INCONTEXT SOLUTIONS YOUR CONCEPT IN CONTEXT

TRACEY WIEDMEYER, CO-FOUNDER, CTO TW@ICS3D.COM

4 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

AGENDA Who we are

Why we got here

ShopperMX Demonstration

3D in the Enterprise

An Evaluation Platform

AMD Collaboration

6 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

INCONTEXT SOLUTIONS OVERVIEW

Founded in 2009 to address an industry challenge

‒ Rich realistic 3-D to the web

‒ Uncomplicate the complex

‒ Level the playing field

• 50+ top consumer brand & retailer clients

Simulate shopper and retail experiences

‒ Industry first 3-D web based virtual platform

‒ Research and technology in one firm

‒ First DIY SaaS Shopper Marketing platform

8 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

TERMS

CPG

Planogram

Facing

End Cap

Aisle Blade

Floor Talker

9 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

WHY WE GOT HERE Last 20 years

On Premise vs. Distributed

Physical Mock Stores

Subjective vs. Objective

Real time decision making

10 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

SHOPPERMX DEMO

11 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

3D IN THE ENTERPRISE

Familiar Interactions

Gizmos

Drag-n-Drop

Hallway Testing

12 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

AN EVALUATION PLATFORM

Visual Attention Analysis

DIY Research ‒Dashboards

‒Sales Lift

13 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

AMD COLLABORATION

Software | Hardware Video Compression Engine (VCE)

‒Fixed function hardware coding

Cutting edge graphics cards

3D specialists

Sounding boards

Business Credibility

Investment dollars

Joint marketing opportunities

Introductions

14 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

AMD VIDEO COMPRESSION ENGINE (VCE)

Cost of “Movie Production” ‒$20-25k

‒Time consuming

No specialized hardware required ‒Works in a browser

Simple record and save ‒No complex training

Cross device compatible ‒Login and watch or download

‒Send link to partners

Benefits of Video Recording

15 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

VIDEO RECORDING PROCESS

User’s Cloud

User Records A Video

InContext Data Center

Client Side

Collect Data

User Saves Video

Server Side

Rendering Process

User Notified

16 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

AMD VIDEO COMPRESSION ENGINE (VCE) BEFORE / AFTER

Before VCE

After VCE

Microsoft Azure Media Services

User’s Cloud Microsoft’s Cloud

25 Minutes!

Transcoding (H264)

Happy User

InContext Data Center

Raw Rendering (Lagarith)

InContext Data Center

VCE Rendering User’s Cloud Happy User

< 8 Minutes!

17 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

Ease of Use

Quality HD Content Rendering

Fast

Scales Easily

Cost Effective

AMD VIDEO COMPRESSION ENGINE (VCE) BENEFITS

18 | PRESENTATION TITLE | NOVEMBER 19, 2013 | CONFIDENTIAL

QUESTIONS?