Date post: | 29-Nov-2014 |
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Education |
Upload: | international-relief-and-development |
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Overview of Social Media Policies and Their RoleMike Krempasky, EVP, Edelman Digital Public Affairs
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SOCIAL MEDIA POLICY
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Really? Another policy?
• Social media has fundamentally changed the communications landscape.
• These changes provide real opportunity – and real pitfalls.
• "Spectacular achievements are always preceded by unspectacular preparation.” – Roger Staubach
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It Protects You
dooce
[doos] verb, dooced
–verb (used with object) 1.to fire or sack an employee for the contents of a weblog: She got dooced for writing about her coworkers.
Origin: 2002: weblogger (and current HGTV personality and author) Heather Armstrong, author of www.dooce.com is fired from her graphic design job.
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It Protects the Organization’s Reputation
2007: Whole Foods CEO John Mackey is caught using a pseudonym online to attack a competitor in financial news forums.
After significant reputational harm, Whole Foods moves to restrict all employee communications online.
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It Can Protect Much More Than the Organization’s Reputation
65 years ago: the famous challenge of information security
2010: a new challenge of information security
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The Benefits of a Social Media Policy Go Beyond the Defensive
• Guidance drives participation
• Participation drives connection
• Connection drives relationship
• Relationship drives partnership
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Introducing the DRAFT IRD Social Media Policy
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Guiding Principles
Transparency
• The keystone for approaching social media.
• Identify yourself, be clear about your motivation.
The Personal vs. the Professional
• In social media, that line is often artificial and demands caution.
• What you do in your personal capacity can reflect on the organization.
• Be clear when you’re speaking as IRD and when you’re not…
• …but remember that others can hear you quite differently.
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Guiding Principles
Social Media as an IRD employee
• Proprietary or confidential information is NOT appropriate for social media.
• Like IRD, online communities are global and diverse with a range of opinions and beliefs.
• You have resources available: the Communications Department & IRD’s hotline.
• Safety first–of our programs and coworkers.
Good Social Media Citizenship
• Respect not only laws, but generally accepted best practices online.
• Give credit where credit is due.
• The Internet never forgets.
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Guiding Principles
The Landscape Has Changed…But Good Behavior Has Not.
• The Internet can bring a great sense of freedom, to be sure. But everything you know about good conduct, respectful interactions with colleagues, coworkers and partners is just as important online as off.
• In short: the employee conduct guidelines still apply.5