8/2/2019 IslaFest Music Business Project

1/16

IslaFest, LLCProject by: Nicole Nazarenus, Allie Dickson, Brooke Hyers, Nate Sandage, Debbie Watson

April 19, 2011

Music Business 5100

University of Georgia Music Business Program MBUS 5100 Spring Project mbusislafest@gmail.com www.islafest.wordpress.com

IslaFest, LLC

http://www.islafest.wordpress.com/http://www.islafest.wordpress.com/

8/2/2019 IslaFest Music Business Project

2/16

Festival Summary

What is IslaFest?

IslaFest is a new music festival in St. Simons, Georgia and will be held annually over Memorial

Day weekend. It started as an idea that Allie Dickson had only dreamed of. For her spring music

business project, she presented the idea to her team and they were on board! Through the

opportunity to plan this festival, we have come up with the following business plan that will allow

Allie to follow through with her idea in the future as a fully functional and incredible music

festival.

Our Mission Statement

To gather the music community in St. Simons, Georgia for a weekend of music and culture to

foster appreciation for the arts.

Contents

In this report, you will find materials demonstrating how the festival will be laid out, how we plan to finance the project,

and how we will promote the event in the regional area surrounding St. Simons.

Page 2: Summary of IslaFest Events

Page 3: Map of Festival Site and Venues

Page 4: Sample Press Release

Page 5: Sponsor and Vendor Information

Page 6: Sample Sponsorship Form

Page 7: Sample Artist Market/Vendor Application Page 8: Marketing and Promotion Plan

Page 9: Website

Page 10: Ticket Packages, Work Exchange, Street Team

Page 11-12: Volunteer Jobs

Page 13: Booking and Band Packages

Page 14-15: Financial Plan and Budget

IslaFest 1

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

3/16

Summary of IslaFest EventsWHAT IslaFest 2011 is the 1st annual, three-day music and arts festival near the sandy beaches of St.

Simons, GA, a town long renowned for its love of the Arts and Jazz. St. Simons Island beaches are some of

the finest and most pristine in the Southeast. With a temperate year-round climate and picturesque sandy

beaches, St. Simons is the perfect place to enjoy Music.

WHENMusic on the Outdoor Stages is scheduled for Friday, May 27th from 5:00-10:00 PM, Saturday, May

28th from 12:00 noon-10:00 PM and Sunday, May 29th from 12:00 noon-8:00 PM. The IslaFest Music

Venues take place Friday, May 27th from 8 PM-2 AM and Saturday, May 28th from 8 PM-2 AM. The Artisan

Market is open on Friday, May 27th from 5:00- 10:00 PM, Saturday, May 28h from 11:00 AM-10:00 PM and

Sunday, May 29th from 11:00 AM-8:00 PM. KidsFest takes place Saturday, May 28th and Sunday, May 29th

from 12:00 noon until 5:30 PM.

WHERE IslaFest Outdoor Stages, IslaFest Art Market and KidsFest are located at the corner of Mallery

Street and Beachview Drive. The 2011 participating IslaFest Music Venues are Bluewater Grill, Iguanas,

Mullet Bay, Brogens and Rafters.

MUSICThis is the first year for IslaFest. It will showcase the best in local, regional and nationally recognized

talent. This year, almost 50 bands and artists will perform on the IslaFest Outdoor Stages and in 5 of the

town's best music venues. IslaFest wristbands are available as 1 day or 3 day passes. Wristbands include

unlimited entry to the outdoor stages and participating music venues, subject to age and occupancy.

KidsFest and Art Market are free.

ARTThe IslaFest Art Market includes regional visual artists displaying and vending their works. Exhibitedwork can include ceramics, drawings and watercolor, folk art, furniture, glasswork, handmade instruments,

jewelry, mixed media, painting, photography, prints, stoneware, woodwork, or sculpture. Free of charge.

KIDSFEST includes a variety of musical performances, hands on projects, educational exhibits, a petting

zoo, play ground area, bungee jumping, drum circles, and artistic activities for children of all ages. Free of

charge.

