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JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: [email protected] [email protected] 020 7347 3000
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Page 1: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

JANUARY 2017ECONOMIST/IPSOS MORI ISSUES INDEX

Contacts: [email protected]

[email protected]

020 7347 3000

Page 2: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

2

Issues Facing Britain - January

Base: 970 British adults 18+, 13th – 26th January 2017

What do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

49%

41%

31%

22%

17%

16%

15%

14%

11%

11%

NHS/Hospitals/Healthcare

Common Market/Brexit/EU/Europe

Immigration/immigrants

Economy

Housing

Unemployment

Education/Schools

Poverty/Inequality

Ageing population/Social care

Defence/foreignaffairs/terrorism

+9

+5

-3

-5

-2

+3

-3

-6

-1

0

%

Change since Dec:

Position

Top mentions %

+1

+2

-3

+2

Page 3: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

3

Issues Facing Britain - JanuaryWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

49%

41%

31%

22%

17%

16%

15%

14%

11%

11%

17%

27%

13%

7%

3%

5%

1%

3%

2%

2%

NHS/Hospitals/Healthcare

Common Market/Brexit/EU/Europe

Immigration/immigrants

Economy

Housing

Unemployment

Education/Schools

Poverty/Inequality

Ageing population/Social care

Defence/foreignaffairs/terrorism

Top mentions %

MOST/OTHER

IMPORTANT ISSUES

MOST IMPORTANT

ISSUE

Base: 970 British adults 18+, 13th – 26th January 2017

Page 4: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

4

Issues Facing Britain: Long Term Trends

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

What do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

10

20

30

40

50

60

70

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

NHS UNEMPLOYMENTCRIME/LAW &

ORDER ECONOMY IMMIGRATION EU/BREXIT

Page 5: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

5

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Immigration / Immigrants

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

NB Until Sept 2014 the code was race relations/immigration/immigrants

What do you see as the most/other important issues facing Britain today?

0

10

20

30

40

50

60

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Border controls relaxed for “A8” EU

Countries (Poland, etc.)

Source: Ipsos MORI Issues Index

Border controls

relaxed for

Romanians and

Bulgarians

Highest concern

ever recorded (56%)

Page 6: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

6

Vote for Brexit;

Cameron resigns Cameron becomes PM

Issues Facing Britain:

NHS / Hospitals / HealthcareWhat do you see as the most/other important issues facing Britain today?

0

10

20

30

40

50

60

70

80

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Report says waiting lists have

doubled under Labour

Lowest score since

December 1985 (12%)

Highest score since April 2003

(49%)

Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Page 7: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

7

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Common Market / Europe / Euro / EU / BrexitWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

10

20

30

40

50

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Treaty of Accession: 10 new

EU Member States

France and Holland reject

ratification of EU constitution

Lowest score

recorded (1%)

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Highest score since April 1997 (41%)

Page 8: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

8

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Economy / Economic situationWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

10

20

30

40

50

60

70

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Global recession

and Russian

Financial crisis

Highest score since 1992;

Most important issue for

the first time

Sub-prime mortgage

crisis in the US

End of

recession

announced

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Lowest score

since March 2008

(22%)

Northern Rock

nationalised

Page 9: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

9

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Unemployment / Factory closure / Lack of industryWhat do you see as the most/other important issues facing Britain today?

0

10

20

30

40

50

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Unemployment falls below 1 million for first time in 25 years

Minimum wage

introduced

Unemployment in Britain rises to 5.5%

Lowest ever score(5%)

Youth unemployment reaches 1 million

Lowest score since October 2008

(14%)

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index

Page 10: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

10

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Crime / Law & Order / Violence / Vandalism / ASB

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

What do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

10

20

30

40

50

60

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

May day riots

Riots across

England

9/11Lowest score since

March 1991 (8%)

Page 11: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

11

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Education / SchoolsWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

10

20

30

40

50

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Introduction of means-tested tuition

fees. Education most important issue.

