on the loose

Ad skippers and time shifters have become adept at artfully dodging advertising - the

life-blood of television. As operators search for better ways to keep advertising viable

they must make household targeting decisions in order to deliver advertising that is

more relevant and engaging to viewers.

Making critical decisions is the measure of performance

Command performance requires command of the languages and protocols that

operating systems, external resources and component applications place on the

overall advertising decision and selection process. Addressable television adver-

tising requires delivery determinations and decision criteria that translate into

highly targeted household selections.

Welcome to INVIDI ADS™

INVIDI ADS™ is essential addressable television advertising technology – the

foundation for building precision household delivery capabilities today and the

most coherent path for transitioning to tomorrow’s implementations as more

advanced television advertising applications roll out and ROI performance

demands increase.

INVIDI ADS™ makes quick work of the difficult decisions required in making

precision household delivery a reality. Welcome to a new era of television advertising

and marketing performance – where relevance, engagement, efficiency and account-

ability are truly becoming household words.

Welcome Home

INVIDI TECHNOLOGIES CORPORATION

One for the Money

ROI meet INVIDI ADS™

INVIDI ADS™ makes addressable television advertising possible and television media measurement meaningful.

What It Is.INVIDI ADS™ is the first truly addressable advertising decision system – a unified approach for managing advertising decisions and selections for household delivery in the rapidly evolving business of television advertising.

INVIDI ADS™ orchestrates the richest menu of addressable criteria integrating third party marketing data bases, privacy-protected subscriber information and advertiser intelligence in a variety of implementations including linear advertising, VOD advertising, and spot optimized commercial breaks.

INVIDI is the leading architect in data integration, decision-making, and delivery management with addressable television advertising capabilities that are simply unobtainable anywhere else in the world.

Why It Works.Advertising and marketing selections and household targeting decisions are forged together from a procession of marketing resources across cable, satellite, IPTV and wireless systems.

With INVIDI ADS™ operators can generate specific household decisions and delivery selections with the resulting addressable advertising reaching the digital household with surgical precision.

What It Means.For the first time in television history INVIDI ADS™ makes it possible to send targeted television advertising and marketing messages exactly where they need to go – to the right household every time. INVIDI ADS™ creates for commercial television the electronic equivalent of direct mail.

Why It Matters.INVIDI’s innovative and far-reaching decision, selection and delivery technologies are generating revenue-producing processes that enable system operators to get the most out of their advertising and marketing businesses today. Relevant messages to relevant households make television advertising and marketing more valuable.

These processes also provide efficient and practical paths to emerging addressable advertising applications. For system operators INVIDI ADS™ is essential, strategic architecture - a coherent business roadmap for navigating a sustainable value proposition.

INVIDI ADS™ delivers – making addressable television ROI measurable, practical and provable.

DELIVERED

Working Together The power of INVIDI ADS™ is the power of collaboration with disparate databases, software protocols and hardware configurations across operator infrastructures and system architectures.

Our idea of success is a mastery of all the decision-making and household selection processes. INVIDI ADS™ works well in orches-trating seamless operations for making the hard decisions to determine exactly where and when you want to deliver advertising and marketing messages.

Regardless of the delivery platform or targeting criteria selected INVIDI ADS™ provides a full privacy-protected reporting and verification function that itemizes the number of household im-pressions for each advertisement or marketing message delivered. In the same manner that delivery across platforms is integrated and seamless, the reporting is likewise integrated. INVIDI ADS™ provides a single point of ad campaign management.

INVIDI ADS™ is a versatile, extensible and adaptable advertising decision system providing an enterprise-level solution that makes addressable household targeting a natural extension of advertising and marketing services.

For home delivery there’s no place like INVIDI.

Two of a Kind

DELIVERED

Addressable Linear, VOD, and Spot Optimized AdvertisingINVIDI’s Advertising Decision System™ makes household advertising and marketing a family affair.

INVIDI ADS™ delivers addressable linear advertising and marketing.

INVIDI ADS™ delivers addressable VOD advertising and marketing.

INVIDI ADS™ delivers addressable spot optimized advertising and marketing.

