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ISDEF is the premier international defence and security exhibition in Israel, facilitating business opportunity and promoting cooperation since 2007. Our mission at ISDEF is to initiate and encourage cooperation between companies, facilitate access to 3rd markets, increase export potential for Israeli companies and promote cutting edge technology, innovative products and systems which reflect the defence and security industry's ability to adapt and meet new challenges. THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO THE 7 TH INTERNATIONAL DEFENCE & HLS EXPO JUNE 2-4 MILITARY POLICE SPECIAL FORCES HOMELAND SECURITY COUNTER - TERRORISM
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Page 1: ISDEF 2015 Brochure_New

ISDEF is the premier international defence and security exhibition in Israel, facilitating business opportunity and promoting cooperation since 2007. Our mission at ISDEF is to initiate and encourage cooperation between companies, facilitate access to 3rd markets, increase export potential for Israeli companies and promote cutting edge technology, innovative products and systems which reflect the defence and security industry's ability to adapt and meet new challenges.

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

JUNE 2-4

MILITARY POLICE SPECIAL FORCES HOMELAND SECURITY COUNTER - TERRORISM

Page 2: ISDEF 2015 Brochure_New

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

THE RIGHT PLACETHE RIGHT TIMETHE RIGHT PEOPLE

About Us

ISDEF’s Key Capabilities:Israel’s status as a leading provider of defence and security systems in the global market, coupled with ISDEF’s position as the premier international exhibition in Israel, provides exhibitors with the ability to enter the Israeli market, maintain local relationships, form joint-ventures and create third market opportunities. Israeli Companies are important end-users are involved in 100’s of projects throughout the world. This makes ISDEF’s international market opportunity a very effective business platform, no less than the domestic market. Companies that participate at ISDEF are more likely to be considered for projects and win compared to companies that do not make a presence. Exhibitors are granted access to end-users and key decision makers that would otherwise be nearly impossible to reach. These benefits are further enhanced for SMEs [international & local]- whom generally do not have the means to travel abroad promoting their products - giving them the advantage to generate business, increase exports and establish presence in the global market.

What to Expect:The 7th edition of ISDEF is to take place June 2-4, 2015. With an expected 250 exhibiting companies, among them small to medium size enterprises as well as major contractors from the Defence and HLS sector and 12,000 visitors from more than 90 nations, ISDEF will maintain its position as the largest defence and security exhibition in Israel and the only international trade show for the defence and security industry. Foreign companies will constitute nearly 50% of the exhibitors and more than 85% of attendees have buying power. Decision makers from around the world; including Ministers of Defence, Chiefs of Staff, Chiefs of Police, Ministers of Interior and technical officers who are responsible for testing products attend ISDEF. ISDEF 2015 will include National Pavilions, an SME zone, industry workshops and live demonstrations. Interoperability will be among the focuses at ISDEF 2015. Due to the complexity of the region, the sharing of expertise and knowledge is imperative in addressing future threats on a global level. Participation of civil and military officials at the decision-making level is essential as the strategic environment at ISDEF depends on strong cooperation with allies and partners.

Our Goals:Are to maintain and further ISDEF’s effectivity as a business platform, a strategic environment for international cooperation and dialogue and to ensure that end users are exposed to more of the latest technological innovations, products and systems that could be implemented and used in an operational capacity.

ISDEF is the premier international defence and security exhibition in Israel. Since 2007, ISDEF has catered to the needs of the Military, Police, Special Forces and Homeland Security Organizations by exposing them to the products and solutions provided by innovative defence and security companies. The 7th edition of ISDEF will take place June 2-4, 2015 in hall #1 of Israel Trade Fairs and Convention Center.

Page 3: ISDEF 2015 Brochure_New

THE 7TH INTERNATIONAL DEFENCE & HLS EXPOTHE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 4: ISDEF 2015 Brochure_New

Ministry of Industry, Trade and Labor 86 Menachem Begin Rd., P.O Box 36049, Tel Aviv 67138, Israel Tel. +972-3-7347513/4, Fax +972-3-7347639, www.ica.gov.il

ICA – Industrial Cooperation Authority

The ICA calls on Israeli Companies and the International Industry to participate at ISDEF 2015. ISDEF is a significant international defense and security exhibition in Israel, the 7th edition is promising to be even bigger, with more international visitors and more professional seminars than the previous ones.

ISDEF is an excellent platform to identify new and innovative technologies from Israel and other countries. Technologies that will give your organization an added value in the global market and solutions to challenges you are facing.

