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iPad Adoption for the Enterprise Determining your Digital Publishing Strategy
| Date post: | 14-Dec-2014 |
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Technology |
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iPad Adoption for the Enterprise
Determining your Digital Publishing Strategy
Tablet and App
Landscape
Sustainableoptions
Quark solutionsRequirements
Opportunities for enterprise apps
General and enterprise specific
For creating, deploying, and maintaining enterprise apps
How Quark can help you get there
Agenda
Tablet and App Landscape (and Portrait!)
Tablet Unit Sales
2010 2011 2012 2013 2014 20150
100
200
300
400
Rest of the World Asia (Excluding Japan) Western Europe
Sale
s in
Million
s
Source: Morgan Stanley
Comparing Notebooks and Tablets
2011 2012 2013 2014 2015 2016 20170%
25%
50%
75%
100%
Notebook PC
Sale
s in
Million
s
Source: NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
Tablet and Smartphone Market 52.5 million tablets shipped in Q4 2012, increase of 75.3%* In 2013 smartphones/tablets will pass PC installed base±
29% of USA adults now own tablet / eReader±
1.1 billion smartphone subscribers±
iPad growth 3x iPhone initial growth and Android phone adoption is even faster – 6x iPhone±
Windows will ramp in 2014, gain almost a 30% share of tablets by 2016°
*IDC Worldwide Quarterly Tablet Tracker, Jan 2013±KPCB 2012 Internet Trends°Forrester Report: Windows: The next Five Years
Where are Your Customers?
1996 1998 2000 2002 2004 2006 2008 2010 20120%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AndroidAndroidAndroidAndroidAndroidAndroidAndroidAndroidAndroidAndroidAndroidAndroidAndroidAndroidAndroid
AndroidAndroid
Android
Apple
AppleAppleAppleAppleAppleAppleAppleAppleAppleAppleAppleAppleAppleApple
Apple
Apple
AppleWintelWintelWintelWintelWintelWintelWintelWintelWintelWintelWintelWintelWintelWintelWintelWintel
WintelWintel
Mar
ket S
hare
of P
erso
nal C
ompu
t-in
g Pl
atfor
ms b
y O
pera
ting
Sys-
tem
s (%
)
2012Wintel –
35%
1998 - 2005
Wintel – 96%
Source: Asymco.com (as of 2011), Public Filings, Morgan Stanley Research, Gartner for 2012E data. 2012E data as of Q3:12.
Huge Projected Growth in Apps
2013 2014 2015 20160
50
100
150
200
250
300
350
73
119.8
188.9
287.9
App Downloads
(Bill
ions
)
Gartner, InfoWorld, September 2011
Wait, It’s All Just Games
Yes, around 50%!
However it is Also Publishing
Loyalty of App Customers
Forrester’s Six Key Business Technology Themes For 2013March 2013 “Six Business Technology Trends That Will Propel Your Firm In 2013”
For Customers
Customer Communication
Customer loyalty
Brand development
For Employees
Sales people in the field
Retail Environment
Anybody that needs real access to apps while on their feetWarehouse managers, retail floor staff, medical staff,…
CustomerMagazines
ResearchReports
AnnualReports
ProductDocumentation
ProductTours
ThoughtLeadership
ProductCatalogs
Salespresentations
ManagementReporting
Sales Support
TechnicalDocumentation
ServiceManuals
Digital Customer Engagement
Mobile Enablement of People and Processes
Examples of Enterprise Apps
1. Business goals2. Key requirements3. Best implementation option
Business Goals
What do I need to accomplish?
• Direct Revenue• Indirect Revenue• Customer Loyalty• Market Share / Defensive• Experimental New Media• Internal Information Sharing• Workforce Mobility• “Trophy or Vanity Apps”
Do I need a branded app?
Is my content ready for smartphoneand tablet devices?
Are design control and a compelling user experience top priorities?
Will my app and content be free or paid?
What resources do I have and what is my budget?
