Ipsos - Page 1 J14007015-20-03 15-MAY - 31-MAY 2015 ......HALIFAX HOUSING MARKET CONFIDENCE TRACKER...

ACORNTENUREAGESEXRENTED

FROM THELOCAL

AUTHORITY/BELONGS

RENTEDTO AURBANWEALTHYFROMHOUSINGBOUGHT

HARDMODERATECOMFORTAPROSPERIACHIEVEROWNER/PRIVATEASSOCIATION AOWNEDPRESSEDMEANSBLY OFFTYSRENTERSOCCUPIEROTHERLANDLORDONMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

2991782011701473975908206191256334394307294236158152155138156521474995UNWEIGHTED BASE

297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

9851955293-389---389-6121511317441071085953190199389IT IS BEING BOUGHT33%33%47%zvw36%46%w-61%zlnor---100%zlnoqr-18%h63%zcdgh36%hk9%31%hk67%zcdgh60%zcdgh38%hk33%hk37%41%39%ghklnON A MORTGAGE

ikikikorw

4938633267-249----2491912929130612181218139109249IT IS OWNED16%25%31%zw22%34%zw-39%zmnor----100%zmnoqr56%zcde9%e9%66%zcdefg42%zcdef13%ej4%8%11%27%23%25%cdefiOUTRIGHT

fgijijkijjmnorw

4738184918169--169---24401051014112957488189169IT IS RENTED FROM16%25%zsu9%34%zsuw9%50%zlmnq--100%zlmnqr---7%12%fh33%zefgh5%10%7%16%fhk37%zefgh30%zefgh16%18%17%fghjkA PRIVATE LANDLORD

jkjkjklmnqsu

9326251214169---169--6052583821213126329079169RENTED FROM THE31%zstuv17%s12%8%7%50%zlmoq---100%zlmoqr--18%15%18%20%15%13%17%17%20%18%16%17%lmoqsLOCAL AUTHORITY/

tBELONGS TO AHOUSINGASSOCIATION

14063436032338--169169--8492163483632608380171168338RENTER47%zsu41%su21%42%su16%100%zlmq--100%zlmq100%zlmq--25%27%f52%zefgh24%25%20%33%f54%zefgh50%zefgh33%35%34%fghjk

jkjkjklmqsu

1478915884160-638---3892492522441421471051281167171329309638OWNER/OCCUPIER50%58%79%ztvw58%80%ztvw-100%znor---100%znor100%znor74%zcdi72%zcdei45%75%zcdi73%zcdi80%zcdei64%cdi46%44%64%64%64%cdino

jrw

101--8--19----451013-5-1013619OTHER3%u1%--4%u--100%----1%1%3%1%2%-3%-6%zdfhjk2%1%2%mqr

------------------------REFUSED------------------------

Page 1

J14007015-20-03 15-MAY - 31-MAY 2015PUBLIC - FINAL

HALIFAX HOUSING MARKET CONFIDENCE TRACKER (MAY 2015)2 Jun 2015

Table 1

TENURE - WHICH OF THESE APPLIES TO YOUR HOMEBASE: ALL ADULTS AGED 16+

Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j/k - z/l/m/n/o/p/q/r - z/s/t/u/v/wOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

CHIEFINCOME

ETHNICITYSOCIAL GRADEEARNERINCOMEOCCUPATIONNOTFT/

STILLWORKIPT/175009500INNG -SELFSELF-

25000--UP TORETIRUNEMPEDUCAHOUSEEMPLYEMPLOPART-FULL-BMEWHITEDEC2C1ABNOYESPLUS24999174999499OTHEREDLOYEDTIONWIFEEDYEDTIMETIMETOTAL(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

16482630219828820732966628575151935527240796748237102343995UNWEIGHTED BASE

7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

23365398114712217321622524224624424243062443239389IT IS BEING BOUGHT33%40%17%39%s51%zr46%s48%zn34%62%zj34%jk16%6%14%11%13%28%h38%gh57%zb55%41%gh61%zb39%ghON A MORTGAGE

skliefghiidefghijknsi

152333947601038816175184412414851666972735249IT IS OWNED21%25%17%22%21%39%zq25%25%21%26%32%jm18%9%64%zab16%18%10%13%a16%26%ad9%25%adeOUTRIGHT

rsdefgiiis

221445831542639130341537271011930139652071169IT IS RENTED FROM32%zt16%25%zp15%19%p10%11%20%zo9%21%m27%zm41%zl22%h5%31%zh35%za20%h18%h12%19%h18%h17%hmA PRIVATE LANDLORD

rmdhopt

91599643238491202611322325451111166071241169RENTED FROM THE14%17%41%zp20%pq8%p3%14%19%7%15%23%m34%zl55%za20%ad39%za13%25%ad11%17%11%10%17%adLOCAL AUTHORITY/

qrmbdefhbdfhmpqBELONGS TO AHOUSINGASSOCIATION

32302154747733882516026685036562141281561331112338RENTER46%zt33%66%zp36%p27%p13%25%39%zo16%36%m50%zm75%zk77%za24%71%za48%ad45%ad29%29%30%29%34%ad

qrlmbdefhbdehhhhmopq

385987812820722526137730043651611173840313763171274638OWNER/OCCUPIER54%65%u33%61%s72%zr85%zq73%zn59%82%zj60%j48%j23%23%75%ze29%47%i48%i70%ze71%67%gi70%ze64%ef

srsklfgifgifgigijknsu

-1937279105341-1-558-4519OTHER-2%1%3%1%3%3%2%1%5%3%2%-1%-5%7%zad2%-3%1%2%

h

----------------------REFUSED----------------------

Page 2



Table 2


Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i - z/j/k/l/m - z/n/o - z/p/q/r/s - z/t/uOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

MAINCAR INCHILDREN INNUMBER INEDUCATIONSHOPPERDAILY READERSHIPHOUSEHOLDHOUSEHOLDHOUSEHOLD

GCSE/NODEGR/A-LVLO-LV/MID

FORMLMAST/ORCSE/TAB-MAR-BROADQUALPHDEQUIVNVQ12NOYESLOIDKETSHEETNOYESNOYES3+21TOTAL

(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

168297164268250745949393295700704291443330218995UNWEIGHTED BASE

13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

27156771111252643128343135820818125110136389IT IS BEING BOUGHT20%50%zm47%p39%p45%37%32%29%33%13%48%zg31%57%ze52%za33%a18%39%abON A MORTGAGE

pbegkp

408127626818128394433216232175812565249IT IS OWNED30%n26%16%22%24%25%29%42%z42%z14%29%zg34%zd5%12%40%zc32%zc25%cdOUTRIGHT

gn

1159374935134181217907911554844045169IT IS RENTED FROM8%19%p23%p17%p12%19%z18%13%17%37%zf11%17%17%17%13%22%b17%bfA PRIVATE LANDLORD

p

551220604612417128848511455754154169RENTED FROM THE41%zmno4%12%o21%o16%17%17%13%8%34%zf11%17%17%16%13%26%zb17%bfLOCAL AUTHORITY/

coBELONGS TO AHOUSINGASSOCIATION

667157108802583424251741642291091588199338RENTER50%zmno23%35%o38%o29%36%z35%26%24%71%zf22%34%35%33%26%48%zb34%bf

co

6723710417319344560677864574440198309226102638OWNER/OCCUPIER50%76%zm63%61%69%62%61%71%76%26%76%zg65%63%65%a73%za50%64%ag

npp

-34461333-612109113419OTHER-1%2%2%2%2%3%3%-3%2%1%3%2%1%2%2%

-----------------REFUSED-----------------

Page 3



Table 3


Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used. * small base

AREAGOVERNMENT OFFICE REGIONENGLA

GBNDMETRONORTHSOUTHEXC.EXC.YORKSWESTEAST

POLSUBSCOT-LON-EAST-MID-ENG-ENG-LONDOLONDOANDMID-SOUTHSOUTHSCOT-NORTHNORTHLON-EAST-MID-ITANURBANURBANRURALLANDWALESDONERNLANDSLANDLANDNNHUMBRLANDSWALESWESTEASTLANDWESTEASTDONERNLANDSTOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

25733118022710873184621662781248116309092735866108135531846274995UNWEIGHTED BASE

17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

48135891175017594068105503302634030173119504124594039389IT IS BEING BOUGHT28%37%43%x47%x57%ze35%g46%gn41%gn42%gj43%gl22%g38%gl36%gn46%gn34%g35%g35%gn13%57%ze36%gn55%ze46%gn41%gn52%zg39%glON A MORTGAGE

ghijlnnnghijlgjlmnjlmnpnmnsmns

2975648016132421454387225196133013394816228242116249IT IS OWNED17%20%31%wx32%wx19%26%19%22%28%ko17%38%za26%ko27%ko15%33%ce26%44%za34%ck19%19%17%19%22%21%25%koOUTRIGHT

cdefkkorbcdeforlmortklmop

qrt

547127171542519224836144125161645311530125196169IT IS RENTED FROM32%uvw19%u13%7%17%d8%20%dh20%dh14%20%ad16%dh17%dh17%dh19%dh19%dh8%5%22%dh17%d27%za3%20%dh20%dh8%17%dhA PRIVATE LANDLORD

hdhilmops

387723316121816264546151133151312103661911181614169RENTED FROM THE22%uv21%uv11%12%7%24%ft14%16%16%18%ft20%fh17%ft18%ft17%14%24%ft11%26%ft7%17%25%ft14%16%18%17%ftLOCAL AUTHORITY/

tBELONGS TO AHOUSINGASSOCIATION

921485048211643354993812952583129161567215012433520338RENTER54%uvw40%uv24%19%24%32%34%h36%h30%38%fh36%h34%h35%h36%h33%32%17%48%za24%44%za28%34%h36%h27%34%h

tfhmnpfhmptt

77210153198663083611141481365554595360307066666331836154638OWNER/OCCUPIER45%57%x74%wx79%wx76%ze61%65%g64%70%eg61%60%g64%g63%g61%67%g61%80%ze47%76%ze56%72%g65%g64%73%eg64%g

gmnogklmngmnoo

2935-42--41017143-437-1-2--19OTHER1%3%2%2%-7%zab1%--1%4%p2%2%3%p-7%zab4%5%-1%-1%--2%

efjlmefjlmopqtopqt

-------------------------REFUSED-------------------------

Page 4



Table 4


Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base

AFFORDABLEAFFORDA

HOUSINGBLE(NOHOUSING

PREAMBL(COMBINE)ED)SAVINGS INTERESTMORTGAGE INTERESTAVERAGE PRICENEXT 12 MONTHS

BADBADGOODGOODTIMETIMETIMETIME

SUPPORTSUPPORTLOWERSAMEHIGHERLOWERSAMEHIGHERLOWERSAMEHIGHERSELLBUYSELLBUYTOTAL(r)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

180180945362804840643445202656279311554537995UNWEIGHTED BASE

23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

11511542220112161681901464303103105260263389IT IS BEING BOUGHT49%z49%z43%41%39%37%43%40%34%38%43%z39%34%44%zc47%zc39%ON A MORTGAGE

44442114875101111146481886276168151249IT IS OWNED19%19%21%28%26%22%29%24%15%28%26%24%25%28%z27%25%OUTRIGHT

292912795310666292710442638670169IT IS RENTED FROM13%13%12%15%18%22%17%13%23%16%15%16%20%ab14%12%17%abehA PRIVATE LANDLORD

373720814384188112710448547072169RENTED FROM THE16%16%20%15%15%18%11%19%i27%16%15%18%ab18%b12%13%17%abeiLOCAL AUTHORITY/

BELONGS TO AHOUSINGASSOCIATION

6767321609618107150205420890116155142338RENTER29%29%33%30%33%41%27%32%51%zef32%29%35%a38%ab26%25%34%abei

l

159159633681872627930420112491166182429414638OWNER/OCCUPIER68%68%64%69%z64%59%72%z65%49%65%69%zg63%59%72%zcd73%zcd64%

77487-316-5126811919OTHER3%3%4%1%3%-1%3%zi-3%2%2%3%2%2%2%

----------------REFUSED----------------

Page 5



Table 5


Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m - z/n/o - z/p/q - z/r/sOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

OWNER-OCCUPIERSPRIVATE RENTERSUNWTDTOTAL55+35-4416-3455+35-4416-34TOTAL

(f)(e)(d)(c)(b)(a)(z)

995301193962155130995UNWEIGHTED BASE

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

25661215113---389IT IS BEING BOUGHT26%24%88%zf79%zf---39%abfON A MORTGAGE

3341912929---249IT IS OWNED34%76%zde12%21%---25%abeOUTRIGHT

206---2440105169IT IS RENTED FROM21%---100%100%z100%z17%defA PRIVATE LANDLORD

191------169RENTED FROM THE19%------17%abdefLOCAL AUTHORITY/

BELONGS TO AHOUSINGASSOCIATION

397---2440105338RENTER40%---100%100%z100%z34%def

590252244142---638OWNER/OCCUPIER59%100%z100%z100%z---64%ab

8------19OTHER1%------2%

--------REFUSED--------

Page 6



Table 6


Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e/fOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

B) SELLA) BUYAA

PROPERTPROPERTY?Y?

995995UNWEIGHTED BASE

995995WEIGHTED BASE

6857(4) VERY GOOD TIME7%6%

527508(3) FAIRLY GOOD53%51%TIME

228271(2) FAIRLY BAD23%27%TIME

3435(1) VERY BAD TIME3%3%

595565GOOD TIME60%57%

262306BAD TIME26%31%

333259NET GOOD33%26%

2.732.67MEAN

138125DON'T KNOW14%13%

Page 7



Table 7

Q.YR03 SUMMARY TABLETHINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...BASE: ALL ADULTS AGED 16+


FROM THELOCAL

AUTHORITY/BELONGS




2991782011701473975908206191256334394307294236158152155138156521474995UNWEIGHTED BASE

297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

151112415650-4333172220151210128105362157(4) VERY GOOD TIME5%7%6%3%8%2%8%znor-2%2%9%nor7%nr6%6%5%6%7%8%4%7%3%7%4%6%nor

1267611761127135363966692301341811951319883941016368236272508(3) FAIRLY GOOD42%50%58%ztw42%64%ztw40%57%znor50%39%41%59%znor54%nor53%di57%zcdi42%50%58%cdi59%cdi56%di41%42%46%56%zb51%bdinoTIME

rtw

85374262451001647554599658087104512935524856155116271(2) FAIRLY BAD29%24%21%43%zsuvw22%30%26%37%32%27%25%26%23%26%33%fgk26%20%22%29%31%35%gk30%24%27%TIME

149254161818861116109785554181735(1) VERY BAD TIME5%u6%u1%4%2%5%3%5%5%5%2%4%q5%3%3%4%6%3%3%3%2%4%3%3%u

141871306414214241497072263151203215146110931061097373272293565GOOD TIME47%57%64%ztw45%71%ztvw42%65%znor50%41%42%68%znor61%nor60%cdi63%zcdi47%56%65%cdi66%zcdi60%i48%45%53%61%57%cinor

tw

1004644674911618286354105769597113583740575360173133306BAD TIME33%u30%22%46%zsuvw24%34%28%42%37%32%27%31%28%29%36%30%26%25%32%34%37%34%27%31%u

414185-294262322718158741081183352566652201399160259NET GOOD14%t27%tw43%ztvw-2%47%ztvw8%o36%zlnor8%4%11%41%zlnor30%nor32%zcdhi35%zcdi11%26%cdi39%zcdhi41%zcdhi29%cdi13%8%19%33%zb26%bcdin

kjortw

2.592.672.81ztw2.482.80tw2.512.75znor2.492.502.532.79znor2.69or2.702.722.592.682.732.78ci2.672.622.562.652.702.67nortMEANw

57192813980432374421224128562814141428286857125DON'T KNOW19%zst12%s14%s9%4%24%zlmq7%9%22%zlmq26%zlmq5%9%12%8%18%zefj14%9%8%8%18%ej17%j13%12%13%jlmqs

Page 8



Table 8

Q.YR03_1THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...A) BUY A PROPERTY?BASE: ALL ADULTS AGED 16+


CHIEFINCOME




16482630219828820732966628575151935527240796748237102343995UNWEIGHTED BASE

7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

94786212222342646121213236243157(4) VERY GOOD TIME13%zt5%3%3%7%8%r6%5%7%5%4%1%5%5%4%3%4%7%4%4%8%6%

234841019415915317633321340603122112435343022850223508(3) FAIRLY GOOD33%53%zu43%45%56%s58%rs49%52%59%zk56%44%46%47%g48%g15%41%g53%g56%zg64%48%g57%zg51%gsTIME

u

2124862677963114157100173420765103818133123586271(2) FAIRLY BAD30%27%26%32%27%24%32%25%28%24%25%30%16%28%35%44%za28%25%27%33%22%27%anTIME

di

3311110681124647521122117*41235(1) VERY BAD TIME5%3%4%5%2%3%3%4%2%5%5%7%m5%5%6%2%2%3%1%4%3%3%

3353110910018017519836723944663124124637363383054254565GOOD TIME47%58%u46%48%63%zr66%zr55%58%66%zj61%48%47%52%g54%g20%44%56%g63%zf68%51%g65%zf57%gr

sskghghsu

24279737685711251811062141251076124019149123899306BAD TIME35%30%31%37%30%27%35%28%29%29%30%37%21%33%41%46%za30%28%28%36%25%31%an

di

825236249510473186133232671448-6-2171891816155259NET GOOD12%27%zu15%11%33%zr39%zr20%29%zo37%zj32%j19%10%31%fg21%fg-21%-3%26%fg35%zb40%15%fg40%zb26%bf

sskfghdfghghjorsu

2.682.682.592.542.73r2.77r2.652.692.75z2.672.612.492.712.632.292.492.672.73z2.742.592.77z2.67jMEANssjhr

131095332211935901973011133111895321338125DON'T KNOW18%z12%23%zp15%pq7%7%10%14%5%9%22%zm17%m27%za13%39%za10%14%10%4%12%10%13%dm

qdfhbdefhpq

Page 9



Table 9







168297164268250745949393295700704291443330218995UNWEIGHTED BASE

13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

726713134333865140172326757(4) VERY GOOD TIME5%8%4%5%5%6%3%3%8%2%7%g6%5%5%8%z4%6%g

51161961471513575357489841034816024016998508(3) FAIRLY GOOD38%52%p58%p51%p54%50%55%60%47%40%55%zg51%51%50%54%48%51%gpTIME

428844707719328233675196179921496953271(2) FAIRLY BAD32%28%27%24%28%27%29%24%35%31%26%26%29%31%b22%26%27%bTIME

79611628344112423121611835(1) VERY BAD TIME5%3%3%4%2%4%3%4%4%5%3%3%4%3%3%4%3%

58187103160164401575956104461388177263194106565GOOD TIME44%60%p63%p56%p59%56%58%63%54%43%61%zg57%56%55%63%za52%57%gp

4997508184222312740862192021031657961306BAD TIME37%31%30%28%30%31%32%28%39%35%29%30%33%35%b26%30%31%b

99054798017925331518242186749811545259NET GOOD7%29%p33%p28%p29%25%26%35%h15%7%32%zg27%23%21%37%za22%26%cg

cp

2.552.722.682.672.692.672.642.682.622.522.72z2.692.652.632.76z2.632.67gMEANgc

26261145319399754708935503639125DON'T KNOW20%zno9%7%16%no11%13%9%9%7%22%zf9%13%11%10%12%19%zc13%fo

Page 10



Table 10






25733118022710873184621662781248116309092735866108135531846274995UNWEIGHTED BASE

17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

91852563929161248385535768292457(4) VERY GOOD TIME5%5%2%10%v7%7%7%2%5%6%5%5%5%6%6%7%5%5%7%7%5%7%2%5%6%

5417612515450314244851311254663854742316065505530424443508(3) FAIRLY GOOD32%48%x60%wx61%wx57%cr63%cr33%46%52%cr54%cr55%cr54%zc53%cr54%cr48%63%cr68%zb46%57%cr48%cr68%zb33%46%58%cr51%crTIME

rcegjlcegjlmnqroqr

61108495322125135385361220187192412154622278513514271(2) FAIRLY BAD36%uv29%24%21%25%23%40%za37%ah23%22%27%h25%26%21%27%23%17%33%25%23%18%40%za37%ah19%27%moTIME

dehklodehklomopmop

52135225268930263222824152535(1) VERY BAD TIME3%6%2%2%2%3%4%2%4%3%4%3%4%3%2%3%2%5%2%4%3%4%2%6%3%

6319413017856355146941471365144235347356571566332514647565GOOD TIME37%53%x63%x71%wx64%cr70%bc40%48%58%cr60%cr60%cr59%zc58%cr60%cr53%70%bc73%zb51%64%cr55%cr73%zb40%48%63%cr57%cr

qrrqrcegjlcgjlqmnqrr

67129525824135537456170250213212613175324319553719306BAD TIME39%uv35%u25%23%27%26%43%za39%h27%25%31%h29%29%24%29%26%19%38%h27%27%21%43%za39%h25%31%mo

defhkdefhklmoptlmopt

-464781203221-494986662642103121214818323223-4928259NET GOOD-2%18%x38%wx48%wx37%zb43%zb-3%9%cr30%bcg35%zb29%bc30%zb29%zb36%bc24%bc43%zb54%zb13%cr37%zb28%bc52%zb-3%9%cr38%zbc26%bc

cgqrcgjlqqrceglqgqrcgqrcgqrgqrqrcgjlqcegjlcgqrgqrcegjlgqrgqrrrrmnopqmnopq

rr

2.512.592.73x2.84w2.752.762.522.552.702.74c2.672.70c2.68c2.752.692.762.83b2.572.752.722.80c2.522.552.702.67cMEANxrrrcnqrrr

414525147221132436211049413152615720321139125DON'T KNOW24%uvw12%u12%6%9%4%16%is13%15%15%9%12%13%15%17%is4%7%11%9%17%is6%16%is13%12%13%

Page 11



Table 11



AFFORDABLEAFFORDA





180180945362804840643445202656279311554537995UNWEIGHTED BASE

23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

772381352920494320-355757(4) VERY GOOD TIME3%3%2%7%5%12%7%4%11%5%6%8%c-6%c10%zbc6%c

13913946304150232322342284392121-377508508(3) FAIRLY GOOD60%z60%z46%57%z52%54%60%zh50%56%49%55%z46%c-63%zcd90%zbcd51%cTIME

535334135921189155951206108271154-271(2) FAIRLY BAD23%23%34%25%32%26%23%33%zi23%30%29%41%zab89%zabd26%a-27%aiTIME

1010*1617210201428113523-35(1) VERY BAD TIME4%4%*3%6%4%3%4%2%2%4%4%a11%zabd4%a-3%a

14614648343164292612542792434141-412565565GOOD TIME63%63%49%64%zm56%66%67%zh54%66%54%61%z54%c-69%zcd100%zbcd57%c

63633415210913991761055234119306177-306BAD TIME27%27%35%28%38%zl30%25%37%zi26%32%33%46%zab100%zabd30%a-31%ai

838314191551516278163820022-306236565259NET GOOD36%z36%z14%36%zkm19%35%42%zh17%41%zf22%28%8%-100%40%zd100%zbcd26%dhk

m

2.682.682.612.74zk2.592.762.78zh2.592.812.662.672.58c1.892.72zcd3.10zbc2.67cdhMEANdk

232316421722940324442-6-125DON'T KNOW10%10%17%kl8%6%4%7%8%8%14%e6%1%-1%-13%abcde

hikl

Page 12



Table 12




(f)(e)(d)(c)(b)(a)(z)

995301193962155130995UNWEIGHTED BASE

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

65201911--457(4) VERY GOOD TIME7%8%8%8%--3%6%

47214015370102036508(3) FAIRLY GOOD47%56%63%z49%43%50%34%51%aTIME

269555851101233271(2) FAIRLY BAD27%22%24%36%f41%29%32%27%fTIME

42105324235(1) VERY BAD TIME4%4%2%2%9%9%2%3%

53716017281102039565GOOD TIME54%64%z71%z57%43%50%38%57%a

311656354121535306BAD TIME31%26%26%38%49%38%34%31%

2269511027-154259NET GOOD23%38%zd45%zd19%-6%12%4%26%a

2.662.76z2.80z2.662.372.462.552.67MEAN

14726972530125DON'T KNOW15%10%e4%5%7%11%29%z13%e

Page 13



Table 13




FROM THELOCAL

AUTHORITY/BELONGS




2991782011701473975908206191256334394307294236158152155138156521474995UNWEIGHTED BASE

297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

217818141652-51133193319161617128106363268(4) VERY GOOD TIME7%4%4%13%zuv7%5%8%-3%7%8%8%10%z6%5%8%11%zcei7%4%6%4%7%7%7%o

135771097912713937711805922814918419614610184100977571278249527(3) FAIRLY GOOD45%51%54%55%63%zw41%n59%znor60%48%nr35%59%nr60%znor54%58%i47%51%58%62%zci54%49%44%54%52%53%nrwTIME

724143264780142637438854697387452429443751108120228(2) FAIRLY BAD24%27%22%18%23%24%22%32%22%25%23%22%20%21%28%g23%17%18%24%24%32%fgk21%25%23%TIME

1097531023-55158112037451521171634(1) VERY BAD TIME3%6%3%3%2%3%4%-3%3%4%3%3%6%zci1%4%3%3%8%zcdi2%*3%3%3%i

15684117981411554291186702601682172161621171001111048577314281595GOOD TIME52%55%58%68%w70%zvw46%67%znor60%51%41%67%znor68%znor64%ci63%ci51%60%70%zcdi70%zcdij58%55%48%61%58%60%cinor

w

8150503150901666424810362809290522834583951125137262BAD TIME27%33%25%21%25%27%26%32%25%28%27%25%23%27%f29%26%19%21%32%g25%32%24%28%26%

7434676791652635432215710613812372667277464626189144333NET GOOD25%22%33%47%zuvw45%zvw19%n41%znor28%26%nr13%40%znor43%znor41%zcehi36%cei23%33%ci50%zcdeh48%zcdeh26%30%ci16%37%30%33%cinor

ijkijvw

2.702.612.712.87zv2.792.662.772.652.672.642.762.782.81ze2.702.692.752.88zcei2.81ej2.602.742.642.762.712.73ervMEANj

60193416993442415225194333622716151830327365138DON'T KNOW20%zst13%s17%s11%5%27%zlmq7%9%24%zlmq31%zlmq7%7%13%10%20%zefjk14%11%9%10%20%fj20%fj14%14%14%jlmqs

Page 14



Table 14

Q.YR03_2THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...B) SELL A PROPERTY?BASE: ALL ADULTS AGED 16+


CHIEFINCOME




16482630219828820732966628575151935527240796748237102343995UNWEIGHTED BASE

7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

66111111729254333410122224236752468(4) VERY GOOD TIME8%7%5%5%6%11%zs7%7%9%6%7%2%5%9%7%4%4%7%16%5%6%7%

265009010715417620532223135682918120631403122462226527(3) FAIRLY GOOD37%54%u38%51%s54%s66%zq57%50%64%zj49%49%43%38%52%g22%36%62%fg58%zf54%59%fg58%fg53%fgTIME

rskigiiiinsu

21208694873388614371182419105083912109111979228(2) FAIRLY BAD30%23%29%zp23%26%p14%24%22%19%25%18%28%22%22%28%46%za19%20%24%18%20%23%pTIME

bdehi

330871363316645181*124*42034(1) VERY BAD TIME5%3%3%3%4%2%1%5%zo2%8%m3%8%m1%3%2%*1%4%1%4%5%3%o

