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Aqua Gauntlet (2000)

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Your New Eye: Tokyo Underground Apphttps://youtu.be/ANgLiyPW1yI?t=1m35s

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Cardboard VR

https://youtu.be/IRjpWpZlXA4?t=1m10s InMind VR

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Poll #1Have you ever experienced Altered Realities?

- Yes, Virtual Reality- Yes, Augmented Reality- Yes, Both- Not Yet

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Altered Reality is..Immersive – Users are less distractedImpactful – Richer emotion generating experiencesMemorable – We remember more visually and when locations are involved.Unique – People are excited by the early technologyUseful – The experience tends to provide more value

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Altered Reality Industry is Growing Fast

“..with revenues from virtual reality products (both hardware and software) projected to increase from 90 million U.S. dollars in 2014 to 5.2 billion U.S. dollars in 2018. The number of active VR users is forecast to reach 171 million by 2018. According to recent forecasts, revenue from virtual reality head-mounted displays is expected to grow from 685 million U.S. dollars in 2015 to 3.89 billion U.S. dollars in 2018.” ~ Statista

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Altered Reality Industry is Growing Fast

Digi-Capital believes that mobile AR could become the primary driver of a $108 billion VR/AR market by 2021, with AR taking the lion’s share of $83 billion and VR $25 billion.

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Augmented Reality VS Virtual Reality

Augmented.com summarizes this nicely, stating that “Virtual Reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.”

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Altered Reality Technologies• Google Glass

• Magic Leap

• Oculus Rift

• PS4 VR

• HTC Hive

• HoloLens

• Cell Phone / Tablets

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How To Use Altered Reality in Marketing

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Altered Reality Technologies

• Facebook / YouTube Supported

• 360 Cameras are relatively cheap

• Interesting Without VR

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https://www.facebook.com/StarWars/videos/1030579940326940/

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https://youtu.be/lrukPBOEdqg?t=1m15s

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https://www.youtube.com/watch?v=59J8JrqD5yE

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https://youtu.be/aJmEkcJtUL8?t=57s

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Your Own Google Cardboard

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Poll #2When do you think Augmented Reality will have majority adoption?

- 2020- 2025- 2030- 2050

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Augmented Reality Apps

https://youtu.be/CmFh3AkTCTg?t=40s

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https://youtu.be/wKwLBWCKs94?t=31s

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https://youtu.be/p_Q7eA-C6X0?t=9s

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https://itunes.apple.com/us/app/flow-powered-by-amazon/id474664425?mt=8

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Thinking About Tomorrow

https://youtu.be/YJg02ivYzSs?t=1m20s

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Resourceshttp://www.rm.is.ritsumei.ac.jp/~tamura/paper/tamura2_clc.pdf

https://pdfs.semanticscholar.org/bba5/37fac3290f77cdb67f9d5f68111d0db12adc.pdfhttps://www.facebook.com/help/828417127257368

https://support.google.com/youtube/answer/6178631?hl=enhttps://techcrunch.com/2017/01/11/the-reality-of-vrar-growth/