LINEAR ADDRESSABLE MEDIAADVERTISING

DECISIONSYSTEMTM

THIRD PARTY DATA

SYSTEM OPERATOR DATA

ADVERTISER DATA

VODSERVER

VOD STREAM 1 + AD 1

VOD STREAM 2 + AD 2

VOD REQUEST 1

VOD REQUEST 2

ADVERTISINGDECISIONSYSTEMTM

OPTIMIZED AD 1

OPTIMIZED AD 2

OPTIMIZED AD 3

ADVERTISINGDECISIONSYSTEMTM

PROGRAMMING NETWORK

COMMERCIALBREAK

LINEAR

VOD

SPOT OPTIMIZATION

Three on a Match

DELIVERED

INVIDI ADS™ For MarketingWith INVIDI ADS™, system marketers now have the ability to address specific households based on service levels. With INVIDI ADS™ marketing messages can be fine-tuned and matched to the diverse interests of household targets and are easily adjustable to the rapidly changing marketing needs of the operator.

Equally important, system operators face serious marketing chal-lenges in heavily contested residential and commercial territories that demand powerful addressable marketing capabilities and unprecedented messaging versatility for growing and defending subscriber services – marketing capabilities that are only possible with INVIDI ADS™.

INVIDI ADS™ assists marketers in promoting an ever-expanding portfolio of products and services:

INVIDI ADS™ delivers marketing messages on linear inventory, VOD advertising and through spot optimized commercial breaks.

• Premium Services

• Digital Products

• Digital Tiers

• Digital Services

• HDTV

• VOD Events

• PPV Events

• High-Speed Internet

• Voice & Wireless

• Triple & Quadruple Plays

DSTBADDRESS

ZIP+4COMMUNITY

INVIDI ADS™ – Advertising’s Home Address

Beginning with multiple third-party data sources, privacy-based operator information and advertiser marketing criteria, the INVIDI ADS™ integrates data inputs creating custom-targeted advertising delivery to digital households, while protecting the privacy and anonymity of subscribers. Targeting classifications do not leave the DSTB.

The addition of ADVATAR™ to INVIDI ADS™ generates individual demographic targeting capabilities for national and local broadcast commercial inventory.

INVIDI ADS™ + ADVATAR™ operate seamlessly with DVR systems. Working with ads stored on the DSTB hard drive, INVIDI ADS™ + ADVATAR™ provide multiple views and multiple advertiser functionality as well as viewer metrics.

INVIDI ADS™ + ADVATAR™ combine smart integration applications and advanced delivery technologies yielding accurately targeted advertising at the digital household level. INVIDI ADS™ is built on an extensive intellectual property portfolio and proprietary INVIDI technologies.

INVIDI ADS™ as a stand-alone solution or INVIDI ADS™ + ADVATAR™ work on both Motorola and Scientific Atlanta DSTB platforms as well as with a range of third party user interfaces, VOD servers, targeted advertising solutions and interactive advertising services providers.

INVIDI ADS™ + Advatar™

INVIDI ADS™ enjoys the singular advantage of being perfectly integrated with ADVATAR™, our flagship television media delivery system that features privacy-protected addressable advertising and one-to-one marketing at the individual viewer level.

We believe that an operator’s roadmap should include INVIDI’s audience aggregation technology which is capable of monetizing all advertising-supported programming networks and accounts for all commercial viewing in every home – the revenue locked in the long tail of subscription television.

INVIDI ADS™ and ADVATAR™ also provide a direct path to an even more substantial business opportunity – providing national broadcasters and programming networks with addressable commercial targeting at the individual viewer level while protecting the privacy of subscribers. Also, spot optimization with INVIDI ADS™ and ADVATAR™ can sig-nificantly increase the size of an operator’s inventory by commercial segmentation.

Four on the Floor

DELIVERED

House Rules

DELIVERED

All In the Family

INVIDI ADS™ is the gold standard for a new generation of addressable television advertising and marketing, delivering video media to millions of digital households with great precision.

Working in any variety of operator-defined configurations, INVIDI ADS™ and ADVATAR™ provide the most complete, robust, extensible system using fault-tolerant, peer-tolerant and error-tolerant meth-odologies. Working in tandem INVIDI ADS™ and Advatar™ define, determine and deliver addressable advertising and marketing media in real-time, time shifted, linear and non-linear cable, satellite, IPTV and wireless environments.

INVIDI Technologies Corporation is the only company that has all the unique tools, critical technologies and core intellectual property needed to bring a true end-to-end addressable television advertising platform to market and INVIDI ADS™ is the decision, selection and delivery centerpiece that makes it all possible.

We believe that INVIDI’s leadership in the design and architecture of addressable television advertising and marketing delivery will make television ROI feel right at home.

Advertising’s Home Address

INVIDI TECHNOLOGIES CORPORATION750 COLLEGE ROAD EAST • SUITE 175 • PRINCETON, NJ 08540

609.759.3580 • www.invidi.com