3156110111817120523136426439773020142834423483167250595GOOD TIME45%61%u43%56%s60%s77%zq65%57%73%zj54%56%45%43%62%fg29%40%66%fg64%zf70%64%fg64%fg60%fg

rskliigiiiijnsu

24238775586448917376242924115794013133112299262BAD TIME34%z26%33%zp26%p30%p17%25%27%21%34%21%35%km24%25%30%46%za20%25%25%21%25%26%mp

bdehi

832324638516114219118815496985*-5292162045151333NET GOOD11%35%zu10%30%s30%s61%zq40%zn30%52%zj21%36%j10%20%fg37%fg-1%-6%46%fg40%zf44%43%fg39%zf33%fg

rskliigiigiijlnsu

2.612.742.592.702.682.92z2.792.702.86z2.592.78j2.482.702.782.592.512.792.752.892.762.732.73jMEANqrsjls

14120573629173810023831131531121296021642138DON'T KNOW20%zt13%24%zp17%p10%6%11%16%z6%12%23%zm20%m33%za13%41%za14%14%11%5%15%11%14%dm

qbdefhbdefhp

Page 15



Table 15







168297164268250745949393295700704291443330218995UNWEIGHTED BASE

13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

93381613552814959491923301568(4) VERY GOOD TIME7%11%z5%6%5%8%3%9%14%zj4%8%7%6%5%10%zc7%7%g

55182931351513765857599343535717025618388527(3) FAIRLY GOOD41%59%mp57%p47%54%53%59%60%57%38%58%zg53%54%54%a59%za43%53%agTIME

p

356433787315525141975153152761285445228(2) FAIRLY BAD27%21%20%27%26%22%26%15%19%31%zf20%22%24%27%b18%22%23%bfTIME

54101272734*112321131571134(1) VERY BAD TIME4%1%6%o4%2%4%3%4%*4%3%3%4%3%2%6%3%o

64215101151164431606573102493407188279213103595GOOD TIME48%69%zm61%53%59%60%62%69%71%42%66%zg60%60%58%69%za50%60%ag

pcmp

416843908018228181986176173891426256262BAD TIME31%22%26%31%o29%25%29%19%19%35%zf23%25%28%30%b20%27%26%bf

23147586184249334754163172339913715147333NET GOOD17%47%zm35%mp21%30%35%33%49%z52%z7%42%zg34%32%29%49%za23%33%ac

npcgmp

2.652.86z2.682.652.702.752.682.832.94z2.532.79z2.752.702.682.86z2.672.73gMEANmnpjgac

292821453510391110578110038563546138DON'T KNOW21%zo9%13%16%13%14%9%12%10%23%zf11%15%12%12%11%23%zb14%fo

c

Page 16



Table 16






25733118022710873184621662781248116309092735866108135531846274995UNWEIGHTED BASE

17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

15265224316971119524584331642*169368(4) VERY GOOD TIME9%v7%3%9%v4%5%13%zde9%4%4%8%6%6%e9%eo5%5%4%11%e4%2%1%13%zde9%4%7%em

lmoplmop

6418512015948335957861121324683873844336467484331595743527(3) FAIRLY GOOD37%50%x58%x63%wx55%e67%ce46%60%e53%e46%e58%eg54%ek53%eo43%49%67%ce73%zc48%55%e38%71%zc46%60%e57%e53%eoTIME

korokoregjklegjklmnoprmopr

4089544625112716366747201165212311113625397271613228(2) FAIRLY BAD23%24%26%18%29%h22%21%16%22%27%hl20%23%23%24%25%22%12%26%29%h34%za17%21%16%18%23%TIME

bcdhlmnopqr

41857413-412103127411464713-334(1) VERY BAD TIME2%5%3%3%4%2%2%-2%5%5%4%4%5%1%2%5%4%4%6%bq3%2%-4%3%

7921012518152367566931231515204324648366883524631756645595GOOD TIME46%57%x61%x72%wx60%e72%ek59%e69%eo57%e50%e66%eo60%eo59%eo52%54%72%ek77%zc59%e60%e40%72%ek59%e69%eo61%e60%eo

ooejklmonopr

43107595329123016397957232192252312154229469301616262BAD TIME25%29%29%21%33%bq24%24%16%24%32%zb25%27%26%29%26%24%17%30%33%bq40%za20%24%16%22%26%

dhlmqbcdhlmnopqr

351046612823244550544394288240202524534123*23455029333NET GOOD21%28%32%x51%vw27%e49%ze35%eo52%zc33%eo18%e41%eg33%eo33%eo23%e28%e49%ze60%za29%e27%e*52%zef35%eo52%zc39%eo33%eo

xfjklmefgjkkofjklmcefgjgjklmoefgjkotlmoprotklmnoptlmopr

tprtt

2.742.692.682.84w2.652.79e2.84e2.91e2.72e2.60e2.77e2.72e2.72e2.70e2.72e2.79e2.81e2.74e2.652.452.76e2.84e2.91e2.72e2.73eMEANoflmotoooflmoto

48512217722214304320116107171825157224221412138DON'T KNOW28%uvw14%u11%7%8%4%18%his15%19%fh17%hi9%13%15%19%hi20%fh4%6%11%8%20%fhi8%18%his15%17%14%is

instmnsnsinstmnst

Page 17



Table 17



AFFORDABLEAFFORDA





180180945362804840643445202656279311554537995UNWEIGHTED BASE

23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

20203461813531*661-36683268(4) VERY GOOD TIME9%9%3%9%6%3%9%7%1%4%9%z-12%zad11%zad6%d7%d

13213253316148232282541583420-140527381527(3) FAIRLY GOOD57%57%53%59%z51%54%58%z54%38%49%59%zfg-46%d89%zacd67%zcd53%cdTIME

5050261088817821212147158228107-120228(2) FAIRLY BAD21%21%27%20%30%zl38%21%26%52%zef27%22%87%zabc35%zab-21%b23%bTIME

5512210*171519233412-2134(1) VERY BAD TIME2%2%1%4%3%1%4%3%1%5%3%13%zabc4%b-4%b3%b

15215256362166252622851690481-177595412595GOOD TIME66%66%56%67%zk57%57%67%z61%39%52%68%zfg-58%d100%zacd73%zcd60%dfg

5454271309817991362156180262119-141262BAD TIME23%23%27%24%34%zl39%25%29%53%zef33%25%100%zabc39%zab-25%b26%b

989829232688163149-633301-26257595271333NET GOOD42%z42%z29%43%zkm23%17%42%zh32%-14%20%g42%zfg-100%19%100%zacd48%zcd33%cdfg

k

2.812.812.702.78z2.662.612.772.712.422.592.79zfg1.872.68d3.11zac2.76d2.73dfgMEANd

26261644262284832550-10-12138DON'T KNOW11%11%17%l8%9%4%7%10%8%15%e7%-3%bd-2%b14%abcde

hikl

Page 18



Table 18




(f)(e)(d)(c)(b)(a)(z)

995301193962155130995UNWEIGHTED BASE

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

6427178-2368(4) VERY GOOD TIME6%11%z7%5%-6%3%7%

49014415280152045527(3) FAIRLY GOOD49%57%62%z56%64%50%43%53%TIME

24250494331123228(2) FAIRLY BAD24%20%20%30%12%28%22%23%TIME

37714232*34(1) VERY BAD TIME4%3%6%2%12%6%a*3%

55417216988152248595GOOD TIME56%68%z69%z62%64%55%46%60%a

27957634561423262BAD TIME28%23%26%32%24%34%22%26%

2751151064210825333NET GOOD28%46%zd43%z30%40%21%24%33%a

2.702.84z2.742.702.602.622.712.73MEAN

162231293434138DON'T KNOW16%9%5%6%12%10%32%zb14%ef

Page 19



Table 19




FROM THELOCAL

AUTHORITY/BELONGS




2991782011701473975908206191256334394307294236158152155138156521474995UNWEIGHTED BASE

297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

14187130641421424149707226315120321514611093106109737327229356512 MTHS GOOD TIME47%57%64%ztw45%71%ztvw42%65%znor50%41%42%68%znor61%nor60%cdi63%zcdi47%56%65%cdi66%zcdi60%i48%45%53%61%57%cinorBUY

tw

1568411798141155429118670260168217216162117100111104857731428159512 MTHS GOOD TIME52%55%58%68%w70%zvw46%67%znor60%51%41%67%znor68%znor64%ci63%ci51%60%70%zcdi70%zcdij58%55%48%61%58%60%cinorSELL

w

100464467491161828635410576959711358374057536017313330612 MTHS BAD TIME33%u30%22%46%zsuvw24%34%28%42%37%32%27%31%28%29%36%30%26%25%32%34%37%34%27%31%uBUY

815050315090166642481036280929052283458395112513726212 MTHS BAD TIME27%33%25%21%25%27%26%32%25%28%27%25%23%27%f29%26%19%21%32%g25%32%24%28%26%SELL

109569147110100305753481851201561589884737979485021319941212 MTHS GOOD TIME37%36%45%t33%55%ztvw30%48%znor35%31%28%47%znor48%znor46%zcdi46%cdi31%43%i51%zcdi50%cdi44%i31%31%42%41%41%dinorBUY GOOD TIME SELL

t

303232163135103315207429425346241825282521568514112 MTHS GOOD TIME10%21%zw16%11%16%10%16%lor14%9%12%19%zlor12%12%16%15%12%12%16%16%16%13%11%18%zb14%borwBUY BAD TIME SELL

442824503053119532217643555764292632263727977917712 MTHS BAD TIME15%19%12%35%zsuvw15%16%19%24%19%12%19%17%16%17%20%15%18%20%14%24%17%19%16%18%uBUY GOOD TIME SELL

5018181419546232727293337384428108291431695011912 MTHS BAD TIME17%zu12%9%10%9%16%zmq10%17%16%mq16%m7%13%q11%11%f14%df14%f7%5%16%fgj9%19%fg13%10%12%fmqBUY BAD TIME SELL

Page 20



Table 20

YR03 SUMMARY TABLEBASE: ALL ADULTS AGED 16+


CHIEFINCOME




16482630219828820732966628575151935527240796748237102343995UNWEIGHTED BASE

7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

335311091001801751983672394466312412463736338305425456512 MTHS GOOD TIME47%58%u46%48%63%zr66%zr55%58%66%zj61%48%47%52%g54%g20%44%56%g63%zf68%51%g65%zf57%grBUY

sskghghsu

315611011181712052313642643977302014283442348316725059512 MTHS GOOD TIME45%61%u43%56%s60%s77%zq65%57%73%zj54%56%45%43%62%fg29%40%66%fg64%zf70%64%fg64%fg60%fgSELL

rskliigiiiijnsu

2427973768571125181106214125107612401914912389930612 MTHS BAD TIME35%30%31%37%30%27%35%28%29%29%30%37%21%33%41%46%za30%28%28%36%25%31%anBUY

di

2423877558644891737624292411579401313311229926212 MTHS BAD TIME34%z26%33%zp26%p30%p17%25%27%21%34%21%35%km24%25%30%46%za20%25%25%21%25%26%mpSELL

bdehi

193926669128149158254188295521159432131249224518341212 MTHS GOOD TIME27%43%u28%33%45%rs56%zr44%40%52%zj41%40%32%32%g41%g10%24%48%fg46%zf49%42%g47%zf41%fgBUY GOOD TIME SELL

skggrsu

11130392947263710448121196272165859106714112 MTHS GOOD TIME16%14%17%14%16%10%10%16%z13%17%8%13%14%12%6%18%8%16%19%9%17%14%kBUY BAD TIME SELL

12163344742547110576921854351412989236617712 MTHS BAD TIME17%18%14%23%15%20%20%16%21%13%15%13%12%19%17%16%18%18%20%21%17%18%BUY GOOD TIME SELL

12108372639175168281218154317247463133111912 MTHS BAD TIME17%12%16%p12%14%p7%14%11%8%16%13%22%zm10%13%24%za28%za11%9%6%12%8%12%admBUY BAD TIME SELL

ddhp

Page 21



Table 21







168297164268250745949393295700704291443330218995UNWEIGHTED BASE

13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

5818710316016440157595610446138817726319410656512 MTHS GOOD TIME44%60%p63%p56%p59%56%58%63%54%43%61%zg57%56%55%63%za52%57%gpBUY

6421510115116443160657310249340718827921310359512 MTHS GOOD TIME48%69%zm61%53%59%60%62%69%71%42%66%zg60%60%58%69%za50%60%agSELL

pcmp

499750818422231274086219202103165796130612 MTHS BAD TIME37%31%30%28%30%31%32%28%39%35%29%30%33%35%b26%30%31%bBUY

41684390801822818198617617389142625626212 MTHS BAD TIME31%22%26%31%o29%25%29%19%19%35%zf23%25%28%30%b20%27%26%bfSELL

4014468117118294485150643492841281891546841212 MTHS GOOD TIME30%46%p41%41%42%41%49%54%z49%26%46%zg42%41%40%50%za33%41%agBUY GOOD TIME SELL

cp

16403141439896437104934871383014112 MTHS GOOD TIME12%13%19%14%15%14%9%6%4%15%14%14%15%15%12%15%14%hiBUY BAD TIME SELL

2369333345131121423341421166090543317712 MTHS BAD TIME17%22%m20%11%16%18%13%14%22%14%19%17%19%19%17%16%18%mBUY GOOD TIME SELL

2527124837831913154871794070232611912 MTHS BAD TIME18%zno9%7%17%zno13%12%19%13%15%20%zf9%12%13%15%b7%13%12%bfBUY BAD TIME SELL

Page 22



Table 22






25733118022710873184621662781248116309092735866108135531846274995UNWEIGHTED BASE

17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

631941301785635514694147136514423534735657156633251464756512 MTHS GOOD TIME37%53%x63%x71%wx64%cr70%bc40%48%58%cr60%cr60%cr59%zc58%cr60%cr53%70%bc73%zb51%64%cr55%cr73%zb40%48%63%cr57%crBUY


792101251815236756693123151520432464836688352463175664559512 MTHS GOOD TIME46%57%x61%x72%wx60%e72%ek59%e69%eo57%e50%e66%eo60%eo59%eo52%54%72%ek77%zc59%e60%e40%72%ek59%e69%eo61%e60%eoSELL

ooejklmonopr

6712952582413553745617025021321261317532431955371930612 MTHS BAD TIME39%uv35%u25%23%27%26%43%za39%h27%25%31%h29%29%24%29%26%19%38%h27%27%21%43%za39%h25%31%moBUY


4310759532912301639795723219225231215422946930161626212 MTHS BAD TIME25%29%29%21%33%bq24%24%16%24%32%zb25%27%26%29%26%24%17%30%33%bq40%za20%24%16%22%26%SELL

dhlmqbcdhlmnopqr

3614796133372735426094117377313362527556237322735423541212 MTHS GOOD TIME21%40%x46%x53%wx43%cr54%ce27%44%cr37%j39%ce51%zc44%zc43%ce41%28%54%ce63%zc44%cr43%cr28%61%zc27%44%cr47%ce41%ceBUY GOOD TIME SELL

jrrejoprejrjrjrefjklejklmjprjrmnopropr

t

22453440188154275019126991418891018305154814112 MTHS GOOD TIME13%12%16%16%21%bg16%bq12%4%16%bq20%zb8%14%bq14%bq16%bq21%bg16%bq11%7%21%bgn27%za12%12%4%11%14%bqBUY BAD TIME SELL

nqglmnqnqqbcghlmnoqr

4263264614940223127321361131021911211412540221017712 MTHS BAD TIME25%v17%12%18%16%19%31%za23%o19%o11%14%16%o15%o11%24%ek19%13%15%16%11%11%31%za23%o14%18%elBUY GOOD TIME SELL

defghlodefghmoklmnoklmnoptpt

216125121041412132938105921154632101531412811912 MTHS BAD TIME12%u17%u12%u5%11%8%11%12%8%12%17%hj12%13%j12%5%8%7%23%zhj11%14%7%11%12%11%12%BUY BAD TIME SELL

lmp

Page 23



Table 23



AFFORDABLEAFFORDA





180180945362804840643445202656279311554537995UNWEIGHTED BASE

23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

14614648343164292612542792434141-41256556512 MTHS GOOD TIME63%63%49%64%zm56%66%67%zh54%66%54%61%z54%c-69%zcd100%zbcd57%cBUY

15215256362166252622851690481-17759541259512 MTHS GOOD TIME66%66%56%67%zk57%57%67%z61%39%52%68%zfg-58%d100%zacd73%zcd60%dfgSELL

63633415210913991761055234119306177-30612 MTHS BAD TIME27%27%35%28%38%zl30%25%37%zi26%32%33%46%zab100%zabd30%a-31%aiBUY

5454271309817991362156180262119-14126212 MTHS BAD TIME23%23%27%24%34%zl39%25%29%53%zef33%25%100%zabc39%zab-25%b26%bSELL

11311338256111141901941165329--41241241212 MTHS GOOD TIME48%48%39%48%zk38%33%49%z41%28%38%46%zg--69%zcd73%zcd41%cdBUY GOOD TIME SELL

3030108347146757162698141--14114112 MTHS GOOD TIME13%13%10%15%16%33%17%12%39%zef15%14%54%zabc--25%zbc14%bcBUY BAD TIME SELL

38381710055106790523147-177177-17712 MTHS BAD TIME16%16%17%19%19%24%17%19%11%13%21%z-58%zabd30%zad-18%adBUY GOOD TIME SELL

24241746513317962982119119--11912 MTHS BAD TIME10%10%17%l9%18%zl7%8%17%zi14%17%z11%46%zab39%zab--12%abilBUY BAD TIME SELL

Page 24



Table 24




(f)(e)(d)(c)(b)(a)(z)

995301193962155130995UNWEIGHTED BASE

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

5371601728110203956512 MTHS GOOD TIME54%64%z71%z57%43%50%38%57%aBUY

5541721698815224859512 MTHS GOOD TIME56%68%z69%z62%64%55%46%60%aSELL

31165635412153530612 MTHS BAD TIME31%26%26%38%49%38%34%31%BUY

2795763456142326212 MTHS BAD TIME28%23%26%32%24%34%22%26%SELL

375126123558172841212 MTHS GOOD TIME38%50%z50%z39%33%42%27%41%aBUY GOOD TIME SELL

146334724131014112 MTHS GOOD TIME15%13%19%17%6%9%10%14%BUY BAD TIME SELL

170414632851917712 MTHS BAD TIME17%16%19%23%31%13%19%18%BUY GOOD TIME SELL

1292416214101311912 MTHS BAD TIME13%10%7%15%18%25%z12%12%eBUY BAD TIME SELL

Page 25



Table 25



ACORNTENUREAGESEXURBANBOUGHT ON

HARDMODERATECOMFORTABPROSPERITWEALTHYOWNER/AOWNEDPRESSEDMEANSLY OFFYACHIEVERSOCCUPIERMORTGAGEOUTRIGHT55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL

(w)(v)(u)(t)(s)(q)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)

137991488212459025633430119396186115111825145297293590UNWEIGHTED BASE

147*89*15884*160*638389249252244142*147105*128*116*71*71**329309638WEIGHTED BASE23%*14%*25%13%*25%*100%61%39%39%38%22%*23%16%*20%*18%*11%*11%**52%48%100%

8859107461134142631511601728187739082453620021341412 MTHS GOOD TIME60%67%68%55%71%65%68%61%64%71%h57%59%70%70%71%64%50%61%69%65%BUY

9155100631184292601681721698893799574513723419442912 MTHS GOOD TIME62%62%63%76%74%67%67%68%68%69%62%63%75%74%64%71%i52%71%63%67%SELL

4726323443182105766563544223332923311077418212 MTHS BAD TIME32%29%20%41%zu27%28%27%31%26%26%38%28%22%26%25%33%43%33%24%28%auBUY

432939173716610362576345391828351728759016612 MTHS BAD TIME29%33%25%20%23%26%27%25%23%26%32%26%18%22%30%25%39%23%29%26%gSELL

69397634883051851201261235568596757312515914630512 MTHS GOOD TIME47%43%48%40%55%48%47%48%50%50%39%46%56%52%49%43%35%48%47%48%BUY GOOD TIME SELL

18212813231037429334724181523241510406310312 MTHS GOOD TIME12%23%18%15%15%16%l19%l12%13%19%17%12%14%18%20%20%14%12%20%zb16%bklBUY BAD TIME SELL

21172230291197643414632202029172012724711912 MTHS BAD TIME15%19%14%36%zsuvw18%19%19%17%16%19%23%14%19%22%15%28%18%22%15%19%BUY GOOD TIME SELL

2581041462293324162121351231835276212 MTHS BAD TIME17%ztu10%6%5%9%10%7%13%zq10%g7%15%dfg14%zfgjk3%4%10%4%26%11%9%10%fgBUY BAD TIME SELL

Page 26



Table 26

YR03 SUMMARY TABLEBASE: ALL OWNER OCCUPIERS


CHIEFINCOME




83505106118192174217373228397429132111122283052663216590UNWEIGHTED BASE

38*59878*128*20722526137730043**65*16**11**1738**40**31**37631**71*274638WEIGHTED BASE6%*94%12%*20%*32%35%41%59%47%7%**10%*2%**2%**27%1%**6%**5%**59%5%**11%*43%100%

20393477014215515525820235391179822120265214220241412 MTHS GOOD TIME53%66%60%55%69%r69%r60%68%z67%82%60%68%65%57%27%52%67%71%zh67%60%74%zh65%hrBUY

u

204074381130175181248221264311511351425266275118842912 MTHS GOOD TIME53%68%u55%63%63%78%zq69%66%74%z61%66%68%48%66%58%36%82%71%84%72%69%67%suSELL

rs

1516526465456899286520425561999110245718212 MTHS BAD TIME40%zt28%33%36%26%25%34%n24%29%12%30%24%19%32%a67%47%30%24%a32%34%21%28%adBUY

n

14152303661386210366121744423244895156916612 MTHS BAD TIME36%z25%38%zp28%p30%p17%24%27%22%28%26%24%36%24%36%60%13%24%15%22%25%26%pSELL

1229327451031291241811592230947721117193183414130512 MTHS GOOD TIME31%49%u35%35%50%r57%zr48%48%53%51%47%54%42%45%24%28%57%51%58%48%51%48%rsBUY GOOD TIME SELL

su

796192535252974411182219*9370395810312 MTHS GOOD TIME20%16%24%p20%17%11%11%20%zo14%26%12%14%23%11%3%22%10%19%9%12%21%zh16%hBUY BAD TIME SELL

8109153427435563624102132338728174611912 MTHS BAD TIME22%18%19%27%zq13%19%21%17%21%10%16%14%6%19%34%9%25%19%27%24%17%19%BUY GOOD TIME SELL

6551111271333292419212331511827106212 MTHS BAD TIME17%z9%14%p9%13%6%13%8%8%3%14%10%13%13%ad33%39%3%5%6%9%4%10%adnBUY BAD TIME SELL

Page 27



Table 27







872078914116043056666973517438152241238108590UNWEIGHTED BASE

67*237104*173*193*44560**67*78*64*574440198309226102*638WEIGHTED BASE10%*37%16%*27%*30%*70%9%**11%*12%*10%*90%69%31%48%35%16%*100%

3314975119129285324542353782801341951526541412 MTHS GOOD TIME49%63%72%p69%p67%64%54%67%54%55%66%64%68%63%67%64%65%pBUY

3817167109122307354857323962941341971696342912 MTHS GOOD TIME57%72%p65%63%63%69%59%72%73%50%69%zg67%68%64%75%za61%67%gSELL

c

2969264454128232031241571245798562718212 MTHS BAD TIME43%zmn29%25%26%28%29%38%29%39%37%27%28%29%32%25%27%28%BUY

2347315460105201715291361095695412816612 MTHS BAD TIME35%o20%30%31%31%24%34%25%20%45%zf24%25%28%31%b18%27%26%bfSELL

o

2411547889221326393920285209961371224630512 MTHS GOOD TIME36%48%45%51%48%48%44%58%50%31%50%g48%48%44%54%z45%48%gBUY GOOD TIME SELL

833253037676631588653858281610312 MTHS GOOD TIME12%14%24%18%19%15%10%9%3%24%15%15%19%19%13%16%16%hBUY BAD TIME SELL

135520203089981810109803860431511912 MTHS BAD TIME19%23%m19%12%16%20%15%12%23%16%19%18%19%19%19%15%19%mBUY GOOD TIME SELL

15146242438141113144844183812126212 MTHS BAD TIME23%zno6%6%14%o12%9%23%16%16%21%zf8%10%9%12%b5%12%10%bfBUY BAD TIME SELL

o

Page 28



Table 28


Proportions/Means: Columns Tested (5% risk level) - z/a/b/c - z/d/e - z/f/g - z/h/i/j - z/k/l - z/m/n/o/pOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing




10718013416975459736112148774933735061454631756335973651590UNWEIGHTED BASE

77*210153*19866*30**83*61*114*148136*55545953*60*30**70*66**66*63*31**83*61*54*638WEIGHTED BASE12%*33%24%*31%10%*5%**13%*10%*18%*23%21%*87%72%8%*9%*5%**11%*10%**10%*10%*5%**13%*10%*9%*100%

3613497146472546346611185368297382925513447472746343741412 MTHS GOOD TIME47%64%x64%x74%x71%j82%55%56%58%75%zb62%66%j65%j70%48%82%72%jn52%71%j74%j86%55%56%69%65%jBUY

cjlmpqr

501329515240236051758397368306323723564040242760513842912 MTHS GOOD TIME65%63%62%77%vw61%e76%73%eo83%ze66%e56%e71%e66%eo67%eo60%62%e76%80%en61%61%e39%86%73%eo83%ze70%e67%eoSELL

fklmoofklmott

3264404514532233430441491301321515291412432231318212 MTHS BAD TIME42%uv31%26%23%21%16%39%eo37%30%20%33%h27%o28%o24%36%o16%22%44%21%19%14%39%eo37%23%28%oBUY

18664537227177245534148120171471123223441771016612 MTHS BAD TIME24%31%u29%19%33%bq22%21%12%21%37%za25%h27%bq26%31%24%22%16%35%33%bq53%za14%21%12%18%26%SELL

bchlmbchjlpqrmnopq

r

251006911031203131487074274223261820443031212331313030512 MTHS GOOD TIME33%48%45%56%x47%66%37%51%42%j47%e54%ej49%ej49%ej49%30%66%63%ce46%47%33%73%37%51%56%ej48%ejBUY GOOD TIME SELL

jprp

113428311651431639118968101157416254143510312 MTHS GOOD TIME14%16%18%16%24%bn16%17%5%14%26%za8%16%15%18%18%16%10%6%24%bnq40%za13%17%5%9%16%BUY BAD TIME SELL

qbhlmnbchjkpqlmnop

qr

243223399329182513219078618311109342918711912 MTHS BAD TIME32%vw15%15%20%13%10%35%za30%em22%eo9%16%16%eo17%eo11%30%ek10%16%15%13%5%13%35%za30%em13%19%emBUY GOOD TIME SELL

efhklolmoefhkloomnotmnot

732166523481623595273241958*3456212 MTHS BAD TIME10%15%u10%u3%8%6%4%7%7%11%17%ch11%11%13%6%6%6%29%8%13%1%4%7%9%10%BUY BAD TIME SELL

r

Page 29



Table 29


Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m/n/o/p/q/r/s/t - u/v/w/xOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

AFFORDABLEAFFORDA





120120543361772626826321126422159168382377590UNWEIGHTED BASE

159*159*63*36818726**27930420**112*491166*182*429414638WEIGHTED BASE25%*25%*10%*58%29%4%**44%48%3%**18%*77%26%*28%*67%65%100%

11111130256120181971851761329103-30541441412 MTHS GOOD TIME70%70%47%70%zm64%71%70%z61%86%54%67%f62%c-71%zc100%zbcd65%cfmBUY

1151153526411817198197763353-11942930542912 MTHS GOOD TIME73%73%56%72%z63%64%71%65%33%56%72%zf-65%d100%zacd74%zd67%dfSELL

36362593597699833913962182119-18212 MTHS BAD TIME23%23%40%25%31%28%25%32%14%34%28%37%za100%zabd28%a-28%aBUY

323219865897183133711516662-10316612 MTHS BAD TIME20%20%31%24%31%34%25%27%67%33%23%100%zabc34%zb-25%b26%bSELL

8888241938210142140546249--30530530512 MTHS GOOD TIME55%55%37%52%z44%40%51%46%23%41%51%--71%zcd74%zcd48%cdBUY GOOD TIME SELL

22226603585242131476103--10310312 MTHS GOOD TIME14%14%10%16%19%31%19%14%63%12%16%62%zabc--25%zbc16%bcBUY BAD TIME SELL

262612673665157216100-119119-11912 MTHS BAD TIME17%17%19%18%19%25%18%19%10%14%20%-65%zabd28%zad-19%adBUY GOOD TIME SELL

101013262211841123386262--6212 MTHS BAD TIME6%6%21%zl7%12%3%6%13%zi4%20%ze8%37%zab34%zab--10%abeilBUY BAD TIME SELL

Page 30



Table 30



OWNER-OCCUPIERSUNWTDTOTAL55+35-4416-34TOTAL

(f)(e)(d)(z)

59030119396590UNWEIGHTED BASE

590252244142*638WEIGHTED BASE100%39%38%22%*100%

3771601728141412 MTHS GOOD TIME64%64%71%57%65%BUY

3821721698842912 MTHS GOOD TIME65%68%69%62%67%SELL

16865635418212 MTHS BAD TIME28%26%26%38%28%BUY

15957634516612 MTHS BAD TIME27%23%26%32%26%SELL

2691261235530512 MTHS GOOD TIME46%50%50%39%48%BUY GOOD TIME SELL

10133472410312 MTHS GOOD TIME17%13%19%17%16%fBUY BAD TIME SELL

10841463211912 MTHS BAD TIME18%16%19%23%19%BUY GOOD TIME SELL

572416216212 MTHS BAD TIME10%10%7%15%10%BUY BAD TIME SELL

Page 31



Table 31




FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL


2991782011701473975908206191256334394307294236158152155138156521474995UNWEIGHTED BASE

297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

1232621214-65956910153655151126(4) A. HIGHER BY 15% OR MORE...4%2%1%4%1%3%2%-4%3%2%2%2%3%3%1%3%2%3%3%3%3%2%3%

2191713123340-1518182130202214161271111403272(3) B. HIGHER BY 10% OR MORE BUT7%6%9%9%6%10%m6%-9%10%m5%9%9%6%7%7%11%e8%4%7%7%8%7%7%LESS THAN 15%...