ICA initiates, coordinates, promotes and monitors Industrial Cooperation activities to be carried out by foreign companies in Israel. Aimed at exposing the technological and innovative capabilities of the Israeli industry, the ICA supports ISDEF by bringing in potential buyers from some of the largest defense companies world wide.

The Industrial Cooperation Authority, ICA is an Israeli Government entity, operating within the Ministry of Economy. ICA’s policy is aimed at developing new markets for high quality competitive goods and creating a framework for bilateral or multilateral industrial and trade cooperation between the Company or its subsidiaries and Israeli industry. Industrial Cooperation with Israel may be your company’s introduction to one of the world’s most advanced industries and economies.

On behalf of the ICA, I look forward to meeting you at ISDEF 2015.

Gabriel Golomb

Acting Director General

Industrial Cooperation Authority

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 5: ISDEF 2015 Brochure_New

Ministry of Industry, Trade and Labor 86 Menachem Begin Rd., P.O Box 36049, Tel Aviv 67138, Israel Tel. +972-3-7347513/4, Fax +972-3-7347639, www.ica.gov.il

ICA – Industrial Cooperation Authority

The ICA calls on Israeli Companies and the International Industry to participate at ISDEF 2015. ISDEF is a significant international defense and security exhibition in Israel, the 7th edition is promising to be even bigger, with more international visitors and more professional seminars than the previous ones.

ISDEF is an excellent platform to identify new and innovative technologies from Israel and other countries. Technologies that will give your organization an added value in the global market and solutions to challenges you are facing.

ICA initiates, coordinates, promotes and monitors Industrial Cooperation activities to be carried out by foreign companies in Israel. Aimed at exposing the technological and innovative capabilities of the Israeli industry, the ICA supports ISDEF by bringing in potential buyers from some of the largest defense companies world wide.

The Industrial Cooperation Authority, ICA is an Israeli Government entity, operating within the Ministry of Economy. ICA’s policy is aimed at developing new markets for high quality competitive goods and creating a framework for bilateral or multilateral industrial and trade cooperation between the Company or its subsidiaries and Israeli industry. Industrial Cooperation with Israel may be your company’s introduction to one of the world’s most advanced industries and economies.

On behalf of the ICA, I look forward to meeting you at ISDEF 2015.

Gabriel Golomb

Acting Director General

Industrial Cooperation Authority

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 6: ISDEF 2015 Brochure_New

SQM OF SPACE 5,000

+WORKSHOPS AND SEMINARSLIVE DEMONSTRATIONS NATIONAL PAVILIONS

MEDIA OUTLETS75

MARKET OPPORTUNITIES 3rd

80 DELEGATIONS

250 EXHIBITORS FROM ACROSS THE GLOBE

90 COUNTRIES

12,000 VISITORS FROM OVER

3 DAYS

2015

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 7: ISDEF 2015 Brochure_New

PPE

PPE

UGV

UGV

PPE

PPE

PPE

New Innovations SOF

SOF

SOF

SOF

SOF

Cyber Warfare

Joint Ventures

Counter-Terrorism

Soldier Modernization

Rapid-response

Ground manoeuvring capabilities

LICLICAsymmetrical Warfare

Oil & Gas

Perimeter Protection

Surveillance

Cyber Warfare

HLS

Missile DefenseMissile Defense

Missile DefenseNon-conventional warfare

Police

Police

Police

ISDEF

ISDEFISDEF

ISDEF

ISDEF

Security

Security

Fire Detection

Fire Detection

Fire Detection

Fire Detection

Fire Detection

Command and Patrol Vehicles

Command and Patrol Vehicles

Tactical Vehicles

SME’s

Interoperability: Defence and Security

Ground Forces

Ground Forces

Interoperability

SAR

Intelligence

C-IED

Counter-Terrorism

Military

Military

CBRNe

UAS

Emerging Security Challenges

Civil Emergency Planning

C-IED

C4ISR

C4ISR

Simulation Simulation

Unmanned Systems

Tactical Logistics

Joint Ventures

Tactical Vehicles

SME's

Jamming Devices

Thermal Imaging Devices

Energy Saving Solutions

Parachutes/Guided Parachute Systems

Parachutes/Guided Parachute SystemsWater Purification Systems

Water Purification Systems

UAV

UAV

UAV

Soldier Modernization

Tactical logistics

Tactical logistics

C4ISR

C4ISR

C-IED

C-IED

Event: ISDEF

Dates:

June 2-4

2015

Location:

Israel Trade Fairs,

Tel-Aviv, Israel

Website:

www.isdefexpo.com

EventInfo

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 8: ISDEF 2015 Brochure_New

INDUSTRIAL COOPERATION: The majority of the global defence industry is comprised of SME’s, which play a pivotal role in the economic development of countries worldwide because of their innovative capabilities, flexibility, and lower costs.  ISDEF provides a platform for foreign companies to enter the Israeli market and form alliances defined by joint ventures and industrial cooperation that fulfil the demands of end users in Israel and also account for 3rd market opportunities.