ISLAFEST CDStarting in 2012, IslaFest will present the Best of IslaFest 2011 CD. Best of IslaFest 2011 will

be available at IslaFest.com,

TICKETSNo tickets are required for the Artisan Market or KidsFest. Wristbands for the Outdoor Stages and

Music Venues are $50 in advance for 3 day all access Early Bird Pass, $60 for 3-day All Access Pass, $45

for Senior/Student discount 3-day All Access Pass, $20 for 1 day Pass, $100 VIP Package. See website for

more details. Wristbands are available beginning January 1st and are available at

www.IslaFest.wordpress.com, select stores, the IslaFest Merch Booth, and all IslaFest Music Venues. EarlyBird Pass is available until April 1st.

IslaFest's mission is to gather the music community in St. Simons, Georgia for a weekend of music and culture to

foster appreciation for the arts.

IslaFest 2

IslaFest, LLC

http://www.islafest.wordpress.com/http://www.islafest.wordpress.com/

8/2/2019 IslaFest Music Business Project

4/16

Map of Festival Site and Venues

Outside Stages sponsored by: Fendig and Budweiser

Night time venues include: Bluewater Grill, Brogens, Iguanas, Raffers, and Mullet Bay

IslaFest 3

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

5/16

Press Release

For More Information Contact: For Immediate ReleaseBrooke Hyers brooke@islafest.com

ANNOUNCING THE 1ST ANNUAL ISLAFEST MUSIC FESTIVAL, MAY 27, 28, 29 2011

The 1st annual 3-day IslaFest Music Festivalwill be held on May 27th 29th, 2011, in St. Simons, Georgia.This is the summers newest festival will soon become a music lovers favorite festival to attend. This summer

IslaFest is proud to bring you the Avett Brothers, Lera Lynn, Packway Handle Band, and many more. For the

full line-up of artists check out our website at http://islafest.wordpress.com/.

IslaFest is a three day music festival dedicated to gathering the music community of St. Simons, Georgia for

a weekend of music and culture to foster an appreciation for the arts. What is sure to become one of the

largest musical events in the southeastern U.S., the 2011 festival will feature internationally acclaimed artists,

national touring bands, an even some local artists, with more than 20 performances in beautiful settings

around the island.

Bring the kids along and let them experience the festival too! A special area will be designated Kids Only

with child-friendly vendors, games, petting zoo, music, and much more. This event is welcome to all ages

and free of charge, and will sure to be a fun way to spend the day with the kids.

Our artist market provides a festive village atmosphere, with vendors selling jewelry, quilting, fabric,

sculptures, figurines, crafts, and much more. Our food vendors will have everything from snack food to full on

dinner.

Tickets for this years festival include a 3-Day Early Bird Pass for $50, which is available for purchase through

February 1st through TicketBiscuit.com. Other ticket packages include a 3-Day All Access Pass, Senior/

Student Discount 3-Day All Access Pass, a 1-Day Pass, and a VIP Package. All tickets can be purchased

through TicketBiscuit.com.

2011 Line-up includes:

David Lowery Whiskey Gentry John King Band Yo Soybean The K-Macks Lera Lynn

Up Until Now David Barbie and the Quickhooks Ponderosa Juice Box Widespread Panic

Packway Handle Band Laissez FunkDead Confederate Drive By Truckers Railroad Earth

For more info go to http://islafest.wordpress.com/

IslaFest 4

IslaFest, LLC

mailto:brooke@islafest.comhttp://islafest.wordpress.com/http://islafest.wordpress.com/mailto:brooke@islafest.commailto:brooke@islafest.com

8/2/2019 IslaFest Music Business Project

6/16

Sponsorship and Vendor Info

Sponsorship:

Showcasing and placement of product at event will provide direct link to a wide rangeof target markets and demographics.

Placement of company logo on all promotional materialswill providewidespread expo-sure in the St. Simons area

Placement of company logo and product/services information on Facebookand Twitterpages of the festival, as well as on official website, willcreate widespread exposure andrecognition of your business in the virtual world,reaching not only residents of St. Si-mons but residents of cities all over Georgia and theU.S. as well.

On-air radio mention of business as an Official Sponsor Sponsor mentions in between each artist set Street team promotions in St. Simons, Athens, Atlanta, and surrounding areasIn addition to the exposureachievedby sponsorship of the current years festival we would liketo offer our sponsors the opportunity to work as partners with this festival in all of our future

endeavors. We believe in building and maintaining strong relationships that will be mutually

beneficial in the future.