68384053818219624240116801039286643842493649144136280(2) C. HIGHER BY 5% OR MORE BUT23%25%20%37%zuw41%zuvw24%31%11%25%23%30%32%30%27%27%33%27%27%27%24%31%28%28%28%uwLESS THAN 10%...

8146904771822411041421608111612692615565625636154179334(1) D. HIGHER BUT LESS THAN 5%27%30%45%ztvw32%35%24%38%zlno53%24%25%41%znor33%r34%37%c29%31%38%c40%c34%36%i23%30%37%34%cnorHIGHER...

rw

6738331221541125272764485962503722233821309180171(0) E. THE SAME...23%zst25%zst16%9%10%16%18%27%16%16%17%19%17%18%16%19%15%15%21%13%18%18%17%17%t

1356151614-7810451014145568181129(-1) F. LOWER BUT LESS THAN 5%4%3%3%1%2%5%2%-4%5%3%2%2%3%4%h1%3%3%3%4%5%3%2%3%hLOWER...

3-22-44-12124124--1*2538(-2) G. LOWER BY 5% OR MORE BUT1%-1%1%-1%1%-1%1%*1%1%*1%2%--1%*1%1%1%1%LESS THAN 10%...

1*--111-1-1--21--2-1-112(-3) H. LOWER BY 10% OR MORE BUT**--1%**-1%-*--**--1%-*-***LESS THAN 15%...

1-----1---1--1----1--1-1(-4) I. LOWER BY 15% OR MORE...*-----*---*--*----1%--*-*

31149107551522827871718381347111820442872DON'T KNOW11%zsu9%5%7%4%16%zlmq2%9%17%zlmq16%zlmq2%3%5%5%12%zfgjk7%3%4%6%12%gjk12%gjk9%6%7%gklmq

33121919144453-21232726372932152116141615554398LOT HIGHER (10%+)11%8%10%13%7%13%zm8%-13%13%m7%11%11%h9%10%8%15%10%8%11%10%11%9%10%

14884130100152164437128381276162218218178125931071119286299315614LITTLE HIGHER (UNDER 10%)50%55%65%w69%vw76%zvw49%69%znor64%49%48%71%znor65%nor64%64%56%64%65%67%61%60%53%58%65%62%norw

1819615011916620849112104104303188255247209141114123124108101353358712HIGHER61%63%75%vw83%zvw83%zvw62%77%znor64%62%62%78%znor76%nor75%c73%67%72%79%zci77%c69%70%63%69%74%72%norv

w

Page 32



Table 32

Q.YR04AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,412 ACCORDING TO THE APRIL 2015 HALIFAX HOUSE PRICE INDEX.THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTY PRICE WITH EQUIVALENT AMOUNTS.DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME?IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...BASE: ALL ADULTS AGED 16+



FROM THELOCAL

AUTHORITYRENTED/BELONGS

FROMTO ABOUGHTCOMFORTURBANWEALTHYOWNER/PRIVATEHOUSINGON AOWNED

HARDMODERATABLYPROSPERACHIEVEOCCUPIELANDLORASSOCIATIMORTGAGOUTRIGHPRESSEDE MEANSOFFITYRSRENTERSROTHERDONET55+35-5416-3465+55-6445-5435-4425-3416-24FEMALEMALETOTAL


297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

1859262020-911146914175477710251540LOWER6%3%4%2%3%6%z3%-6%6%3%3%3%4%5%3%3%4%4%4%6%5%3%4%

1659252017-911116912165456610231437LITTLE LOWER (UNDER 10%)5%3%4%2%2%6%zq3%-5%6%q3%3%3%3%5%3%3%3%3%4%6%4%3%4%

2*--112-1-2--31--211-213LOT LOWER (10%+)1%*--1%**-1%-1%--1%*--1%1%*-***

1639114111716018847112959328918224623319213611011611710191328343671NET HIGHER (HOUSE PRICE OUTLOOK)55%59%70%w81%zvw80%zvw56%74%znor64%56%55%74%znor73%znor72%zci68%61%69%76%zci72%c65%66%57%64%71%67%cnor

vw

1.131.121.151.59zuv1.401.291.250.831.301.281.211.311.311.191.261.251.401.241.151.281.241.251.261.25MEANw

Page 33



Table 32



CHIEFINCOME




16482630219828820732966628575151935527240796748237102343995UNWEIGHTED BASE

7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

619728811156246134611221926(4) A. HIGHER BY 15% OR MORE...9%zt2%3%1%3%3%3%2%2%3%3%9%zm1%1%13%zab6%2%2%4%1%2%3%t

dehi

76516162615274522812532032637433172(3) B. HIGHER BY 10% OR MORE BUT10%7%7%7%9%6%8%7%6%11%9%8%7%9%10%3%10%7%8%3%8%7%LESS THAN 15%...

12266475981921071731161641161076922161481432101280(2) C. HIGHER BY 5% OR MORE BUT17%29%u20%28%28%35%s30%27%32%22%30%24%22%33%30%25%25%27%33%31%26%28%suLESS THAN 10%...

153186566951071162181492833171173231162001531154334(1) D. HIGHER BUT LESS THAN 5%22%35%u28%32%33%40%s32%34%41%zj38%24%25%24%32%g7%36%g26%37%g34%29%g39%zg34%gkHIGHER...

ksu

181535339522863108521025121139315149062658171(0) E. THE SAME...26%zt17%22%zp19%18%10%18%17%14%14%18%17%23%17%11%17%21%17%14%24%15%17%p

128771231019825222-5417141229(-1) F. LOWER BUT LESS THAN 5%1%3%3%3%4%1%3%3%2%3%4%3%4%1%-6%6%h3%3%4%3%3%hLOWER...

172*323413-1-3-1-4-138(-2) G. LOWER BY 5% OR MORE BUT1%1%1%*1%1%1%1%*4%zkm-2%-1%-1%-1%-1%1%1%LESS THAN 10%...

*2-*11112--------211*2(-3) H. LOWER BY 10% OR MORE BUT**-**1%**1%--------*a3%1%**LESS THAN 15%...

-1-1--1-1--------1--11(-4) I. LOWER BY 15% OR MORE...-*-*--*-*--------*--**

1060381871018548218881495729*62372DON'T KNOW14%zt7%16%zpq9%q2%4%5%8%2%3%13%zm11%m18%za6%30%zab5%11%5%1%6%6%7%mq

rdhdefh

13842318352238602710161242378749543998LOT HIGHER (10%+)19%zt9%10%9%12%8%11%9%8%14%11%17%zm9%10%23%za9%11%9%12%4%10%10%

bdh

27584112125177199223391264447433211491153323483063255614LITTLE HIGHER (UNDER 10%)39%63%zu48%60%s62%s75%zq62%61%73%zj61%54%49%46%65%gi36%62%g51%64%gi67%60%g65%gi62%gi

rskjsu

40668135143211222261451292539045251721761393973568294712HIGHER58%73%u57%69%s74%s84%zq73%71%80%zj74%65%67%55%75%i59%71%62%73%i79%64%75%i72%is

rsku

Page 34



Table 33



CHIEFINCOME




7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

23910816615251365325-5425361640LOWER2%4%4%4%6%2%4%4%3%8%4%5%4%2%-6%6%5%6%5%4%4%

2351071551324965325-5421151537LITTLE LOWER (UNDER 10%)2%4%4%4%5%2%4%4%3%8%4%5%4%2%-6%6%4%3%5%4%4%

*3-111213--------31113LOT LOWER (10%+)**-1%*1%1%*1%--------1%3%1%**

39629125135196216246426279488441241671755363723262278671NET HIGHER (HOUSE PRICE OUTLOOK)56%68%u53%65%s68%s81%zq69%67%77%zj67%62%62%51%73%be59%65%56%69%i73%59%71%i67%is

rskiu

1.381.241.131.201.251.39s1.271.241.251.191.351.441.131.342.101.211.181.211.291.021.251.25MEAN

Page 35



Table 33







168297164268250745949393295700704291443330218995UNWEIGHTED BASE

13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

39669161249171114184326(4) A. HIGHER BY 15% OR MORE...2%3%3%2%3%2%1%2%4%4%2%2%4%e4%1%2%3%e

1026121819535982548581429291472(3) B. HIGHER BY 10% OR MORE BUT7%8%7%6%7%7%6%10%8%10%6%9%5%6%9%7%7%LESS THAN 15%...

339342868419633274260220190901398754280(2) C. HIGHER BY 5% OR MORE BUT25%30%26%30%30%27%34%29%41%z24%29%28%29%29%28%26%28%LESS THAN 10%...

321315280922422729304029422810615312060334(1) D. HIGHER BUT LESS THAN 5%24%42%zm32%28%33%34%27%31%29%16%39%zg34%33%32%39%z29%34%gpHIGHER...

p

34313355461252018115511611457924732171(0) E. THE SAME...26%zo10%20%o19%o16%18%20%19%11%22%zf16%17%18%19%15%16%17%o

281191119421111820101510429(-1) F. LOWER BUT LESS THAN 5%1%3%6%z3%4%3%4%2%1%5%2%3%3%3%3%2%3%LOWER...

*22326--243523138(-2) G. LOWER BY 5% OR MORE BUT*1%1%1%1%1%--2%2%*1%1%1%*2%1%LESS THAN 10%...

-*-2*21--*2111-12(-3) H. LOWER BY 10% OR MORE BUT-*-1%**1%--*****-1%*LESS THAN 15%...

---1-1----1-11--1(-4) I. LOWER BY 15% OR MORE...---*-*----*-**--*

191172616567754131522027133372DON'T KNOW15%zno3%4%9%o6%8%7%7%5%17%zf4%8%6%6%4%16%zbc7%bf

o

123518232869612123464692847321798LOT HIGHER (10%+)9%11%11%8%10%10%7%12%12%14%zf9%10%9%10%10%8%10%

6522494166176438605772100514418196292207114614LITTLE HIGHER (UNDER 10%)49%72%zm57%58%63%61%61%60%70%41%68%zg62%62%61%67%za56%62%gp

np

77259112189205507666884134578487224339239131712HIGHER58%83%zm68%66%73%71%68%72%82%55%77%zg72%71%71%77%za64%72%ag

npp

21013151328522162426142111940LOWER2%3%8%zp5%5%4%5%2%2%6%z3%4%4%4%4%4%4%

Page 36



Table 34







13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

21013121224422162125121911737LITTLE LOWER (UNDER 10%)2%3%8%zp4%4%3%4%2%2%6%zf3%4%4%4%4%4%4%

-*-3*31--*3122-13LOT LOWER (10%+)-*-1%**1%--***1%*-1%*

7524999175192479626682118554461210319228123671NET HIGHER (HOUSE PRICE OUTLOOK)56%80%zm60%61%69%67%63%70%80%48%74%zg68%67%67%74%za60%67%ag

npmp

1.181.40z1.141.171.291.241.181.351.541.221.261.261.231.251.291.201.25MEAN

Page 37



Table 34






25733118022710873184621662781248116309092735866108135531846274995UNWEIGHTED BASE

17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

7828--91555171735--5-3-91-26(4) A. HIGHER BY 15% OR MORE...4%2%1%3%--7%zaf1%3%2%2%2%2%3%5%m--4%-2%-7%zaf1%-3%m

lmotlmot

10271321661512952057451568126121512472(3) B. HIGHER BY 10% OR MORE BUT6%7%7%9%7%eo12%eko12%ek12%ek6%2%9%eo7%eo6%eo2%6%12%eko9%eo9%eo7%eo1%5%12%eko12%ek6%7%ekoLESS THAN 15%...

ooo

431085376337382640578024220319147225833317382626280(2) C. HIGHER BY 5% OR MORE BUT25%29%26%30%38%di13%30%ij27%24%j23%35%dh28%ij28%ij22%15%13%25%42%zd38%di27%17%30%ij27%35%ij28%ijLESS THAN 10%...

jkossijossosijklmjkosspssops

361188496212131295189903022603328215041213719312923334(1) D. HIGHER BUT LESS THAN 5%21%32%x41%x38%x24%42%cr25%30%32%37%cr40%cg35%cr36%cr37%32%42%cr56%za29%24%33%44%cf25%30%32%34%crHIGHER...

rbcefgrtjklmn

opqrt

36663732161492040541816213121271471116221192012171(0) E. THE SAME...21%u18%18%13%19%cn28%cg7%20%cnr24%zc22%zc8%19%zcg18%cg24%cg31%zc28%cg8%8%19%cnr19%cn26%cg7%20%cnr17%17%cn

rhnrghlnrghlnrhnrhnrhnrghlmnhnrrhnrrr

398941516762419131-645151429(-1) F. LOWER BUT LESS THAN 5%2%2%4%4%5%2%4%1%4%3%3%3%3%1%3%2%-4%5%4%2%4%1%5%3%LOWER...

14-2--3--22442---2-1-3--8(-2) G. LOWER BY 5% OR MORE BUT*1%-1%--2%m--1%1%1%1%2%---2%-1%-2%m--1%LESS THAN 10%...

-*112----*-2**----2-----2(-3) H. LOWER BY 10% OR MORE BUT-**1%3%zlm----*-*l**----3%zlm-----*lLESS THAN 15%...

oo

---11------1------1-----1(-4) I. LOWER BY 15% OR MORE...---*1%l------*------1%l-----*

34278241177122565550871244152177472DON'T KNOW20%uvw7%u4%1%4%2%14%zfg8%7%10%lmn3%6%7%9%8%2%2%3%4%13%zgh6%14%zfg8%6%7%m

hilmnslmnhilmnstt

18351530662413141025746241068186422413498LOT HIGHER (10%+)10%10%7%12%7%12%eo19%za14%eo9%4%11%o9%eo9%eo5%11%o12%eo9%13%o7%3%5%19%zad14%eo6%10%emo

defklefklmomoptpt

Page 38



Table 35






17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

7822613717254286955911471705454635242287199546827695550614LITTLE HIGHER (UNDER 10%)46%61%x67%x69%x62%56%54%57%56%j60%75%zb63%j63%j59%47%56%81%zb71%cj62%60%61%54%57%67%jp62%j

ceijkcdefirlmopqjklmorspqrst

962611522026034936810515619661952556513479116607229936854712HIGHER56%71%x74%x80%wx69%68%73%j71%65%64%86%za71%jo72%ej64%58%68%90%za83%zd69%63%66%73%j71%73%72%ej

bcdefopbcdefejklmoijklmijklmop

opqrsopqrstt

41381471816983224331-875181440LOWER2%4%4%6%8%bhq2%6%1%4%4%4%4%3%3%3%2%-6%8%bhq5%2%6%1%5%4%

41381241816982924331-845181437LITTLE LOWER (UNDER 10%)2%4%4%5%5%2%6%1%4%4%4%3%3%3%3%2%-6%5%5%2%6%1%5%4%

-*123----*-3**----3-----3LOT LOWER (10%+)-**1%4%zlm----*-*l**----4%zlm-----*l

nopnop

92248144187533385679914718858750153483379108536728856750671NET HIGHER (HOUSE PRICE OUTLOOK)54%67%x70%x75%x61%66%66%70%61%60%82%za68%ej69%ej60%55%66%90%za78%ej61%59%64%66%70%68%67%ej

cdefioopbcdefkopojklmoijklm

prstopqrst

1.301.261.151.301.091.061.59z1.37o1.131.031.45d1.21o1.23o1.011.061.061.36d1.51d1.091.080.961.59z1.37o1.221.25mMEANdefijeijkloejkmodefijoklmopmopspklmopstst

Page 39



Table 35



AFFORDABLEAFFORDA





180180945362804840643445202656279311554537995UNWEIGHTED BASE

23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

3369104418--2681415926(4) A. HIGHER BY 15% OR MORE...1%1%6%2%3%8%1%4%i--4%zf3%5%3%2%3%i

18189431941949--721929514172(3) B. HIGHER BY 10% OR MORE BUT8%8%9%8%7%10%5%10%zi--10%zf7%9%9%7%7%fiLESS THAN 15%...

595928159867111149--28065113198155280(2) C. HIGHER BY 5% OR MORE BUT25%25%28%30%30%16%29%32%--39%zfg25%37%zad33%za27%28%fgLESS THAN 10%...

102102261781218143167--3348878217229334(1) D. HIGHER BUT LESS THAN 5%44%z44%z27%33%42%zm19%37%36%--47%zfg34%c25%36%c41%zbc34%cfgHIGHER...

29292310737118369-171-56559092171(0) E. THE SAME...12%12%23%20%k13%25%21%zh15%-100%zeg-21%18%15%16%17%eg

884197613929--167102029(-1) F. LOWER BUT LESS THAN 5%4%4%4%3%2%15%3%2%73%zef--6%zbc2%2%3%b3%befLOWER...

22*4334-8--44448(-2) G. LOWER BY 5% OR MORE BUT1%1%*1%1%7%1%-19%zef--2%1%1%1%1%LESS THAN 10%...

--*11*112----222(-3) H. LOWER BY 10% OR MORE BUT--******6%zef----***LESS THAN 15%...

----1-1-1--1--11(-4) I. LOWER BY 15% OR MORE...----*-*-2%ze--*--**

11112156-109---4781172DON'T KNOW5%5%2%3%2%-3%2%---2%2%1%2%7%abcde

fhikl

222215522982366--982743665098LOT HIGHER (10%+)9%9%15%10%10%18%6%14%zi--14%zfg10%14%z11%9%10%fi

1611615433820715254316--614153191415384614LITTLE HIGHER (UNDER 10%)69%z69%z55%63%71%zm35%65%67%z--86%zfg59%62%70%zcd68%zd62%fg

1831836939023623277383--712180234481434712HIGHER79%z79%z70%73%81%zl53%71%81%zi--100%zfg69%77%d81%zad77%zd72%fg

10104241110191040--2110162740LOWER4%4%4%5%4%22%5%2%100%zef--8%zbc3%3%5%b4%befh

Page 40



Table 36



AFFORDABLEAFFORDA





23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

101042310917937--2010132337LITTLE LOWER (UNDER 10%)4%4%4%4%3%21%4%2%92%zef--8%zabc3%2%4%b4%befh

--*12*213--1-233LOT LOWER (10%+)--**1%*1%*8%zef--*-*1%*

1731736536622414258373-400712159223466407671NET HIGHER (HOUSE PRICE OUTLOOK)74%74%66%68%77%zl31%66%79%zi-100%0%100%zg61%73%d78%zad72%zd67%dg

1.251.251.321.211.300.831.081.46zi-1.370.00g1.70zfg1.081.45zad1.37zad1.191.25dfgMEANi

Page 41



Table 36




(f)(e)(d)(c)(b)(a)(z)

995301193962155130995UNWEIGHTED BASE

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

2527532126(4) A. HIGHER BY 15% OR MORE...3%1%3%3%13%5%1%3%f

8724124121272(3) B. HIGHER BY 10% OR MORE BUT9%9%5%3%6%6%11%7%LESS THAN 15%...

26181684751125280(2) C. HIGHER BY 5% OR MORE BUT26%32%28%33%22%29%24%28%LESS THAN 10%...

283871025281419334(1) D. HIGHER BUT LESS THAN 5%28%35%42%z36%32%36%a18%34%aHIGHER...

2024443255716171(0) E. THE SAME...20%17%18%18%19%17%15%17%

32545-1629(-1) F. LOWER BUT LESS THAN 5%3%2%2%3%-1%6%3%LOWER...

9111--18(-2) G. LOWER BY 5% OR MORE BUT1%1%1%1%--1%1%LESS THAN 10%...

3-1--*12(-3) H. LOWER BY 10% OR MORE BUT*-1%--*1%*LESS THAN 15%...

1-1----1(-4) I. LOWER BY 15% OR MORE...*-*----*

92844232472DON'T KNOW9%3%2%2%8%7%23%z7%ef

11226199541398LOT HIGHER (10%+)11%10%8%6%19%10%12%10%

54416817199132644614LITTLE HIGHER (UNDER 10%)55%67%70%z70%54%64%a42%62%a

656194189108183057712HIGHER66%77%z78%76%73%74%a54%72%a

45685-1940LOWER5%3%3%4%-2%8%z4%

41665-1837LITTLE LOWER (UNDER 10%)4%3%2%4%-1%8%4%

4-2--*13LOT LOWER (10%+)*-1%--*1%*

Page 42



Table 37




(f)(e)(d)(c)(b)(a)(z)

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

611188181102182948671NET HIGHER (HOUSE PRICE OUTLOOK)61%75%z74%z72%73%73%a46%67%a

1.221.321.191.231.581.341.201.25MEAN

Page 43



Table 37




FROM THELOCAL

AUTHORITY/BELONGS




2991782011701473975908206191256334394307294236158152155138156521474995UNWEIGHTED BASE

297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

1242351215-759611610293355151227(1) A LOT HIGHER4%3%1%2%3%3%2%-4%3%2%3%3%h2%3%1%6%zhjk2%2%3%3%3%2%3%

141557768101138288165583181107144160139836075856178233210443(2) A LITTLE47%v36%38%47%51%v41%o45%o83%33%49%or47%o43%42%47%44%42%42%47%47%40%49%45%43%44%ovHIGHER

89689560781072793664116811115014297906066765047183206390(3) THE SAME30%45%w47%zw41%w39%32%n44%znr17%39%nr24%43%nr45%nr44%zcdi42%i31%46%zcdi42%42%42%32%30%36%43%39%inrw

13812271724-981687122316841310202242(4) A LITTLE LOWER4%5%6%1%4%5%4%-6%5%4%3%2%h4%7%zhk1%4%h5%h2%9%zhk6%h4%4%4%hk

-2---*1-*--1-*1--*-1-*12(5) A LOT LOWER-1%---**-*--1%-**--*-1%-***

154597971106150304166288190114154166149857078886683248222470HIGHER52%uv39%40%50%53%uv44%o48%o83%37%52%or49%o46%45%49%47%43%48%49%49%43%52%48%46%47%ouv

131012271826-10816107122516841510212344LOWER4%6%6%1%4%5%4%-6%5%4%4%2%h4%8%zhk1%4%h5%h2%9%zehjk6%h4%5%4%hk

14150686999133278165280174104148154125846470845173227199426NET HIGHER47%uv32%34%48%uv50%uv39%o44%o83%31%47%or45%o42%o43%45%40%43%44%44%47%33%46%44%41%43%ouv

2.402.62zw2.62ztw2.462.462.482.522.172.57nr2.382.512.542.492.502.512.512.462.522.482.582.442.462.542.50nwMEAN

4216151196429-323215142920432097132420603292DON'T KNOW14%zs11%8%8%4%19%zlmq5%-19%zlmq19%zlmq4%6%8%6%14%zfgj10%6%5%7%15%zfgj12%12%za7%9%ajlmq

Page 44



Table 44

YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATESBASE: ALL ADULTS AGED 16+


CHIEFINCOME




16482630219828820732966628575151935527240796748237102343995UNWEIGHTED BASE

7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

42310782720615425-1218231227(1) A LOT HIGHER6%zt2%4%3%3%1%2%3%2%1%4%6%m4%2%-1%2%3%6%3%3%3%

174239488133127176266169316729181001141332401361165443(2) A LITTLE25%46%zu40%42%46%48%49%42%46%43%49%43%40%43%38%48%52%44%30%58%za42%44%nuHIGHER

d

34355787711312212626415934382313101629142272234171390(3) THE SAME49%zt39%33%37%39%46%s35%41%44%k48%k28%34%27%44%eg22%34%22%42%eg49%33%44%eg39%eg

iiks

43812131422022183323217623411742(4) A LITTLE LOWER6%4%5%p6%p5%p1%6%3%5%4%2%4%7%h1%3%9%h9%h4%h10%1%4%h4%hp

*1-2--2-2-----1--*--*2(5) A LOT LOWER**-1%--*-*-----5%zab--*--**

dh

2244610395141130184286175327333201051142352571664177470HIGHER31%49%u44%46%49%49%51%45%48%44%53%49%43%46%38%49%54%48%35%61%za45%47%u

dgh

53912151422222193323227623411844LOWER7%4%5%p7%p5%p1%6%3%5%4%2%4%7%h1%8%bh9%h9%h4%h10%1%4%h4%hp

