Is Your Website Google-ized?: Tips for Small Business

Agenda

What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers

Outbound Marketing

What is Inbound Marketing?

Get Found Convert Analyze

What is Inbound Marketing?

Get Found Convert Analyze

SEOBloggingPromote

What is Inbound Marketing?

Get Found Convert Analyze

SEOBloggingPromote

OffersCalls to ActionLanding PagesLead Nurturing

What is Inbound Marketing?

Get Found Convert Analyze

SEOBloggingPromote

OffersCalls to ActionLanding PagesLead Nurturing

Everything!Marketing & Competitors

Anatomy of a SERP

Map and Location Based

Paid Positions

The 7 Pack

Anatomy of a SERP

Website Preview

Directories

Take Away – Be optimized in as many channels as possible

Agenda

What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers

What is Inbound Marketing?

Get Found Convert Analyze

SEOBloggingPromote

OffersCalls to ActionLanding PagesLead Nurturing

Everything!Marketing & Competitors

Blogging increases website visits by 55%

Create Great Content by Blogging

Blogging Attracts More Links

Blogging Attracts More Visitors

Take Away: Grow your network by creating more content to get more inbound links.

Create More Content

Get Into The Writing Mood

Turn email communications into a blog article

Key Product Information

Share key product information – what makes yours better?

Videos

Take videoso Eventso Interviewso Processes

Repurpose Data

Repurpose company data

Lists and Trends

Create lists of thoughts and trends

Plan a Mix of Posts

Blog

Videos

?

News

Opinions

Photos

Lists

Big Blog Projects

Create ebooks with lots of links and information on a relevant topic

Sweet Stuff

Poke fun once in a while

Share Relevant Articles

Balance Your Writing

•Chunked Content

•Hyperlinks

• Images

•Videos

Pick a Publishing Schedule

Create

Invest in Blogging

Blogging is best investment you can make.

Quick Start ….1. 10 Questions2. Comment on other blogs3. Interview some customers4. Create how-to article

It Is Never About You!

Start Writing

Conduct Keyword Search

o Identify target personaso What keywords would personas use? o Create blog posts with keywordso Find keywords with high traffic but low

competition

Any Questions?

Creating Content

Let’s Take 5

Agenda

What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers

Number of Pages Indexed by Google

www.Alexa.com

Optimize Content

Help Search Engines Find Your Content

o 1 Keyword in titleo 2-3 Keywords in texto Include images o Meta datao CTA

Page Descriptions

Headings

<h2>A website can no longer stand alone</h2>

<div id="content-header"><h1>Custom Website Design</h1> </div>

Can Google and People See Images?

How Old is Your Domain?

WHOIS information for alaskarama.com :

[Querying whois.verisign-grs.com][whois.verisign-grs.com]

Whois Server Version 2.0

Domain names in the .com and .net domains can now be registeredwith many different competing registrars. Go to http://www.internic.netfor detailed information.

Domain Name: ALASKARAMA.COM

Updated Date: 15-jun-2010 Creation Date: 10-jul-2004 Expiration Date: 01-mar-2013

25% 75%

How many inbound links does Google

have?At the time of this report, they had over 1.7 billion! We all can’t really compete with that, but we can try to get quality inbound links!

How many inbound links does Google

have?At the time of this report, they had over 1.7 billion! We all can’t really compete with that, but we can try to get quality inbound links!

Inbound Links

Any Questions?

On Site SEO

Agenda

What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers

Promote in Social Media

800 Million and Counting

Each “FAN” has an average of 300 “FRIENDS”

Most Valuable Channels

Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq

Blog + Social Media

Promote all your content through Facebook and other social media

Business Updates

Mini press releases

12:1

Contests

Use Apps or NotesBe Creative

Data

Share unique facts

Events

Fun

Helpful Tips

Like Me

Like Me!Share with your friends.

Answer Questions

Comment on Books

•Books that your target audience might benefit from reading•Link to Amazon

Different Strategies

Don’t send the exact same thingout to all your social media outlets

Static Facebook Pages

Zen

Commit to enlightenment and make a point to provide

Content that does not add to the noise.

Engage Your Audience

•End in a question•Use “You” and ”Yours”•Keep It Short

Engage Your Audience

•Post in High Traffic Times•Respond Promptly•Address Fans by Name•11 a.m. seems work best

Promote Your Facebook

•Email Signature•LinkedIn•Twitter•Articles•Events•All other Social Media•Printed Materials

Things To Do Right Now

1.Create a Business Facebook Page

2.Put “Follow Me on Facebook” on your email signature

3.Find blogs to follow in your industry

4.Schedule time to create a Social Media strategy

Do I have to do all these things?

Exponential Growth

Blog

SEOSocial Media

More trafficMore links

Why Blog?

Exponential Growth

Blog

SEOSocial Media

More trafficMore links

Even more trafficEven more linksMore content

Any Questions?

Promote with Social

Media

Agenda

What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers

Capturing Leads – Calls To Action

Capturing Leads – Landing Page

Any Questions?