In future years, we would tier the sponsorships depending on donation amounts. We would

also like to name each stage after a valuable and returning sponsor. Our V.I.P. party would also

be named after one of our sponsors.

Vendors:Our potential vendors consist of a variety of displays in our artist market section and many

food and beverage vendors whom would be located throughout the festival grounds.

IslaFest 5

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

7/16

Sponsorship Form

Company Name:_____________________________________________________

Contact Information:

Name: __________________________ Email: _______________________________

Address: _____________________________________________________________

Phone Number: _____________________ Website: __________________________

1. Why are you interested in being a sponsor for IslaFest?

2. What level sponsorship would you like to contribute?

3. What is the best way to contact you to make arrangements?

IslaFest 6

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

8/16

Artist Market/Vendor Application

Name: ___________________________ DBA: _____________________________Address: _________________________ Phone (work): _______________________________________________________ Phone (home): _____________________Email: ___________________________ Phone (cell): _______________________(*email will be our primary form of correspondence with you unless you note otherwise)

1. What type of vending space are you interested in? (Circle one)

Artist/Crafter Vendor2. Please list all items you would like to sell and corresponding prices (use back if you need more

space)

3. If you are using anything electric other than lights please list all items here with power

requirements.

4. What experience do you have vending to a large crowd? Please list references, with names and

numbers.

5. Please describe the appearance of you set up (tents, signs, banners, products, etc.) Please

include pictures.

6. Any other information we should know about your operation. (Please use other side)

IslaFest 7

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

9/16

Marketing and Promotion Plan

Advertising

Our main interest in advertising would focus on social media and

grass roots marketing. We might run a few ads through

Facebook. We would also aim to get radio advertisements the

month before the festival with local stations in the St. Simons,

Athens, and Atlanta areas. One of our potential sponsors is a

localbillboardcompany in St. Simons, so we would also start

buying space on the more busy roads to advertise the event.

Street teams in St. Simons and in Athens would hang flyers and

promote the festival through Facebook and Twitter.

We would also sell our merchandise online to promote the festival

with t-shirts and stickers, because who doesnt love a good

festival shirt? During the first year, our main concern will be to

build awareness. Getting our name out their in anyway possible will help us create a

brand image and eventually help us build the festival to its fullest potential.

Public Relations

Primary Market: Young adults, ages 18-44Justification:This is the single-largest growing segment of the population throughout the country. This people who make up thisgroup are the ones who largely attend music festivals.

Secondary Market: News Media (newspaper, radio, TV) and Social MediaJustification: News

Media is influential in the community. Helps to reach traditional audiences. Social Media is

influential on the primary target audience. Will reach audiences not only in the region, but national

and global music lovers as well.

Newspapers: Brunswick News, Atlanta Journal-Constitution

TV: WSB, WAGA, WXIA, WTOC

Radio: WXMK 105.9 FM, WBGA 106.3 FM, WWRR 100.7

Magazine: Paste Magazine, Southern Living, The Islander

Social Media: Facebook, Twitter, Website

IslaFest 8

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

10/16

Website and Social Media

IslaFest 9

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

11/16

Ticket Packages, Work Exchange, Street Team

Ticket Packages

All are welcome to participate in the events surrounding the festival. Outdoor Artist Markets andVendor Markets are open to the public, as well as the KidFest area. All tickets may be purchasedthrough TicketBiscuit, just click the links below!

3-day Early Bird Pass- $50 only available until February 1: includes access to all the mainstages, discounts at local restaurants and bars, and venue performances for Friday, Saturday,and Sunday

3-day All Access Pass- $60 includes access to all the main stages, discounts at local restau-rants and bars, and venue performances

Senior/Student Discount 3-day All Access Pass $45 60+ or current students with valid studenti.d. get everything included in the 3-day All Access Pass for a special discount only available tothem

1-day Pass- $20 includes access to the main stages, discounts at local restaurants and bars,and venue performances for one day only

V.I.P. Package- $100 includes all access pass for the entire weekend PLUS invitations to V.I.P.after parties, meet and greets, and a chance to win backstage passes!