17407918012712716226415529703117103934292341163160426NET HIGHER25%44%zu39%39%44%48%45%41%43%40%51%45%36%45%30%40%45%43%25%60%za41%43%u

dghi

2.64zt2.492.482.542.492.492.492.502.55k2.58k2.342.402.492.482.632.552.442.50b2.672.342.53b2.50kMEAN

1079412218112666113249102397933362592DON'T KNOW14%9%17%zpq11%p6%4%7%10%3%4%17%zlm13%m22%za10%33%za9%15%d6%6%5%6%9%adm

bdhbdfhp

Page 45



Table 45







168297164268250745949393295700704291443330218995UNWEIGHTED BASE

13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

57310720-118191710119627(1) A LOT HIGHER4%2%2%4%3%3%-1%1%3%3%2%3%2%3%3%3%

421468112913131253445210034228915422914272443(2) A LITTLE31%47%p49%p45%p47%44%55%47%50%41%46%43%49%48%a46%a35%44%apHIGHER

61129551071042863336378230828610317013582390(3) THE SAME46%42%34%37%37%40%34%38%36%33%41%42%zd33%36%44%40%39%dg

21361516261456362022297642(4) A LITTLE LOWER1%4%4%5%6%4%1%4%5%2%5%3%7%ze6%b2%3%4%be

-*1-2----*11*2--2(5) A LOT LOWER-*1%-1%----*****--*

471528313913833153455210836130616424015178470HIGHER35%49%p51%p49%p50%46%55%47%51%44%48%45%52%50%a49%a38%47%ap

21381518261456372122317644LOWER1%4%5%5%6%4%1%4%5%3%5%3%7%e6%b2%3%4%be

451397612412130552414810232428414221014472426NET HIGHER34%45%46%44%43%43%53%43%47%42%43%42%45%44%46%a35%43%ap

2.542.512.472.482.512.492.412.512.482.442.522.512.472.502.482.532.50MEAN

231618251973101094844662737173892DON'T KNOW17%zmo5%11%9%7%10%10%10%8%20%zf6%10%8%8%6%19%zbc9%bf

o

Page 46



Table 46






25733118022710873184621662781248116309092735866108135531846274995UNWEIGHTED BASE

17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

6948716--5821143-11772*6--27(1) A LOT HIGHER3%2%2%3%8%zab2%4%p--2%4%2%2%4%p-2%2%5%p8%zab2%1%4%p--3%l

jlmopjlmopqq

601869310338175048521171213933383922174179385523504831443(2) A LITTLE35%51%x45%41%43%j34%39%50%jp32%48%jp53%ij45%jp46%jp45%j25%34%47%j57%ci43%j48%jp52%jp39%50%jp41%p44%jpHIGHER

psjprs

5712887117352845377690793442823444283842353818453732390(3) THE SAME33%35%42%47%wx40%56%zc35%38%46%gl37%35%40%39%39%49%eg56%zc43%30%40%34%42%35%38%43%39%

eglmneglmnoror

1110912329-13106332851122434-9-242(4) A LITTLE LOWER6%3%4%5%3%5%7%bq-8%zab4%3%4%4%6%13%zab5%2%3%3%4%-7%bq-2%4%

lmqdefghlmnoqt

-2-----1-*-22*--------1-2(5) A LOT LOWER-*-----1%-*-***--------1%-*

661959711145185648521221294143524222184386455723564831470HIGHER38%53%x47%44%51%jp36%44%j50%jp32%50%jp57%zi48%jp48%jp48%jp25%36%49%j62%za51%jp50%jp53%jp44%j50%jp41%p47%jp

jpscijlmprs

1112912329113106353051122434-91244LOWER6%3%4%5%3%5%7%1%8%zal4%3%4%4%6%13%zab5%2%3%3%4%-7%1%2%4%

mdefghlmnoqt

551838810042154747401121233793223710154182425323474729426NET HIGHER32%50%x43%40%48%jp31%j37%jp49%jp24%j46%jp54%zc44%jp44%jp42%jp12%31%j47%jp59%za48%jp46%jp53%ij37%jp49%jp39%jp43%jp

ijlmpcijlmpsrsprs

2.552.432.522.552.412.66g2.522.472.72z2.472.392.502.50g2.512.86z2.66g2.482.332.412.452.432.522.472.542.50MEANnabcdeabcden

fghklfghklmnoqrmnopq

trt

373213105218102222137467512267514218101092DON'T KNOW22%uvw9%6%4%6%4%14%n10%13%m9%6%9%9%6%13%4%7%5%6%13%5%14%n10%14%9%

Page 47



Table 47



AFFORDABLEAFFORDA





180180945362804840643445202656279311554537995UNWEIGHTED BASE

23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

442617--27-718141510927(1) A LOT HIGHER2%2%2%1%6%zl--6%zi-4%3%5%zab5%zab2%2%3%abil

12212252187200--4431061364122160275245443(2) A LITTLE52%z52%z53%l35%69%zlm--94%zi24%36%51%zfg47%52%za46%43%44%fgilHIGHER

74743130453-390-19832779999262261390(3) THE SAME32%32%32%k57%zkm18%-100%zh-47%48%z39%38%32%44%zc46%zcd39%chk

121210201242--911221712232842(4) A LITTLE LOWER5%5%10%zl4%4%96%--23%zef6%3%7%4%4%5%4%ehi

--*-12--*-1-12*2(5) A LOT LOWER--*-*4%--*-*-****

12512554193216--4701069383136176285254470HIGHER54%54%55%l36%75%zlm--100%zi24%40%54%zfg52%57%zab48%45%47%gil

121210201444--1011231713252944LOWER5%5%10%zl4%5%100%--24%zef6%3%7%4%4%5%4%ehi

11311344173203-440470*58359119163261226426NET HIGHER49%49%45%32%70%zlm-100%0%100%z*34%g51%zfg46%53%zab44%40%43%fgl

2.452.452.52k2.65zk2.234.043.00zh1.943.00zef2.60ze2.452.472.392.53c2.57zc2.50cehMEANk

21213197---29281017232192DON'T KNOW9%9%3%4%2%---5%5%4%4%6%4%4%9%abcde

fhikl

Page 48



Table 48




(f)(e)(d)(c)(b)(a)(z)

995301193962155130995UNWEIGHTED BASE

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

3173423127(1) A LOT HIGHER3%3%1%3%10%7%1%3%

4031111176151139443(2) A LITTLE41%44%48%43%19%28%37%44%HIGHER

40611311057142131390(3) THE SAME41%45%z45%40%56%53%a29%39%

46491121742(4) A LITTLE LOWER5%2%4%8%f8%1%7%4%f

2--1-*-2(5) A LOT LOWER*--1%-*-*

4341191206571441470HIGHER44%47%49%46%29%36%39%47%

48491221744LOWER5%2%4%9%f8%2%7%4%f

3861151115351433426NET HIGHER39%46%45%37%22%34%32%43%a

2.532.482.522.592.662.552.552.50MEAN

1071658242692DON'T KNOW11%6%e2%5%7%9%25%z9%e

Page 49



Table 49




FROM THELOCAL

AUTHORITY/BELONGS




2991782011701473975908206191256334394307294236158152155138156521474995UNWEIGHTED BASE

297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

551**75-51133351212415712(1) A LOT HIGHER2%3%***2%1%-3%zmq1%*1%1%1%2%*1%1%1%3%1%1%1%1%

715252416389182747421117110110374564651513341134145278(2) A LITTLE24%34%26%28%32%26%29%39%28%25%28%29%30%30%24%28%32%32%28%22%26%26%30%28%HIGHER

14463129851151603688798122014819819014811781861047079279257536(3) THE SAME48%41%64%zvw59%v58%v47%58%zor42%47%48%56%60%nor58%di56%47%59%di56%54%57%45%49%54%53%54%irv

422188143158412194118222843121015132122504393(4) A LITTLE LOWER14%ztu14%u4%6%7%9%9%19%7%11%10%7%7%8%14%zhk6%7%9%7%14%k13%10%9%9%ku

2-22-14-*1133-2*3---2246(5) A LOT LOWER1%-1%1%-*1%-***1%1%h-1%*2%zj---1%*1%1%

765653416496187753431127510410680574853533742139151290HIGHER26%37%w26%29%32%28%29%39%31%25%29%30%31%31%25%29%33%33%29%24%26%27%31%29%

44211010143263412204221262845131315132124524799LOWER15%ztu14%u5%7%7%10%10%19%7%12%11%8%8%8%14%zhk6%9%9%7%14%15%h10%10%10%u

32354331506312444123705479783444353840161987104191NET HIGHER11%23%w21%w22%w25%w19%n19%20%24%nr13%18%22%23%zcdi23%cdi11%22%cdi24%cdi24%cdi22%di10%12%17%22%19%diw

2.872.712.782.782.742.762.802.802.682.842.812.782.762.752.862.762.762.742.762.852.882.812.762.79MEAN

331210875020-25251551216421026102616432770DON'T KNOW11%zsu8%5%6%4%15%zlmq3%-15%zlmq15%zlmq4%2%4%5%13%zfghjk5%2%4%6%17%zefghj10%gk8%6%7%gklmq

k

Page 50



Table 50

YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTSBASE: ALL ADULTS AGED 16+


CHIEFINCOME




16482630219828820732966628575151935527240796748237102343995UNWEIGHTED BASE

7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

381551473*-3-*112731412(1) A LOT HIGHER4%zt1%*2%2%*1%1%1%*-5%zkm-*5%h1%2%1%6%1%1%1%t

192596563757697181107233514127242319149536109278(2) A LITTLE28%28%28%30%26%28%27%28%29%32%26%21%25%31%14%26%29%28%10%34%28%28%HIGHER

2950311497165160188347203396739251311143263003350217536(3) THE SAME42%55%u49%46%58%r60%rs53%54%56%55%49%59%54%57%39%50%40%56%76%47%56%54%u

7862320331741523371841153136551134193(4) A LITTLE LOWER11%9%10%10%11%6%12%8%9%10%13%7%3%6%9%16%9%10%3%13%10%9%

*61*-4323-*--12-21--16(5) A LOT LOWER*1%**-2%1%*1%-*--*8%zab-3%zad*--*1%

dfh

2326766688077101188110233517127352420156737112290HIGHER32%29%28%32%28%29%28%30%30%32%26%26%25%32%19%28%32%29%17%35%29%29%

8912421332145543771941155138561134199LOWER11%10%10%10%11%8%13%8%10%10%14%7%3%7%17%i16%12%10%3%13%11%10%n

1517642474755571357316171311571101210062371191NET HIGHER21%19%18%22%17%21%16%21%20%22%12%19%23%g25%zg2%12%19%g19%g14%22%g18%g19%gk

2.702.792.792.732.812.802.832.762.792.772.862.742.722.743.012.862.782.792.792.762.802.79MEAN

10583124882348142166811761028262070DON'T KNOW14%zt6%13%zpq11%zp3%3%6%7%4%3%11%m9%18%zab5%26%zab7%16%zad5%5%5%5%7%dmp

qdhdfhhqt

Page 51



Table 51







168297164268250745949393295700704291443330218995UNWEIGHTED BASE

13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

*228661--565681112(1) A LOT HIGHER*1%1%3%2%1%1%--2%1%1%2%2%*1%1%

368838897420530332959219193861349054278(2) A LITTLE27%28%23%31%26%29%31%35%28%24%29%28%27%28%29%26%28%HIGHER

6517896141150385614362120416377158244183109536(3) THE SAME49%57%58%49%54%54%62%46%60%49%55%56%50%51%59%z53%54%

12261925326111062271534058241193(4) A LITTLE LOWER9%8%12%9%12%8%1%11%j6%9%10%8%13%12%a8%5%9%aej

12-32412*23512216(5) A LOT LOWER1%*-1%1%*1%2%*1%*1%**1%1%1%

378940968021031332964226198921439156290HIGHER28%29%24%34%29%29%32%35%28%26%30%29%29%30%30%27%29%

13281929356411262475584160261299LOWER10%9%12%10%12%9%1%13%j6%10%10%9%13%12%a8%6%10%j

24622168451463021234015114051836543191NET HIGHER18%20%13%24%n16%20%31%z22%22%16%20%21%16%17%21%21%19%

2.792.792.852.732.822.782.682.782.772.792.792.782.802.802.782.752.79MEAN

181692015564663634462532102970DON'T KNOW14%zno5%6%7%5%8%5%7%6%15%zf5%7%8%7%3%14%zbc7%bf

Page 52



Table 52






25733118022710873184621662781248116309092735866108135531846274995UNWEIGHTED BASE

17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

37111-321249811-121**32-12(1) A LOT HIGHER2%2%**1%-2%2%*1%2%1%1%1%1%-2%2%1%*1%2%2%-1%

4812258501682720538074251227293382549163814272019278(2) A LITTLE28%33%u28%20%19%16%21%21%32%is33%cf33%29%31%zc34%is38%bc16%28%35%19%33%is31%21%21%26%28%HIGHER

irstimrsfiqrst

6717012917058396862771251074683714636394365585325686241536(3) THE SAME39%46%63%wx68%wx67%ze78%za53%65%ej47%51%47%54%jl51%53%40%78%za49%46%67%ze47%59%53%65%ej56%54%jl

gjlmnceghjlnpceghjgjlmnlnpopklmnoklmnoop

prpr

174411219*1132117318273614*13189102113893(4) A LITTLE LOWER10%12%5%8%10%1%9%4%13%is7%14%is9%is10%ios6%15%bio1%15%is13%10%8%4%9%4%11%9%is

qs

-4-2-1*--13641-112---*--6(5) A LOT LOWER-1%-1%-2%*--1%1%1%1%2%-2%1%1%---*--1%

5112958511783022538278260235303482651173814302219290HIGHER30%u35%u28%20%20%16%23%23%33%is34%fi34%is30%is32%zf34%is38%cf16%30%37%is20%33%is32%23%23%26%29%

stimstirst

17481123921132118348877714214209102113899LOWER10%13%v5%9%10%3%9%4%13%7%15%bq10%11%o8%15%bq3%16%bq14%10%8%4%9%4%11%10%

3581472886181932644417315823206123282812181912191NET HIGHER20%u22%u23%u11%9%13%14%20%20%26%zc19%20%ft22%zf26%cf23%ft13%14%23%9%25%ft28%ft14%20%16%19%ft

flmrtmtrt

2.722.762.762.89x2.902.892.812.762.792.722.802.782.762.732.752.892.852.772.902.712.692.812.762.832.79MEAN

35218622198112095248452542132198670DON'T KNOW21%uvw6%4%2%3%3%15%zfg9%7%8%4%6%7%5%6%3%6%3%3%12%fgl5%15%zfg9%8%7%m

iklmnpmntiklmnpstst

Page 53



Table 53



AFFORDABLEAFFORDA





180180945362804840643445202656279311554537995UNWEIGHTED BASE

23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

**--12119147665512(1) A LOT HIGHER**--4%zl3%*2%i2%2%1%2%2%1%1%1%il

8383--2781253207113422991103161159278(2) A LITTLE36%z36%z--96%zlm28%14%44%zi26%20%32%zf35%za34%b27%28%28%filmHIGHER

111111-536-2030419324107390130152362343536(3) THE SAME48%48%-100%zkm-46%78%zh41%60%63%z55%50%50%61%zcd61%zcd54%hkm

262693--103149423632432534593(4) A LITTLE LOWER11%11%94%zkl--22%8%10%11%13%9%9%10%9%8%9%kl

116--**5--632336(5) A LOT LOWER**6%zkl--1%*1%--1%1%1%*1%1%

8484--2901453216113723698109166164290HIGHER36%36%--100%zlm31%14%46%zi28%22%33%zf37%zab36%zb28%29%29%film

272799--103154423692734564899LOWER11%11%100%zkl--23%8%12%11%13%10%10%11%9%9%10%kl

5757-9902903221627141667175110116191NET HIGHER25%25%-100%0%100%zm8%6%35%zi17%8%23%zf27%zab24%zb19%20%19%fim

2.742.744.06zkl3.00zk1.962.902.94zh2.642.812.89ze2.762.712.732.812.792.79hkMEAN

1212----16*417711121070DON'T KNOW5%5%----*1%1%2%2%3%4%2%2%7%abcde

fhiklm

Page 54



Table 54




(f)(e)(d)(c)(b)(a)(z)

995301193962155130995UNWEIGHTED BASE

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

1511222212(1) A LOT HIGHER2%*1%2%9%4%1%1%

2657777288930278(2) A LITTLE27%30%32%20%33%23%29%28%HIGHER

53614814277132344536(3) THE SAME54%59%58%54%52%56%42%54%a

8817182314793(4) A LITTLE LOWER9%7%7%16%f3%9%7%9%

62-2*--6(5) A LOT LOWER1%1%-2%2%--1%

280787931101132290HIGHER28%31%32%22%42%27%30%29%

9419182514799LOWER9%8%7%18%zef5%9%7%10%

186586159724191NET HIGHER19%23%d25%d4%37%18%23%19%d

2.792.772.742.96e2.562.752.692.79MEAN

85759*32270DON'T KNOW9%3%2%6%1%7%21%z7%ef

Page 55



Table 55




FROM THELOCAL

AUTHORITY/BELONGS




2991782011701473975908206191256334394307294236158152155138156521474995UNWEIGHTED BASE

297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

593043345163146733309452787959403836432731107110216MORTGAGE HIGHER20%20%21%24%25%19%23%39%20%18%24%21%23%23%19%21%26%23%24%18%20%21%23%22%SAVINGS HIGHER

422-228-2-61226122-335510MORTGAGE LOWER2%2%1%-1%1%1%-1%-2%1%1%1%2%*1%1%-2%2%1%1%1%SAVINGS LOWER

2610767193245152381415257778917312454MORTGAGE HIGHER9%zu6%3%4%3%6%o5%19%3%9%lo6%3%4%4%8%4%5%4%4%6%10%6%5%5%SAVINGS LOWER

455*-49-3145167-15*525814MORTGAGE LOWER1%3%2%*-1%1%-2%1%1%2%*2%2%-*3%hk*3%hk1%1%2%1%kSAVINGS HIGHER

421--52-5*1*232-2121*437MORTGAGE AND1%1%*--1%n*-3%zlmq***1%1%1%-1%1%1%1%*1%1%1%SAVINGS UP A LOT

52274131465613472729894470765138323541252697100197MORTGAGE AND18%17%21%21%23%17%21%39%16%17%23%18%21%22%16%19%22%22%23%16%16%19%21%20%SAVINGS UP A

LITTLE

------------------------MORTGAGE AND------------------------SAVINGS DOWN A LOT

421-228-2-61226112-335510MORTGAGE AND2%1%1%-1%*1%-1%-2%1%1%1%2%*1%1%-2%2%1%1%1%SAVINGS DOWN A

LITTLE

Page 56



Table 56

YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARYBASE: ALL ADULTS AGED 16+


CHIEFINCOME




16482630219828820732966628575151935527240796748237102343995UNWEIGHTED BASE

7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

122044646636174142811830149544141612073281216MORTGAGE HIGHER17%22%20%22%22%23%21%22%22%25%22%21%20%24%13%16%25%22%16%30%21%22%SAVINGS HIGHER

*102531554-11-11333--310MORTGAGE LOWER1%1%1%2%1%*1%1%1%-1%1%-*3%3%4%d1%--1%1%SAVINGS LOWER

154131118132926211112-828432-82454MORTGAGE HIGHER1%6%u5%5%6%5%8%n4%6%2%8%3%-3%8%10%6%6%-8%6%5%nuSAVINGS LOWER

310472-7681--1*1227--714MORTGAGE LOWER5%zt1%2%4%zp1%-2%1%2%2%--2%*5%bh2%3%1%--2%1%SAVINGS HIGHER

34123*161*-3----252-37MORTGAGE AND4%zt**1%1%**1%**-5%zkm----2%1%6%-1%1%SAVINGS UP A LOT

81894240556067130771827119494121410942877197MORTGAGE AND12%21%u18%19%19%23%19%20%21%25%20%16%20%21%13%14%22%20%9%27%20%20%uSAVINGS UP A

LITTLE

----------------------MORTGAGE AND----------------------SAVINGS DOWN A LOT

*92431544-11-11333--310MORTGAGE AND*1%1%2%1%*1%1%1%-*1%-*3%h3%4%dh1%--1%1%SAVINGS DOWN A

LITTLE

Page 57



Table 57







168297164268250745949393295700704291443330218995UNWEIGHTED BASE

13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

257229705815925242446170145721116936216MORTGAGE HIGHER19%23%18%24%21%22%26%25%23%19%23%21%23%23%22%18%22%SAVINGS HIGHER

-41556-22194681110MORTGAGE LOWER-1%*2%2%1%-2%2%*1%1%2%2%*1%1%SAVINGS LOWER

41313152233171153934203017754MORTGAGE HIGHER3%4%8%5%8%5%1%8%1%6%5%5%6%6%6%3%5%kSAVINGS LOWER

*43677**-11249122-14MORTGAGE LOWER*1%2%2%2%1%*1%-*2%1%3%e2%1%-1%eSAVINGS HIGHER

*1-625---43344117MORTGAGE AND**-2%1%1%---2%zf**1%1%*1%1%SAVINGS UP A LOT

226828604914824232340157132651046231197MORTGAGE AND16%22%17%21%18%21%25%25%22%16%21%19%21%22%20%15%20%SAVINGS UP A

LITTLE

-----------------MORTGAGE AND-----------------SAVINGS DOWN A LOT

-41545-12194681110MORTGAGE AND-1%*2%2%1%-1%2%*1%1%2%2%**1%SAVINGS DOWN A

LITTLE

Page 58



Table 58






25733118022710873184621662781248116309092735866108135531846274995UNWEIGHTED BASE

17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

32974741146261725676019117023962140143213261716216MORTGAGE HIGHER19%26%u23%16%17%12%20%18%15%28%zi27%j22%jp23%jp26%j11%12%23%29%j17%28%ij29%j20%18%21%22%jSAVINGS HIGHER

jlmpsps

13151*2-4128713*2-1--2-110MORTGAGE LOWER*1%1%2%1%1%2%-3%lmo*1%1%1%1%4%zlm1%2%-1%--2%-1%1%SAVINGS LOWER

o

729711414-91125504544111154614-554MORTGAGE HIGHER4%8%4%4%5%1%3%-5%4%11%zbl6%6%5%4%1%12%bq11%bq5%5%1%3%-7%bq5%SAVINGS LOWER

moq

67*-*-1182-121228---*--11-14MORTGAGE LOWER3%uv2%*-*-1%1%5%zel1%-1%2%3%9%zac---*--1%1%-1%SAVINGS HIGHER

mnoefghlmnort

24-1--2--14551--12-*-2--7MORTGAGE AND1%1%-*--2%--1%2%1%1%1%--2%2%-*-2%--1%SAVINGS UP A LOT

28904237116221725655217515822961933113112221716197MORTGAGE AND17%24%u20%15%12%12%17%17%15%26%zf23%20%j22%jp25%j11%12%22%24%12%27%zf27%j17%17%21%20%jSAVINGS UP A

ijlmpjptLITTLEst

-------------------------MORTGAGE AND-------------------------SAVINGS DOWN A LOT

13141-2-4*276*3-2-1--2-110MORTGAGE AND*1%1%2%1%-2%-3%zlm*1%1%1%*4%zlm-2%-1%--2%-1%1%SAVINGS DOWN A

ooLITTLE

Page 59



Table 59



AFFORDABLEAFFORDA





180180945362804840643445202656279311554537995UNWEIGHTED BASE

23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

6262--216--2162221877683120118216MORTGAGE HIGHER27%27%--75%zlm--46%zi6%13%26%zfg29%zab27%zb20%21%22%fgilSAVINGS HIGHER

m

3310--10--245228810MORTGAGE LOWER1%1%10%zkl--23%--4%e2%1%1%1%1%1%1%SAVINGS LOWER

191954----54210411018332554MORTGAGE HIGHER8%8%55%zkl----12%zi5%6%6%4%6%6%4%5%iklSAVINGS LOWER

22--1414--158468614MORTGAGE LOWER1%1%--5%zl31%--3%3%1%2%2%1%1%1%lSAVINGS HIGHER

----7--7-2454137MORTGAGE AND----2%zl--1%-1%1%2%ab1%b**1%SAVINGS UP A LOT

6060--197--1972171746672110110197MORTGAGE AND26%26%--68%zlm--42%zi4%10%24%zfg25%24%19%19%20%fgilSAVINGS UP A

mLITTLE

----------------MORTGAGE AND----------------SAVINGS DOWN A LOT

3310--10--145227810MORTGAGE AND1%1%10%zkl--22%--4%2%1%1%1%1%1%1%SAVINGS DOWN A

LITTLE

Page 60



Table 60




(f)(e)(d)(c)(b)(a)(z)

995301193962155130995UNWEIGHTED BASE

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

2056262226621216MORTGAGE HIGHER21%24%25%15%25%16%20%22%SAVINGS HIGHER

11224**210MORTGAGE LOWER1%1%1%3%2%*2%1%SAVINGS LOWER

401091312254MORTGAGE HIGHER4%4%4%9%3%4%2%5%SAVINGS LOWER

14*54--314MORTGAGE LOWER1%*2%3%--3%1%fSAVINGS HIGHER

9-1*2217MORTGAGE AND1%-1%*9%4%z1%1%SAVINGS UP A LOT

1835561174519197MORTGAGE AND18%22%25%12%16%12%18%20%SAVINGS UP A

LITTLE

--------MORTGAGE AND--------SAVINGS DOWN A LOT

9224--210MORTGAGE AND1%1%1%3%--2%1%SAVINGS DOWN A

LITTLE

Page 61



Table 61




FROM THELOCAL

AUTHORITY/BELONGS




2991782011701473975908206191256334394307294236158152155138156521474995UNWEIGHTED BASE

297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

SEX1348892719816830968979199109156168159857079897782-483483MALE

45%57%zw46%50%49%50%48%33%52%47%51%44%46%49%51%43%49%49%49%50%51%-100%zb49%b

16365109731021713291381901901391841721561117381917778512-512FEMALE55%v43%54%50%51%50%52%67%48%53%49%56%54%51%49%57%51%51%51%50%49%100%za-51%av

AGE612418312680711048325318--160-----160788216016-2421%zu15%9%22%u13%24%zlmq11%l52%28%zlmq19%lq14%l7%--51%zdefgh-----100%zdefgh15%17%16%defgh

jkijkjklqu

49362125238371-57265912--154----154-777715425-3417%23%zsu11%17%12%25%zlmnq11%l-34%zlmnqr16%l15%lq5%--49%zcefgh----100%zcefgh-15%16%16%cefgh

jkijkjklq

482542273860116529311088-181----181--918918135-4416%17%21%19%19%18%l18%l25%17%l18%l28%zloqr3%-53%zcdfgh----100%zcdfgh--18%19%18%cdfgh

ikijkikl

451647193332128-112110721-160---160---817916045-5415%11%23%zv14%17%9%20%zlnor-7%12%28%zlnoqr8%-47%zcdegh---100%zcdegh---16%16%16%cdegh

ikijkiklor

372331203336105314214461144---144----737014455-6412%15%16%14%17%11%16%mor17%9%13%11%24%zmnoq42%zcdef---100%zcdefh----14%15%14%cdefh

rhijijkijor

5729422147481471103817130196--196-----1118519665+19%19%21%15%23%14%mo23%zmor6%6%23%mor4%52%zmnoqr58%zcdef--100%zcdefg-----22%18%20%cdefg

gijijkijmor

2881412011361823326021516916236823434034126819614416018115411449045994818+97%s92%100%zstvw95%91%98%zlnq94%81%100%zlmnq96%94%94%100%zci100%zci85%c100%zci100%zci100%zci100%zci100%zci71%96%95%95%ci