THE ISRAELI MARKET:Defence and security in Israel are more than just exportable commodities, they are of national priority. Foreign companies have an array of market opportunities in Israel which range from Homeland Security applications to Defence systems. ISDEF is the only international exhibition in which technical and field officers from the IDF attend. These officers are a crucial part of the acquisition process in the IDF. ISDEF provides them with exposure to a wide array of international companies and the opportunity to meet with the manufacturer, maximizing business potential for the exhibiting company.

Gain Access to

3RD MARKET OPPORTUNITIES: Third market access and new-to-market opportunities derived from participating at ISDEF are inherent. 3rd market opportunities for companies are the result of the large number of foreign attendees and cooperation with companies who are working on projects abroad and seeking partners and suppliers. In 2013, ISDEF had visitors from 93 nations, 74 foreign delegations, 33 from the private sector and 41 official delegations. Exhibiting companies represented 14 countries and the overall international attendance was 1,500. 86% of all attendees have buying power-making ISDEF a significant event for business on a global scale.

END USERS AND DECISION MAKERS: ISDEF presents an inside look at the capabilities and strategic developments of the region and highlights the defence & security industry’s ability to adapt to new challenges and provide effective solutions that meet the requirements of end users. Significant opportunities exist for manufactures to interact with potential clients, generate business and form relationships with key decision makers. Exhibitors have full exposure to Israeli end users, manufacturers, foreign delegations and meet with top ranking officials from the MOD, IDF, SOF, Police, SAR Authorities and Civil Security Agencies.

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 9: ISDEF 2015 Brochure_New

What toExpect

Initiates and encourages cooperation

between industry and

end-users

Increases exporting

prospects for companies

SME’s

Enhances business

opportunities and strengthens relationships for

both the exhibitors and visitors

Facilitates access to 3rd markets and

joint-ventures12,000

VISITORS

250 EXHIBITORS

86%BUYING POWER

25 presentations 80

DELEGATIONS

Provides a venue for

international strategic

cooperation and dialogue

90+NATIONS

WHERE BUSINESS HAPPENS

NATIONAL PAVILIONS

Embraces the achievements and strengths

of Israel

LIVE DEMONSTRATIONS

ISDEF 2013 REVIEW:In 2013, International companies represented 43% of exhibitors at ISDEF Exhibitors were composed of companies from 14 countries ISDEF 2013 included two National Pavilions: USA and Poland 48% of participating companies were returning exhibitors

ISDEF 2015:Exposure to the Israeli & international defence and security market 12,000 visitors from over 90 countries 250 exhibitors from across the globe 80 delegations Networking & face to face interaction with end users and suppliers 3rd market Opportunities National pavilions International and local media coverage on over 75 outlets Live demonstrations 5,000 sqm of space Workshops and Seminars

PRODUCT CATEGORIES: Cyber Security/Warfare SAR Solutions Robotic Platforms Tactical Logistics Soldier Modernization C4ISR Tactical Long Range

Communication Systems PPE Water Purification Systems Tactical Vehicles Command and Patrol Vehicles

Parachutes/Guided Parachute Systems

Energy Saving Solutions Thermal Imaging Devices Fire Detection Jamming Devices Air/Land/Sea Defence

Capabilities Homeland Security Applications Counter-Terrorism Unmanned Systems: UGV’s/

UAV’s Simulation Systems Weapon (Systems) and

Accessories C-IED CBRNe Non-Conventional Warfare SOF Combat Equipment Electronic Warfare Systems Vehicle Protection Border Protection Textiles Emerging Security Challenges Civil Emergency Planning Interoperability: Defence and

Security

Buyers

International Visitors

Delegations

Exhibitors

Overseas Exhibitors

Participating Countries

7,200

1,500

74

146

63

93

12,000

2,000

80

250

113

95

2013

2015

GROWTH

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 10: ISDEF 2015 Brochure_New