First City Academies

introduced

Lowest score since

Dec 1985 (9%)

Labour’s second term - pledge to

improve failing secondary schools

April 2011 – Pupil

Premium introduced

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Page 12: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

12

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Defence / Foreign Affairs / International terrorismWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

10

20

30

40

50

60

70

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

9/11 London

Bombs

Invasion of Iraq –

protests across Europe

Failed terror

attacks in London

and Glasgow

UK withdraws

from Iraq

War in

Kosovo

Parliamentary vote

against action in Syria

NATO bombing

in Libya

Rise

of IS

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Paris attacks and

Parliamentary vote for

action against IS in Syria

Page 13: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

13

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Poverty/inequalityWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

5

10

15

20

25

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Sept 1999:

Alastair Darling – “one child in

three” living in poverty

December 2016:

highest score

recorded (20%)

January 2005:

Make Poverty History campaign

launched on New Year’s Day

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Page 14: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

14

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Inflation/PricesWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

5

10

15

20

25

30

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Lowest score since Sep 2007 (4%)

Inflation rate hits 16 year peak

Inflation rises to 3.4%

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Page 15: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

15

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

HousingWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

5

10

15

20

25

30

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

“A8” Countries

join the EU

Highest score since

October 1974 (22%)

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Page 16: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

16

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Pensions/Social Security/BenefitsWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

5

10

15

20

25

30

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Equitable Life sells

its non-profit

pension annuities

Blair and Harriet Harman propose

‘affluence testing’ to exclude the well-

off from state benefits

Gordon Brown unveils

pension credits Pensions commission report –

“more than 12 million working

people are not saving enough for

their retirement”

Lowest ever

score (3%)

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Page 17: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

17

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Pollution / EnvironmentWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

5

10

15

20

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Wettest Autumn since

records began –

widespread flooding

across the UK

EC proposes carbon emission

cuts of 20% by 2020

Winter flooding

and storms

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Page 18: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

18

Vote for Brexit;

Cameron resignsCameron becomes PM

Issues Facing Britain:

Low pay/minimum wage/fair wagesWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

5

10

15

20

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

May2015

May2016

Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home

Highest recorded

score (15%)

Page 19: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

19

Top issues – concern by party support

Base: 191 Conservative and 256 Labour supporters aged 18+, 13th – 26tjh January 2017

What do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

51%

53%

44%

28%

10%

12%

12%

6%

15%

13%

56%

35%

24%

26%

22%

18%

19%

21%

11%

11%

NHS/Hospitals/Healthcare

Common Market/Brexit/EU/Europe

Immigration/immigrants

Economy

Housing

Unemployment

Education/Schools

Poverty/Inequality

Ageing population/Social care

Defence/foreignaffairs/terrorism

Top mentions %

CONSERVATIVE

SUPPORTERS

LABOUR

SUPPORTERS

Page 20: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

20

NHS is the key issue for all except ABC1s over 55,

where it is joint top with BrexitWhat do you see as the most/other important issues facing Britain today? Top three issues by age and social grade

Source: Ipsos MORI Issues IndexBase: 970 British adults 18+, 13th – 26th January 2017

58%

57%

35%

EU/Brexit

NHS

Immigration

55%

52%

29%

NHS

EU/Brexit

Economy

48%

45%

25%

NHS

EU/Brexit

Immigration

50%

45%

33%

NHS

Immigration

EU/Brexit

53%

32%

30%

NHS

Immigration

EU/Brexit

29%

21%

21%

NHS

Immigration

Economy

18

-34

35

-54

55

+

ABC1 C2DE

Social grade

Ag

e b

rac

ke

t

Page 21: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

21

Concern about EU/Brexit by subgroup

Base: 970 British adults 18+, 13th – 26th January 2017

What do you see as the most/other important issues facing Britain today? EU/Europe/Brexit

Ipsos MORI Issues Index

18-24 25-34 35-44 45-54 55-64 65+

Concern about the EU/Brexit by age group:

50%

36%

38%

48%

Concern by region:

41%36%38%

52% 53%

35%

60%

45%

34%

22%

Overall

Concern about the EU/Brexit by key demographic groups:

38%

33% 33%46% 42% 48%

40%

Urban Rural CON LAB AB C1 C2 DE

Social GradeLocale Party support

Sub-urban

Page 22: Ipsos MORI Issues Index - January 2017 · 2017. 7. 12. · JANUARY 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000

22

Concern about the NHS by subgroup

Base: 970 British adults 18+, 13th – 26th January 2017

What do you see as the most/other important issues facing Britain today? EU/Europe/Brexit

Ipsos MORI Issues Index

18-24 25-34 35-44 45-54 55-64 65+

Concern about the NHS by age group:

50%

48%

50%

57%

Concern by region:

49%

38%

54%47%

51%56% 59%

49%49%

40%

Overall Urban Rural CON LAB AB C1 C2 DE

Social GradeLocale Party support

Concern about the NHS by key demographic groups:

39%

36% 42%54% 50% 55%54%

Sub-urban


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