TENURE4938633267-249----2491912929130612181218139109249OWNED OUTRIGHT16%25%31%zw22%34%zw-39%zmnor----100%zmnoqr56%zcde9%e9%66%zcdefg42%zcdef13%ej4%8%11%27%23%25%cdefi

fgijijkijjmnorw

9851955293-389---389-6121511317441071085953190199389BOUGHT ON A33%33%47%zvw36%46%w-61%zlnor---100%zlnoqr-18%h63%zcdgh36%hk9%31%hk67%zcdgh60%zcdgh38%hk33%hk37%41%39%ghklnMORTGAGE

ikikikorw

569163993---93--343029211317141613514393RENTED FROM LOCAL19%zstuv6%8%t2%5%28%zlmoq---55%zlmoqr--10%9%9%11%9%10%7%10%8%10%9%9%lmoqtAUTHORITY

Page 62



Table 62

DEMOGRAPHICSBASE: ALL ADULTS AGED 16+



FROM THELOCAL

AUTHORITY/BELONGS




297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

371699576---76--2621291784171019393776BELONGS TO HOUSING13%zsu11%s4%6%2%22%zlmoq---45%zlmoqr--8%6%f9%f9%f6%3%10%f7%12%f8%8%8%flmoqsASSOCIATION

4738184918169--169---24401051014112957488189169RENTED FROM16%25%zsu9%34%zsuw9%50%zlmnq--100%zlmnqr---7%12%fh33%zefgh5%10%7%16%fhk37%zefgh30%zefgh16%18%17%fghjkPRIVATE LANDLORD

jkjkjklmnqsu

101--8--19----451013-5-1013619OTHER3%u1%--4%u--100%----1%1%3%1%2%-3%-6%zdfhjk2%1%2%mqr

1478915884160-638---3892492522441421471051281167171329309638OWNER/ OCCUPIER50%58%79%ztvw58%80%ztvw-100%znor---100%znor100%znor74%zcdi72%zcdei45%75%zcdi73%zcdi80%zcdei64%cdi46%44%64%64%64%cdino

jrw

14063436032338--169169--8492163483632608380171168338RENTERS47%zsu41%su21%42%su16%100%zlmq--100%zlmq100%zlmq--25%27%f52%zefgh24%25%20%33%f54%zefgh50%zefgh33%35%34%fghjk

jkjkjklmqsu

ACORN----2003216081814936780714947333338232610298200WEALTHY ACHIEVERS----100%ztuvw9%25%znor42%11%8%24%nor27%znor24%i21%16%24%23%21%21%15%16%20%20%20%nortu

vw

---144-6084-491252324147562120192725317371144URBAN PROSPERITY---100%zsuvw-18%zn13%-29%zlmnqr7%13%13%12%14%18%11%14%12%15%16%19%14%15%14%nsuvw

--201--43158-1825956373884042314742211810992201COMFORTABLY OFF--100%zstvw--13%25%znor-11%15%24%nor25%znor21%ci26%zcdi13%21%i22%i29%zcdi23%ci14%12%21%19%20%ciors

tvw

-153---63891382651385242592923162536246588153MODERATE MEANS-100%zstuw---19%14%5%22%zmq15%13%15%15%12%19%15%16%10%14%23%zfj15%13%18%15%stuw

297----14014710479398499493110573745484961163134297HARD PRESSED100%zstuv----41%zlmoq23%53%28%55%zlmoq25%20%28%27%35%29%26%28%27%32%38%32%28%30%lqstu

rv

OCCUPATION11760895570112274571412393560208123852931159132147244391FULL-TIME

39%39%44%38%35%33%ln43%zlnr26%42%lnr24%l61%zlnoqr14%18%h61%zcghi39%chk4%36%chk58%zcghi64%zcghi59%zcghi20%h29%51%zb39%bchklkkkknr

32112010323171420124327234241617241814278025105PART-TIME11%7%10%7%16%9%11%19%12%7%11%11%7%h12%hk13%hk3%12%hk15%hk10%h9%h17%hk16%za5%11%ahk

511110161331-572479287*815137-152944SELF-EMPLOYED2%1%6%vw7%vw8%vw4%5%l-3%4%6%3%3%h8%zchik2%*6%chk9%zchik7%chik4%h-3%6%4%hkvw

Page 63



Table 62




FROM THELOCAL

AUTHORITY/BELONGS




297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

1547212175118156376896603066991278171147713214711258242298540FT/ PT/ SELF52%47%60%v52%59%46%ln59%zlnr45%57%lnr35%79%zlnoqr28%27%h82%zcghi54%chk7%53%chk82%zcghi81%zcghi73%zcghi36%h47%62%zb54%bchklEMPLYED

kkkknr

261313482831513162461022321981523860464NOT WORKING -9%8%6%3%4%8%l5%l25%7%l9%l6%3%3%h7%h10%zchk*6%hk5%h8%hk15%zcfghi5%h12%za1%6%ahklqHOUSEWIFE

jk

2419525134140530112416-383---3379374886STILL IN EDUCATION8%u12%u3%17%zsuw6%12%zlmnq6%24%18%zlmnq7%6%6%-1%26%zdefgh---2%2%k49%zdefgh7%10%9%defgh

rjkijkjkqu

91018-218-9114521314-26768111829UNEMPLOYED3%7%zsu1%6%su-6%zlmq1%-5%mq7%zlmq1%2%1%4%hk4%hk-2%4%hk4%hk4%hk5%hk2%4%3%hkmqu

662952275656173111452414822541181444--113892230RETIRED22%19%26%19%28%17%mo27%zmor6%7%27%mor6%60%zmnoqr66%zcdef1%*92%zcdefg30%zcdef3%--1%27%za19%23%acdef

gijijkijijmor

18109453611-102564122015-1211996242246OTHER6%7%4%3%3%11%zlmoq2%-6%lmq15%zlmoqr2%2%3%h6%h5%h-8%hk7%h5%h6%h4%h5%5%5%hlmq

INCOME3410111115016127234123115211813510318363167UP TO 949911%zsu7%s5%s8%s*15%zlmq2%m6%16%zlmq14%zlmq1%5%mq9%zdfj4%7%d9%d9%d3%6%2%11%dfj7%7%7%mqs

5226201722686543732224463264943201610272288491379500 - 1749917%u17%10%12%11%20%zmq10%m19%22%zmq19%mq6%18%mq18%zefj8%16%ej22%zefj14%e10%5%17%ej14%17%za10%14%aejmq

197229152643315112418253017121382211634377217500 - 249996%4%11%6%8%8%7%17%9%6%6%7%7%9%f5%6%9%5%12%z7%4%7%8%7%

94448153926030053426225751021758746579085721517518936425000 PLUS32%28%40%37%46%zvw18%47%zlnor25%20%15%58%zlnoqr30%nor30%ch51%zcghi28%c23%c39%chik56%zcghi47%zchik47%zchik9%34%39%37%chikl

kknor

CHIEF INCOME EARNER194101122941262513771013012021616126121216414911210310910461257381638YES

65%66%61%65%63%74%zlmq59%51%77%zlmq71%mq56%65%q77%zcefi62%c52%c76%zcefi78%zcefi65%ci60%c67%ci38%50%79%zb64%bcimqjjj

10351795074882619394917388791281504731577251100255102357NO35%34%39%35%37%26%41%zlnor49%23%29%44%znor35%or23%38%ghk48%zdfgh24%22%35%ghk40%ghk33%62%zdefg50%za21%36%aghko

khijkr

SOCIAL GRADE45164859973322572681221031169357714548452927130135265AB15%10%24%vw41%zuvw48%zuvw10%n35%znor36%15%nr4%31%nor41%zmnoq34%zcdi27%i18%36%zcdi31%ci30%ci25%19%17%25%28%27%cinor

rvw

Page 64



Table 62




FROM THELOCAL

AUTHORITY/BELONGS




297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

834569454577207254231476071112103363549634360155131286C128%29%34%31%22%23%n32%zlnr13%32%nr14%38%zlnqr24%n21%33%hk33%hk18%24%30%hk35%hk28%38%hk30%27%29%hknr

67404819347412873143814767677538292938403497112209C222%26%t24%t13%17%22%20%36%19%25%21%19%20%20%24%20%20%18%21%26%21%19%23%21%t

1035236202415478358963939866981503534344238130105235DE35%zstu34%zstu18%14%12%45%zlmoq12%15%34%zlmq56%zlmoq10%16%q25%20%26%26%25%22%19%27%24%25%22%24%lmqst

r

ETHNICITY27612219512919730259819144159365233330312277192138154158132145482437919WHITE

93%v80%97%ztv90%98%ztvw89%o94%or100%85%94%or94%o94%o97%zcdei92%88%98%zcdei96%dei96%deij88%86%91%94%91%92%diorvjj

173061433238-229231592635456202015284270BME6%20%zstuw3%10%su2%9%n6%-13%zlmnqr6%6%6%3%8%fhk11%zfghk2%3%4%11%fghk13%zfghk9%hk5%9%7%hksu

NUMBER IN HOUSEHOLD563540373799102445543665126443582442419191611392205119%23%20%26%19%29%zmq16%m24%27%mq32%zmq9%26%zmq37%zcdef13%11%42%zcdef31%zcdef15%11%12%10%22%19%21%cdeij

ijijijmq

874270387381226340411011251657570986752244227145164310229%27%35%26%37%24%35%zmnor17%24%24%26%50%zmnoq48%zcdef22%e22%50%zcdef47%zcdef32%cej13%27%e17%28%34%31%ceijo

rijijijr

153769169891583091184752515849220209173383137931172542254783+51%50%45%48%44%47%l48%l60%49%l44%l64%zlnoqr23%14%h65%zfghk67%zfghk8%23%hk52%ghk76%zdfgh60%zghk73%zfghk49%47%48%ghkl

jk

CHILDREN IN HOUSEHOLD1104665415410919895455181171116813729461228552192124316YES

37%30%32%28%27%32%l31%l46%32%l33%l47%zlnoqr7%3%h49%zcfghk43%zcfgh1%6%hk29%ghk67%zcfgh55%zcfgh33%ghk37%za26%32%aghklkijkik

187107136103146229440101151142082323291731781941351135970108321359679NO63%70%68%72%73%68%m69%m54%68%m67%m53%93%zmnoq97%zcdef51%e57%de99%zcdef94%zcdef71%deij33%45%67%deij63%74%zb68%bdeij

rgijgijkijm

CAR IN HOUSEHOLD19010617497184164574127985358216255278217140115132146117100374376750YES

64%69%87%ztvw67%92%ztvw49%90%zlnor66%47%50%92%znor87%znor75%c82%zchi69%71%80%ci83%zchi81%ci76%i63%73%78%75%cinortw

1074727471617464690843133856297562927353860138106245NO36%zsu31%su13%33%zsu8%51%zlmq10%34%53%zlmq50%zlmq8%13%q25%18%31%zdefg29%fj20%17%19%24%37%zefgj27%22%25%fjlmq

jksu

Page 65



Table 62




FROM THELOCAL

AUTHORITY/BELONGS




297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

DAILY READERSHIP17111323382578-1783444552028361911812164854103BROAD SHEET

6%7%7%16%zuvw19%zuvw7%12%mn-10%5%9%17%zmnqr16%zdefi6%9%18%zdefij13%ej7%5%8%10%9%11%10%ejnrwj

2913211021246731212283971111339323849534295MID MAR- KET10%9%10%7%11%7%11%m17%7%7%7%16%zmnoqr21%zcdef3%4%20%zcdefi22%zcdef2%5%2%6%10%9%10%dfij

ijjij

4110114313460318173128392930201911181217534497TAB- LOID14%ztuv6%5%3%16%tuv10%9%17%11%10%8%11%11%9%9%10%13%7%10%8%11%10%9%10%tu

MAIN SHOPPER2271111461131182584451313412426418126826318515611212913412362437279716YES

76%s73%s73%s78%s59%76%z70%67%79%zmq73%68%73%79%zci77%zci59%c80%zci78%ci81%zci74%ci80%ci39%85%za58%72%acis

7042553182801936354612568727713040323146319876204279NO24%27%27%22%41%ztuvw24%30%o33%21%27%32%o27%21%23%41%zdefg20%22%19%26%20%61%zdefg15%42%zb28%bfhjk

hjkhijkor

EDUCATION10043572857108173449601116280102104344654484261143143286GCSE/ O-LV/ CSE/

34%t28%29%20%28%32%27%23%29%35%l29%25%24%h30%h33%hk17%32%hk34%hk27%27%38%hk28%30%29%hktNVQ12

4727382825571044372077273358741716253326488084165A-LVL OR EQUIV16%17%19%20%13%17%n16%l19%22%lnr12%20%l11%10%17%hk23%zdghk9%11%15%18%hk17%30%zfghj16%17%17%hkl

k

58377070767123735912156819612985455263666818162149311DEGR/ MAST/ PHD19%24%35%w49%zuvw38%vw21%n37%znr17%35%nr7%40%znr33%nr28%ch38%zchik27%c23%c36%chk39%zchik37%ch44%zchik11%32%31%31%chnrw

5335237156667-1155274085291965209208107261133NO FORML QUAL18%zst23%zstu11%5%8%20%zmoq10%m-7%33%zlmoqr7%16%moq25%zcdef9%6%33%zcdefg14%dfi6%11%5%6%14%13%13%dfijm

gijijkoqt

GOVERNMENT OFFICE REGION265185202054-6143916232526131010151412324274EAST MID- LANDS

9%3%9%4%10%6%9%-4%8%10%o6%7%7%8%7%7%6%8%9%7%6%9%7%o

292922793561-1916402127432618820231214593796EAST- ERN10%19%zstw11%5%4%10%10%-11%9%10%9%8%13%8%9%6%13%13%8%9%12%8%10%t

222010631343832251859243547451719163123226464128LON- DON8%13%u5%44%zsuvw7%13%13%l9%15%11%15%10%10%14%14%9%13%10%17%h15%14%12%13%13%huw

11-151351231-1112481320119411955242043NORTH EAST4%v-7%v9%zsvw2%4%o5%o-1%6%or6%o3%4%6%3%4%3%7%5%3%3%5%4%4%ov

Page 66



Table 62




FROM THELOCAL

AUTHORITY/BELONGS




297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

41142132750631301941223138451516112719265559114NORTH WEST14%s9%10%s22%zsuv3%15%z10%5%18%zlq11%11%9%9%11%f14%8%11%7%15%12%16%11%12%11%s

289147302166-1565016213432101122121517424587SCOT- LAND9%6%7%5%15%ztv6%10%ln-9%4%13%zlnr7%6%10%10%5%7%14%zhk7%10%11%8%9%9%kn

481411115467667313619486335424320211422208158140SOUTH EAST16%tu9%6%8%27%ztuvw20%zmq10%m36%18%mq21%zmq5%19%zmq19%zej10%13%22%zeij14%13%8%14%12%16%12%14%ejmqt

u

101927-3115703510313947221829181310117493988SOUTH WEST4%13%tw13%ztw-16%ztw4%11%zmor17%3%6%8%16%zmnoqr14%zceij7%6%15%zceij12%i8%5%7%5%10%8%9%ortw

181310-916304412171320131710967611232650WALES6%t9%t5%t-4%5%5%19%2%7%4%5%6%4%5%5%6%4%4%4%7%5%5%5%t

332030-52960-1613303037272517199181213414889WEST MID- LANDS11%st13%st15%zst-2%9%9%-10%8%8%12%11%8%8%9%13%f6%10%8%8%8%10%9%st

319246183153316154013243628141021151513434587YORKS AND HUMBR10%6%12%t4%9%9%8%l14%10%9%10%5%7%11%9%7%7%13%k8%9%8%8%9%9%l

AREA46187627834819851731117801048760604346412535151100250RURAL16%12%38%ztvw19%41%ztvw14%o31%znor25%10%18%30%nor32%znor31%zdi25%19%31%di30%di29%d23%17%22%29%za21%25%adino

rvw

35234325815015332723896479666142372244322910998206SUB URBAN12%15%21%w17%40%ztuvw15%24%znor17%16%14%23%nr26%znor23%f19%f19%21%26%f14%24%21%18%21%20%21%nrw

151756546311482109717713575113135120743873625762182185368URBAN51%zstu49%zstu32%s32%s15%44%zlq33%49%42%l46%zlq35%30%33%g40%g38%g38%gk27%46%zgk34%37%39%36%38%37%glqs

653717466927725438482944537319251934393570100170METRO POL ITAN22%zsu24%zsu8%32%zsu3%27%zlmq12%9%32%zlmq22%lmq12%12%13%h15%23%zfhk10%17%12%19%h25%zfhjk22%h14%21%zb17%bhklm

qsu

ITV STATION RECEIVED2891710222362-1684220293423151321131211404586SCOT- LAND

9%6%9%7%11%7%10%-9%5%11%8%8%10%7%8%9%13%7%8%7%8%9%9%

11-1512151439-212271118221212713956272552TYNE TEES4%v-8%v8%v7%v4%o6%o-1%7%or7%o4%5%7%4%6%5%8%5%4%4%5%5%5%ov

39161720739591201941182536391113102618214852100GRA- NADA13%s10%9%14%s4%12%9%5%12%11%11%7%7%10%f12%h6%9%6%14%hk12%13%9%11%10%hks

369316123457318164513273829131321171415464794YORK- SHIRE12%t6%15%zstv4%6%10%9%l14%11%9%12%l5%8%11%9%7%9%13%9%9%9%9%10%9%lt

Page 67



Table 62




FROM THELOCAL

AUTHORITY/BELONGS




297153201144200*33863819**169169389249340341315196144160181154*160*512483995WEIGHTED BASE30%15%20%14%20%*34%64%2%**17%17%39%25%34%34%32%20%14%16%18%16%*16%*51%49%100%

45234353044102-202459435348452825192923226382146CEN- TRAL15%t15%t21%zt4%15%t13%16%-12%14%15%17%16%14%14%14%18%12%16%15%14%12%17%15%t

29139-12174344131825351416251077610323264HTV WEST10%zt9%t5%t-6%t5%o7%19%2%8%o5%10%zmoqr10%zeij4%5%13%zdefij7%4%4%4%6%6%7%6%ot

371918-73249-1517282125332315101716914463581ANGLIA12%zst12%st9%t-4%9%8%-9%10%7%8%7%10%7%8%7%10%9%6%9%9%7%8%t

224196628481172252383355073433120314320239275167LON- DON CAR- LTON8%27%zsuw5%46%zsuvw14%u14%18%l9%15%14%21%z14%15%22%z14%16%14%19%24%zik13%15%18%16%17%uw

48101111386152725368435724383720101418217049119MER- IDIAN16%ztuv7%6%8%19%ztuv18%zmq8%m36%15%mq21%zmq2%17%zmq17%zefj7%12%19%zefj14%j6%8%12%13%14%10%12%fjmqu

-1927-261256358312531221815171310117393372TWC/WEST CO- UNTRY-13%ztw13%ztw-13%ztw4%9%or17%3%5%8%10%or9%7%6%7%11%8%5%7%5%8%7%7%ortw

NEXT 12 MONTHS141871306414214241497072263151203215146110931061097373272293565GOOD TIME BUY

47%57%64%ztw45%71%ztvw42%65%znor50%41%42%68%znor61%nor60%cdi63%zcdi47%56%65%cdi66%zcdi60%i48%45%53%61%57%cinortw

15684117981411554291186702601682172161621171001111048577314281595GOOD TIME SELL52%55%58%68%w70%zvw46%67%znor60%51%41%67%znor68%znor64%ci63%ci51%60%70%zcdi70%zcdij58%55%48%61%58%60%cinor

w

1004644674911618286354105769597113583740575360173133306BAD TIME BUY33%u30%22%46%zsuvw24%34%28%42%37%32%27%31%28%29%36%30%26%25%32%34%37%34%27%31%u

8150503150901666424810362809290522834583951125137262BAD TIME SELL27%33%25%21%25%27%26%32%25%28%27%25%23%27%f29%26%19%21%32%g25%32%24%28%26%

AVERAGE PRICE1819615011916620849112104104303188255247209141114123124108101353358712HIGHER

61%63%75%vw83%zvw83%zvw62%77%znor64%62%62%78%znor76%nor75%c73%67%72%79%zci77%c69%70%63%69%74%72%norvw

6738331221541125272764485962503722233821309180171SAME23%zst25%zst16%9%10%16%18%27%16%16%17%19%17%18%16%19%15%15%21%13%18%18%17%17%t

1859262020-911146914175477710251540LOWER6%3%4%2%3%6%z3%-6%6%3%3%3%4%5%3%3%4%4%4%6%5%3%4%

AFFORDABILITY IN 12 MTHS2513138-126382144-2-17512CONCERNED1%3%z*2%*1%1%-1%1%1%1%2%z1%*2%3%-1%-1%1%1%1%

Page 68



Table 62



CHIEFINCOME




16482630219828820732966628575151935527240796748237102343995UNWEIGHTED BASE

7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

SEX424371051121311351023811893749312292184842982925244483MALE60%zt48%45%54%46%51%29%60%zo52%k52%36%47%48%be40%be62%be56%be6%55%zbe65%24%e63%zb49%be

hhdehhko

2848213097155130255257175348836241381137602421580147512FEMALE40%52%u55%46%54%49%71%zn40%48%48%64%zm53%52%60%za38%44%94%za45%a35%76%za37%51%ad

dgbdfghdfghinui

AGE151453834602710061156221861879858-273216016-2422%16%16%17%21%zp10%28%zn10%4%9%16%m27%zl13%h1%27%adh92%za13%h11%ah-25%adh8%h16%adh

mbdeghmnpi

20132424043295110472112739-63231127149115425-3428%zt14%18%19%15%11%14%16%20%zj15%19%j5%19%fh-22%fh4%h37%zbd21%zf16%14%h23%zf16%hj

fhhht

201583438634572109852210109-7315147131811518135-4429%zt17%15%18%22%17%20%17%23%zk30%zk7%15%20%fh-23%fh4%23%fh27%zf30%17%h30%zf18%fh

hhk

615434294948571039081651146-813215249316045-548%17%u15%14%17%18%16%16%25%zj11%12%8%23%fh2%21%fh-12%fh24%zf34%22%fh24%zf16%fh

klhhju

513835293545311125713201312442-9778175214455-647%15%u15%14%12%17%9%18%zo16%18%14%20%26%za19%zf8%f-14%f14%f19%16%f13%f14%fo

fu

4192503836714714946124318-181--114*6819665+6%21%u21%q18%13%27%zq13%23%zo13%17%31%zm26%m-79%zab--1%3%1%6%2%20%abd

defgiefgimoqu

63879227200273247311638364721376746230294864531449639194818+91%96%u97%96%95%93%87%100%zo100%z100%100%z100%100%f100%z100%f57%100%f98%z100%91%f100%zb95%f

bfbfdfou

TENURE152333947601038816175184412414851666972735249OWNED OUTRIGHT21%25%17%22%21%39%zq25%25%21%26%32%jm18%9%64%zab16%18%10%13%a16%26%ad9%25%ade

rsdefgiiis

23365398114712217321622524224624424243062443239389BOUGHT ON A33%40%17%39%s51%zr46%s48%zn34%62%zj34%jk16%6%14%11%13%28%h38%gh57%zb55%41%gh61%zb39%ghMORTGAGE

skliefghiidefghijknsi

Page 69



Table 63



CHIEFINCOME




7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

686572016123701181911192654831652093RENTED FROM LOCAL8%9%24%zpq9%p6%p*7%11%z3%12%m14%m16%m40%za11%ad18%ab4%13%6%14%5%5%9%admAUTHORITY

rbdefhdfpq

4723923772650152131271968829162176BELONGS TO HOUSING5%8%17%zpq11%pq2%3%7%8%4%3%9%18%zlm15%ad8%21%zab9%12%5%3%6%5%8%dmpASSOCIATION

dhq

221445831542639130341537271011930139652071169RENTED FROM32%zt16%25%zp15%19%p10%11%20%zo9%21%m27%zm41%zl22%h5%31%zh35%za20%h18%h12%19%h18%h17%hmPRIVATE LANDLORD

rmdhopt

-1937279105341-1-558-4519OTHER-2%1%3%1%3%3%2%1%5%3%2%-1%-5%7%zad2%-3%1%2%

h

385987812820722526137730043651611173840313763171274638OWNER/ OCCUPIER54%65%u33%61%s72%zr85%zq73%zn59%82%zj60%j48%j23%23%75%ze29%47%i48%i70%ze71%67%gi70%ze64%ef

srsklfgifgifgigijknsu

32302154747733882516026685036562141281561331112338RENTERS46%zt33%66%zp36%p27%p13%25%39%zo16%36%m50%zm75%zk77%za24%71%za48%ad45%ad29%29%30%29%34%ad

qrlmbdefhbdehhhhmopq

ACORN319724344597741269215221556-138118163270200WEALTHY ACHIEVERS5%21%zu10%16%16%36%zq21%20%25%zj21%j16%j1%11%24%g-15%13%22%ag36%30%ag18%g20%gj

rsisu

141292019455950945391711427825475101055144URBAN PROSPERITY20%14%9%9%16%s22%zr14%15%15%13%12%17%9%12%28%za29%za7%14%23%10%14%14%s

sbdehibdehi

61953648694879122812220119521513121112089201COMFORTABLY OFF8%21%u15%23%24%s18%22%19%22%31%k15%16%19%23%fg3%6%20%22%fg26%19%23%fg20%fg

su

301225240451651101447261010291019137211160153MODERATE MEANS44%zt13%22%zp19%p16%p6%14%16%12%9%19%15%22%13%36%za22%20%13%3%11%15%15%pt

bdh

1727610367834510319494195234186692426154532117297HARD PRESSED24%30%44%zp32%p29%p17%29%30%26%26%38%m51%zl39%29%32%28%41%28%12%30%30%30%p

qrm

OCCUPATION3435652911331159030120440359-----391--391391FULL-TIME48%z39%22%43%s46%zs43%s25%47%zo56%zj55%zj25%13%-----72%zbe--100%zbd39%b

kkfghiefghiefghijkos

Page 70



Table 63



CHIEFINCOME




7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

3102232726296937415199-----105-105-105PART-TIME4%11%u10%13%9%11%19%zn6%11%7%14%14%-----20%zae-100%zad-11%aef

fghiefghihinu

3406813171530253-*-----4444--44SELF-EMPLOYED5%4%3%4%5%6%4%5%7%zk4%k-1%-----8%zab100%--4%ahk

h

4049882125172161173367271485418-----54044105391540FT/ PT/ SELF57%54%35%60%s60%s61%s48%58%zo74%zj67%jk39%27%-----100%zef100%100%z100%z54%eEMPLYED

kghiefghiefghifghijks

85325218104321273113----64----64NOT WORKING -12%zt6%11%zpq10%pq3%4%12%zn3%7%4%8%5%----100%zab----6%abdHOUSEWIFE

dfghihnq

12741784813582772611---86-----86STILL IN EDUCATION17%zt8%7%4%17%zpr5%16%zn4%2%3%4%17%zkl---100%zab-----9%abd

smdeghiehmnr

3251953312175137--29------29UNEMPLOYED5%3%8%zpq3%1%1%3%3%1%2%2%10%zkm--100%zab------3%adh

rdefhiq

4226624447775717353145322-230-------230RETIRED6%25%zu26%q21%17%29%q16%27%zo15%20%39%zl33%m-100%zab-------23%abd

mdefgiefgimoqu

2443158214322311646--------46OTHER4%5%13%zpq2%3%1%4%5%1%5%m8%m8%m100%zab--------5%adh

rdefghmp

INCOME6613571961057---67622711318*9967UP TO 94998%7%15%zpq3%7%2%3%9%zo---100%zkl12%a10%ad22%za13%ad5%3%a1%9%ad2%7%adk

rmddehmop

91285039301828109--137-1153361154-19351379500 - 1749913%14%21%zp19%pq11%7%8%17%zo--100%zjl-23%adf23%za10%7%17%10%-18%d9%14%adj

qmdflmop

46811252691259-72--3141234835407217500 - 249995%7%5%12%zps9%p3%3%9%zo-100%zjk--7%6%5%2%5%9%7%5%10%z7%jk

mmop

113533763110154148216364---2535727271254120436425000 PLUS15%38%zu16%30%s39%s58%zq41%34%100%zj---4%23%fi17%8%42%fgh50%zf57%39%fg52%zf37%fg

rsklighihighihijklnsu

Page 71



Table 63



CHIEFINCOME




7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

CHIEF INCOME EARNER41591169127172169-6382165910957321731727213673037301638YES59%64%72%zq61%60%64%-100%zo59%83%zm80%zm85%zm69%be75%zb60%be32%33%68%zb67%35%77%zb64%be

rfeffefdefgfo

29328668211496357-1481228101457125843173156990357NO41%36%28%39%s40%s36%100%zn-41%jkl17%20%15%31%25%40%a68%za67%za32%a33%65%za23%36%ad

dghidghidghihjklns

SOCIAL GRADE14249---265961691549186277313101611729115265AB20%27%---100%zqr27%27%42%zj13%13%9%5%34%zef9%15%15%30%eg38%28%i30%gi27%gi

sklgiijklqrs

17268--286-11417211026301984734881721326133286C124%29%--100%zpr-32%27%30%37%22%28%17%21%9%56%zab13%32%eg30%24%34%ze29%eg

sdeghihghihprs

10199-209--821276325397544582112582791209C214%22%-100%zpq--23%20%17%35%zj29%zj11%10%19%18%10%33%zf23%17%26%23%21%jp

smmhiqsu

30203235---661693711503531621917258262352235DE43%zt22%100%zp---18%26%zo10%15%37%zl53%zk68%za27%ad64%za19%39%za15%14%22%13%24%ad

qrmlmbdefhbdefhdmopqrt

ETHNICITY-91920319926824932859135368128614422625745349840102356919WHITE-100%zu87%95%s94%s94%s92%93%97%zj95%93%90%95%98%za86%86%83%92%91%97%eg91%92%es

defgu

70-3010171429411149624312840333470BME100%zt-13%zpq5%6%5%8%6%3%5%7%9%m5%2%11%h14%h13%h7%h7%3%9%h7%hmt

r

NUMBER IN HOUSEHOLD81977047464212043624503912981012370107532051

12%21%u30%zp22%16%16%*32%zo10%34%zm37%zm57%zk25%ab43%za36%za14%4%13%23%6%13%21%abqlmdebdefibdefdemou