What are the prevalent devices in userby my customers/employees
Yes No
General Requirements
Different Mobile Devices Attract Different Application Users
GenerationUS online
adultsMobile phone
app usersTablet app
users
Gen Z (18 to 22) 8% 13% 13%
Gen Y (23 to 31) 19% 30% 29%
Gen X (32 to 45) 27% 33% 39%
Younger Boomers (46 to 55) 18% 13% 11%
Older Boomers (56 to 66) 17% 8% 6%
Golden Generation (67+) 10% 3% 2%
Gender
Male 48% 54% 62%
Female 52% 46% 38%
Income
Average householdincome
$76,900 $89,000 $109,400
Source: Mobile Apps for Marketing, Sep 2012, Forrester Research Inc.
Do I require security?
Are their any regulatory compliance requirementsmy app content has to meet?
Do I need to integrate my app with other internal or external IT systems
Do I need to push content to devices quickly?
Does my mobile content need to be consistent with other sources of information?
Do I need to provide an internal app and if so how do I deploy it?
Can I do this in a way that is sustainable long-term?
Yes No
Enterprise-Specific Requirements
Apple’s iOS Developer Enterprise ProgramAbout the program:
For in-house iOS apps “that you can
distribute
to employees or members of your
organization.”
$299 / year
Details on apple.com
Secure access through:
Wireless, or “over-the-air” distribution:
Secure URL accessible through your
intranet
Add your own authentication
mechanism
Can install and update anywhere
Ad hoc distribution – manual installation
Implementation Options
Options for getting to the iPad
Standard format Portable Easy to create A static, monolithic document Limited interactivity Cannot adapt to context –
one size fits all Complex to sell Updates problematic No Analytics
HTML
Standard format
Works on all platforms
Real, selectable, searchable text
Accessible
Small file size
Latest technology
Easy to update
Analytics
Good interactivity (some restrictions)
Layout/design limitations
User experience is browser-like
Selling difficult
ePub
Standard format
Works on all platforms
Not difficult to create
Selling easy
Good for text heavy books
Very(!) limited inlayout/design
Experience can differ
Not easy to update
No Analytics
iBook
Not difficult to create Layout stays as designed Selling easy Good interactivity Apple proprietary
(iPad only!) Import of standard formats
difficult Not easy to update No Analytics
Native Apps
Layout stays as designed
High-end interactivity
Tablet-like user experience
Marketing easier
Analytics
Selling easy
Easy to update
‘Home Screen’ branding
Platform-specific
Difficult to create
Native Apps Approaches
Digital Publishing Software
Custom App Development
Custom App Development
Developed internally or externally
Meet more comprehensive, sophisticated requirements
Knowledge of your existing system
Flexibility
Feature richness
Internal integration
Security, control
Require highly skilled developers
IT support
Multiple work for multiple apps
Slow to deploy
Costly to maintain
Digital Publishing Software
From vendors in page layout, design, and corporate publishing
Closing gap with custom-developed solutions
Out of the box functionality
Get started fast
Can utilize existing resources
Much more affordable than custom app development solutions
Lower cost to maintain
Can be deployed internally and externally
Secure
Options for automation
New breed of solutions can increasingly also meet custom app feature requirements
Native (iOS, Android etc)
Web (HTML5, CSS, JavaScript)
Desktop Publishing Tools
Technology Complexity
Reuse / Resource
Availability
Cost Effective Content Production
Hybrids (Native App + HTML5)
Combining the best of both worlds, content is HMTL5, wrapper is a native app
User gets an ‘app experience’ Layout stays as designed with
high-end interactivity Sell via app stores Wrapper (the app) is platform
specific BUT you don’t need to develop it
Digital Publishing Options
Technology Comparison
PDFs, iBooks,eBooks
Custom apps
Digital publishing software
Do it myself without coding Yes No Yes
Create my own branded app No Yes Yes
Control the design Yes No Yes
Create a unique experience No Yes Yes
Design once for multiple devices, resolutions, orientations
No No Yes
Affordable Yes No Varies
No long-term commitment Yes No Varies
Option to sell app, content Yes Yes Yes
Secure No Yes Varies
Automation No No Varies
Can use for internal apps No Yes Yes
Option for highly customized app functionality
No Yes Yes
Options for getting to the iPad
Sustainable Options
% Who Did This Yesterday…
Pew Research Center, September 2012
2002 2006 20120
5
10
15
20
25
30
35
40
45
3438
30%
4138
23%23 24
17%20
12%
Read a book in printRead a print newspaperRead a print magazineWrote or received a personal letter
Audience Fragmentation
Audience Fragmentation
PrintWeb
Audience Fragmentation
PrintWeb
Mobile
Audience Fragmentation
Web
Mobile
Tablets
E-readers
Fragmentation Explodes…
Manufacturer
App Store
Create
Geography
OS
Hardware
It’s a Question of Volume
Number of Apps 3 1
App Platforms (iOS, Android, Windows 8) 2 1
Channels (Print, Web, Mobile, Email) 3 2
Publications / Reports 1 1
Languages 17 1
Frequency (Daily, weekly, monthly, real-time) 12 12
Annual Total 1,632 24
LOW VOLUM
E
HIGH VOLUME
HAND CRAFTED
AUTOMATED
$$$
Ineffi
cient
Sustainable Solutions
$$$Inefficient
$$$Inefficient
Efficien
cy
Desktop Digital Publishing Software
EnterpriseDigital
Publishing Solutions
Disadvantages of hand-crafted apps
Similar level of development for each app
Copy/paste creates redundancy Lack of compliance control Manual review and approval
workflows Mass-produced – not individualized Doesn’t scale
What’s the Solution?
