Mariano VassalloTechnical Director

Wearable & Internet of Things Studio@marianov

mariano.vassallo@globant.com

Santiago PiacenzaProduct Director

Wearable & Internet of Things Studio@san_piacenza

santiago.piacenza@globant.com

Time MagazineSep 2014 IssueWe are now one step closer to be “never offline”

Unzipping the PotentialWearables & Internet of things

We are only beginning to tap into the vast potential of Wearables and IoT.The pure applications are limitless, but finding the right opportunities is no easy task.

AT THE FOREFRONT

Internet of things WearableBig data

Open source hardware

MobileUser

experience

Innovation

Engineering

Infrastructure

WEARABLES

INTERNET OF THINGS

Embedded Computing

Wearable > Big Data < Internet of Things

Data Integration

Data Architecture

Data Viz & Discovery

THINGS WITH NETWORKED SENSORS

DATA STORES

ANALYTIC ENGINES

At rest Active

Data

Models/analyses

Text

Videos Images

Human/ machine learning

Services/ cloud

Feedback and controlCommands and requests

Models /analyses

Iterate

Report statesInternal states/ external status

■ Prospect profiling■ Customer targeting■ Selective marketing■ Attrition identification■ Career path■ Employee productivity tools

■ Fraud detection■ Anti money laundry■ Credit scoring

Monetizing the data

■ Targeted digital marketing■ Client profiling■ Identify new business

opportunities.■ Contextualization and

content personalization■ Brand positioning

Revenue generation Cost savings/ optimization Compliance & regulatory alignment

■ Digital marketing■ Client profiling■ Identify new business

opportunities

Risk reduction

Bluetooth Low Energy (BLE) beacons are small enough to be located anywhere.

The server uses these micro-location trigger IDs to tell either the mobile device or another system to perform a contextual action designed by the business owner.

iBeacons

iBeacons - Intelligent Store Lighting

1 User chooses color preference and shopping list

2 Intelligent lighting + Beacons identify the user and turn on a spot light with the user preferred color in the shelf containing the product of choice

3 Beacons guide user inside the store

4 Preferred products are spotted by intelligent lighting on user proximity

12

3

4

● Provide personalized attention on arrival

● Proximity marketing and promotions

● Area related content

● Extend play experience to mobile devices

● Reporting on occupancy and usage monitoring

iBeacons - Experience on Casino Floor

Fraud prevention

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15 min.

Escritorio 4

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Personalization

Resource usage dashboard

Light LocationTemp

Measuring light, motion, temperature and more

Motion

The sensors are limitless

Jpeg camera

Fingerprint sensor

Microphone Temperature sensor

Contact sensors

Our Example

We wanted to look at exposure to motion, and see if we could start tracking the data

The market for Internet of Things

1. Get your hardware 2. Get a Google Analytics account

3. Implement some code

Our Example

How do you set it up?

Build a tool to detect motion

Cat5 or Wifi

Raspberry Pi Flash Card

Motion Sensor

3 Jumper wires

Breadboard

Cobbler

Our Example

Register a Universal Analytics account

■ Get into Google Analytics

■ Create an account and select a property that you want to manage

■ You’ll get a key that you’ll need to use for the future

■ You need some python code (we copied from a blog)

■ You need the universal key from Google

■ Write the code to Raspberry Pi

Our Example

REAL TIME REAL LIFE ANALYTICS

CONNECTED < SMART

QUESTIONS?

THANK YOU