13292576986971092011192648111511178131551327116310219%32%u24%33%30%37%s30%31%33%j37%j35%j16%33%f48%za23%9%21%29%f29%25%30%f31%fj

bdefgsu

4643110793154125247231209213918192112664831321722214783+66%zt47%45%44%54%47%69%zn36%57%zj29%28%26%41%h9%40%h77%za75%za58%zh47%68%zg56%zh48%hj

kldghidghiihikln

Page 72



Table 63



CHIEFINCOME




7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

CHILDREN IN HOUSEHOLD3128377699178142174144203812163518462281749162316YES45%zt31%33%33%32%30%40%zn27%40%zj27%28%17%34%h1%17%h21%h73%za42%zf39%46%zf41%zf32%hj

kbdfghghghghni

38636157140195187216463220529955312272467173132756229679NO55%69%u67%67%68%70%60%73%zo60%73%72%m83%zm66%e99%za83%ab79%ab27%58%e61%54%e59%e68%ab

bdefgdededemoui

CAR IN HOUSEHOLD4770211117222024830244933656901915170856484543986328750YES68%76%u47%82%zs77%s93%zq84%zn70%92%zj78%j66%j28%32%74%gi27%66%gi75%gi84%zf88%82%gi84%zf75%gi

rsklghighijknsu

22218124376618561892816474831602129168751962245NO32%zt24%53%zp18%p23%p7%16%30%zo8%22%m34%zm72%zk68%za26%ad73%za34%ad25%16%12%18%16%25%ad

qrlmbdefhbdefhmopr

DAILY READERSHIP59810830553567457113-38211*514740103BROAD SHEET7%11%4%4%10%rs21%zq10%11%12%10%8%4%-17%zbd7%13%ei1%9%i8%6%10%ei10%ei

rseirs

48814153135326244315424723633252795MID MAR- KET6%10%6%7%11%13%s9%10%12%5%11%6%5%21%zab7%4%10%6%5%4%7%10%ds

dfi

59337212712484934591052411110472113397TAB- LOID7%10%16%zp10%9%5%13%n8%9%7%7%16%10%10%4%12%16%9%5%11%8%10%np

MAIN SHOPPER466641871521911862164992626411759351912224563883376279716YES66%72%80%zq73%67%70%61%78%zo72%90%zm86%zm88%zm76%f83%za75%f29%88%za72%f75%72%f71%f72%fo

dfdf

24255485795791411381017208114076181521129112279NO34%28%20%27%33%s30%39%zn22%28%jk10%14%12%24%17%25%71%za12%28%eh25%28%29%eh28%eh

lbdeghjklnsi

EDUCATION1327284748642112174982738242043832211611135115286GCSE/ O-LV/ CSE/19%30%u36%zp36%p30%p16%31%27%27%38%28%36%44%zh19%28%38%h34%h30%h26%33%h29%h29%hpNVQ12

u

12152304764246410046173281017425710032572165A-LVL OR EQUIV18%17%13%22%zp22%zp9%18%16%13%23%24%zm13%22%h7%15%30%zh11%19%h7%24%h18%h17%hp

ss

Page 73



Table 63



CHIEFINCOME




7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

3327623328916898213177142915459711162142129164311DEGR/ MAST/ PHD48%zt30%10%15%31%rs63%zq27%33%48%zj20%21%22%9%26%i23%13%25%40%zb48%27%i42%zb31%fh

rsklfhiefghiikrs

101237035226419225526139738-103311319133NO FORML QUAL14%13%30%zp17%pq8%p2%11%14%7%6%19%lm20%lm19%ad32%za29%za-16%adf6%2%12%af5%13%adf

qrfbdefbdfmpq

GOVERNMENT OFFICE REGION17320122715165817910431524248373874EAST MID- LANDS1%8%u8%6%10%6%5%9%z5%13%m7%7%7%6%8%4%4%9%6%7%10%7%u

393292327174749443131241953125310142996EAST- ERN4%10%12%11%9%6%13%n8%12%5%9%18%zl8%8%19%af4%19%zaf10%a22%13%7%10%nu

h

329334123645507846715561741548110665128LON- DON46%zt10%14%r6%13%r17%r14%12%13%9%11%7%14%7%13%18%6%15%bh23%6%17%zbh13%hr

t

*43107917123220*421812525232043NORTH EAST1%5%u4%4%3%6%3%5%6%1%3%3%3%4%4%3%8%5%5%3%5%4%u

610728253624348037910109178207543842114NORTH WEST8%12%12%12%13%9%9%13%10%13%7%14%20%dh7%27%zab23%za10%10%6%8%11%11%h

dhdh

18612182630325533694216222633194087SCOT- LAND1%9%u5%9%9%11%9%9%9%9%6%6%4%7%8%3%3%12%z7%18%zef10%9%su

hi

613423434332391015113406652-1546362037140SOUTH EAST8%15%10%20%zs15%12%11%16%z14%19%29%zj9%13%g22%za-18%g6%12%a13%19%ag10%14%ag

mdegsu

18714231635444439137633516835482388SOUTH WEST2%9%u6%11%6%13%qs12%n7%11%19%zk5%9%7%15%zad3%7%13%6%8%7%6%9%adn

u

*49137171220291359731317124241850WALES1%5%u6%3%6%5%6%5%3%7%6%10%m7%5%3%8%2%5%4%4%5%5%u

186830241717315817166422361440133589WEST MID- LANDS26%zt7%13%zpq12%6%6%9%9%5%1%5%8%8%9%10%8%22%zab7%3%3%9%9%lmt

dh

285221331213354465156517145561124387YORKS AND HUMBR3%9%u9%6%11%8%9%8%13%z6%11%9%10%8%5%4%8%10%2%11%11%9%u

Page 74



Table 63



CHIEFINCOME




7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

AREA62443551621021181331022236179752151913073489250RURAL9%27%zu15%24%s22%39%zq33%zn21%28%31%26%25%19%33%za8%17%30%g24%g15%32%g23%25%gn

rsdgsu

7199434355656813884112139513141012091893206SUB URBAN11%22%u19%21%19%25%19%22%23%j15%j15%j4%19%22%10%17%15%22%21%17%24%21%ju

1635291931186612524313427592815781432272021840145368URBAN23%38%u39%p45%zp41%p25%35%38%37%38%43%42%32%34%48%37%42%37%41%38%37%37%pu

4012565225232461244411221914261024888101463170METRO POL ITAN57%zt14%28%zp10%18%12%13%19%zo12%15%16%29%zk31%za11%35%za28%h13%16%22%13%16%17%hm

qrmbdehbdehrt

ITV STATION RECEIVED*85122126272857377115221121582154186SCOT- LAND1%9%u5%10%9%10%8%9%10%10%8%7%4%9%4%3%2%11%4%14%10%9%su

*52117132114382414311213530232452TYNE TEES1%6%u5%4%5%8%4%6%7%2%3%4%3%5%4%4%8%5%5%3%6%5%u

4952823311731693197811138147472440100GRA- NADA6%10%12%11%11%7%9%11%8%12%5%12%23%za6%27%zab17%h10%9%6%4%10%10%h

bdhdh

291281433193757469157616136621164594YORK- SHIRE3%10%u12%7%11%7%10%9%13%13%11%11%13%7%5%3%9%11%2%15%12%9%u

16127373438354210333412103345915794669146CEN- TRAL23%zt14%16%16%13%13%12%16%9%6%9%14%7%15%16%11%24%b15%b9%6%18%bd15%bm

*6313101922253919711932517127271864HTV WEST1%7%u6%5%7%8%7%6%5%10%8%13%zm7%11%zad3%8%1%5%4%7%5%6%u

e

378252028833482951311517437453123081ANGLIA4%9%11%p10%p10%p3%9%8%8%7%9%17%zm11%8%14%3%11%8%7%11%8%8%p

311334018456468987072167298176100131571167LON- DON CAR- LTON44%zt14%17%r9%16%24%zr19%15%19%9%15%9%16%13%27%eh20%9%18%31%14%18%17%rt

41152336392231884014326646-1644861328119MER- IDIAN6%13%u10%17%zp14%8%9%14%z11%19%23%zj9%13%g20%za-19%ag6%9%13%13%7%12%adg

smdegu

17112211425373535123332216832452372TWC/WEST CO- UNTRY2%8%u5%10%5%9%10%n5%10%k16%zk2%5%7%9%3%7%13%6%8%5%6%7%knu

Page 75



Table 63



CHIEFINCOME




7091923520928626535763836472*13767*46*23029*86*64*54044**105*391995WEIGHTED BASE7%92%24%21%29%27%36%64%37%7%*14%7%*5%*23%3%*9%*6%*54%4%**11%*39%100%

NEXT 12 MONTHS3353110910018017519836723944663124124637363383054254565GOOD TIME BUY47%58%u46%48%63%zr66%zr55%58%66%zj61%48%47%52%g54%g20%44%56%g63%zf68%51%g65%zf57%gr

sskghghsu

3156110111817120523136426439773020142834423483167250595GOOD TIME SELL45%61%u43%56%s60%s77%zq65%57%73%zj54%56%45%43%62%fg29%40%66%fg64%zf70%64%fg64%fg60%fg

rskliigiiiijnsu

24279737685711251811062141251076124019149123899306BAD TIME BUY35%30%31%37%30%27%35%28%29%29%30%37%21%33%41%46%za30%28%28%36%25%31%an

di

24238775586448917376242924115794013133112299262BAD TIME SELL34%z26%33%zp26%p30%p17%25%27%21%34%21%35%km24%25%30%46%za20%25%25%21%25%26%mp

bdehi

AVERAGE PRICE40668135143211222261451292539045251721761393973568294712HIGHER58%73%u57%69%s74%s84%zq73%71%80%zj74%65%67%55%75%i59%71%62%73%i79%64%75%i72%is

rsku

181535339522863108521025121139315149062658171SAME26%zt17%22%zp19%18%10%18%17%14%14%18%17%23%17%11%17%21%17%14%24%15%17%p

23910816615251365325-5425361640LOWER2%4%4%4%6%2%4%4%3%8%4%5%4%2%-6%6%5%6%5%4%4%

AFFORDABILITY IN 12 MTHS*1232152104-21-5*1-6--612CONCERNED*1%1%1%*2%*2%1%-1%2%-2%1%1%-1%--2%1%

Page 76



Table 63







168297164268250745949393295700704291443330218995UNWEIGHTED BASE

13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

SEX611498414320427944425410637635912422516492483MALE46%48%51%50%73%zk39%45%44%53%43%50%53%zd39%47%53%45%49%dk

721628014376437535348138374321192254145113512FEMALE54%52%49%50%27%61%zl55%56%47%57%50%47%61%ze53%47%55%51%el

AGE101848619862179166010010852117271616016-24

8%6%29%zop21%zo35%zk9%18%9%16%24%zf13%16%17%24%za9%8%16%abfpbkop

8682642311231241238117708593421915425-346%22%zp16%p15%p11%17%z13%4%12%15%16%10%27%ze19%za14%9%16%aei

p

206633484613418883514659122137241918135-4415%21%20%17%17%19%19%9%8%14%19%9%38%ze29%za8%9%18%abe

bi

96325543112911311271321134683522416045-547%20%p15%19%p11%18%zl11%3%11%11%18%g17%15%17%17%12%16%gi

p

205216463211219321929115135933674414455-6415%17%10%16%12%16%20%33%z19%12%15%20%zd3%7%22%zc22%zc14%cd

654517344015620393656140194217988219665+49%zmno14%10%12%14%22%zl20%41%zj35%z23%19%29%zd1%3%32%zc40%zc20%cd

mno

13031115726223371687959424370664730243530720594818+98%m100%zm95%92%83%100%zl89%100%hj92%99%zf94%95%96%91%99%zc100%zc95%c

npflm

TENURE408127626818128394433216232175812565249OWNED OUTRIGHT30%n26%16%22%24%25%29%42%z42%z14%29%zg34%zd5%12%40%zc32%zc25%cd

gn

27156771111252643128343135820818125110136389BOUGHT ON A20%50%zm47%p39%p45%37%32%29%33%13%48%zg31%57%ze52%za33%a18%39%abMORTGAGE

pbegkp

3361032197410614449642938183793RENTED FROM LOCAL25%zmno2%6%11%o7%10%10%6%1%18%zf7%9%9%8%6%18%zbc9%bfAUTHORITY

ho

226102826507664036502637231676BELONGS TO HOUSING16%zno2%6%10%o9%7%7%7%6%16%zf5%7%8%8%7%8%8%foASSOCIATION

Page 77



Table 64







13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

1159374935134181217907911554844045169RENTED FROM8%19%p23%p17%p12%19%z18%13%17%37%zf11%17%17%17%13%22%b17%bfPRIVATE LANDLORD

p

-34461333-612109113419OTHER-1%2%2%2%2%3%3%-3%2%1%3%2%1%2%2%

6723710417319344560677864574440198309226102638OWNER/ OCCUPIER50%76%zm63%61%69%62%61%71%76%26%76%zg65%63%65%a73%za50%64%ag

npp

667157108802583424251741642291091588199338RENTERS50%zmno23%35%o38%o29%36%z35%26%24%71%zf22%34%35%33%26%48%zb34%bf

co

ACORN15762557821183121381618414654897337200WEALTHY ACHIEVERS11%24%p15%20%29%zk17%32%z22%37%z7%24%zg21%17%19%24%18%20%gk

p

77028283111341023479710341693837144URBAN PROSPERITY5%23%zmp17%p10%11%16%5%11%23%j19%zf13%15%13%15%12%18%14%jm

p

23703857551461121132717413665917040201COMFORTABLY OFF17%22%23%20%20%20%11%22%13%11%23%zg20%21%19%23%20%20%g

35372743421111013114710610746764235153MODERATE MEANS26%zmo12%16%15%15%16%10%14%11%19%14%16%15%16%13%17%15%

535847100702274129171071901871101538756297HARD PRESSED40%zo19%29%o35%o25%32%z42%h31%16%44%zf25%28%35%32%28%27%30%ef

ho

OCCUPATION19164721151122793327406232822916222111653391FULL-TIME14%53%zm44%p40%p40%39%34%28%39%25%44%zg34%51%ze46%za37%a26%39%ae

pgp

13292535297611571986564972277105PART-TIME10%9%15%12%11%11%12%5%6%8%11%8%15%ze15%za9%a3%11%ae

b

1213111133224539271721131044SELF-EMPLOYED1%7%p2%4%4%5%2%2%3%2%5%4%5%4%4%5%4%gp

332141001611523884733518745431322831315570540FT/ PT/ SELF25%69%zm61%p56%p55%54%48%35%49%35%60%zg46%72%ze65%za50%a34%54%aeEMPLYED

pbgip

1016721856106*164817464813364NOT WORKING -8%5%4%7%3%8%zl11%h7%*7%6%3%15%ze10%za4%1%6%aelHOUSEWIFE

b

Page 78



Table 64







13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

-112532612411311295667186681286STILL IN EDUCATION-4%15%zop11%op22%zk3%11%3%11%12%z7%10%6%14%zab2%6%9%bko

p

87487221222182451271029UNEMPLOYED6%z2%3%3%3%3%1%2%2%9%zf1%4%2%2%2%5%3%f

73591743401912447386017022732111198230RETIRED55%zmno19%10%15%14%27%zl24%50%zj37%z25%23%33%zd1%4%36%zc48%zb23%cd

clmn

941020113552-3115311619151246OTHER7%o1%6%o7%o4%5%5%2%-13%zf2%5%5%4%5%6%5%fo

INCOME131582485910434819551218113967UP TO 949910%5%5%8%3%8%zl11%4%3%20%zf2%8%zd4%4%4%19%zbc7%bc

dfl

262932382011791511479099383948501379500 - 1749919%o9%20%o13%7%16%zl10%16%11%19%zf12%15%12%8%16%c25%zb14%cf

clo

5141727764537165652202126247217500 - 249993%5%10%10%3%9%zl5%4%7%6%7%8%6%4%9%12%zc7%cl

251774698101262344445283362201442091193636425000 PLUS19%57%zm28%34%p36%37%35%46%44%11%45%zg32%46%ze44%za38%a18%37%ae

npgp

CHIEF INCOME EARNER92213100174138499496267189449463174231201204638YES69%69%61%61%49%70%zl51%66%66%77%zf60%68%zd55%48%65%c99%zb64%cd

cfl

419864112141216483235563022161422471091357NO31%31%39%39%51%zk30%49%34%34%23%40%zg32%45%ze52%za35%a1%36%aeg

bk

SOCIAL GRADE616824427918612355518248187781259742265AB4%54%zmn15%p15%p28%26%12%37%j53%zj7%33%zg28%25%26%31%za21%27%gj

pmnp

228964869519127313066220195911548646286C117%29%p39%zp30%p34%27%28%33%29%27%29%29%29%32%a28%22%29%ak

p

3532477457152211583717214069936947209C226%o10%28%zo26%o20%21%22%15%8%15%23%g21%22%19%22%23%21%gh

o

Page 79



Table 64







13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

7023308448187371410124111157771075770235DE53%zmno7%18%o29%zn17%26%zl38%zh14%10%51%zf15%23%25%22%18%34%zb24%bf

oichlo

ETHNICITY123276152272255664938898218702636283431292197919WHITE

93%89%92%95%o91%93%95%93%95%89%94%g94%z90%90%94%96%zc92%go

103312132446545224738314613870BME7%11%zm7%5%8%6%5%5%5%9%6%6%10%10%za4%4%7%be

b

NUMBER IN HOUSEHOLD46533049919618241690115205---205205135%zmno17%18%17%3%27%zl19%26%16%37%zf15%30%zd---100%zbc21%b

cdfl

461043884862232041446124829316-310-310234%34%23%29%31%31%21%43%zj43%j25%33%g43%zd5%-100%zac-31%acd

g

401539715318429459294293386179300478--4783+30%49%p59%zp53%p66%zk41%60%i31%41%38%51%zg26%95%ze100%za--48%abe

bgikp

CHILDREN IN HOUSEHOLD26109591049222439122157259-31630016-316YES20%35%p36%p36%p33%31%40%hi13%21%23%35%zg-100%ze63%z5%a-32%abe

abgip

107202106182188492598382188491679-179293205679NO80%zmno65%64%64%67%69%60%87%zj79%j77%zf65%100%zd-37%95%zc100%zb68%c

cdf

CAR IN HOUSEHOLD73267119209224526716988-750491259386248115750YES55%86%zm72%p73%p80%74%73%73%86%-100%zg72%82%ze81%za80%za56%75%ae

npgkp

6044457755189262514245-18857936190245NO45%zmno14%28%o27%o20%26%z27%27%14%100%zf-28%zd18%19%20%44%zb25%bc

cdfo

DAILY READERSHIP4581220257816710314888221424416103BROAD SHEET3%19%zmn7%7%9%11%17%7%100%zij6%12%g12%zd7%9%14%z8%10%dgp

p

16242316266999572569831229412495MID MAR- KET12%8%14%m6%9%10%9%100%zhj6%10%9%12%zd4%6%13%zc12%c10%cd

m

Page 80



Table 64







13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

161912383067979162671593959201897TAB- LOID12%6%7%13%o11%9%100%zhi9%16%11%9%9%12%12%b7%9%10%bo

MAIN SHOPPER97239117187-716676978189526492224294223196716YES73%77%m71%65%-100%zl69%73%76%77%z70%72%71%62%72%c96%zb72%cl

cm

36724899279-3026255522418892184869279NO27%23%29%35%zo100%zk-31%27%24%23%30%28%29%38%za28%a4%28%agk

b

EDUCATION---28699187381620772091821041538449286GCSE/ O-LV/ CSE/---100%zno36%z26%39%hi17%20%32%28%27%33%32%27%24%29%ikNVQ12

pknop

--165-481171223124511910659973830165A-LVL OR EQUIV--100%zmo-17%16%12%24%12%19%16%16%19%20%zb12%14%17%bm

pop

-311--722391924584426720210915310453311DEGR/ MAST/ PHD-100%zmn--26%33%z20%26%57%zi18%36%zg30%35%32%34%26%31%gm

pjnp

133---369716164607310726404646133NO FORML QUAL100%zmno---13%13%17%h17%h4%24%zf10%16%zd8%8%15%c23%zc13%cd

fhmno

GOVERNMENT OFFICE REGION1622132029455461658462833301174EAST MID- LANDS12%z7%8%7%11%6%5%5%6%7%8%7%9%7%10%5%7%k

173515192669151442372623447331596EAST- ERN13%11%9%7%9%10%16%14%4%9%10%9%11%10%11%7%10%

1161291834944102731978147842716128LON- DON8%20%zmp17%m6%12%13%5%11%27%zi13%13%12%15%18%za9%8%13%abm

jb

5177121726322143028162312943NORTH EAST4%5%4%4%6%4%3%2%2%6%4%4%5%5%4%5%4%

173424332589851145697440632526114NORTH WEST13%11%14%12%9%12%8%5%11%18%zf9%11%13%13%8%13%11%bf

7291921285914661572572940291787SCOT- LAND5%9%11%7%10%8%14%7%6%6%10%8%9%8%9%8%9%

2035165432108161421449611723494248140SOUTH EAST15%11%10%19%zn11%15%16%15%20%18%13%17%zd7%10%14%23%zb14%cd

oc

Page 81



Table 64







13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

33214232167814151078721627421988SOUTH WEST2%10%p9%p8%p8%9%8%15%15%4%10%zg11%zd5%6%14%zc9%9%cdg

p

962241732741742302026121250WALES7%no2%1%8%zno6%5%7%4%1%3%6%4%6%5%4%6%5%no

202214212267111342167543448221889WEST MID- LANDS15%zmo7%9%7%8%9%11%14%4%9%9%8%11%10%7%9%9%

618134127617841969592939351487YORKS AND HUMBR5%6%8%14%zop10%8%7%8%4%8%9%9%9%8%11%7%9%

AREA277648716518516282728222180711079350250RURAL20%25%29%25%23%26%16%29%26%12%30%zg26%22%22%30%z24%25%g

237024606614134194135171141651106036206SUB URBAN17%23%14%21%24%20%35%z20%40%zi14%23%g21%21%23%19%18%21%g

491026112410825937341711025824012817011880368URBAN37%33%37%43%zo39%36%38%h36%h16%45%zf34%35%40%35%38%39%37%fh

3462323140131111418719911853913939170METRO POL ITAN26%zm20%m19%11%14%18%11%14%18%29%zf13%17%17%19%13%19%17%bf

m

ITV STATION RECEIVED83411212363147101472602637321686SCOT- LAND6%11%7%7%8%9%14%8%10%6%10%9%8%8%10%8%9%

5177192429343143937162618852TYNE TEES4%6%4%7%8%k4%3%5%3%6%5%5%5%5%6%4%5%k

17232034217885739616238562122100GRA- NADA13%7%12%12%8%11%8%5%6%16%zf8%9%12%12%7%11%10%bf

717174325698751975613342351694YORK- SHIRE5%5%10%15%zo9%10%8%7%5%8%10%9%10%9%11%8%9%o

p

32422233499614188311159154734527146CEN- TRAL24%zmno13%13%11%18%13%14%19%7%13%15%13%17%15%15%13%15%

10122242242896955442028211464HTV WEST7%n4%1%8%n8%6%8%9%5%4%7%7%6%6%7%7%6%gn

171912222359121172755572436341181ANGLIA13%o6%7%8%8%8%13%12%6%11%7%8%8%8%11%5%8%

187436294312311193134132107601023925167LON- DON CAR- LTON14%24%zm22%m10%16%17%11%20%30%zj14%18%16%19%21%za13%12%17%bm

pb

Page 82



Table 64







13331116528627971697*95*103*245750679316478310205995WEIGHTED BASE13%31%17%29%28%72%10%*10%*10%*25%75%68%32%48%31%21%100%

20291445338716141744769623433443119MER- IDIAN15%9%9%16%12%12%16%15%16%18%zf10%14%zd7%9%11%21%zb12%cd

cf

227142218546912765561626301672TWC/WEST CO- UNTRY1%9%p9%p8%p6%8%7%9%12%3%9%g8%5%5%10%8%7%gp