25

32

65

83Total overall growth since 2007: +400%

VisitorsVisitors from 93 nations

Exhibitors2013 included exhibitors from 14 countries

Foreign Delegations

2007 2008 2009 2010 2011 2013 2015

146

250

201520132011

7435 80

2015

2013

20115,000

7,200

12,0

00

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Facts & Figures

90

Page 11: ISDEF 2015 Brochure_New

Exhibitor Profile

TOP INDUSTRY SECTORS AT ISDEF

Nav

al

Arm

amen

ts/B

allis

tics

C4I

SR

CBR

Ne/

EO

D

Coun

ter-T

erro

rism

Cybe

r Sec

urity

/Elec

tronic

War

fare

Hi-T

ech

Hom

elan

d Se

curit

y

Inte

rope

rabi

lity: D

efen

ce a

nd S

ecur

ity

Law

Enf

orce

men

t

Milit

ary

Spec

ial P

urpo

se V

ehicl

es

Nigh

t Visi

on/O

ptics

Perim

eter S

ecur

ity

PPE

SAR

SOF

Sold

ier M

oder

niza

tion

SWAT

Tact

ical G

ear

Traini

ng &

Sim

ulatio

n

Unm

anne

d Sy

stem

s

Wea

pons

/Acc

esso

ries

Detec

tion

Decision makers from the IDF, MOD, Police, Prison Authorities & Israel Emergency Services

Senior Israeli defence procurement and defence capability staff

Top level international delegations

CEO’s, business development and R&D executives

Buyers

Distributors & Agents

Investors

Engineers

Consultants

Press

ATTENDEE QUALITY 86% of visitors have buying power

Industry Military Government &

Ministries Police & Prison Authorities

International

Sectors and categories are based on market trends and forecasts for 2015-2017 and the highest rated exhibitor categories from ISDEF 2013

48% Returning Exhibitors 52% New Exhibitors

Main factors driving change in business strategies: New Market Opportunities

43% International Companies 57% Israeli Companies

biggest drivers for company revenue growth over the next three years: Joint Ventures 50%

64% of products & systems had dual use capabilities for defence and security applications

HLS & Security sectorDefence Sector

55%45%36% 64%

Dual Use ApplicationsDefence / HLS Security

55% of exhibiting companies at ISDEF 2013 were from the security and HLS sector

Attendee Profile

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 12: ISDEF 2015 Brochure_New

WorkshopsISDEF 2015 will include interactive workshops exclusively for exhibitors. This unique feature is not only suitable for the presentation of new products but also a good opportunity to raise awareness of the capabilities and applications of existing products. The Workshops are a forum for companies to present and discuss product development,

modernization and integration in real-time to a professional audience that includes end

users, key industry figures, government officials and buyers.

HOMELAND SECURITY

Critical infrastructure protectionEarly Warning systems

Disaster Response and Disaster ReliefSearch and Rescue (SAR)

Managing Large-Scale Disasters and Mass Casualties

Command and Control (C2)Economic and Business Continuity

Smart technology

PROTECTING ISRAEL’S

ECONOMIC ZONESProtecting Maritime Economic Zones

Ensuring Security of Territorial Waters: The Role of Maritime Security and

Aerial Surveillance Operations

Oil and Gas: Solutions to Common Challenges

Infrastructure ProtectionGuarding Natural Resources

INTEROPERABILITY: DEFENCE & SECURITY

Multi-Purpose technologiesHomeland Security and Defence

CollaborationCivilian Applications

Detection and ResponseOperational Capabilities: Air, Land, Sea

Cyber WarfareCBRNeC-IEDC4ISR

THE BUSINESS OF DEFENCE:

New InnovationsSME’s and Third Markets

Offset Policies

INFLUENCE OF THE MEDIA ON CONFLICT

ISISTerrorism and Social Media

FUTURE SOLDIERModern Warfare

High-Technology Uniforms & Equipment Light-Weight Tactical PPE

Unmanned SystemsOperational Kits

OPERATION PROTECTIVE EDGE

Technologies and Tactics Deployed in Operation Protective Edge

From Technology and Operations to Diplomacy

ENERGY SAVING SOLUTIONS

Green DefenceTactical and Mobile Power SolutionsEnergy Saving Defence Technologies

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 13: ISDEF 2015 Brochure_New

A unique opportunity for companies to operate and demonstrate products and systems to a wide audience comprising of key figures from the defence and security industry, decision makers and procurement capability staff.