Streamline & Automate Authoring Collaboration Workflow Multichannel publishing
Publishing automation requires smart content
Solution = Dynamic Publishing!
Must Have Smart Content
What is smart content? Knowledge-captured, media-independent content
components Can be assembled for different publications and
audiences
Why is it important? Foundation for automation Enables:
Content reuse, repurposing of information Use of metadata, discoverability Personalization
Smart Content in Action
Protected Legal Text
Database Data
Graphics and Multimedia(slide show or video for
digital)
Reuse
Design “Chrome” and Formatting (from Template)
Personalization
Controlled Branding
Quark Publishing Platform
Workflow Services
Collaboration Services
AutomationServices
Publishing Services
QuarkXPressEnterprise Edition
Quark XML Author
Adobe Creative Suite
Microsoft Office
Web Client
Web CMS Web site
CMS
Flash
QuarkXPressDatabase
s
Digital
RSS
DigitalDesign
Templates
Multi-Channel Publishing
App Publishing Workflow
Quark XML Author
External Systems
QuarkXPress 9
InDesign
Quark Publishing Platform
App Studio
App
Content Hosting Service
Enterprise App Store
Ad Hoc Distribution
Branded Apps
Timescales for App Development
6 MonthsFully automated dynamic publishing solutionSolutions:- Dynamic publishing solution- Digital publishing software- Flipbook style- Custom developmentPros:- Brings efficiencies to print, web and other channels- Future proof your publishing/communication- Cost savings and greater organizational effectiveness
through a) Simplification b) Consistent business models across the enterprise- Faster time to marketCons:- Cross functional considerations, change management
and planning associated with such a project- Large initial investment
3 MonthsHandcraftedSolutions:- Digital publishing software- Flipbook styleCustom developmentPros:- Create an app fast- Complete design controlCons:- Not sustainable
3 Weeks
HandcraftedSolutions:- Digital publishing software- PDFsPros:- Create an app fast- Complete design controlCons:- Not sustainable
Why Quark
Quark
Products• Structured Authoring• Cross-Media Design• Brand Management• Publishing automation•Digital publishing
• Founded 1981• Denver headquarters• 30-year leadership• Global Footprint• Track record delivering
enterprise solutions
2012-2013
Successful Customers
Publishing
Magazines, Newspapers, Books, PrintersResearch reports, Customer communications
Financial Government
Intelligence, Legislation, Regulation
Manufacturing
Technical documentation, marketing materials
Award Winning Apps
Apps from DTP
Apps from Structured Content
Hybrid Example: DTP & Structured
Embedding App Studio via the SDK
LOW VOLUM
E
HIGH VOLUME
HAND CRAFTED
AUTOMATED
$$$
Ineffi
cient
Quark Digital Publishing Solutions
$$$Inefficient
$$$Inefficient
Efficien
cy
Desktop Software
Enterprise Solutions
QuarkXPress, InDesign or HTML5 with App
Studio
QuarkEnterpriseSolutions
Visit
www.quark.com
Download Free White Paper
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