NEXT 12 MONTHS58187103160164401575956104461388177263194106565GOOD TIME BUY44%60%p63%p56%p59%56%58%63%54%43%61%zg57%56%55%63%za52%57%gp

64215101151164431606573102493407188279213103595GOOD TIME SELL48%69%zm61%53%59%60%62%69%71%42%66%zg60%60%58%69%za50%60%ag

pcmp

4997508184222312740862192021031657961306BAD TIME BUY37%31%30%28%30%31%32%28%39%35%29%30%33%35%b26%30%31%b

416843908018228181986176173891426256262BAD TIME SELL31%22%26%31%o29%25%29%19%19%35%zf23%25%28%30%b20%27%26%bf

AVERAGE PRICE77259112189205507666884134578487224339239131712HIGHER58%83%zm68%66%73%71%68%72%82%55%77%zg72%71%71%77%za64%72%ag

npp

34313355461252018115511611457924732171SAME26%zo10%20%o19%o16%18%20%19%11%22%zf16%17%18%19%15%16%17%o

21013151328522162426142111940LOWER2%3%8%zp5%5%4%5%2%2%6%z3%4%4%4%4%4%4%

AFFORDABILITY IN 12 MTHS-5-51111-44812-25512CONCERNED-2%-2%*2%1%-4%2%1%2%-*2%2%1%

Page 83



Table 64






25733118022710873184621662781248116309092735866108135531846274995UNWEIGHTED BASE

17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

SEX100185981004526643790124974193474548263958455920643742483MALE

59%u50%u47%40%52%53%50%38%55%bl50%43%48%48%51%54%53%44%42%52%52%46%50%38%57%49%q

7018210915142236459731211304493844341234981425524645932512FEMALE41%50%53%60%wx48%47%50%62%p45%50%57%52%52%p49%46%47%56%58%48%48%54%50%62%p43%51%

AGE35622935171122142545271381101313117201726522141216016-2420%17%14%14%20%22%17%14%15%18%12%16%15%15%15%22%8%14%20%23%hl13%17%14%16%16%

mn

3957322515623122739331321111512611221519523121415425-3423%u16%16%10%17%12%18%13%16%16%15%15%15%17%14%12%13%16%17%17%12%18%13%20%16%

3462444112731233351231491301518710141227931231518135-4420%17%21%16%14%15%24%gn24%gn20%n21%n10%17%n18%n17%20%15%11%10%14%24%gn21%24%gn24%gn20%18%n

1973224622616201943341441162196132122111116201016045-5411%20%vx11%18%25%zc12%13%21%11%18%e15%17%e16%e25%zc10%12%14%15%25%zc10%25%ej13%21%13%16%

ejprejlprejprp

25383743119198303038125106101991820111641981014455-6415%10%18%17%12%18%14%9%18%12%17%14%14%11%22%18%20%14%12%14%9%14%9%14%14%

197442601010171830377217915814171029431015917181319665+11%20%x20%x24%x12%21%13%19%19%15%32%zc21%eo22%eo16%20%21%33%zc31%zc12%13%20%13%19%17%20%o

efklmefklmefortoprtoprt

166354194233784211894161241215831711878742841317811043118947494818+98%96%94%93%89%85%92%98%is99%zc99%zc94%96%fi97%zc100%cf98%i85%95%94%89%97%is100%fi92%98%is100%cf95%f

fimrsfimrsstfimrsirstsstirstistttt

TENURE2975648016132421454387225196133013394816228242116249OWNED OUTRIGHT17%20%31%wx32%wx19%26%19%22%28%ko17%38%za26%ko27%ko15%33%ce26%44%za34%ck19%19%17%19%22%21%25%ko

cdefkkorbcdeforlmortklmop

qrt

48135891175017594068105503302634030173119504124594039389BOUGHT ON A28%37%43%x47%x57%ze35%g46%gn41%gn42%gj43%gl22%g38%gl36%gn46%gn34%g35%g35%gn13%57%ze36%gn55%ze46%gn41%gn52%zg39%glMORTGAGE

ghijlnnnghijlgjlmnjlmnpnmnsmns

273712173913-17252680681099323312413-893RENTED FROM LOCAL16%uv10%6%7%3%19%zbf10%bq-10%bq10%bq12%bh9%bq9%bq11%bq10%bq19%zb4%16%bfq3%10%bq8%bq10%bq-11%bq9%bqAUTHORITY

hmqtqfhmqtt

Page 84



Table 65






17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

11401114335161020197165543713377516676BELONGS TO HOUSING6%11%5%6%4%5%4%16%zcf6%8%9%8%9%6%5%5%8%9%4%7%17%zcf4%16%zcf8%8%ASSOCIATION

jmprtjmoprtjmprt

547127171542519224836144125161645311530125196169RENTED FROM32%uvw19%u13%7%17%d8%20%dh20%dh14%20%ad16%dh17%dh17%dh19%dh19%dh8%5%22%dh17%d27%za3%20%dh20%dh8%17%dhPRIVATE LANDLORD

hdhilmops

2935-42--41017143-437-1-2--19OTHER1%3%2%2%-7%zab1%--1%4%p2%2%3%p-7%zab4%5%-1%-1%--2%

efjlmefjlmopqtopqt

77210153198663083611141481365554595360307066666331836154638OWNER/ OCCUPIER45%57%x74%wx79%wx76%ze61%65%g64%70%eg61%60%g64%g63%g61%67%g61%80%ze47%76%ze56%72%g65%g64%73%eg64%g

gmnogklmngmnoo

921485048211643354993812952583129161567215012433520338RENTERS54%uvw40%uv24%19%24%32%34%h36%h30%38%fh36%h34%h35%h36%h33%32%17%48%za24%44%za28%34%h36%h27%34%h

tfhmnpfhmptt

ACORN631818330913925298618714818593154307513920200WEALTHY ACHIEVERS3%8%x39%wx33%wx34%zb17%ej10%9%15%ej12%e38%zb22%zb20%bc20%ej5%17%ej36%zb39%zb34%zb6%11%10%9%27%bce20%bc

cdejlcdeijcejopejoqrocdejlcdeijcdejljopqrejoqrmopqrklmopqrmopqrklmopmopqr

qrsqrs

464625277-6375511181746---11732136375144URBAN PROSPERITY27%uvw13%12%11%8%hj-49%zab7%3%21%zab5%9%hij10%hij7%hj---8%j8%hj28%zab30%za49%za7%7%j14%hij

defghifghijkpspsfghijkbfghibdefglmnpsjklmnolmnpqslmnopqjklmnhijkl

pqsttstpqstmnopqst

17654376141010224859381911682430102711142115102218201COMFORTABLY OFF10%18%x21%x30%wx16%19%cr8%23%cgr30%zc24%ce17%g22%zc23%zc28%cg34%zc19%cr30%cg8%16%18%cr34%zc8%23%cgr25%cg20%cg

efglmgrgrgrrefglmnrefgnrrrnrtnrtt

377523189132029252334133111920131914914-20295153MODERATE MEANS22%uv20%uv11%7%10%d27%za15%d30%za16%ad9%d15%d15%ad15%ad10%d23%ad27%za22%ad10%10%d12%d-15%d30%za7%15%do

defgkcdefgookopdefgkocdefglmotklmnolmotklmno

prtprt

651513546281822295982582752293133181048284111222926297HARD PRESSED38%uv41%uv17%18%32%ch36%ch18%31%h36%ch34%ch26%h32%zc31%ch35%ch37%ch36%ch12%34%ch32%ch36%ch25%18%31%h35%ch30%ch

rrrrhrrrrrnrrrrr

Page 85



Table 65






17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

OCCUPATION6314593894018652973105603262684335182337404220652938391FULL-TIME37%39%45%36%46%gh36%51%zb30%45%gh43%gh26%38%n37%n49%bg40%36%26%27%46%gh37%46%n51%zb30%51%bg39%lm

nghlmnlnlmnhlmnqnghlmnhlmnqnqq

144018341946141123289976123482019836147105PART-TIME8%11%8%14%22%zc9%5%15%cjr6%10%12%11%cj10%13%cj4%9%9%14%22%zc7%7%5%15%cjr10%11%cr

ejlmoprrejlmoprpr

1018973210104693429112463321010344SELF-EMPLOYED6%5%4%3%4%4%8%ko10%klm2%2%4%4%4%1%1%4%4%4%4%2%5%8%ko10%klm4%4%

opop

882021201306324815388134974593725640243563635425815348540FT/ PT/ SELF51%55%58%52%72%ze49%63%ze55%54%j55%e43%53%n51%64%eg45%49%39%45%72%ze47%58%63%ze55%65%eg54%hlEMPLYED

ghijlghjlnhjlnghijlghjlnhjlnpnmnopsmnops

8271019214121716126057514184275412264NOT WORKING -5%7%5%8%2%2%3%12%cfr10%ac7%5%7%8%z6%16%zac2%10%3%2%6%11%cfr3%12%cfr3%6%HOUSEWIFE

tfrtefgilmttnoprst

243214152715310262170614676152202153486STILL IN EDUCATION14%u9%7%6%3%15%bfk12%ft4%6%11%fkt9%8%8%4%7%15%bfk7%11%3%17%zab6%12%ft4%5%9%

qtqtfklmopqt

1014322145510125221311-28145229UNEMPLOYED6%uv4%1%1%3%2%3%6%n3%4%n*3%3%2%3%2%1%-3%7%zgl3%3%6%n3%3%

mn

2678517516131719374287213184172213355216178171915230RETIRED15%21%25%30%x19%25%13%19%22%17%38%za25%zc25%ce20%24%25%40%za37%zc19%15%19%13%19%20%23%ce

bcdefeororbcdefefklmorklmopklmoportqrtqrt

1415992364715940355433629164346OTHER8%4%4%3%2%7%5%4%4%6%4%5%5%5%4%7%3%4%2%8%3%5%4%4%5%

INCOME1928317475121018126251667664102512467UP TO 949911%v8%v1%7%v5%14%cr4%13%6%7%5%7%7%7%6%14%cr7%4%5%9%5%4%13%6%7%

22592136991513162947122105156974091041513101379500 - 1749913%16%10%14%10%17%12%13%10%12%21%ze14%14%18%7%17%8%29%zcd10%9%8%12%13%13%14%

hjmopefhjlmoprt

Page 86



Table 65






17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

1127112265731014276554515131369*7397217500 - 249996%7%5%9%7%10%j5%4%6%j6%12%j7%j7%j5%1%10%j15%zd10%7%8%j1%5%4%12%jp7%j

jlmo

4413484102331346443410491318272461713395133372046441736425000 PLUS26%36%x41%x41%x38%jp25%36%jp46%ai21%42%za40%aj37%aj37%aj53%za20%25%45%aj37%jp38%jp33%47%ai36%jp46%ai23%37%aj

jpseijlmpppceijlpjpsjpsppsmoprs


73%u66%u67%u53%63%59%61%51%71%bh68%bh64%h65%bh65%bh62%65%59%50%72%bh63%70%bh73%bh61%51%78%zb64%bhqqqqqqqchilmq

qrs

4612568118322050474779823072553331204439323412504716357NO27%34%33%47%vw37%41%a39%a49%za29%32%36%35%a35%a38%35%41%a50%za28%37%30%27%39%a49%za22%36%a

xdeglmdeglmdeglmopnopop

SOCIAL GRADE326665102301245173262662201772117123532302417451715265AB19%18%32%wx41%wx35%bp25%36%za17%20%25%29%25%24%24%19%25%39%ab23%35%bp21%39%ab36%za17%20%27%lp

qbejlmejlmnqejlmobejlmpqpqpqpq

52118556226173627457659250207311717164326369362727286C131%32%26%25%30%34%28%28%27%j31%26%29%28%35%j19%34%18%31%30%32%22%28%28%37%hj29%

p

22934351187122336466619617113247234318257122312209C213%25%x21%20%21%cr14%9%25%cr22%cr19%cr29%zc23%zc23%zc15%27%cr14%27%cr30%cr21%cr22%cr17%9%25%cr17%21%cr

krror

65914335121334295060362011752230131423122810342920235DE38%uvw25%u21%14%14%27%26%30%n31%zf25%16%23%24%n25%34%zf27%16%16%14%25%23%26%30%n26%24%

glmntghlmnt

ETHNICITY12535219924486499393142236221826691856849871348610743939373919WHITE

73%96%x96%x97%x99%zc99%cj73%97%cj87%cj96%zc97%cj95%zc95%zc97%cj77%99%cj99%cj96%cj99%zc94%cj99%cj73%97%cj99%zc92%cjjprprprrjprprjprjprprprprrjprrprprjprpr

4016761*32319873837218*1616*323170BME23%uvw4%4%3%1%1%25%zab3%11%zad3%3%4%5%3%20%zab1%1%4%1%5%1%25%zab3%1%7%flm

defghifhiklmdefghidefghiotklmnopnostklmnopklmnopqstqstqst

Page 87



Table 65






17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

NUMBER IN HOUSEHOLD3980365017121615294967189160141812194817269161511205123%22%18%20%19%23%13%16%18%20%29%zc22%cr22%cr16%20%23%21%34%za19%23%21%13%16%15%21%cr

krbcklmopqr

391186093291227335271852832423522124242292512273330310223%32%x29%37%x34%25%21%35%32%29%e37%ce33%ce33%ce40%ce25%25%48%zc30%34%22%26%21%35%41%ce31%ce

rrrordeijlrrmnors

9117011010740268447811247639432839482627494063238447334783+54%46%53%43%47%52%hn66%za49%50%hn51%gh34%45%hn45%hn44%54%gh52%hn31%35%47%55%gh52%hn66%za49%44%48%hl

fghkllmnnlmnfghklmnmnoptmnopt

CHILDREN IN HOUSEHOLD531286571292047346284392692192934201623294016473428316YES31%35%32%28%34%gn40%gh37%gh36%gn38%gh34%gh17%31%gn30%gn33%gn39%gh40%gh19%16%34%gn35%gh36%gn37%gh36%gn38%gh32%gh

nnlnnnnnnnn

1182401411805730816210116118959951259543072117577428816246679NO69%65%68%72%66%60%63%64%62%66%83%za69%70%p67%61%60%81%za84%za66%65%64%63%64%62%68%

bcdefceijobcdefijklmprsijklm

opqrsopqrstt

CAR IN HOUSEHOLD99258171222724297721251681746545406967427896726930977258750YES58%70%x83%wx89%wx82%eo86%eo76%e76%77%e68%e77%e75%eo74%eo78%eo76%e86%eo89%zd69%82%eo61%69%76%e76%78%e75%eo

eglmno

7111035281573123377753214191192171044154514312316245NO42%uvw30%uv17%11%18%14%24%24%23%32%zf23%h25%h26%h22%24%14%11%31%h18%39%za31%h24%24%22%25%h

hiklmcfhijstklmno

prst

DAILY READERSHIP18174127612741017367568441152161122746103BROAD SHEET11%w5%20%uwx11%w7%3%21%zab4%6%7%16%bij9%9%5%5%3%18%bij15%7%10%5%21%zab4%8%10%mo

defijkklmopqkmopqsdefijklmopqsslmopqstt

143419286410141715288474813414146521014495MID MAR- KET8%9%9%11%7%8%8%14%e11%6%12%10%eo10%eo9%15%eo8%16%eo10%7%4%5%8%14%e6%10%o

11373416147415161823937271178161483415597TAB- LOID6%10%17%ux6%16%cr14%cr3%16%cr10%7%10%11%co10%cr8%12%cr14%cr9%11%16%cr7%6%3%16%cr7%10%cr

r

Page 88



Table 65






17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

MAIN SHOPPER1312591411855932946911217617562253161673267108598926946945716YES

77%71%68%74%68%65%73%72%69%72%77%ad72%a73%a69%75%65%76%77%68%78%ad60%73%72%60%72%a

401086665281734265169532452002722172132282517342629279NO23%29%32%26%32%35%27%28%31%28%23%28%27%31%25%35%24%23%32%22%40%en27%28%40%ze28%

lmn

EDUCATION311246071212418194187772682234121242354213312181920286GCSE/ O-LV/ CSE/18%34%x29%x29%x24%48%za14%20%25%cr35%zb34%cr31%zc31%cr47%za23%48%za26%39%bc24%29%cr28%cr14%20%27%cr29%crNVQ12

bcefhclqrrbcefhbcefhqrjlmpqjlmopjlmpqrtqrtrt

32612448192291527443013611613142141619247291513165A-LVL OR EQUIV19%17%12%19%21%is4%22%is16%16%is18%is13%16%is16%is14%16%4%16%11%21%is21%is17%22%is16%17%17%is

6210270762966135446967250215182263235293417613522311DEGR/ MAST/ PHD36%28%34%30%33%is12%48%za36%is27%28%is29%is29%is29%is20%25%12%36%is25%33%is30%is39%ik48%za36%is30%is31%ik

egijksegijkmslmnoplmnopss

3449232779111736292312210562093207175111716133NO FORML QUAL20%uv13%11%11%8%18%h9%18%h22%zc12%10%h14%h14%h7%23%zcf18%h3%14%8%15%h12%9%18%h22%cf13%h

fhklmhklmnohknrtnortrt

GOVERNMENT OFFICE REGION10351614----74--7474----------7474EAST MID- LANDS

6%9%8%6%----45%zbc--9%zbc10%zbc----------100%zbc7%bdefghiefghidefghidefghijcefjklmnojknoqjkmnoqklmnopqgjk

qrstrstrstrstnoqrt

-8214----96---9696---------96-96EAST- ERN-22%uvx7%ux----100%zac---11%zac13%za---------100%zac-10%acd

defghijdefghicdefgdefghijefghijklmnoprjknoprhijkmklmnoprknoprsststnoprsstt

t

6572530--128--------------128--128LON- DON38%uvw2%12%w12%w--100%zab--------------100%zab--13%abd

defghijdefghijefghijklmnopqklmnopqklmnopststqst

Page 89



Table 65






17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

-28106-----43-4343-------43---43NORTH EAST-8%ux5%x2%-----18%zab-5%cen6%zce-------100%zab---4%cen

cefghiprjkmnpcefghijprjklmnprklmnopq

qrstrst

3730415-----114-114114------114----114NORTH WEST22%uw8%u20%uw2%-----47%zab-13%zab16%za------100%zab----11%abc

cdfghicdfghibcdfgcdfghijdfghijjklmnpjknpqrhijkmklmnopqknpqrs

qrststnpqrsrsttt

1420173687------87------87-----87SCOT- LAND8%6%8%14%w100%za------10%zab------100%zab-----9%abc

bcdeghcdeghicdeghijeghijijklmnjklnopklmnopqklnop

opqrsqrsrsqrs

-564439------140140140----140------140SOUTH EAST-15%x21%x16%x------61%zab16%za19%za----100%zab------14%abc

cdefhibcdefbcdefcdefhijdefhijjklmophijkohijkmklmnopqkopqrs

qrstpqrstopqrsrsttt

-211057------888888---88-------88SOUTH WEST-6%x5%x23%vwx------39%zab10%za12%za---100%zab-------9%abc

cdefgibcdefbcdefcdefgijdefgijklmopgijkogijkmklmnopqjkopq

qrstpqrstopqrsrstrstt

-13829-50-----50---50--------50WALES-4%x4%x12%vwx-100%zab-----6%cek---100%zab--------5%cel

cdefghjlnoprcdefghjnoprklmnopqklmnopqrtrt

35212211----89--8989-89---------89WEST MID- LANDS20%uvw6%11%4%----55%zab--10%zab12%za-100%zab---------9%abc

cdefghcdefghbcdefcdefghidefghiklmnoiknoqrghikmklmnopqiknoq

qrststnoqrsrstrstt

1055-22-----87-878787----------87YORKS AND HUMBR6%v15%vx-9%v-----36%zab-10%zab12%za100%za----------9%abc

cdefghcdefghbcdefbcdefgefghiijlmnpijnpqrghijmhijlmnjnpqr

qrststnpqrsopqrststt

Page 90



Table 65






17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

AREA---250362930-2534972201552211295739365630-14250RURAL---100%vwx41%z59%za24%be-15%beq14%be42%za25%be21%be26%be12%bq59%za65%za28%be41%za5%14%bq24%be-19%beq25%be

abcdbcdegoqqbcdegjlopqoqoqbcdegbcdefjoqbcdejoqjlopqejlmjklmojklmojklmogjklmlmopqopqrpqrpqrpqrnopqrr

t

--206-1782514385154181156-2281044174110251416206SUB URBAN--100%uwx-20%k15%k20%k15%k23%k21%k24%hk21%k21%k-25%k15%k11%k31%hk20%k36%zb22%k20%k15%k21%k21%k

cfhiklmopqrst

-368--20137825511377361328552113215620302878235368URBAN-100%uvx--23%cr26%cr5%85%zac34%cj46%zc34%ch42%zc45%zc63%zc24%cr26%cr24%cr40%cr23%cr27%cr64%zc5%85%zac47%ce37%ce

defghirefhijrefhijefhijefghiefghidefghifhijpfjrtjklmnonprstrstmnprsjlmnojlmnojklmnorst

prsttprstprstprst

170---14-65-4547-105921035---1437-65-10170METRO POL ITAN100%uvw---16%bdg-51%zab-27%zab19%bd-12%bdg13%bd11%bd39%za---16%bdg32%za-51%zab-13%bdg17%bd

hinqsdefghidghiklghiklhinqsghinqghinqbdfghhinqsbdfghdefghihinqsghilmklmnopmnqsmnqsssiklmniklmnklmnopnqsqstopqstoqstqst

ITV STATION RECEIVED1418213376----9-869-----769----86SCOT- LAND

8%5%10%13%w87%za----4%cln-10%zab1%-----87%zab8%ab----9%abcbcdegprcdghijcdeghicghjghijkhijklklnopqjklmnoklnolnopq

mnopqrspqrspqrrsrs

-2881611---51-52519-1--1-42---52TYNE TEES-8%x4%x7%x1%1%---21%zab-6%cej7%zab11%zab-1%--1%-96%zab---5%cen

cefghinprcegjncefghjcefghiprjklmnppqrnpqrtjklmno

qrstpqrst

293037313---96-10096--3--196----100GRA- NADA17%uw8%u18%uw1%1%6%cgj---39%zab-11%zab13%za--6%cgj--1%84%zab----10%abc

knprcdfghicdfghjbcdfgknprcdfghidfghjkjklmnpknpqrthjkmnjklmnonpqrt

qrstpqrtpqrst

1060-2411--1182-949382-1--1----1194YORK- SHIRE6%v16%vx-10%v1%1%--7%bce33%zab-11%zbc13%zb93%za-1%--1%----15%bcd9%bc

gjnqrcdefghdefghicdefgbcdefefghijdefgijlmnpjnqrsthijmnghijlnpqrsthjnq

qrstpqrstmnopqrtrst

Page 91



Table 65






17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

4351302212--140-3146143-8523-1----55146CEN- TRAL25%uvw14%15%9%1%5%ceg--86%zab-1%17%zbc20%zb-96%zab5%ce3%o-1%----74%zbc15%bc

orcdefghdefghicdefgcdefghgordefghidefghiklmnoknoqrshikmniklmnoklmnoqknoqr

qrsttoqrstpqrstrstt

-16939247----156415--4715-2-----64HTV WEST-4%x4%x15%vwx2%o94%zab----7%cel7%zab2%o--94%zab17%za-2%o-----6%cej

cdefghoprcegjkcdefghbcdefkloprjklmnolopqrjklmnogjklm

pqrtpqrtnopqrt

-6020111-728--8180--1--1---72881ANGLIA-16%ux10%ux*1%1%-75%zac5%ce--9%zcd11%zcd--1%--1%---75%zac11%cd8%ce

defghinorefghjefghijdefghiefghjfghjjklmnoknoprkmnoprjklmnoknoprknor

prsttstprsttt

613724442-12230--124543----122--12230-167LON- DON CAR- LTON36%uvw10%12%18%w2%o-96%zab32%za--5%eop5%eop6%eko----9%ejk2%o--96%zab32%za-17%ade

defghidefghpopdefghidefghfhijkljklmnoijklmjklmnoijklmmnopst

pqstnopstpqstnopst

-5239281--1--118119119----1181---1-119MER- IDIAN-14%x19%x11%x1%--1%--52%zab14%za16%za----84%zab1%---1%-12%abc

cdefhibcdefbcdefcdefhidefhijjklmophijkohijkmjklmnokopqrs

qrstpqrstopqrspqrsttt

-169471-----717271---71-1-----72TWC/WEST CO- UNTRY-4%x4%x19%vwx1%-----31%zab8%za10%zab---81%zab-1%-----7%abc

cdefgibcefcdefgicdefgiefgjkjklmopgjkojkmopqjklmnoopqrt

qrstpqrtrstpqrst

NEXT 12 MONTHS6319413017856355146941471365144235347356571566332514647565GOOD TIME BUY37%53%x63%x71%wx64%cr70%bc40%48%58%cr60%cr60%cr59%zc58%cr60%cr53%70%bc73%zb51%64%cr55%cr73%zb40%48%63%cr57%cr


7921012518152367566931231515204324648366883524631756645595GOOD TIME SELL46%57%x61%x72%wx60%e72%ek59%e69%eo57%e50%e66%eo60%eo59%eo52%54%72%ek77%zc59%e60%e40%72%ek59%e69%eo61%e60%eo

ooejklmonopr

67129525824135537456170250213212613175324319553719306BAD TIME BUY39%uv35%u25%23%27%26%43%za39%h27%25%31%h29%29%24%29%26%19%38%h27%27%21%43%za39%h25%31%mo


Page 92



Table 65






17036820625087*50*12896*163245228*86773187*89*50*88*140*87*114*43*12896*74*995WEIGHTED BASE17%37%21%25%9%*5%*13%10%*16%25%23%*87%73%9%*9%*5%*9%*14%*9%*11%*4%*13%10%*7%*100%

43107595329123016397957232192252312154229469301616262BAD TIME SELL25%29%29%21%33%bq24%24%16%24%32%zb25%27%26%29%26%24%17%30%33%bq40%za20%24%16%22%26%

dhlmqbcdhlmnopqr

AVERAGE PRICE962611522026034936810515619661952556513479116607229936854712HIGHER56%71%x74%x80%wx69%68%73%j71%65%64%86%za71%jo72%ej64%58%68%90%za83%zd69%63%66%73%j71%73%72%ej

bcdefopbcdefejklmoijklmijklmop

opqrsopqrstt

36663732161492040541816213121271471116221192012171SAME21%u18%18%13%19%cn28%cg7%20%cnr24%zc22%zc8%19%zcg18%cg24%cg31%zc28%cg8%8%19%cnr19%cn26%cg7%20%cnr17%17%cn

rhnrghlnrghlnrhnrhnrhnrghlmnhnrrhnrrr

41381471816983224331-875181440LOWER2%4%4%6%8%bhq2%6%1%4%4%4%4%3%3%3%2%-6%8%bhq5%2%6%1%5%4%

