October 31st-November 2nd ▪ Tel-Aviv, Israel

THE INTERNATIONAL DEFENCE FORCES EXHIBITION

Ground ForcesSpecial Forces/S.W.A.T.PoliceAirNavalSafe CityHomeland Security

Slovakian Minister of Defense at the opening ceremony

Israel Dep. Minister of Defense & Mr. Avnon ISDEF’s CEO

Hungarian Minister of Defense

IDF Chief of Infantry

October 31st-November 2nd, 2011

The ISDeF 2011 - ISrael DeFence exhIbITIon IS The leaDIng DeFence evenT In The ISraelI DeFence InDuSTry, ServIng MIlITary, PolIce, PrISonS auThorITy, SPecIal ForceS anD InTellIgence coMMunITy. now In ITS FIFTh year, The evenT haS aDvanceD To The nexT level, noT only DeFenSe, ThIS year alSo hlS anD SaFe cITy.

Further to 2010 Experience we can anticipate the following:More than 8,000 Professional guests from 60 dif ferent countries250 Exhibitors from 20 dif ferent countriesMore than 4,000 SqmOff icial delegation from 30 countriesLive demonstrationAppearance on dif ferent TV channelsMore than 50 notices on the dif ferent media channelsAdvertising in professional mediaPartnership with 6 dif ferent international exhibitions:

* On 2010 2 million USD new contracts were signed during the show and exhibitors notified on more than 50 million USD new contracts in process

Sponsorship and support by governmental agencies such as the Israel Manufacturers Association, the ICA (Industrial Cooperation Authority) and the Israel Export Institute.

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THE INTERNATIONAL DEFENCE FORCES EXHIBITION

lIve DeMonSTraTIonS

why ParTIcIPaTe aT ISDeF 2011?

The ISDEF2011 event incorporates the entire Israeli defence community, and is aimed at promoting business transactions for both local and international companies

ThE SummIT oF DEFEncE anD buSInESSISDEF is the largest annual opportunity for defence industries to meet with top level procurement, research and development executives in Israel and abroad. It is an opportunity for manufacturers to meet with clients, to create business bridges, to feel the status of the market and to see, hear and sense current leading trends in defence technologies.

SynchronIzED anD prESchEDulED nETworkIng – ThE FacE2FacE SErvIcEA unique system, to be launched 3 months before the show, will allow you to schedule meetings with the event’s participants and visitors, via a web-based schedule. You may be invited to a meeting, or vice versa – you may initiate meetings with anyone you wish to meet. Using the system may lead to business corroborations and opportunities, while contributing to

critical processes such as finding a job, employees, a business partner or an investor.

ThIS IS ThE TImE To coopEraTE – ExhIbITorS connEcTIng wITh ExhIbITorSThe event provides an opportunity for establishing new business relationships and channels. This annual meeting, taking place at a single location for three full days, is where connections are made between Israeli and international companies in the security and defence industries.

ISDEF 2010 nETworkIng gET TogEThErWe invite all our exhibitors to a special Networking evening in a unique ambiance. This is an opportunity to interact in one-on-one meetings while enjoying a luxurious cocktail in a relaxed atmosphere.

only Top noTch ExhIbITorS, only InvITED vISITorSISDEF focuses on pinpointing the most high quality and relevant security and defence companies. Substantial efforts are invested in planning the event and the

interaction between exhibitors and visitors, so as to create impressive and high quality presentations while focusing on commercial activity and increasing the potential for more business transactions and partnerships.

ISraEl DEFEnSE: Israel IS DefenseIsrael is the spearhead of international defence and security services in the fields of military and police forces. The country enjoys a well known reputation as a leading manufacturer and developer in the defence industry and as such it is a natural meeting place for the leading international security communities.

local anD InTErnaTIonal mEDIa ExpoSurELast year’s event was covered by over 30 local and international media channels including Israeli TV channels 2 and 10, Russian channels, CNN, BBC and others. Interest in this year’s event has been expressed by many international media channels including press, television and internet.

conDucT your buSIneSS aT The hoMe FIelD oF ISrael’S SecurITy coMMunITy

Former Israeli Police Chief Meeting Room Business Meeting Mr. Vilnai at Rheinmetall Booth

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ISDeF’S SucceSS In nuMberS

ISDEF 2010 waS a grEaT SuccESS anD rESulTED In buSInESS DEalS anD collaboraTIon For ITS ExhIbITorS, who EnjoyED ThE ExpoSurE To ISraElI anD ForEIgn cuSTomErS From ThE DEFEncE FIElD (Such aS mIFram, STI TEchnologIES, anD oThErS)

ISDEF 2010 – success in numbers:Over 4500 visitorsRepresentatives from 60 countries90 leading exhibitors from 13 different countries (60% foreign)

ISDEF 2011: 3 days, hundreds of exhibitors, thousands of visitors: • Key figures from Israeli government offices• Senior procurement and headquarters officers from

the Military, Police, Prisons Authority, Special Forces and Intelligence Community

• Extended presence from foreign embassies in Israel• Foreigner Ministry of Defense • Foreign missions from more than 60 countries

Including ambassadors, military attachés and commercial attachés

• Foreign procurement delegations• Foreign companies interested in cooperation with