Work Exchange

Want to see great music and help with the festival? Apply to be part of our Work Exchange Teamand receive access to the festival by volunteering. (Link is on our website to apply)

Street Team

Help with our online marketing by promoting us on Facebook and Twitter. Being part of our streetteam gives you the opportunity to win free passes, half-price tickets, and much more! Apply withStreet Shimon to be an official street team member and start right away!

IslaFest 10

IslaFest, LLC

http://www.streetshimon.com/http://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.streetshimon.com/http://www.streetshimon.com/http://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspxhttp://www.ticketbiscuit.com/default.aspx

8/2/2019 IslaFest Music Business Project

12/16

Volunteer Jobs

Production

This is the general term used for the setup and pack-up team. These volunteers are

responsible for unloading trucks, setting up tents, moving tables, and in general, hauling

stuff around. Production needs volunteers that are ready to work hard, but many hands

make light work, so we encourage as many people to sign up as possible. This is the

toughest shift to fill as most of it happens during the day on Friday and at night on

Sunday after the festival ends. In case your not sure, please know that your work on the

production team will be extra kindly rewarded!

KidsFest

KidsFest volunteers help on Saturday & Sunday with all kid friendly activities.

Volunteers work 3-hour shifts. Duties include working at the kid tables, which in the past

have included:

Bubbles

Finger-painting

Face painting

Selling KidsFest t-shirts

Instrument making and other arts and crafts

KidsFest is a blast, and shifts end by 6 PM, so there is still time to enjoy the music during

the evening or volunteer at venues.

IslaFest 11

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

13/16

Volunteer Jobs (continued)

Merchandise

In general, the volunteer opportunities for Merchandise fall to two different categories,

Merchandise and Venues. During the day and into the early evening, there are

opportunities at the main merchandise booth and the refreshment stands. In the early

evening and into the night (actually the very early hours of the morning), there are

opportunities at the various music venues. Additionally, there may be other areas and

opportunities to help out with merchandise throughout the weekend and/or before the

festival. Please note: Merchandise volunteers must be at least 18 and venue volunteers must be at

least 21 (unless volunteering with a parent/guardian. Also, IslaFest is an outdoor festival, and we

are subject to the weather on the street. Please dress accordingly and in comfortable clothing and

shoes.

Specific opportunities in Merchandise and Venues include:

Friday Festival Sales Setup

Saturday & Sunday Festival Sales Setup

Friday, Saturday and Sunday Festival Sales

Friday & Saturday Nights Venues

Outdoor Stage

Outdoor stage volunteers help with stage setup and maintenance during shows. Volunteersdo not necessarily need to have stage work experience, just a willingness to learn. Types

of work may include helping the musicians load and unload their gear, moving cars away

from the stage, moving equipment on and off the stage, showing the musicians where

they need to be and when, and much more.

IslaFest 12

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

14/16

Booking and Band Packages

Booking

Artists may submit their work to be considered for performance at IslaFest. That information they

may get by submitting inquiries to our booking agent. There is a submission fee of $15. Night time

venues participating in the festival will book their own bands under the supervision of IslaFest. We

would like to give priority to St. Simons/Athens/Atlanta bands to promote local music. Bands havea guarantee of $100 with the larger headliners receiving an agreed upon amount in their contract.

Band Packaging

Band Managers / Artist will need to pick up band packets on Day 1 of IslaFest. Packets will be

available at the volunteer sign-in table by 12 noon.

Band Packets include but not limited to the following:

Schedule of Events (including sound check times) and Map of the FestivalVIP pass for load in/ load out

Wristbands for all three days for each band member plus 2 Meal tickets for lunch / dinner only applies to day of show Hotel Accommodations if applicable Two t-shirts (adult Large)One to two volunteers will be assigned to Artist to assist with load in/load out, merchandise,

schedule, festival layout and other related day of events.

Payment IslaFest Artist Manager, Booking and Music Promoter will mail checks out to Artists

5-10 days after Day 3 of IslaFest. All payments will be made according to booking contract.

IslaFest 13

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

15/16

Financial Plan and Budget

Budget Income Statement

IslaFest 14

IslaFest, LLC

8/2/2019 IslaFest Music Business Project

16/16

Financial Plan and Budget continued

Projected Ticket Sales

IslaFest 15

IslaFest, LLC