THE DEMO AREA IS IDEAL FOR: UGV’s UAV’s Operational capabilities Surveillance systems Weapon displays EOD demonstrations CQB

LiveDemonstrations

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 14: ISDEF 2015 Brochure_New

ISDEF 2013 which took place June 4-6, in Tel-Aviv, was the largest defence and security event to ever take place in Israel. Last year's International Defence and Security Expo (ISDEF), not only marked the 6th edition of the event but it also solidified ISDEF as the major defence and security exhibition in Israel.

Quality over quantity is an appropriate phrase to summarize the 6th edition of ISDEF. It is important to note the sizable achievements depicted at this year’s exhibition. The attendance figure has been confirmed. 7,200 visitors attended ISDEF from 93 nations.

ISDEF 2013 was home to the largest display of defence and HLS products, which featured systems and technologies from 146 exhibiting companies that represented 14 countries from across the globe. National Pavilions and industry specific pavilions were also part of ISDEF 2013, making this edition a truly global affair. In addition to the tradeshow, the event program involved 5 professional conferences which focused on current trends in security and defence. Over the course of ISDEF, Workshops were held, which gave the opportunity to companies and official organizations a chance to present their products and solutions to an audience of professionals and decision makers. The Live Demonstration facility let companies use their products and systems in various scenarios by allowing them to present their capabilities in real-time.

June 4th celebrated the commencement of ISDEF 2013. Inspector General of the Israel National Police, Yohanan Danino, Deputy Director of Economic Affairs for the Ministry of Foreign Affairs, Ms. Irit Ben-Abba and President of ISDEF, Mr. Tomer Avnon all delivered remarks at the Opening Day Ceremony to an audience comprised of Official Delegations, Foreign Diplomats (Ambassadors and Defense Attaches), industry figures as well as Military & Government Officials from Israel and abroad.

41 Foreign Official delegations participated at ISDEF this year and included; the State Secretary for Public Security of Mato Grosso (Brazil), Commander of the Bulgarian Land Forces, Officials from the Ministry of Defence of Colombia, Permanent Secretary of the Ministry of Defence of Cyprus, Commander of GsG9 (Germany), Director of the Crisis Management Division of the Ministry of Public Order and Citizen Protection of Greece, Vice-minister of National Defence of the Republic of Lithuania, Deputy Chief of the General Staff of the Polish Armed Forces, Chief Commissioner of the Macau Prison Authority, Deputy Chief of Staff for the Armed Forces of the Philippines.

2013POST SHOW

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Page 15: ISDEF 2015 Brochure_New

Media Partners

WWW.ISDEFEXPO.COM

CYPRUSDBDC11 Zinonos Sozou str, Office 103, CY-1075 Nicosia, Cyprus, Tel : 00357- 22475406, Fax: 00357- 22475606,Contact: Dimitris Angelopoulos M. Sc. Email: [email protected] [email protected] www.dbdcgroup.com

CHINALoulan Expo Services Ltd.5th Floor, Hanking International Plaza,Nanshan District, Shenzhen0755-26093497http://www.loulanexpo.com Email: [email protected]

INDIAMediaTransasia India Ltd323 Udyog Vihar, Phase 4Gurgaon 122016, HaryanaTel : +91 124 475 9500Fax : +91 112 981 0281Mobile : +91 99 1082 5151E-mail : [email protected]

ITALYEdiconsult Internazionale srlPiazza Fontane Marose 3Genova 16123Tel : +39 010 583684Fax : +39 010 566578Contact: Chiara Giulia ArientiE-mail : [email protected]

USAOak Overseas, Ltd.112 Cabarrus Avenue EastConcord, NC 28025 USA704.837.1980 x304Contact: Ms. Karina [email protected]

GERMANYCCO Creative Consulting GmbHExhibition MarketingSonnenstrasse 10, FeldkirchenMunich D-85622, GERMANYTel : +49 89 90 09 833Contact : Nico BaumbachE-mail: [email protected]

INTERNATIONAL SALES AGENTS

MANAGING DIRECTOR Ms. Harte feldman T: +972 3 691 4564 F: +972 3 691 [email protected]

EXTERNAL AFFAIRSMr. Mitchell KramerT: +972 3 691 4564 ext 300M: +972 54 993 8648mitchel [email protected]

SALESMr. Jonas ZolkénT: +972 3691 4564 ext 300M: +972 52 288 3633j o n a s @ i s d e fex p o. c o m

Contact ISDEF for more information on: Space rates, floor plan, national pavilions sponsorships, workshops,live demonstrations, the delegation program and registration.

THE RIGHT PLACE

THE RIGHT PEOPLETHE RIGHT TIME

THE 7TH INTERNATIONAL DEFENCE & HLS EXPO

Supported By


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