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ISA11 - Mike kuniavsky: Products are Services, how ubiquitous computing changes design

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Quanto mais produtos feito tablets, balanças de banheiro e máquinas de lavar se tornam onlines, nossa relação com eles muda. Começamos a pensar neles como representantes dos serviços online, e a pensar nos serviços como representados pelos produtos. A ubiquidade computacional muda o nosso entendimento de onde o limite entre o produto físico e o serviço acabam e muda, fundamentalmente, como projetamos os dois. Esta palestra examina como a natureza de um produto muda quando este produto é conectado à rede, e como nossas práticas de design, modelos de negócio e realcionamentos sociais mudam com isso.

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Mike Kuniavsky Interactions South America Belo Horizonte December 3, 2011 PRODUCTS ARE SERVICES HOW UBIQUITOUS COMPUTING CHANGES DESIGN

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Page 1: ISA11 - Mike kuniavsky: Products are Services, how ubiquitous computing changes design

Mike KuniavskyInteractions South America

Belo HorizonteDecember 3, 2011

PRODUCTS ARE SERVICESHOW UBIQUITOUS COMPUTINGCHANGES DESIGN

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1994

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1997

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2001

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2003

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2006

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2007-2011

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2005-2010

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2009

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2009-2011

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2010

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SERVICE

AVATARS

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EXAMPLE: Everything by subscription

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Service Avatar interaction challenges

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VS

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VS

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The shape of avatars

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VS

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Mike [email protected]

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