AFFORDABILITY IN 12 MTHS5322--4-12588---32-2-4-112CONCERNED3%1%1%1%--3%-1%1%2%1%1%---4%1%-2%-3%-1%1%

Page 93



Table 65



AFFORDABLEAFFORDA





180180945362804840643445202656279311554537995UNWEIGHTED BASE

23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

SEX13113147257151232062221580358137133281293483MALE

56%z56%z48%48%52%53%53%47%38%47%50%52%c43%47%52%b49%

10210252279139211832482591353125173314272512FEMALE44%44%52%52%48%47%47%53%62%53%50%48%57%d53%a48%51%nr

AGE464624794210478310301015160777316016-2420%20%24%15%15%23%12%18%25%17%14%20%a20%ab13%13%16%abi

36362170371550667211083953857315425-3416%16%22%13%13%34%13%14%17%12%15%15%17%14%13%16%a

4646131045347688738124585710410918135-4420%20%13%19%18%9%19%19%18%22%17%22%19%18%19%18%

494915865386678723123344011110616045-5421%21%15%16%18%19%17%17%17%14%17%13%13%19%zc19%zd16%

33331381486607042211428371009314455-6414%14%13%15%16%13%15%15%11%13%16%11%12%17%16%d14%

2222131175719085537141525811711019665+10%10%13%22%20%2%23%18%12%22%20%20%19%20%20%20%nr

22922994506280423774404016767024328557054194818+99%z99%z95%94%97%96%97%94%100%97%94%93%93%96%96%95%

TENURE44442114875101111146481886276168151249OWNED OUTRIGHT19%19%21%28%26%22%29%24%15%28%26%24%25%28%z27%25%

11511542220112161681901464303103105260263389BOUGHT ON A49%z49%z43%41%39%37%43%40%34%38%43%z39%34%44%zc47%zc39%MORTGAGE

181810402372241714543026283793RENTED FROM LOCAL8%8%10%8%8%16%6%9%18%e8%8%11%ab9%b5%6%9%abeiAUTHORITY

191911411911948413511827413576BELONGS TO HOUSING8%8%11%8%7%2%5%10%i9%7%7%7%9%7%6%8%iASSOCIATION

292912795310666292710442638670169RENTED FROM13%13%12%15%18%22%17%13%23%16%15%16%20%ab14%12%17%abehPRIVATE LANDLORD

77487-316-5126811919OTHER3%3%4%1%3%-1%3%zi-3%2%2%3%2%2%2%

Page 94



Table 66



AFFORDABLEAFFORDA





23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

159159633681872627930420112491166182429414638OWNER/ OCCUPIER68%68%64%69%z64%59%72%z65%49%65%69%zg63%59%72%zcd73%zcd64%

6767321609618107150205420890116155142338RENTERS29%29%33%30%33%41%27%32%51%zef32%29%35%a38%ab26%25%34%abei

l

ACORN515114115647781066211665049141142200WEALTHY ACHIEVERS22%22%14%21%22%17%20%23%15%12%23%zf19%16%24%zc25%zc20%f

41411085412607121211931679864144URBAN PROSPERITY18%18%10%16%14%5%15%15%6%7%17%zf12%22%zabd16%a11%14%af

515110129531295799331505044117130201COMFORTABLY OFF22%22%10%24%zm18%27%24%zh17%22%19%21%19%14%20%c23%c20%cm

15152163561068595389650468487153MODERATE MEANS7%7%21%l12%19%l22%18%13%12%22%ze13%19%15%14%15%15%lnr

757544144761389154186718181100156141297HARD PRESSED32%32%45%zkl27%26%30%23%33%i44%e39%ze25%31%33%b26%25%30%abei


50%z50%z42%41%39%40%44%z38%40%34%41%38%32%42%c45%zc39%c

2828135037134646266822386754105PART-TIME12%12%13%9%13%2%9%14%z14%15%9%9%13%11%10%11%

151513374221636351112313044SELF-EMPLOYED7%7%1%6%z3%10%6%3%7%4%5%4%4%5%5%4%

15915956300156232272572590397133149348338540FT/ PT/ SELF68%z68%z57%56%54%53%58%55%62%52%56%51%49%59%zc60%zcd54%EMPLYED

558262061435414391319423664NOT WORKING -2%2%8%5%7%13%4%7%9%8%6%5%6%7%6%6%inrHOUSEWIFE

232313432472942515614040343786STILL IN EDUCATION10%10%14%8%8%17%7%9%13%9%9%15%zab13%zab6%7%9%ab

4451152611-3179128629UNEMPLOYED2%2%5%2%2%5%2%2%-2%2%3%a4%ab1%1%3%ab

3232151317321011055391725776142124230RETIRED14%14%16%24%25%4%26%22%11%23%24%22%25%24%22%23%nr

991251231320211251110202446OTHER4%4%1%5%4%8%3%4%5%6%4%4%3%3%4%5%

Page 95



Table 66



AFFORDABLEAFFORDA





23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

INCOME12124391722333312452425303167UP TO 9499

5%5%5%7%6%6%6%7%8%7%6%9%8%5%6%7%b

24241967353387352590294177661379500 - 1749910%10%19%13%12%6%10%15%i13%14%13%11%13%13%12%14%i

2121739233343261053242139447217500 - 249999%9%7%7%8%7%9%7%14%6%7%9%7%7%8%7%

111111372031101915917513522927610626423936425000 PLUS48%z48%z37%38%38%44%41%37%32%30%41%zf29%35%44%zcd42%zd37%d


66%66%55%65%65%50%68%61%62%63%63%66%59%61%65%64%

79794518810122126184156326189125231198357NO34%34%45%35%35%50%32%39%38%37%37%34%41%39%35%36%

SOCIAL GRADE6969211607721221306282224471205175265AB29%29%22%30%26%6%31%z28%15%16%31%zf17%23%34%zcd31%zd27%df

747433165801411314116522118685171180286C132%32%33%31%28%32%29%30%40%30%30%33%28%29%32%29%

50502197681577958391435576118100209C222%22%21%18%23%34%20%20%21%23%20%21%25%a20%18%21%al

40402411466127810310531357773101109235DE17%17%24%21%23%28%20%22%24%31%ze19%29%ab24%b17%19%24%aben

r

ETHNICITY230230915032673935544639153668238279561531919WHITE

99%z99%z92%94%92%90%91%95%z96%90%94%91%91%94%z94%92%

228292353422218402424313370BME1%1%8%6%8%10%9%5%4%10%6%9%8%5%6%7%bhnr

NUMBER IN HOUSEHOLD34341210956682789321315661103106205115%15%12%20%19%14%21%17%22%19%18%21%20%17%19%21%bh

88882618391713515111472396279213194310238%38%26%34%32%15%35%32%27%27%34%24%26%36%zcd34%cd31%d

110110602441433117024021923391421652792634783+47%47%61%zl46%49%71%44%51%51%54%48%54%a54%b47%47%48%

Page 96



Table 66



AFFORDABLEAFFORDA





23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

CHILDREN IN HOUSEHOLD7676411589222103164145722489103188177316YES33%33%41%30%32%51%26%35%i35%33%32%34%34%32%31%32%i

157157583771982128630626114487173202407388679NO67%67%59%70%68%49%74%zh65%65%67%68%66%66%68%69%68%


83%z83%z76%78%78%86%79%77%61%68%81%zfg67%72%83%zcd82%zcd75%dfg

3939241206468210816551348686102104245NO17%17%24%22%22%14%21%23%39%ze32%ze19%33%zab28%ab17%18%25%aben

r

DAILY READERSHIP242466229537522118419407356103BROAD SHEET11%11%6%12%10%11%9%11%6%7%12%7%13%d12%10%10%

171712433343645218681827655995MID MAR- KET7%7%12%8%11%9%9%10%5%10%10%7%9%11%11%10%

14141613113353520662831605797TAB- LOID6%6%1%11%m11%m3%8%11%11%11%9%11%10%10%10%10%m

MAIN SHOPPER165165643852102628633128125507182222431401716YES

71%71%65%72%73%60%73%71%69%73%71%70%73%72%71%72%

676735150801810413813462058084164164279NO29%29%35%28%27%40%27%29%31%27%29%30%27%28%29%28%

EDUCATION696929141961510713915551899081151160286GCSE/ O-LV/ CSE/30%30%29%26%33%34%27%30%36%32%27%34%b27%25%28%29%bNVQ12

47471996408558313331124350101103165A-LVL OR EQUIV20%20%19%18%14%18%14%18%32%ze19%16%16%16%17%18%17%

868628178891312915210312596897215187311DEGR/ MAST/ PHD37%37%28%33%31%30%33%32%26%18%36%zf26%32%36%zd33%d31%f

99136537261472347741496458133NO FORML QUAL4%4%13%12%13%4%16%h10%6%20%ze11%15%a16%b11%10%13%abeh

nr

GOVERNMENT OFFICE REGION32328411923231412541619454774EAST MID- LANDS14%z14%z8%8%7%3%8%7%9%7%8%6%6%8%8%7%

Page 97



Table 66



AFFORDABLEAFFORDA





23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

19193622213748120681637664696EAST- ERN8%8%3%12%8%3%9%10%2%11%10%6%12%d11%a8%10%

181811683094556899330557551128LON- DON8%8%11%13%10%20%12%12%21%f5%13%f11%18%zabd13%a9%13%afnr

161622514-18231112999313243NORTH EAST7%7%2%5%5%-5%5%2%7%4%3%3%5%6%4%

3838105338438575227246314663114NORTH WEST16%16%10%10%13%10%10%12%13%13%10%17%zabc10%8%11%b11%b

--9581733545716602924525687SCOT- LAND--9%11%z6%6%9%9%18%10%8%11%8%9%10%9%nr

43432065514428681111642538371140SOUTH EAST18%18%20%12%18%10%11%18%zi20%f7%16%zf16%17%14%13%14%fi

202014432623843-7791517686588SOUTH WEST9%9%14%8%9%4%10%9%-4%11%zfg6%6%11%zcd11%zcd9%f

--239822818114341213363550WALES--2%7%zk3%5%7%z4%2%8%5%4%4%6%6%5%nr

1414143634114422327512326484789WEST MID- LANDS6%6%14%7%12%26%11%h5%7%16%ze7%9%9%8%8%9%ehl

32327463053442321562521465387YORKS AND HUMBR14%z14%z7%9%10%13%9%9%7%12%8%10%7%8%9%9%

AREA474723170511211711114322025358181178250RURAL20%20%23%32%zk18%27%30%z24%36%f19%28%zf20%19%30%zcd32%zcd25%cfk

46461112958987978371525952125130206SUB URBAN20%20%11%24%zm20%21%22%21%21%22%21%23%17%21%23%21%

10310348170129121281951366261107129210194368URBAN44%z44%z49%l32%45%zl27%33%42%zi33%38%37%41%42%b35%34%37%l

36361767511157664369643677963170METRO POL ITAN15%15%17%12%18%25%15%14%10%21%e14%17%a22%ab13%11%17%abel

ITV STATION RECEIVED229571833741619582826505286SCOT- LAND1%1%9%11%6%6%10%9%14%11%8%11%9%8%9%9%nr

181843214226221143599394052TYNE TEES8%8%4%6%5%3%7%5%2%8%5%4%3%7%c7%z5%

Page 98



Table 66



AFFORDABLEAFFORDA





23223299*53629044**39047040*171712262306595565995WEIGHTED BASE23%23%10%*54%29%4%**39%47%4%*17%72%26%31%60%57%100%

3434104334631504186343263754100GRA- NADA15%z15%z10%8%12%13%8%11%10%11%9%16%zabc9%6%10%b10%b

36367503253448424582522485594YORK- SHIRE16%z16%z7%9%11%12%9%10%9%14%e8%10%7%8%10%9%

41411869471468445339734378688146CEN- TRAL18%18%18%13%16%31%17%h9%12%20%14%13%12%14%16%15%h

116451123128*15471516474664HTV WEST**6%8%zk4%4%8%6%1%9%7%6%5%8%8%6%nr

18183512323041-18571828504281ANGLIA8%8%3%9%8%5%8%9%-11%g8%7%9%8%7%8%

272715944086674816126387510771167LON- DON CAR- LTON11%11%15%18%14%18%17%16%21%9%18%f15%25%zabd18%a13%17%af

3636205446432798129941476862119MER- IDIAN16%16%20%l10%16%10%8%17%zi20%f7%14%zf16%15%11%11%12%fi

191911352223332-6641314545272TWC/WEST CO- UNTRY8%8%11%6%8%4%9%7%-3%9%zf5%4%9%c9%zd7%f

NEXT 12 MONTHS14614648343164292612542792434141-412565565GOOD TIME BUY

63%63%49%64%zm56%66%67%zh54%66%54%61%z54%c-69%zcd100%zbcd57%c

15215256362166252622851690481-177595412595GOOD TIME SELL66%66%56%67%zk57%57%67%z61%39%52%68%zfg-58%d100%zacd73%zcd60%dfg

63633415210913991761055234119306177-306BAD TIME BUY27%27%35%28%38%zl30%25%37%zi26%32%33%46%zab100%zabd30%a-31%ai

5454271309817991362156180262119-141262BAD TIME SELL23%23%27%24%34%zl39%25%29%53%zef33%25%100%zabc39%zab-25%b26%b

AVERAGE PRICE1831836939023623277383--712180234481434712HIGHER

79%z79%z70%73%81%zl53%71%81%zi--100%zfg69%77%d81%zad77%zd72%fg

29292310737118369-171-56559092171SAME12%12%23%20%k13%25%21%zh15%-100%zeg-21%18%15%16%17%eg

10104241110191040--2110162740LOWER4%4%4%5%4%22%5%2%100%zef--8%zbc3%3%5%b4%befh

AFFORDABILITY IN 12 MTHS1212-75-28317379512CONCERNED

5%z5%z-1%2%-1%2%6%zef1%1%1%2%2%1%1%

Page 99



Table 66




(f)(e)(d)(c)(b)(a)(z)

995301193962155130995UNWEIGHTED BASE

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

SEX4741211167172359483MALE

48%48%48%50%28%58%56%49%

52113012871171746512FEMALE52%52%52%50%72%42%44%51%

AGE156--71--4816016-24

16%--50%zef--46%zb16%bef

138--71--5715425-3414%--50%zef--54%zb16%bef

155-116--29-18135-4416%-48%zdf--72%za-18%adf

152-128--11-16045-5415%-52%zdf--28%a-16%adf

158105--14--14455-6416%42%zde--60%--14%abde

236147--10--19665+24%58%zde--40%--20%abde

981252244106244010594818+99%100%zd100%zd74%100%100%100%z95%d

TENURE3341912929---249OWNED OUTRIGHT

34%76%zde12%21%---25%abe

25661215113---389BOUGHT ON A26%24%88%zf79%zf---39%abfMORTGAGE

113------93RENTED FROM LOCAL11%------9%adefAUTHORITY

78------76BELONGS TO HOUSING8%------8%adefASSOCIATION

206---2440105169RENTED FROM21%---100%100%z100%z17%defPRIVATE LANDLORD

8------19OTHER1%------2%

590252244142---638OWNER/ OCCUPIER59%100%z100%z100%z---64%ab

397---2440105338RENTERS40%---100%100%z100%z34%def

Page 100



Table 67




(f)(e)(d)(c)(b)(a)(z)

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

ACORN147685834459200WEALTHY ACHIEVERS

15%27%z24%24%17%13%8%20%a

1703032218932144URBAN PROSPERITY17%12%13%15%31%23%31%z14%

201607325396201COMFORTABLY OFF20%24%30%z18%13%21%a6%20%a

1783727246724153MODERATE MEANS18%15%11%17%27%18%23%15%

29956543731034297HARD PRESSED30%22%22%26%12%24%32%30%ef


34%20%66%zdf44%f30%51%41%39%f

1021734203511105PART-TIME10%7%14%f14%13%13%10%11%f

377231-4144SELF-EMPLOYED4%3%10%zdf1%-10%a1%4%

4827421983113056540FT/ PT/ SELF48%29%90%zdf58%f44%74%za53%54%fEMPLYED

6751511-3964NOT WORKING -7%2%6%f8%-8%9%6%fHOUSEWIFE

79--40-22886STILL IN EDUCATION8%--28%zef-6%26%zb9%ef

4014413529UNEMPLOYED4%*1%3%3%8%5%3%f

2721674111--230RETIRED27%67%zde2%1%47%--23%abde

5553321746OTHER6%2%1%2%7%4%7%5%ef

INCOME93843481567UP TO 9499

9%3%2%2%19%20%z14%z7%ef

1514412954281379500 - 1749915%18%de5%6%21%10%26%z14%e

7520184-4117217500 - 249998%8%7%3%-10%10%7%

28592153554121836425000 PLUS29%37%63%zdf38%17%29%17%37%a

Page 101



Table 67




(f)(e)(d)(c)(b)(a)(z)

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%


67%73%zde61%d32%89%65%79%z64%d

32969969631422357NO33%27%39%f68%zef11%35%21%36%af

SOCIAL GRADE20710783353517265AB

21%42%zd34%z25%13%13%17%27%a

28858925771037286C129%23%38%zf40%f30%24%35%29%f

19849413751016209C220%20%17%26%20%26%15%21%

30238281391534235DE30%15%11%9%37%38%33%z24%def

ETHNICITY826244227127243189919WHITE

83%97%zd93%90%99%78%84%92%ab

16481515*81470BME16%3%6%10%f1%20%z13%z7%f

NUMBER IN HOUSEHOLD21871256147242051

22%28%zde10%4%59%17%23%21%de

330141493551024310233%56%zde20%25%22%26%23%31%e

44339168101423564783+45%16%69%zf71%zf19%57%54%48%f

CHILDREN IN HOUSEHOLD29161306221635316YES

29%3%53%zf43%f9%41%34%32%f

70424511481222470679NO71%97%zde47%57%91%59%66%68%e


70%86%z92%z92%z50%56%42%75%ab

295341911121860245NO30%14%8%8%50%44%z58%z25%def

DAILY READERSHIP934815145111103BROAD SHEET

9%19%ze6%10%20%3%11%10%

Page 102



Table 67




(f)(e)(d)(c)(b)(a)(z)

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

93548552595MID MAR- KET9%22%zde3%4%21%5%5%10%e

94202515611197TAB- LOID9%8%10%10%24%3%10%10%

MAIN SHOPPER74519518961212985716YES

75%78%zd77%d43%85%72%81%72%d

25056558241120279NO25%22%23%57%zef15%28%19%28%f

EDUCATION26857625481526286GCSE/ O-LV/ CSE/

27%23%26%38%f33%37%25%29%fNVQ12

1643043312332165A-LVL OR EQUIV16%12%18%21%8%8%31%zb17%f

297841114261736311DEGR/ MAST/ PHD30%33%46%zdf30%25%42%35%31%

16847137434133NO FORML QUAL17%19%zde5%5%18%7%4%13%ade

GOVERNMENT OFFICE REGION74202113-1574EAST MID- LANDS

7%8%9%9%-2%5%7%

6220338361096EAST- ERN6%8%13%6%13%16%9%10%

1843134181717128LON- DON18%12%14%13%5%17%16%13%

5310156--143NORTH EAST5%4%6%4%--1%4%

1352123204719114NORTH WEST14%8%9%14%18%16%18%z11%

108183017-21387SCOT- LAND11%7%12%12%-5%12%9%

664115108419140SOUTH EAST7%16%e6%7%34%11%18%14%e

58411712-4*88SOUTH WEST6%16%ze7%9%-11%a*9%a

73129921150WALES7%5%4%7%8%2%1%5%

9226191545889WEST MID- LANDS9%10%8%10%17%11%7%9%

Page 103



Table 67




(f)(e)(d)(c)(b)(a)(z)

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

90132812241187YORKS AND HUMBR9%5%11%f9%6%9%11%9%f

AREA2278471423410250RURAL

23%34%z29%30%14%10%9%25%ab

18067473941012206SUB URBAN18%26%z19%28%17%26%11%21%a

331759739111545368URBAN33%30%40%27%45%38%43%37%f

25726302161138170METRO POL ITAN26%10%12%15%24%27%36%z17%f

ITV STATION RECEIVED113222911231086SCOT- LAND

11%9%12%7%8%8%10%9%

62141771-152TYNE TEES6%6%7%5%3%-1%5%

1151822202413100GRA- NADA12%7%9%14%8%11%13%10%

96163012241294YORK- SHIRE10%6%12%9%9%9%12%9%f

1463838265510146CEN- TRAL15%15%16%18%19%12%10%15%

832510821164HTV WEST8%10%ze4%6%8%2%1%6%a

581924624981ANGLIA6%8%10%4%9%10%8%8%

1994356183814167LON- DON CAR- LTON20%17%23%z13%10%20%13%17%

58374107414119MER- IDIAN6%15%e2%7%27%11%13%12%e

45271712-4*72TWC/WEST CO- UNTRY5%11%z7%9%-11%a*7%a

NEXT 12 MONTHS53716017281102039565GOOD TIME BUY

54%64%z71%z57%43%50%38%57%a

55417216988152248595GOOD TIME SELL56%68%z69%z62%64%55%46%60%a

311656354121535306BAD TIME BUY31%26%26%38%49%38%34%31%

Page 104



Table 67




(f)(e)(d)(c)(b)(a)(z)

995252244142*24**40*105*995WEIGHTED BASE100%25%25%14%*2%**4%*11%*100%

27957634561423262BAD TIME SELL28%23%26%32%24%34%22%26%

AVERAGE PRICE656194189108183057712HIGHER

66%77%z78%76%73%74%a54%72%a

2024443255716171SAME20%17%18%18%19%17%15%17%

45685-1940LOWER5%3%3%4%-2%8%z4%

AFFORDABILITY IN 12 MTHS108----112CONCERNED

1%3%ze----1%1%

Page 105



Table 67



Page 1

Page Table Title Base Description Base

� 1 1 TENURE - WHICH OF THESE APPLIES TO YOUR HOME BASE: ALL ADULTS AGED 16+ 995






7 7 Q.YR03 SUMMARY TABLE THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO...

BASE: ALL ADULTS AGED 16+ 995

� 8 8 Q.YR03_1 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... A) BUY A PROPERTY?












Page 2


� 14 14 Q.YR03_2 THINKING ABOUT THE NEXT 12 MONTHS, DO YOU THINK IT WOULD BE A GOOD TIME OR A BAD TIME FOR PEOPLE IN GENERAL TO... B) SELL A PROPERTY?












� 20 20 YR03 SUMMARY TABLE BASE: ALL ADULTS AGED 16+ 995






� 26 26 YR03 SUMMARY TABLE BASE: ALL OWNER OCCUPIERS 590


Page 3






� 32 32 Q.YR04 AS YOU MAY KNOW, THE AVERAGE PROPERTY PRICE IN THE UK IS £196,412 ACCORDING TO THE APRIL 2015 HALIFAX HOUSE PRICE INDEX. THIS CARD SHOWS POSSIBLE PERCENTAGE CHANGES IN THE AVERAGE PROPERTYPRICE WITH EQUIVALENT AMOUNTS. DO YOU THINK THE AVERAGE PROPERTY PRICE IN THE UK WILL BE HIGHER OR LOWER IN 12 MONTHS TIME, OR WILL IT BE THE SAME? IN 12 MONTHS TIME THE AVERAGE PROPERTY PRICE IN THE UK WILL BE...








Page 4












Page 5








� 44 44 YR09NN_1 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - MORTGAGE INTEREST RATES












Page 6


� 50 50 YR09NN_2 - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - INTEREST RATES FOR SAVINGS ACCOUNTS












� 56 56 YR09NN - IN 12 MONTHS' TIME DO YOU THINK THE FOLLOWING WILL BE HIGHER, LOWER OR THE SAME...? - SUMMARY












� 62 62 DEMOGRAPHICS /SEX /AGE /TENURE


� 63 62 DEMOGRAPHICS /ACORN /OCCUPATION


Page 7


� 64 62 DEMOGRAPHICS /INCOME /CHIEF INCOME EARNER /SOCIAL GRADE


� 65 62 DEMOGRAPHICS /ETHNICITY /NUMBER IN HOUSEHOLD /CHILDREN IN HOUSEHOLD /CAR IN HOUSEHOLD


� 66 62 DEMOGRAPHICS /DAILY READERSHIP /MAIN SHOPPER /EDUCATION /GOVERNMENT OFFICE REGION


� 67 62 DEMOGRAPHICS /AREA /ITV STATION RECEIVED


� 68 62 DEMOGRAPHICS /NEXT 12 MONTHS /AVERAGE PRICE /AFFORDABILITY IN 12 MTHS






� 71 63 DEMOGRAPHICS /INCOME


� 72 63 DEMOGRAPHICS /CHIEF INCOME EARNER /SOCIAL GRADE /ETHNICITY /NUMBER IN HOUSEHOLD


Page 8


� 73 63 DEMOGRAPHICS /CHILDREN IN HOUSEHOLD /CAR IN HOUSEHOLD /DAILY READERSHIP /MAIN SHOPPER /EDUCATION


� 74 63 DEMOGRAPHICS /GOVERNMENT OFFICE REGION










� 79 64 DEMOGRAPHICS /INCOME /CHIEF INCOME EARNER /SOCIAL GRADE


� 80 64 DEMOGRAPHICS /ETHNICITY /NUMBER IN HOUSEHOLD /CHILDREN IN HOUSEHOLD /CAR IN HOUSEHOLD /DAILY READERSHIP


� 81 64 DEMOGRAPHICS /MAIN SHOPPER /EDUCATION /GOVERNMENT OFFICE REGION


Page 9








� 85 65 DEMOGRAPHICS /ACORN


� 86 65 DEMOGRAPHICS /OCCUPATION /INCOME


� 87 65 DEMOGRAPHICS /CHIEF INCOME EARNER /SOCIAL GRADE /ETHNICITY


� 88 65 DEMOGRAPHICS /NUMBER IN HOUSEHOLD /CHILDREN IN HOUSEHOLD /CAR IN HOUSEHOLD /DAILY READERSHIP




� 90 65 DEMOGRAPHICS BASE: ALL ADULTS AGED 16+ 995



� 92 65 DEMOGRAPHICS /NEXT 12 MONTHS


Page 10


� 93 65 DEMOGRAPHICS /AVERAGE PRICE /AFFORDABILITY IN 12 MTHS






� 96 66 DEMOGRAPHICS /INCOME /CHIEF INCOME EARNER /SOCIAL GRADE /ETHNICITY /NUMBER IN HOUSEHOLD


� 97 66 DEMOGRAPHICS /CHILDREN IN HOUSEHOLD /CAR IN HOUSEHOLD /DAILY READERSHIP /MAIN SHOPPER /EDUCATION /GOVERNMENT OFFICE REGION








Page 11


� 101 67 DEMOGRAPHICS /ACORN /OCCUPATION /INCOME


� 102 67 DEMOGRAPHICS /CHIEF INCOME EARNER /SOCIAL GRADE /ETHNICITY /NUMBER IN HOUSEHOLD /CHILDREN IN HOUSEHOLD /CAR IN HOUSEHOLD /DAILY READERSHIP




� 104 67 DEMOGRAPHICS /AREA /ITV STATION RECEIVED /NEXT 12 MONTHS


� 105 67 DEMOGRAPHICS /AVERAGE PRICE /AFFORDABILITY IN 12 MTHS


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