Israeli companiesDozens of local and international media representatives

The ShowS exhIbITorS: 250 leaDIng exhIbITorS FroM ISrael anD abroaDFloor Plan Scheme for ISDEF 2010 Exhibition

E.E

XIT

B3 - 20

A1 - 10

A2 - 8

A10 - 8

A9 - 8

B2 - 12

A5 - 8

A6 - 8

D2 - 6

4 sqm

D3 - 8

B4 - 16C4 - 20

C1 - 15

ENTRANCE D1 - 10

TOILETS

B23 - 17

Coffee ShopA18 - 8

A11 - 8

EXIT

D4 - 8

D8 - 6

A7 - 8

B1 - 15

D7 - 8

C3 - 16

A4 - 8

B5-16 C5 - 12

C7 - 12

E.EXIT

B7 - 20

C2 - 12

A8 - 8

A3 - 8

C9 - 20

B12 - 12

C12 - 9

C16 - 16

C10 - 9

E.E

XIT

A13 - 6

A12 - 6

D5 - 8

B11 - 9

D10 - 8

D11 - 6

D14 - 8

D13 - 8

D12 - 8

D9 - 6

D6 - 8

C15 - 16

A16 - 6

C14 - 9

A17 - 6

A14 -6

B13 -9B22 - 16

B14 - 9

C11 - 9

A15 - 6

D18 - 8

D17 - 6

E.EXIT

C17 - 16B15 - 12

C13 - 9

D16 - 6

D15 - 8

E2 - 10E1 - 10

Hall N' 15

C6 - 15

3 sqm.

B10 - 9

B8 - 9

B6 - 20

C8 - 16

HALL 13A30 -

4 A1 - 10

A2 -

A3 - 6

A4 - 8

A5 - 8

A6 - 8

A7 - 8

A9 -10

A8 - 4

A10 - 8A11 - 8A12 - 8A13 - 8A14 - 8A15 -

4A16 - 10

A17 - 6

A 18 - 6

A19 - 6

A20 - 6

A21 - 6

A22 - 8

A23 - 8

A 24 - 8

A29 - 8A28 - 8A27 - 8A26 - 8A25 - 6

C2 - 12

C4 - 12 C3 - 20

B1 - 9 B2 - 9 B3 - 9

B4 - 16B5 - 20

B8 - 12B9 - 12B10 - 9

C5 - 9

C9 - 9

C1 - 12

C11 - 16

C12 - 10

C8 - 15

C6 - 9C7 -

6

B11 - 9 B12 - 9B13 - 12

B6 - 12 B7 - 9

B22 - 9

B14 - 6B15 - 9B16 - 9

C10 - 16

C13 - 6

C14 - 9 C15 - 9C16 -

6

C17 - 12C18 -12

B17 - 9 B18 - 9 B19 - 9

B20 - 9B21 - 9

Hall 13 - HLS & Safe City

Hall 15 - Defence

Your stageExhibitors are given the opportunity to select and order a location and a booth in which to present their products to the show’s visitors. You can choose from a wide range of booth types located at various key areas at the exhibition hall.

sponsorships – make sure everYone knows who You areISDEF invites its exhibitors to take sponsorships of various locations in the exhibition halls and in this way gain an upgraded exposure for their company’s messages and brand.

interested in being at the center of the show? this is Your opportunitY to exhibit at our center stage with a Live demonstration/presentationISDEF exclusively offers exhibitors the opportunity to present their unique defence product or service at the event’s central stage. This type of presentation will gain increased media exposure and consequently will be significantly promoted in all media channels covering the event. If you are interested in gaining a unique and central exposure for one of your company’s products or services – you are invited to put together a special presentation or demonstration, taking advantage of the designated central stage which will be dedicated for this purpose only.

For example, visitors at “Israel Defence 2010” gained a demonstration of the Bozena - Riot Control Vehicle in action. Combat specialists and S.W.A.T. Experts done live scenes at the show.

regISTer early To guaranTee your STage SPace

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This year joined with

HLS and Safe City

hall 13

Ground ForcesSpecial Forces/S.W.A.T.PoliceAirNavalSafe CityHomeland Security

regISTer early To guaranTee your STage SPace

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thank you for being a part of a lovely iSDef nightHope to see you next yearSponsorships and collaboration:

Founded in 1990 by businessman Mr. Tomer Avnon, TAR Ideal Concepts Ltd. is a registered supplier with the Israeli Ministry of Defence & Israel Police. TAR provides training and equipment to security forces in Israel and abroad. The company functions as a One Stop Shop providing its clients with a full package deal in their specific professional field while representing international manufacturers and marketing their products in Israel and globally.

ISDEF’s sales people work in close cooperation with TAR’s sales team, taking advantage of the company’s connections and good reputation in order to bring together the world’s top defence companies and clients.

organIzerS

TAR IDEAL Concepts Ltd., with over two decades of representation and development in the defence field, is organizing the ISDEF show for the 5th consecutive year

For further information about ISDEF 2011 and direct contact to the organizer:g u y @ i s d e f . c o . i l ▪ w w w . i s d e f . c o . i l ▪ s k y p e : G u y. I s d e f