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IP and Innovation in ChinaIronies, Puzzles, & Disruption as a New Renaissance Unfolds

Jeff Lindsayy

Head of IP

APP-China

Shanghai, China

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A View from an APP Plantation

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Asmall eucalyptus plantation on Hainan Island.

The farmer didn’t seem to mind the plantation or the foreigner.

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Shortly after that I witnessed a feeding frenzy

Healthy koi in clear water

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Fed by a visitor

At a beautiful Chinese garden and pond

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Using the clear paper mill effluent of APP’s JinHai Paper.

A pulp and paper mill still beautiful in the midst of winter.

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About Asia Pulp & Paper

• Beginning as a small business, APP has grown to be one of the largestgrown to be one of the largest papermakers in the world.

• APP-China with headquarters in Shanghai is the leading papermaker in China.

• Total assets over $15 billion.• Annual production over 8 million tons. • APP-China has over 20 pulp and paper

mills in China with state of the artmills in China with state-of-the-art technology and equipment.

• APP-China operates some of the world’s largest, fastest, cleanest, and most advanced paper mills.

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Some APP Brands

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World’s Biggest Paper Machine

A Greener China - Literally

APP CSR: http://tinyurl.com/appcsr2010

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Time for a Quiz!Time for a Quiz!• Both the modern paper industry and the whole

knowledge economy owes much to theknowledge economy owes much to the development of printing, especially the printing of books with movable type.

• So, can you name the innovator who gave the world the first mass-produced book printed with movable type?HINT Hi f il d ith “ ”• HINT: His family name ends with a “g”.

• HINT: The project was the fruit of sincere altruism, a quest to save millions with the power of a special book.

• HINT: The name of the book has two syllables.

Gutenberg & the BibleGutenberg & the Bible• “The Gutenberg Bible, the first substantial book printed

with movable type….”

• Gutenberg’s monumental achievement came in 1455. • Just 142 years after the world’s first mass produced

book was printed with movable type in China.• Over 100,000 words, today in 3 volumes: “substantial”?

N h i d hi b k?

Source: University of Texas, Ransom Center, http://www.hrc.utexas.edu/exhibitions/permanent/gutenberg/or http://tinyurl.com/jeffiri20

• Now can you name the innovator and his book?• Hint: In the book 1434, Gavin Menzies argues

that the ancient Chinese book was the source for many of Da Vinci’s inventions, and may have sparked the European Renaissance.

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Wang Zhen (Wang Zhen (王祯王祯) and the ) and the Nong ShuNong Shu

• A massive book on farming and agriculture printed with movable type in 1313printed with movable type in 1313.

• Wang Zhen’s goal was to save millions from poverty and starvation.See http://tinyurl.com/jeffiri19 (Wikipedia)

Sample Tech.: Blast FurnaceSample Tech.: Blast FurnaceFrom the Nong Shu, 1313

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Thank You, Joseph Needham!Thank You, Joseph Needham!• Scholar from Cambridge who went to

China in the 1930s studied ChineseChina in the 1930s, studied Chinese history & science

• Revealed that numerous “Western” inventions had Chinese origins

http://tinyurl.com/jeffiri21 & http://tinyurl.com/jeffiri22

Innovation in ChinaInnovation in China• A rich but long overlooked history

• A rich but often ignored future

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Old Stereotypes May Not ApplyOld Stereotypes May Not Apply

Library of Congress

Technology in ChinaTechnology in China

Solar Power

Wind PowerHigh speed rail

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3D Printing3D Printing

IP & inventions aggressively pursued via the 3D Printing Technology Industrial Alliance

Finding Success in ChinaFinding Success in ChinaWhat Western Leaders Should Know

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Broad Influence of Chinese CultureBroad Influence of Chinese Culture

• 喜庆爆竹送玉兔，吉祥梅花迎金龙。

– “Celebrates the firecracker to deliver the jade hare on the moon, the propitious plum blossom welcomes Jinlong.” (Babelfish translation)

– So began a monthly report from … IT.• The alliances, the battles, the intrigues of

Romance of the Three Kingdoms still apply many centuries later.

• Read it! (at least the first few hundred pages)

China is WiredChina is WiredWired for success, but differently.

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China’s Wiring: Important ConceptsChina’s Wiring: Important Concepts

• 关系 – Guan Xi: Relationshipsp

• 缘分 – Yuan Fen: Destiny encountered

• 和谐 – He Xie: Harmony

Differently wired. Differently linked. Limitless potential.

Managing IP, R&DManaging IP, R&DCultural differencesPersonality types: ESTJ very common (recommended resource: Gene Dorris)Many paradoxes

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SuggestionsSuggestionsTraining!Community of PracticeBuild extensive relationships

What Can China Do For You?What Can China Do For You?• Is your R&D in China based on localizing

W t i ti ?Western innovation? • Why not ask what China’s technology can

offer you?• “Ask not what your country can do for you,

but what China can do for you ”but what … China can do for you.

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Your Future FortuneYour Future Fortune

Finally, something that’s not a Chinese invention!Finally, something that’s not a Chinese invention!

In fact, it’s largely unknown in China. One more errant stereotype.In fact, it’s largely unknown in China. One more errant stereotype.

谢谢谢谢! (Thanks!)! (Thanks!)谢谢谢谢! (Thanks!)! (Thanks!)Jeff_lindsay@app.com.cn