Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit Atlanta

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•  Brands are afraid of Reddit •  Feel Reddit hates marketers, but they really don’t •  Brands want Engagement, but on their terms

•  Brands don’t understand Reddit •  Not willing to learn or market specifically to the

Reddit audience

#SEJSummit#Searchmetrics

Regardless the reason, if you’re ignoring Reddit, you are missing out on what could be one of the best marke9ng opportuni9es

for your company.. And here is why!




•  Raised $50 Million ($500 Mil) •  Alexis and Steve Return to Reddit •  Upvoted.com Launched •  Growth Team created •  Promotional Rules Set to be Reviewed •  New AMA Video Channel Launched



We're looking forward to con9nuing our experiment with reddit adver9sing -‐-‐ In less than a month we're seeing be1er responses, sta4s4cs and engagement from the reddit community. We're looking forward to making more of an investment going forward. -‐ Director Social Media & Audience Engagement


The response we received was everything we could have asked for and more. -‐ Sr. Director of Marke/ng iCrossing


ü  Designed for Reddit ü  Connects their Brand with Redditors ü  Uses Self Post format ü  /r/finance/


ü  Stayed involved the entire time ü  Light hearted / humor




ü  Delivered (personally)


And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a be1er, informed decision, that’s really the win,

because financial literacy is so low across the board.

We want to go towards that cap9ve audience and just kind of have them be a mini-‐focus group in terms of what they wanna know

about financial terms and how can we help.


•  Brand Awareness •  Content Ideas (beyond reddit) •  Direct customer engagement •  Focus Group Feedback •  Articles / Links



ü  Designed for Reddit ü  Uses Self Post format ü  Peaks User Interest with Title ü  Suggest Social Sharing



ü  317 Comments ü  Stayed fully engaged ü  Light hearted ü  Friendly



ü  317 Comments ü  Stayed fully engaged ü  Light hearted ü  Friendly


• Brand Awareness • Direct customer engagement • Articles / Links • Awards






1.  Reddit is Valuable 2.  Cater to Reddit 3.  Stay Engaged

ü  Identify the right people to run your campaign

ü  Review similar campaigns to see what worked and failed

ü  Be genuine, transparent, and engaged (through entire campaign)

ü  Embrace tough questions

ü  Identify the right Subreddit and Target Audience

ü  Create your campaign for Redditors ü  Know the right format for your audience



Resources ü  hCp://www.slideshare.net/Sonic-‐Boom/state-‐of-‐public-‐discourse ü  hCp://www.slideshare.net/BrentCsutoras/having-‐long-‐term-‐success-‐with-‐reddit ü  hCp://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ ü  hCps://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/ ü  hCps://www.reddit.com/comments/1yu8zn/vic&m_of_bike_theP_dont_let_the_bastards_get/ ü  hCps://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/ ü  hCps://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/ ü  hCps://www.reddit.com/comments/3ovu9h/trying_to_get_schwiPy_with_your_friends_we_came ü  hCp://www.marrioChotelssocial.com/marrioC-‐hotels-‐reddit-‐campaign/#user-‐generated-‐content ü  hCp://www.slideshare.net/BrentCsutoras/big-‐brands-‐reddit-‐are-‐you-‐missing-‐out ü  hCp://www.searchenginejournal.com/

@brentcsutoras

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Date post:	16-Apr-2017
Category:	Marketing
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Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit Atlanta

Marketing